SmartlabIdentifyingProblemsResearchProposalSecondaryDataYES!InformationresearchprocessCensusCausalResearchExploratoryResearchBrandAwarenessPrimaryDataTrueUnit ofAnalysisWB126DescriptiveResearchFalse4PhasesSampleJan29th2020FalseScientificMethodTrueTargetpop.KnowledgeSmartlabIdentifyingProblemsResearchProposalSecondaryDataYES!InformationresearchprocessCensusCausalResearchExploratoryResearchBrandAwarenessPrimaryDataTrueUnit ofAnalysisWB126DescriptiveResearchFalse4PhasesSampleJan29th2020FalseScientificMethodTrueTargetpop.Knowledge

The Marketing Research Process and Proposal - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Smartlab
  2. Identifying Problems
  3. Research Proposal
  4. Secondary Data
  5. YES!
  6. Information research process
  7. Census
  8. Causal Research
  9. Exploratory Research
  10. Brand Awareness
  11. Primary Data
  12. True
  13. Unit of Analysis
  14. WB126
  15. Descriptive Research
  16. False
  17. 4 Phases
  18. Sample
  19. Jan 29th 2020
  20. False
  21. Scientific Method
  22. True
  23. Target pop.
  24. Knowledge