ConversionrateReviewValenceCredibilityInformationalinfluenceNormativeinfluencePurchaseBehaviorPurchaseintentionVerifiedBuyersAnonymousreviewersSocialProofDiagnosticinformationConversionrateReviewValenceCredibilityInformationalinfluenceNormativeinfluencePurchaseBehaviorPurchaseintentionVerifiedBuyersAnonymousreviewersSocialProofDiagnosticinformation

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Conversion rate
  2. Review Valence
  3. Credibility
  4. Informational influence
  5. Normative influence
  6. Purchase Behavior
  7. Purchase intention
  8. Verified Buyers
  9. Anonymous reviewers
  10. Social Proof
  11. Diagnostic information