Activists use socialmedia to developlegitimacy, to create asource of credibleinformation forstakeholders, and tostrengthen influenceMediainterviewsto get outinformationConductedfocus groupsand phonesurveys todetermine theproblemPublic becomesactive andorganizes todiscuss and dosomething aboutthe situationRates of domesticviolence were 10percent higher in Texasthan the national rate,only 5 percent ofvictims receivedassistance fromdomestic violenceprograms in TexasExcellencetheoryTo gain theattention of thetarget organizationand theopportunity toengage itIt doesn’t accountfor the powerimbalancebetweenorganizations andtheir publics“Family andFriends” TVand radioadvertisementsas a call toactionUsed media outlets,business partnerships,celebrity spokespeople,high profile events asthe steps taken toattempt to eliminate theproblemAttorneyGeneral’sOfficeNot havingresources in theirnative language,not knowing howto communicate inEnglishCalls to thenational domesticviolence hotlineincreased 69% forEnglish calls and93% for SpanishcallsResource for localorganizers as wellas centralinformation sourcefor stakeholdersLegitimatepublicsPublicize domesticviolence programs andservices and to provideinformation to thegeneral public on waysthey could assist friendsand family living withdomestic violenceTexasCouncilon FamilyViolenceMoney,power,influenceIncrease Texas-basedcalls to the nationalfamily violence hotline,identify 10 grassrootspartners, distribute 1million educationcampaign materialsDiagnostic,prescriptive,motivationalDIY mediarelationstoolkits as wellas detailedwebsite contentas resourcesUsed famousspokespeople aswell as victims ofdomestic violenceand their friendsand family1.) “There isHelp, Thereis Hope” 2.)“Family andFriends”Scope of theproblem isdifficult to graspbecause of itshidden natureActivists use socialmedia to developlegitimacy, to create asource of credibleinformation forstakeholders, and tostrengthen influenceMediainterviewsto get outinformationConductedfocus groupsand phonesurveys todetermine theproblemPublic becomesactive andorganizes todiscuss and dosomething aboutthe situationRates of domesticviolence were 10percent higher in Texasthan the national rate,only 5 percent ofvictims receivedassistance fromdomestic violenceprograms in TexasExcellencetheoryTo gain theattention of thetarget organizationand theopportunity toengage itIt doesn’t accountfor the powerimbalancebetweenorganizations andtheir publics“Family andFriends” TVand radioadvertisementsas a call toactionUsed media outlets,business partnerships,celebrity spokespeople,high profile events asthe steps taken toattempt to eliminate theproblemAttorneyGeneral’sOfficeNot havingresources in theirnative language,not knowing howto communicate inEnglishCalls to thenational domesticviolence hotlineincreased 69% forEnglish calls and93% for SpanishcallsResource for localorganizers as wellas centralinformation sourcefor stakeholdersLegitimatepublicsPublicize domesticviolence programs andservices and to provideinformation to thegeneral public on waysthey could assist friendsand family living withdomestic violenceTexasCouncilon FamilyViolenceMoney,power,influenceIncrease Texas-basedcalls to the nationalfamily violence hotline,identify 10 grassrootspartners, distribute 1million educationcampaign materialsDiagnostic,prescriptive,motivationalDIY mediarelationstoolkits as wellas detailedwebsite contentas resourcesUsed famousspokespeople aswell as victims ofdomestic violenceand their friendsand family1.) “There isHelp, Thereis Hope” 2.)“Family andFriends”Scope of theproblem isdifficult to graspbecause of itshidden nature

Chapter 6 Bingo! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Activists use social media to develop legitimacy, to create a source of credible information for stakeholders, and to strengthen influence
  2. Media interviews to get out information
  3. Conducted focus groups and phone surveys to determine the problem
  4. Public becomes active and organizes to discuss and do something about the situation
  5. Rates of domestic violence were 10 percent higher in Texas than the national rate, only 5 percent of victims received assistance from domestic violence programs in Texas
  6. Excellence theory
  7. To gain the attention of the target organization and the opportunity to engage it
  8. It doesn’t account for the power imbalance between organizations and their publics
  9. “Family and Friends” TV and radio advertisements as a call to action
  10. Used media outlets, business partnerships, celebrity spokespeople, high profile events as the steps taken to attempt to eliminate the problem
  11. Attorney General’s Office
  12. Not having resources in their native language, not knowing how to communicate in English
  13. Calls to the national domestic violence hotline increased 69% for English calls and 93% for Spanish calls
  14. Resource for local organizers as well as central information source for stakeholders
  15. Legitimate publics
  16. Publicize domestic violence programs and services and to provide information to the general public on ways they could assist friends and family living with domestic violence
  17. Texas Council on Family Violence
  18. Money, power, influence
  19. Increase Texas-based calls to the national family violence hotline, identify 10 grassroots partners, distribute 1 million education campaign materials
  20. Diagnostic, prescriptive, motivational
  21. DIY media relations toolkits as well as detailed website content as resources
  22. Used famous spokespeople as well as victims of domestic violence and their friends and family
  23. 1.) “There is Help, There is Hope” 2.) “Family and Friends”
  24. Scope of the problem is difficult to grasp because of its hidden nature