ReviewValenceCredibilityBiasdetectionConversionrateTransparencyInformationalinfluenceInformationasymmetryTrustworthinessPerceivedriskPurchaseintentionPlatformreliabilityConsumerconfidenceStar-ratingsystemPost-purchaseevaluationDecision-makingprocessReviewerexpertiseHeuristicprocessingReputationmanagementElectronicword-of-mouth(eWOM)RecencyeffectReviewvolumePurchaseBehaviorBrandreputationFakereviewdetectionUser-generatedcontent(UGC)SocialProofAnonymousreviewersVerifiedBuyersSentimentanalysisDiagnosticinformationNormativeinfluenceReviewValenceCredibilityBiasdetectionConversionrateTransparencyInformationalinfluenceInformationasymmetryTrustworthinessPerceivedriskPurchaseintentionPlatformreliabilityConsumerconfidenceStar-ratingsystemPost-purchaseevaluationDecision-makingprocessReviewerexpertiseHeuristicprocessingReputationmanagementElectronicword-of-mouth(eWOM)RecencyeffectReviewvolumePurchaseBehaviorBrandreputationFakereviewdetectionUser-generatedcontent(UGC)SocialProofAnonymousreviewersVerifiedBuyersSentimentanalysisDiagnosticinformationNormativeinfluence

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Review Valence
  2. Credibility
  3. Bias detection
  4. Conversion rate
  5. Transparency
  6. Informational influence
  7. Information asymmetry
  8. Trustworthiness
  9. Perceived risk
  10. Purchase intention
  11. Platform reliability
  12. Consumer confidence
  13. Star-rating system
  14. Post-purchase evaluation
  15. Decision-making process
  16. Reviewer expertise
  17. Heuristic processing
  18. Reputation management
  19. Electronic word-of-mouth (eWOM)
  20. Recency effect
  21. Review volume
  22. Purchase Behavior
  23. Brand reputation
  24. Fake review detection
  25. User-generated content (UGC)
  26. Social Proof
  27. Anonymous reviewers
  28. Verified Buyers
  29. Sentiment analysis
  30. Diagnostic information
  31. Normative influence