InformationAcceptanceAngkasPercentageof SalesInternallyconsistentDirectProductExperienceMultiplevariablesCebpacJ&TAccountabilityMarcommProfitmaximizationAffectOver-spendingPercentageof salesQuantitative&MeasurableBeliefsBudgetingSpecifyamount ofchangeTraditionalviewRealisticObjectivesMarginalRevenueClearand inwritingAwarenessHeretical(Opposite)ViewAwarenessHierarchyModelMarginalcostMarcomBudgetingSalesobjectivesDagmarApproachCognitionTrialCompetitivepartyConationInformationResponseModelGrabPre-salesobjectivesPrecisestatementBrandLoyaltyAttitudeExpectationsUnawarenessCognitiveAdvertisingMarcomObjectoveSpecificS-AResponseFunctionHeuristicsUnder-spendingInformationAcceptanceAngkasPercentageof SalesInternallyconsistentDirectProductExperienceMultiplevariablesCebpacJ&TAccountabilityMarcommProfitmaximizationAffectOver-spendingPercentageof salesQuantitative&MeasurableBeliefsBudgetingSpecifyamount ofchangeTraditionalviewRealisticObjectivesMarginalRevenueClearand inwritingAwarenessHeretical(Opposite)ViewAwarenessHierarchyModelMarginalcostMarcomBudgetingSalesobjectivesDagmarApproachCognitionTrialCompetitivepartyConationInformationResponseModelGrabPre-salesobjectivesPrecisestatementBrandLoyaltyAttitudeExpectationsUnawarenessCognitiveAdvertisingMarcomObjectoveSpecificS-AResponseFunctionHeuristicsUnder-spending

BA 172.1 - CASE 4 PRESENTATION - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Information Acceptance
  2. Angkas
  3. Percentage of Sales
  4. Internally consistent
  5. Direct Product Experience
  6. Multiple variables
  7. Cebpac
  8. J&T
  9. Accountability
  10. Marcomm
  11. Profit maximization
  12. Affect
  13. Over-spending
  14. Percentage of sales
  15. Quantitative & Measurable
  16. Beliefs
  17. Budgeting
  18. Specify amount of change
  19. Traditional view
  20. Realistic
  21. Objectives
  22. Marginal Revenue
  23. Clear and in writing
  24. Awareness
  25. Heretical (Opposite) View
  26. Awareness
  27. Hierarchy Model
  28. Marginal cost
  29. Marcom Budgeting
  30. Sales objectives
  31. Dagmar Approach
  32. Cognition
  33. Trial
  34. Competitive party
  35. Conation
  36. Information Response Model
  37. Grab
  38. Pre-sales objectives
  39. Precise statement
  40. Brand Loyalty
  41. Attitude
  42. Expectations
  43. Unawareness
  44. Cognitive
  45. Advertising
  46. Marcom Objectove
  47. Specific
  48. S-A Response Function
  49. Heuristics
  50. Under-spending