ConversionrateRecencyeffectNormativeinfluenceInformationalinfluenceFakereviewdetectionPlatformreliabilityHeuristicprocessingAnonymousreviewersTrustworthinessPurchaseBehaviorSocialProofElectronicword-of-mouth(eWOM)Decision-makingprocessPurchaseintentionBiasdetectionPost-purchaseevaluationConsumerconfidenceUser-generatedcontent(UGC)ReputationmanagementDiagnosticinformationVerifiedBuyersReviewValenceReviewvolumeCredibilityBrandreputationStar-ratingsystemInformationasymmetryPerceivedriskSentimentanalysisReviewerexpertiseTransparencyConversionrateRecencyeffectNormativeinfluenceInformationalinfluenceFakereviewdetectionPlatformreliabilityHeuristicprocessingAnonymousreviewersTrustworthinessPurchaseBehaviorSocialProofElectronicword-of-mouth(eWOM)Decision-makingprocessPurchaseintentionBiasdetectionPost-purchaseevaluationConsumerconfidenceUser-generatedcontent(UGC)ReputationmanagementDiagnosticinformationVerifiedBuyersReviewValenceReviewvolumeCredibilityBrandreputationStar-ratingsystemInformationasymmetryPerceivedriskSentimentanalysisReviewerexpertiseTransparency

Trust in online reviews - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Conversion rate
  2. Recency effect
  3. Normative influence
  4. Informational influence
  5. Fake review detection
  6. Platform reliability
  7. Heuristic processing
  8. Anonymous reviewers
  9. Trustworthiness
  10. Purchase Behavior
  11. Social Proof
  12. Electronic word-of-mouth (eWOM)
  13. Decision-making process
  14. Purchase intention
  15. Bias detection
  16. Post-purchase evaluation
  17. Consumer confidence
  18. User-generated content (UGC)
  19. Reputation management
  20. Diagnostic information
  21. Verified Buyers
  22. Review Valence
  23. Review volume
  24. Credibility
  25. Brand reputation
  26. Star-rating system
  27. Information asymmetry
  28. Perceived risk
  29. Sentiment analysis
  30. Reviewer expertise
  31. Transparency