TargetpopulationPhaseIPrimarydataJan29th2020CensusUnit ofanalysisDescriptiveresearchResearchproposal11StepsPhaseIVGatekeepertechnologiesPhaseIIKnowledgePhaseIIICausalresearchExploratoryresearchSampleYES!WB126SmartlabSecondarydataSituationanalysisInformationresearchprocessScientificmethodTargetpopulationPhaseIPrimarydataJan29th2020CensusUnit ofanalysisDescriptiveresearchResearchproposal11StepsPhaseIVGatekeepertechnologiesPhaseIIKnowledgePhaseIIICausalresearchExploratoryresearchSampleYES!WB126SmartlabSecondarydataSituationanalysisInformationresearchprocessScientificmethod

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Target population
  2. Phase I
  3. Primary data
  4. Jan 29th 2020
  5. Census
  6. Unit of analysis
  7. Descriptive research
  8. Research proposal
  9. 11 Steps
  10. Phase IV
  11. Gatekeeper technologies
  12. Phase II
  13. Knowledge
  14. Phase III
  15. Causal research
  16. Exploratory research
  17. Sample
  18. YES!
  19. WB126
  20. Smartlab
  21. Secondary data
  22. Situation analysis
  23. Information research process
  24. Scientific method