Rising Mets The whys Ros thinks Personalised Group Digital Leveraging… Stakeholders Panels Macro Challenge The hows PSD2 Insights GDPR Content Accelerated innovation MEC Pilot Play to Win CRM Team A or P Validation VR Consideration Playbook Experiential Incremental Narrative Mobile Test & Learn Preference Conversion Will Rossetti Channel Specific A&P Social Listening Never been done before Strategic Mindset Service Wrapper VOD Native Optimisation Kick o ff brief Social Media Design- led Customer- Led Digital Awareness Bots Scale Driving…. Non- TV Vim’s World Fresco Chris Strange AI Catherine Machine Learning Long-term brand health metrics External Inspiration IPSOS Expansive Learn Through Testing In-flight optimisation Millennials Greenhouse Nielsen Creative Execution Facebook Audiences Immersive Story Telling Hypothesis Jean’s Team Partnerships Sonic Branding Monzo Road Map Effectiveness Customer Centric Social Labs NBDB Advocacy Agile Behavioural Change Customer Labs Anna’s Team BAU 70 / 20 / 10 Proposition Horse Disruptive Blue State Mobile First MP/Performance APC LCO Segmentation Awareness Innovation Funnel Brand Team Bank of CRM Personas Open Banking Rising Mets The whys Ros thinks Personalised Group Digital Leveraging… Stakeholders Panels Macro Challenge The hows PSD2 Insights GDPR Content Accelerated innovation MEC Pilot Play to Win CRM Team A or P Validation VR Consideration Playbook Experiential Incremental Narrative Mobile Test & Learn Preference Conversion Will Rossetti Channel Specific A&P Social Listening Never been done before Strategic Mindset Service Wrapper VOD Native Optimisation Kick o ff brief Social Media Design- led Customer- Led Digital Awareness Bots Scale Driving…. Non- TV Vim’s World Fresco Chris Strange AI Catherine Machine Learning Long-term brand health metrics External Inspiration IPSOS Expansive Learn Through Testing In-flight optimisation Millennials Greenhouse Nielsen Creative Execution Facebook Audiences Immersive Story Telling Hypothesis Jean’s Team Partnerships Sonic Branding Monzo Road Map Effectiveness Customer Centric Social Labs NBDB Advocacy Agile Behavioural Change Customer Labs Anna’s Team BAU 70 / 20 / 10 Proposition Horse Disruptive Blue State Mobile First MP/Performance APC LCO Segmentation Awareness Innovation Funnel Brand Team Bank of CRM Personas Open Banking
(Print) Use this randomly generated list as your call list when playing the game. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
Rising Mets
The whys
Ros thinks
Personalised
Group Digital
Leveraging…
Stakeholders
Panels
Macro Challenge
The hows
PSD2
Insights
GDPR
Content
Accelerated innovation
MEC
Pilot
Play to Win
CRM Team
A or P
Validation
VR
Consideration
Playbook
Experiential
Incremental
Narrative
Mobile
Test & Learn
Preference
Conversion
Will Rossetti
Channel Specific
A&P
Social Listening
Never been done before
Strategic Mindset
Service Wrapper
VOD
Native
Optimisation
Kick off brief
Social Media
Design-led
Customer-Led
Digital Awareness
Bots
Scale
Driving….
Non-TV
Vim’s World
Fresco
Chris Strange
AI
Catherine
Machine Learning
Long-term brand health metrics
External Inspiration
IPSOS
Expansive
Learn Through Testing
In-flight optimisation
Millennials
Greenhouse
Nielsen
Creative Execution
Facebook Audiences
Immersive Story Telling
Hypothesis
Jean’s Team
Partnerships
Sonic Branding
Monzo
Road Map
Effectiveness
Customer Centric
Social Labs
NBDB
Advocacy
Agile
Behavioural Change
Customer Labs
Anna’s Team
BAU
70 / 20 / 10
Proposition
Horse
Disruptive
Blue State
Mobile First
MP/Performance
APC
LCO
Segmentation
Awareness
Innovation Funnel
Brand Team
Bank of CRM
Personas
Open Banking