Road Map Learn Through Testing GDPR Mobile First Bots AI Bank of CRM VR Customer- Led Creative Execution Play to Win Kick o ff brief LCO Chris Strange Ros thinks Sonic Branding Personas Effectiveness Native Social Media Hypothesis Pilot Stakeholders Disruptive Advocacy In-flight optimisation Innovation Funnel Expansive Leveraging… Machine Learning Digital Awareness PSD2 Nielsen Open Banking The whys NBDB A or P 70 / 20 / 10 Preference Customer Labs Segmentation Long-term brand health metrics Driving…. Content Anna’s Team Mobile Rising Mets Fresco Behavioural Change External Inspiration Agile Test & Learn Scale Panels Social Labs Proposition MP/Performance Narrative Non- TV VOD Experiential Jean’s Team Will Rossetti Validation Partnerships Monzo Conversion Millennials Consideration Vim’s World Insights Social Listening Horse Facebook Audiences APC Strategic Mindset Service Wrapper Never been done before Channel Specific BAU Group Digital IPSOS Optimisation The hows Immersive Story Telling Awareness Accelerated innovation Playbook Personalised Blue State Incremental Catherine Brand Team Customer Centric CRM Team MEC Macro Challenge A&P Greenhouse Design- led Road Map Learn Through Testing GDPR Mobile First Bots AI Bank of CRM VR Customer- Led Creative Execution Play to Win Kick o ff brief LCO Chris Strange Ros thinks Sonic Branding Personas Effectiveness Native Social Media Hypothesis Pilot Stakeholders Disruptive Advocacy In-flight optimisation Innovation Funnel Expansive Leveraging… Machine Learning Digital Awareness PSD2 Nielsen Open Banking The whys NBDB A or P 70 / 20 / 10 Preference Customer Labs Segmentation Long-term brand health metrics Driving…. Content Anna’s Team Mobile Rising Mets Fresco Behavioural Change External Inspiration Agile Test & Learn Scale Panels Social Labs Proposition MP/Performance Narrative Non- TV VOD Experiential Jean’s Team Will Rossetti Validation Partnerships Monzo Conversion Millennials Consideration Vim’s World Insights Social Listening Horse Facebook Audiences APC Strategic Mindset Service Wrapper Never been done before Channel Specific BAU Group Digital IPSOS Optimisation The hows Immersive Story Telling Awareness Accelerated innovation Playbook Personalised Blue State Incremental Catherine Brand Team Customer Centric CRM Team MEC Macro Challenge A&P Greenhouse Design- led
(Print) Use this randomly generated list as your call list when playing the game. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
Road Map
Learn Through Testing
GDPR
Mobile First
Bots
AI
Bank of CRM
VR
Customer-Led
Creative Execution
Play to Win
Kick off brief
LCO
Chris Strange
Ros thinks
Sonic Branding
Personas
Effectiveness
Native
Social Media
Hypothesis
Pilot
Stakeholders
Disruptive
Advocacy
In-flight optimisation
Innovation Funnel
Expansive
Leveraging…
Machine Learning
Digital Awareness
PSD2
Nielsen
Open Banking
The whys
NBDB
A or P
70 / 20 / 10
Preference
Customer Labs
Segmentation
Long-term brand health metrics
Driving….
Content
Anna’s Team
Mobile
Rising Mets
Fresco
Behavioural Change
External Inspiration
Agile
Test & Learn
Scale
Panels
Social Labs
Proposition
MP/Performance
Narrative
Non-TV
VOD
Experiential
Jean’s Team
Will Rossetti
Validation
Partnerships
Monzo
Conversion
Millennials
Consideration
Vim’s World
Insights
Social Listening
Horse
Facebook Audiences
APC
Strategic Mindset
Service Wrapper
Never been done before
Channel Specific
BAU
Group Digital
IPSOS
Optimisation
The hows
Immersive Story Telling
Awareness
Accelerated innovation
Playbook
Personalised
Blue State
Incremental
Catherine
Brand Team
Customer Centric
CRM Team
MEC
Macro Challenge
A&P
Greenhouse
Design-led