Over-spendingProfitmaximizationCebpacAccountabilityAffectPercentageof SalesInformationAcceptanceInternallyconsistentTrialCognitiveInformationResponseModelBrandLoyaltyUnder-spendingCompetitivepartyAttitudeDagmarApproachObjectivesAwarenessSpecifyamount ofchangeMarginalcostDirectProductExperienceHeuristicsClearand inwritingAngkasAwarenessS-AResponseFunctionMultiplevariablesQuantitative&MeasurableJ&TSpecificRealisticHierarchyModelTraditionalviewPre-salesobjectivesConationCognitionPrecisestatementBeliefsExpectationsHeretical(Opposite)ViewPercentageof salesUnawarenessSalesobjectivesAdvertisingMarcommGrabMarginalRevenueMarcomBudgetingMarcomObjectoveBudgetingOver-spendingProfitmaximizationCebpacAccountabilityAffectPercentageof SalesInformationAcceptanceInternallyconsistentTrialCognitiveInformationResponseModelBrandLoyaltyUnder-spendingCompetitivepartyAttitudeDagmarApproachObjectivesAwarenessSpecifyamount ofchangeMarginalcostDirectProductExperienceHeuristicsClearand inwritingAngkasAwarenessS-AResponseFunctionMultiplevariablesQuantitative&MeasurableJ&TSpecificRealisticHierarchyModelTraditionalviewPre-salesobjectivesConationCognitionPrecisestatementBeliefsExpectationsHeretical(Opposite)ViewPercentageof salesUnawarenessSalesobjectivesAdvertisingMarcommGrabMarginalRevenueMarcomBudgetingMarcomObjectoveBudgeting

BA 172.1 - CASE 4 PRESENTATION - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Over-spending
  2. Profit maximization
  3. Cebpac
  4. Accountability
  5. Affect
  6. Percentage of Sales
  7. Information Acceptance
  8. Internally consistent
  9. Trial
  10. Cognitive
  11. Information Response Model
  12. Brand Loyalty
  13. Under-spending
  14. Competitive party
  15. Attitude
  16. Dagmar Approach
  17. Objectives
  18. Awareness
  19. Specify amount of change
  20. Marginal cost
  21. Direct Product Experience
  22. Heuristics
  23. Clear and in writing
  24. Angkas
  25. Awareness
  26. S-A Response Function
  27. Multiple variables
  28. Quantitative & Measurable
  29. J&T
  30. Specific
  31. Realistic
  32. Hierarchy Model
  33. Traditional view
  34. Pre-sales objectives
  35. Conation
  36. Cognition
  37. Precise statement
  38. Beliefs
  39. Expectations
  40. Heretical (Opposite) View
  41. Percentage of sales
  42. Unawareness
  43. Sales objectives
  44. Advertising
  45. Marcomm
  46. Grab
  47. Marginal Revenue
  48. Marcom Budgeting
  49. Marcom Objectove
  50. Budgeting