Star-ratingsystemPurchaseBehaviorUser-generatedcontent(UGC)PurchaseintentionInformationalinfluenceRecencyeffectTrustworthinessPost-purchaseevaluationBrandreputationTransparencyFakereviewdetectionReviewValencePerceivedriskVerifiedBuyersReviewerexpertiseDecision-makingprocessCredibilityConsumerconfidenceSentimentanalysisHeuristicprocessingElectronicword-of-mouth(eWOM)NormativeinfluenceReviewvolumeBiasdetectionSocialProofPlatformreliabilityDiagnosticinformationReputationmanagementConversionrateInformationasymmetryAnonymousreviewersStar-ratingsystemPurchaseBehaviorUser-generatedcontent(UGC)PurchaseintentionInformationalinfluenceRecencyeffectTrustworthinessPost-purchaseevaluationBrandreputationTransparencyFakereviewdetectionReviewValencePerceivedriskVerifiedBuyersReviewerexpertiseDecision-makingprocessCredibilityConsumerconfidenceSentimentanalysisHeuristicprocessingElectronicword-of-mouth(eWOM)NormativeinfluenceReviewvolumeBiasdetectionSocialProofPlatformreliabilityDiagnosticinformationReputationmanagementConversionrateInformationasymmetryAnonymousreviewers

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Star-rating system
  2. Purchase Behavior
  3. User-generated content (UGC)
  4. Purchase intention
  5. Informational influence
  6. Recency effect
  7. Trustworthiness
  8. Post-purchase evaluation
  9. Brand reputation
  10. Transparency
  11. Fake review detection
  12. Review Valence
  13. Perceived risk
  14. Verified Buyers
  15. Reviewer expertise
  16. Decision-making process
  17. Credibility
  18. Consumer confidence
  19. Sentiment analysis
  20. Heuristic processing
  21. Electronic word-of-mouth (eWOM)
  22. Normative influence
  23. Review volume
  24. Bias detection
  25. Social Proof
  26. Platform reliability
  27. Diagnostic information
  28. Reputation management
  29. Conversion rate
  30. Information asymmetry
  31. Anonymous reviewers