CredibilityAnonymousreviewersPurchaseintentionConversionratePurchaseBehaviorReviewValenceVerifiedBuyersDiagnosticinformationSocialProofInformationalinfluenceNormativeinfluenceCredibilityAnonymousreviewersPurchaseintentionConversionratePurchaseBehaviorReviewValenceVerifiedBuyersDiagnosticinformationSocialProofInformationalinfluenceNormativeinfluence

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Credibility
  2. Anonymous reviewers
  3. Purchase intention
  4. Conversion rate
  5. Purchase Behavior
  6. Review Valence
  7. Verified Buyers
  8. Diagnostic information
  9. Social Proof
  10. Informational influence
  11. Normative influence