Channel Specific Customer Labs Facebook Audiences Content Design- led Test & Learn Macro Challenge Effectiveness Mobile First PSD2 Monzo Open Banking LCO Bots Disruptive Leveraging… Chris Strange MP/Performance Partnerships APC Hypothesis Conversion Ros thinks Group Digital Rising Mets A or P Never been done before Awareness Personas Mobile Advocacy Blue State Vim’s World The whys Driving…. Narrative Pilot VOD Non- TV Validation Expansive Social Labs In-flight optimisation Customer Centric Social Media Social Listening Optimisation Machine Learning Customer- Led Proposition IPSOS Preference Consideration Sonic Branding Catherine CRM Team The hows Stakeholders Long-term brand health metrics Immersive Story Telling Incremental Experiential Native Fresco Innovation Funnel Panels Insights Digital Awareness Strategic Mindset Play to Win A&P Learn Through Testing Anna’s Team Scale Jean’s Team Personalised Accelerated innovation Service Wrapper Kick o ff brief Segmentation BAU NBDB MEC AI GDPR Nielsen Playbook Road Map Horse Behavioural Change Greenhouse VR Bank of CRM Millennials Agile 70 / 20 / 10 External Inspiration Brand Team Creative Execution Will Rossetti Channel Specific Customer Labs Facebook Audiences Content Design- led Test & Learn Macro Challenge Effectiveness Mobile First PSD2 Monzo Open Banking LCO Bots Disruptive Leveraging… Chris Strange MP/Performance Partnerships APC Hypothesis Conversion Ros thinks Group Digital Rising Mets A or P Never been done before Awareness Personas Mobile Advocacy Blue State Vim’s World The whys Driving…. Narrative Pilot VOD Non- TV Validation Expansive Social Labs In-flight optimisation Customer Centric Social Media Social Listening Optimisation Machine Learning Customer- Led Proposition IPSOS Preference Consideration Sonic Branding Catherine CRM Team The hows Stakeholders Long-term brand health metrics Immersive Story Telling Incremental Experiential Native Fresco Innovation Funnel Panels Insights Digital Awareness Strategic Mindset Play to Win A&P Learn Through Testing Anna’s Team Scale Jean’s Team Personalised Accelerated innovation Service Wrapper Kick o ff brief Segmentation BAU NBDB MEC AI GDPR Nielsen Playbook Road Map Horse Behavioural Change Greenhouse VR Bank of CRM Millennials Agile 70 / 20 / 10 External Inspiration Brand Team Creative Execution Will Rossetti
(Print) Use this randomly generated list as your call list when playing the game. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
Channel Specific
Customer Labs
Facebook Audiences
Content
Design-led
Test & Learn
Macro Challenge
Effectiveness
Mobile First
PSD2
Monzo
Open Banking
LCO
Bots
Disruptive
Leveraging…
Chris Strange
MP/Performance
Partnerships
APC
Hypothesis
Conversion
Ros thinks
Group Digital
Rising Mets
A or P
Never been done before
Awareness
Personas
Mobile
Advocacy
Blue State
Vim’s World
The whys
Driving….
Narrative
Pilot
VOD
Non-TV
Validation
Expansive
Social Labs
In-flight optimisation
Customer Centric
Social Media
Social Listening
Optimisation
Machine Learning
Customer-Led
Proposition
IPSOS
Preference
Consideration
Sonic Branding
Catherine
CRM Team
The hows
Stakeholders
Long-term brand health metrics
Immersive Story Telling
Incremental
Experiential
Native
Fresco
Innovation Funnel
Panels
Insights
Digital Awareness
Strategic Mindset
Play to Win
A&P
Learn Through Testing
Anna’s Team
Scale
Jean’s Team
Personalised
Accelerated innovation
Service Wrapper
Kick off brief
Segmentation
BAU
NBDB
MEC
AI
GDPR
Nielsen
Playbook
Road Map
Horse
Behavioural Change
Greenhouse
VR
Bank of CRM
Millennials
Agile
70 / 20 / 10
External Inspiration
Brand Team
Creative Execution
Will Rossetti