PhaseIInformationresearchprocessSamplePhaseIIJan29th2020Unit ofanalysisCensusSituationanalysisPrimarydataExploratoryresearchScientificmethodWB12611StepsResearchproposalSmartlabYES!TargetpopulationDescriptiveresearchPhaseIVGatekeepertechnologiesPhaseIIISecondarydataCausalresearchKnowledgePhaseIInformationresearchprocessSamplePhaseIIJan29th2020Unit ofanalysisCensusSituationanalysisPrimarydataExploratoryresearchScientificmethodWB12611StepsResearchproposalSmartlabYES!TargetpopulationDescriptiveresearchPhaseIVGatekeepertechnologiesPhaseIIISecondarydataCausalresearchKnowledge

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Phase I
  2. Information research process
  3. Sample
  4. Phase II
  5. Jan 29th 2020
  6. Unit of analysis
  7. Census
  8. Situation analysis
  9. Primary data
  10. Exploratory research
  11. Scientific method
  12. WB126
  13. 11 Steps
  14. Research proposal
  15. Smartlab
  16. YES!
  17. Target population
  18. Descriptive research
  19. Phase IV
  20. Gatekeeper technologies
  21. Phase III
  22. Secondary data
  23. Causal research
  24. Knowledge