AI Playbook Bots Segmentation Experiential Anna’s Team Consideration A or P Pilot MEC Proposition Mobile First Greenhouse Partnerships Brand Team Advocacy Agile Test & Learn BAU LCO Customer Centric Never been done before NBDB Creative Execution Horse In-flight optimisation 70 / 20 / 10 Nielsen Behavioural Change Sonic Branding Ros thinks Social Media Scale Rising Mets Stakeholders Social Listening Facebook Audiences Social Labs The hows Customer Labs Expansive Macro Challenge MP/Performance Catherine Native Will Rossetti APC Innovation Funnel Kick o ff brief Design- led Panels Preference VOD Content Digital Awareness GDPR Service Wrapper Play to Win Monzo CRM Team Machine Learning Bank of CRM Blue State Leveraging… Strategic Mindset Awareness Narrative Incremental A&P Vim’s World Hypothesis PSD2 Immersive Story Telling Non- TV Disruptive Accelerated innovation Effectiveness Personalised Group Digital Fresco Validation Conversion Insights Road Map Learn Through Testing Optimisation VR Customer- Led Channel Specific IPSOS Driving…. Chris Strange External Inspiration Millennials Mobile Long-term brand health metrics Open Banking The whys Jean’s Team Personas AI Playbook Bots Segmentation Experiential Anna’s Team Consideration A or P Pilot MEC Proposition Mobile First Greenhouse Partnerships Brand Team Advocacy Agile Test & Learn BAU LCO Customer Centric Never been done before NBDB Creative Execution Horse In-flight optimisation 70 / 20 / 10 Nielsen Behavioural Change Sonic Branding Ros thinks Social Media Scale Rising Mets Stakeholders Social Listening Facebook Audiences Social Labs The hows Customer Labs Expansive Macro Challenge MP/Performance Catherine Native Will Rossetti APC Innovation Funnel Kick o ff brief Design- led Panels Preference VOD Content Digital Awareness GDPR Service Wrapper Play to Win Monzo CRM Team Machine Learning Bank of CRM Blue State Leveraging… Strategic Mindset Awareness Narrative Incremental A&P Vim’s World Hypothesis PSD2 Immersive Story Telling Non- TV Disruptive Accelerated innovation Effectiveness Personalised Group Digital Fresco Validation Conversion Insights Road Map Learn Through Testing Optimisation VR Customer- Led Channel Specific IPSOS Driving…. Chris Strange External Inspiration Millennials Mobile Long-term brand health metrics Open Banking The whys Jean’s Team Personas
(Print) Use this randomly generated list as your call list when playing the game. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
AI
Playbook
Bots
Segmentation
Experiential
Anna’s Team
Consideration
A or P
Pilot
MEC
Proposition
Mobile First
Greenhouse
Partnerships
Brand Team
Advocacy
Agile
Test & Learn
BAU
LCO
Customer Centric
Never been done before
NBDB
Creative Execution
Horse
In-flight optimisation
70 / 20 / 10
Nielsen
Behavioural Change
Sonic Branding
Ros thinks
Social Media
Scale
Rising Mets
Stakeholders
Social Listening
Facebook Audiences
Social Labs
The hows
Customer Labs
Expansive
Macro Challenge
MP/Performance
Catherine
Native
Will Rossetti
APC
Innovation Funnel
Kick off brief
Design-led
Panels
Preference
VOD
Content
Digital Awareness
GDPR
Service Wrapper
Play to Win
Monzo
CRM Team
Machine Learning
Bank of CRM
Blue State
Leveraging…
Strategic Mindset
Awareness
Narrative
Incremental
A&P
Vim’s World
Hypothesis
PSD2
Immersive Story Telling
Non-TV
Disruptive
Accelerated innovation
Effectiveness
Personalised
Group Digital
Fresco
Validation
Conversion
Insights
Road Map
Learn Through Testing
Optimisation
VR
Customer-Led
Channel Specific
IPSOS
Driving….
Chris Strange
External Inspiration
Millennials
Mobile
Long-term brand health metrics
Open Banking
The whys
Jean’s Team
Personas