WB126SecondarydataKnowledgePhaseIITargetpopulationPrimarydataYES!GatekeepertechnologiesExploratoryresearchJan29th2020ResearchproposalCausalresearchPhaseIPhaseIVDescriptiveresearchInformationresearchprocessUnit ofanalysisScientificmethodPhaseIIISmartlabSituationanalysisCensusSample11StepsWB126SecondarydataKnowledgePhaseIITargetpopulationPrimarydataYES!GatekeepertechnologiesExploratoryresearchJan29th2020ResearchproposalCausalresearchPhaseIPhaseIVDescriptiveresearchInformationresearchprocessUnit ofanalysisScientificmethodPhaseIIISmartlabSituationanalysisCensusSample11Steps

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. WB126
  2. Secondary data
  3. Knowledge
  4. Phase II
  5. Target population
  6. Primary data
  7. YES!
  8. Gatekeeper technologies
  9. Exploratory research
  10. Jan 29th 2020
  11. Research proposal
  12. Causal research
  13. Phase I
  14. Phase IV
  15. Descriptive research
  16. Information research process
  17. Unit of analysis
  18. Scientific method
  19. Phase III
  20. Smartlab
  21. Situation analysis
  22. Census
  23. Sample
  24. 11 Steps