DiagnosticinformationReviewValenceInformationalinfluenceAnonymousreviewersTrustworthinessConversionrateElectronicword-of-mouth(eWOM)Star-ratingsystemPurchaseBehaviorDecision-makingprocessCredibilityRecencyeffectSocialProofVerifiedBuyersInformationasymmetrySentimentanalysisReviewvolumePost-purchaseevaluationNormativeinfluencePurchaseintentionBrandreputationReputationmanagementHeuristicprocessingUser-generatedcontent(UGC)TransparencyPlatformreliabilityPerceivedriskConsumerconfidenceBiasdetectionReviewerexpertiseFakereviewdetectionDiagnosticinformationReviewValenceInformationalinfluenceAnonymousreviewersTrustworthinessConversionrateElectronicword-of-mouth(eWOM)Star-ratingsystemPurchaseBehaviorDecision-makingprocessCredibilityRecencyeffectSocialProofVerifiedBuyersInformationasymmetrySentimentanalysisReviewvolumePost-purchaseevaluationNormativeinfluencePurchaseintentionBrandreputationReputationmanagementHeuristicprocessingUser-generatedcontent(UGC)TransparencyPlatformreliabilityPerceivedriskConsumerconfidenceBiasdetectionReviewerexpertiseFakereviewdetection

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Diagnostic information
  2. Review Valence
  3. Informational influence
  4. Anonymous reviewers
  5. Trustworthiness
  6. Conversion rate
  7. Electronic word-of-mouth (eWOM)
  8. Star-rating system
  9. Purchase Behavior
  10. Decision-making process
  11. Credibility
  12. Recency effect
  13. Social Proof
  14. Verified Buyers
  15. Information asymmetry
  16. Sentiment analysis
  17. Review volume
  18. Post-purchase evaluation
  19. Normative influence
  20. Purchase intention
  21. Brand reputation
  22. Reputation management
  23. Heuristic processing
  24. User-generated content (UGC)
  25. Transparency
  26. Platform reliability
  27. Perceived risk
  28. Consumer confidence
  29. Bias detection
  30. Reviewer expertise
  31. Fake review detection