11StepsResearchproposalGatekeepertechnologiesYES!ExploratoryresearchSituationanalysisPhaseIIScientificmethodKnowledgeSmartlabSamplePhaseIPhaseIVCausalresearchUnit ofanalysisCensusInformationresearchprocessPrimarydataDescriptiveresearchPhaseIIIJan29th2020SecondarydataTargetpopulationWB12611StepsResearchproposalGatekeepertechnologiesYES!ExploratoryresearchSituationanalysisPhaseIIScientificmethodKnowledgeSmartlabSamplePhaseIPhaseIVCausalresearchUnit ofanalysisCensusInformationresearchprocessPrimarydataDescriptiveresearchPhaseIIIJan29th2020SecondarydataTargetpopulationWB126

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. 11 Steps
  2. Research proposal
  3. Gatekeeper technologies
  4. YES!
  5. Exploratory research
  6. Situation analysis
  7. Phase II
  8. Scientific method
  9. Knowledge
  10. Smartlab
  11. Sample
  12. Phase I
  13. Phase IV
  14. Causal research
  15. Unit of analysis
  16. Census
  17. Information research process
  18. Primary data
  19. Descriptive research
  20. Phase III
  21. Jan 29th 2020
  22. Secondary data
  23. Target population
  24. WB126