PrimarydataUnit ofanalysisScientificmethodPhaseIISituationanalysisCausalresearchGatekeepertechnologiesPhaseIJan29th2020KnowledgeSmartlabTargetpopulationResearchproposalPhaseIVInformationresearchprocess11StepsSampleSecondarydataCensusDescriptiveresearchExploratoryresearchPhaseIIIWB126YES!PrimarydataUnit ofanalysisScientificmethodPhaseIISituationanalysisCausalresearchGatekeepertechnologiesPhaseIJan29th2020KnowledgeSmartlabTargetpopulationResearchproposalPhaseIVInformationresearchprocess11StepsSampleSecondarydataCensusDescriptiveresearchExploratoryresearchPhaseIIIWB126YES!

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Primary data
  2. Unit of analysis
  3. Scientific method
  4. Phase II
  5. Situation analysis
  6. Causal research
  7. Gatekeeper technologies
  8. Phase I
  9. Jan 29th 2020
  10. Knowledge
  11. Smartlab
  12. Target population
  13. Research proposal
  14. Phase IV
  15. Information research process
  16. 11 Steps
  17. Sample
  18. Secondary data
  19. Census
  20. Descriptive research
  21. Exploratory research
  22. Phase III
  23. WB126
  24. YES!