ChoosingacustomergroupHowcustomersshould seethe brandLifestyleCustomerneedsLocationAgeTargetmarketSimilarcustomergroupsBuyinghabitsdifferentlifestylesDifferentagegroupsDifferentregionsCustomerinterestsBrandimageBrandassociationCustomerbehaviorChoosingacustomergroupHowcustomersshould seethe brandLifestyleCustomerneedsLocationAgeTargetmarketSimilarcustomergroupsBuyinghabitsdifferentlifestylesDifferentagegroupsDifferentregionsCustomerinterestsBrandimageBrandassociationCustomerbehavior

STP understanding - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Choosing a customer group
  2. How customers should see the brand
  3. Lifestyle
  4. Customer needs
  5. Location
  6. Age
  7. Target market
  8. Similar customer groups
  9. Buying habits
  10. different lifestyles
  11. Different age groups
  12. Different regions
  13. Customer interests
  14. Brand image
  15. Brand association
  16. Customer behavior