PhaseIIISamplePrimarydataJan29th2020WB126ExploratoryresearchInformationresearchprocessDescriptiveresearchGatekeepertechnologiesKnowledgePhaseIVSecondarydata11StepsScientificmethodSmartlabPhaseIITargetpopulationCausalresearchYES!CensusPhaseIResearchproposalSituationanalysisUnit ofanalysisPhaseIIISamplePrimarydataJan29th2020WB126ExploratoryresearchInformationresearchprocessDescriptiveresearchGatekeepertechnologiesKnowledgePhaseIVSecondarydata11StepsScientificmethodSmartlabPhaseIITargetpopulationCausalresearchYES!CensusPhaseIResearchproposalSituationanalysisUnit ofanalysis

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Phase III
  2. Sample
  3. Primary data
  4. Jan 29th 2020
  5. WB126
  6. Exploratory research
  7. Information research process
  8. Descriptive research
  9. Gatekeeper technologies
  10. Knowledge
  11. Phase IV
  12. Secondary data
  13. 11 Steps
  14. Scientific method
  15. Smartlab
  16. Phase II
  17. Target population
  18. Causal research
  19. YES!
  20. Census
  21. Phase I
  22. Research proposal
  23. Situation analysis
  24. Unit of analysis