Strategic Mindset Never been done before Preference Customer- Led Social Listening Advocacy Stakeholders External Inspiration The whys Partnerships Expansive Social Media Proposition Optimisation Mobile Awareness Driving…. MP/Performance Service Wrapper Will Rossetti Bank of CRM Effectiveness Millennials Disruptive IPSOS Sonic Branding Incremental Jean’s Team Open Banking Kick o ff brief Bots Narrative Customer Labs Scale Play to Win The hows Rising Mets 70 / 20 / 10 Innovation Funnel NBDB APC Accelerated innovation Personas VR Social Labs Group Digital Greenhouse Machine Learning BAU VOD Leveraging… Road Map Insights Panels Immersive Story Telling Creative Execution Nielsen CRM Team Pilot Customer Centric Anna’s Team Playbook AI Non- TV Facebook Audiences Personalised Design- led Native Test & Learn Vim’s World Learn Through Testing Ros thinks Digital Awareness Content Brand Team Blue State Conversion GDPR Agile Hypothesis LCO Catherine PSD2 Behavioural Change Consideration Macro Challenge MEC Long-term brand health metrics Mobile First Segmentation Fresco Channel Specific A&P Horse Experiential Monzo A or P In-flight optimisation Chris Strange Validation Strategic Mindset Never been done before Preference Customer- Led Social Listening Advocacy Stakeholders External Inspiration The whys Partnerships Expansive Social Media Proposition Optimisation Mobile Awareness Driving…. MP/Performance Service Wrapper Will Rossetti Bank of CRM Effectiveness Millennials Disruptive IPSOS Sonic Branding Incremental Jean’s Team Open Banking Kick o ff brief Bots Narrative Customer Labs Scale Play to Win The hows Rising Mets 70 / 20 / 10 Innovation Funnel NBDB APC Accelerated innovation Personas VR Social Labs Group Digital Greenhouse Machine Learning BAU VOD Leveraging… Road Map Insights Panels Immersive Story Telling Creative Execution Nielsen CRM Team Pilot Customer Centric Anna’s Team Playbook AI Non- TV Facebook Audiences Personalised Design- led Native Test & Learn Vim’s World Learn Through Testing Ros thinks Digital Awareness Content Brand Team Blue State Conversion GDPR Agile Hypothesis LCO Catherine PSD2 Behavioural Change Consideration Macro Challenge MEC Long-term brand health metrics Mobile First Segmentation Fresco Channel Specific A&P Horse Experiential Monzo A or P In-flight optimisation Chris Strange Validation
(Print) Use this randomly generated list as your call list when playing the game. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
Strategic Mindset
Never been done before
Preference
Customer-Led
Social Listening
Advocacy
Stakeholders
External Inspiration
The whys
Partnerships
Expansive
Social Media
Proposition
Optimisation
Mobile
Awareness
Driving….
MP/Performance
Service Wrapper
Will Rossetti
Bank of CRM
Effectiveness
Millennials
Disruptive
IPSOS
Sonic Branding
Incremental
Jean’s Team
Open Banking
Kick off brief
Bots
Narrative
Customer Labs
Scale
Play to Win
The hows
Rising Mets
70 / 20 / 10
Innovation Funnel
NBDB
APC
Accelerated innovation
Personas
VR
Social Labs
Group Digital
Greenhouse
Machine Learning
BAU
VOD
Leveraging…
Road Map
Insights
Panels
Immersive Story Telling
Creative Execution
Nielsen
CRM Team
Pilot
Customer Centric
Anna’s Team
Playbook
AI
Non-TV
Facebook Audiences
Personalised
Design-led
Native
Test & Learn
Vim’s World
Learn Through Testing
Ros thinks
Digital Awareness
Content
Brand Team
Blue State
Conversion
GDPR
Agile
Hypothesis
LCO
Catherine
PSD2
Behavioural Change
Consideration
Macro Challenge
MEC
Long-term brand health metrics
Mobile First
Segmentation
Fresco
Channel Specific
A&P
Horse
Experiential
Monzo
A or P
In-flight optimisation
Chris Strange
Validation