Emotive language Example of real-world conservation Relating to the audience Someone uses a dramatic pause Dropping statistics Using metaphor to explain a tricky concept Using humour to try and connect with the audience Getting the audience to imagine something Speaking very authoritatively and formally Making an economic argum “The opposition is incorrect” Speaking very casually and personably Listing extinct species Short term vs long term argument Reframing the issue Making a moral argument Introducing new scientific jargon Arguing about definitions Referring to pop culture Quote or opinion from an authority figure Emotive language Example of real-world conservation Relating to the audience Someone uses a dramatic pause Dropping statistics Using metaphor to explain a tricky concept Using humour to try and connect with the audience Getting the audience to imagine something Speaking very authoritatively and formally Making an economic argum “The opposition is incorrect” Speaking very casually and personably Listing extinct species Short term vs long term argument Reframing the issue Making a moral argument Introducing new scientific jargon Arguing about definitions Referring to pop culture Quote or opinion from an authority figure
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Emotive language
Example of real-world conservation
Relating to the audience
Someone uses a dramatic pause
Dropping statistics
Using metaphor to explain a tricky concept
Using humour to try and connect with the audience
Getting the audience to imagine something
Speaking very authoritatively and formally
Making an economic argum
“The opposition is incorrect”
Speaking very casually and personably
Listing extinct species
Short term vs long term argument
Reframing the issue
Making a moral argument
Introducing new scientific jargon
Arguing about definitions
Referring to pop culture
Quote or opinion from an authority figure
