PhaseIVWB126Jan29th2020CensusTargetpopulationDescriptiveresearchPrimarydataSample11StepsScientificmethodExploratoryresearchYES!InformationresearchprocessSituationanalysisResearchproposalCausalresearchPhaseIKnowledgePhaseIIGatekeepertechnologiesPhaseIIISmartlabUnit ofanalysisSecondarydataPhaseIVWB126Jan29th2020CensusTargetpopulationDescriptiveresearchPrimarydataSample11StepsScientificmethodExploratoryresearchYES!InformationresearchprocessSituationanalysisResearchproposalCausalresearchPhaseIKnowledgePhaseIIGatekeepertechnologiesPhaseIIISmartlabUnit ofanalysisSecondarydata

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Phase IV
  2. WB126
  3. Jan 29th 2020
  4. Census
  5. Target population
  6. Descriptive research
  7. Primary data
  8. Sample
  9. 11 Steps
  10. Scientific method
  11. Exploratory research
  12. YES!
  13. Information research process
  14. Situation analysis
  15. Research proposal
  16. Causal research
  17. Phase I
  18. Knowledge
  19. Phase II
  20. Gatekeeper technologies
  21. Phase III
  22. Smartlab
  23. Unit of analysis
  24. Secondary data