Whoactuallysignedthis off?Paidsocialgets allthe creditThe CFOwants onenumber"Just onequickthing.."The briefhaschanged.Again.The CEOsaw it onTikTokLegal hasone tinytweakTheagencyhas a fewquestionsWhat's theincrementallift?Let's addanotherchannelSamebudget,biggertargets.Can wepersonaliseit?Can wemake itgo viral?We needmore first-party dataButwhat'sthe ROI?Whydoesn'tGA4match?We needbrand ANDperformanceIt's a brandplay.Where aresales?Can welaunchyesterday?Everyone'sa brandexpertWe reallyneed tojoin upour dataMorereach,lessspend.Can itfeel morepremium?Can AIdo this byFriday?We needa singlecustomerviewWhoactuallysignedthis off?Paidsocialgets allthe creditThe CFOwants onenumber"Just onequickthing.."The briefhaschanged.Again.The CEOsaw it onTikTokLegal hasone tinytweakTheagencyhas a fewquestionsWhat's theincrementallift?Let's addanotherchannelSamebudget,biggertargets.Can wepersonaliseit?Can wemake itgo viral?We needmore first-party dataButwhat'sthe ROI?Whydoesn'tGA4match?We needbrand ANDperformanceIt's a brandplay.Where aresales?Can welaunchyesterday?Everyone'sa brandexpertWe reallyneed tojoin upour dataMorereach,lessspend.Can itfeel morepremium?Can AIdo this byFriday?We needa singlecustomerview

The In-House Marketing Edition - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Who actually signed this off?
  2. Paid social gets all the credit
  3. The CFO wants one number
  4. "Just one quick thing.."
  5. The brief has changed. Again.
  6. The CEO saw it on TikTok
  7. Legal has one tiny tweak
  8. The agency has a few questions
  9. What's the incremental lift?
  10. Let's add another channel
  11. Same budget, bigger targets.
  12. Can we personalise it?
  13. Can we make it go viral?
  14. We need more first-party data
  15. But what's the ROI?
  16. Why doesn't GA4 match?
  17. We need brand AND performance
  18. It's a brand play. Where are sales?
  19. Can we launch yesterday?
  20. Everyone's a brand expert
  21. We really need to join up our data
  22. More reach, less spend.
  23. Can it feel more premium?
  24. Can AI do this by Friday?
  25. We need a single customer view