PhaseIISampleGatekeepertechnologiesPrimarydataPhaseIIISecondarydataScientificmethodResearchproposalPhaseISituationanalysis11StepsCensusTargetpopulationWB126CausalresearchSmartlabJan29th2020YES!ExploratoryresearchInformationresearchprocessDescriptiveresearchKnowledgeUnit ofanalysisPhaseIVPhaseIISampleGatekeepertechnologiesPrimarydataPhaseIIISecondarydataScientificmethodResearchproposalPhaseISituationanalysis11StepsCensusTargetpopulationWB126CausalresearchSmartlabJan29th2020YES!ExploratoryresearchInformationresearchprocessDescriptiveresearchKnowledgeUnit ofanalysisPhaseIV

Chapter 2-The Marketing Research Process and Proposals - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Phase II
  2. Sample
  3. Gatekeeper technologies
  4. Primary data
  5. Phase III
  6. Secondary data
  7. Scientific method
  8. Research proposal
  9. Phase I
  10. Situation analysis
  11. 11 Steps
  12. Census
  13. Target population
  14. WB126
  15. Causal research
  16. Smartlab
  17. Jan 29th 2020
  18. YES!
  19. Exploratory research
  20. Information research process
  21. Descriptive research
  22. Knowledge
  23. Unit of analysis
  24. Phase IV