ReviewValenceAnonymousreviewersInformationalinfluenceVerifiedBuyersNormativeinfluenceSocialProofConversionratePurchaseintentionDiagnosticinformationCredibilityPurchaseBehaviorReviewValenceAnonymousreviewersInformationalinfluenceVerifiedBuyersNormativeinfluenceSocialProofConversionratePurchaseintentionDiagnosticinformationCredibilityPurchaseBehavior

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Review Valence
  2. Anonymous reviewers
  3. Informational influence
  4. Verified Buyers
  5. Normative influence
  6. Social Proof
  7. Conversion rate
  8. Purchase intention
  9. Diagnostic information
  10. Credibility
  11. Purchase Behavior