ProductItemProductDepthTradingDownFamilyBrandContractionProductWidthProductMixWidthShallowProductMixBusinessFeasibilityAnalysisAlterationDeepProductMixNarrowProductMixBroadProductMixExpansionConsistencyDepthProductLineProductMixStrategiesPositioningMarketingTradingUpBrandPositioningProductEliminationProductItemProductDepthTradingDownFamilyBrandContractionProductWidthProductMixWidthShallowProductMixBusinessFeasibilityAnalysisAlterationDeepProductMixNarrowProductMixBroadProductMixExpansionConsistencyDepthProductLineProductMixStrategiesPositioningMarketingTradingUpBrandPositioningProductElimination

3.03 Product Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Product Item
  2. Product Depth
  3. Trading Down
  4. Family Brand
  5. Contraction
  6. Product Width
  7. Product Mix
  8. Width
  9. Shallow Product Mix
  10. Business Feasibility Analysis
  11. Alteration
  12. Deep Product Mix
  13. Narrow Product Mix
  14. Broad Product Mix
  15. Expansion
  16. Consistency
  17. Depth
  18. Product Line
  19. Product Mix Strategies
  20. Positioning
  21. Marketing
  22. Trading Up
  23. Brand Positioning
  24. Product Elimination