ConversionratePurchaseBehaviorBrandreputationCredibilityTrustworthinessInformationalinfluencePlatformreliabilityElectronicword-of-mouth(eWOM)NormativeinfluencePost-purchaseevaluationSocialProofFakereviewdetectionReputationmanagementReviewvolumeUser-generatedcontent(UGC)PerceivedriskRecencyeffectHeuristicprocessingReviewValenceReviewerexpertiseDecision-makingprocessTransparencyDiagnosticinformationBiasdetectionPurchaseintentionInformationasymmetryAnonymousreviewersVerifiedBuyersSentimentanalysisConsumerconfidenceStar-ratingsystemConversionratePurchaseBehaviorBrandreputationCredibilityTrustworthinessInformationalinfluencePlatformreliabilityElectronicword-of-mouth(eWOM)NormativeinfluencePost-purchaseevaluationSocialProofFakereviewdetectionReputationmanagementReviewvolumeUser-generatedcontent(UGC)PerceivedriskRecencyeffectHeuristicprocessingReviewValenceReviewerexpertiseDecision-makingprocessTransparencyDiagnosticinformationBiasdetectionPurchaseintentionInformationasymmetryAnonymousreviewersVerifiedBuyersSentimentanalysisConsumerconfidenceStar-ratingsystem

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Conversion rate
  2. Purchase Behavior
  3. Brand reputation
  4. Credibility
  5. Trustworthiness
  6. Informational influence
  7. Platform reliability
  8. Electronic word-of-mouth (eWOM)
  9. Normative influence
  10. Post-purchase evaluation
  11. Social Proof
  12. Fake review detection
  13. Reputation management
  14. Review volume
  15. User-generated content (UGC)
  16. Perceived risk
  17. Recency effect
  18. Heuristic processing
  19. Review Valence
  20. Reviewer expertise
  21. Decision-making process
  22. Transparency
  23. Diagnostic information
  24. Bias detection
  25. Purchase intention
  26. Information asymmetry
  27. Anonymous reviewers
  28. Verified Buyers
  29. Sentiment analysis
  30. Consumer confidence
  31. Star-rating system