This bingo card has a free space and 28 words: Opinion Leaders, Life Cycle of Public Opinion, Media Dependency Theory, Conflict Theory, Emotional Appeal, Logic Appeal, Moral Appeal, Strategic Conflict Management, Proactive, Strategic, Reactive, Recovery, Excuse Strategy, Corrective Action- Apology Strategy, Product Planning, Product Mix, Product line, Product item, Prototype, Line Extensions, Product modifications, In relation to competition, Features & Benefits, Price & Quality, Product Life Cycle, Introduction phase, Maturity phase and Growth phase.
CH 12: Managing the Marketing Mix | Corporate Strategy Group 4 | Strategic Management: Ch.1&2 | Assurant Complete Choice | Advertising Mid-term Review
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