AngkasAwarenessCompetitivepartyAffectProfitmaximizationAwarenessConationBeliefsSalesobjectivesOver-spendingObjectivesInformationResponseModelHierarchyModelMarcomBudgetingPercentageof salesDirectProductExperienceMarginalRevenueAttitudePre-salesobjectivesExpectationsRealisticUnawarenessInformationAcceptanceUnder-spendingAccountabilityBudgetingHeuristicsTrialTraditionalviewJ&TSpecificCognitiveMultiplevariablesMarginalcostCebpacMarcomObjectoveSpecifyamount ofchangeClearand inwritingCognitionDagmarApproachQuantitative&MeasurableHeretical(Opposite)ViewPercentageof SalesS-AResponseFunctionInternallyconsistentPrecisestatementGrabMarcommBrandLoyaltyAdvertisingAngkasAwarenessCompetitivepartyAffectProfitmaximizationAwarenessConationBeliefsSalesobjectivesOver-spendingObjectivesInformationResponseModelHierarchyModelMarcomBudgetingPercentageof salesDirectProductExperienceMarginalRevenueAttitudePre-salesobjectivesExpectationsRealisticUnawarenessInformationAcceptanceUnder-spendingAccountabilityBudgetingHeuristicsTrialTraditionalviewJ&TSpecificCognitiveMultiplevariablesMarginalcostCebpacMarcomObjectoveSpecifyamount ofchangeClearand inwritingCognitionDagmarApproachQuantitative&MeasurableHeretical(Opposite)ViewPercentageof SalesS-AResponseFunctionInternallyconsistentPrecisestatementGrabMarcommBrandLoyaltyAdvertising

BA 172.1 - CASE 4 PRESENTATION - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Angkas
  2. Awareness
  3. Competitive party
  4. Affect
  5. Profit maximization
  6. Awareness
  7. Conation
  8. Beliefs
  9. Sales objectives
  10. Over-spending
  11. Objectives
  12. Information Response Model
  13. Hierarchy Model
  14. Marcom Budgeting
  15. Percentage of sales
  16. Direct Product Experience
  17. Marginal Revenue
  18. Attitude
  19. Pre-sales objectives
  20. Expectations
  21. Realistic
  22. Unawareness
  23. Information Acceptance
  24. Under-spending
  25. Accountability
  26. Budgeting
  27. Heuristics
  28. Trial
  29. Traditional view
  30. J&T
  31. Specific
  32. Cognitive
  33. Multiple variables
  34. Marginal cost
  35. Cebpac
  36. Marcom Objectove
  37. Specify amount of change
  38. Clear and in writing
  39. Cognition
  40. Dagmar Approach
  41. Quantitative & Measurable
  42. Heretical (Opposite) View
  43. Percentage of Sales
  44. S-A Response Function
  45. Internally consistent
  46. Precise statement
  47. Grab
  48. Marcomm
  49. Brand Loyalty
  50. Advertising