“Where wefit in yourMarTechstack”“crawl,walk, runscenario”"BailingWire andDuctTape"“Full stop,period. Endofdiscussion.”“Microtracking”"Automagically"“Yeah,but will itscale?”“We canachieveoptimalvelocity”“LiveStrategicKPIs”“This isstrategic”“Pleaseticketthat.”“We’realigned”"Belt andSuspenderApproach"“What’sthecadence?”"LetMe BeClear""Layersof theCake"“That’s not abusinessrequirement”“The newplatformwill dothat”“crossingthechasm”“Let’sreview yourMartechStack”“on-brand”“60days”“and thenyou canstartbackfilling it”“This isan Übermodel”“massivebenefit atscale”"it's aniterativeprocess"“Butwhat’s theusecase?”“Where wefit in yourMarTechstack”“crawl,walk, runscenario”"BailingWire andDuctTape"“Full stop,period. Endofdiscussion.”“Microtracking”"Automagically"“Yeah,but will itscale?”“We canachieveoptimalvelocity”“LiveStrategicKPIs”“This isstrategic”“Pleaseticketthat.”“We’realigned”"Belt andSuspenderApproach"“What’sthecadence?”"LetMe BeClear""Layersof theCake"“That’s not abusinessrequirement”“The newplatformwill dothat”“crossingthechasm”“Let’sreview yourMartechStack”“on-brand”“60days”“and thenyou canstartbackfilling it”“This isan Übermodel”“massivebenefit atscale”"it's aniterativeprocess"“Butwhat’s theusecase?”

Ericisms - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. “Where we fit in your MarTech stack”
  2. “crawl, walk, run scenario”
  3. "Bailing Wire and Duct Tape"
  4. “Full stop, period. End of discussion.”
  5. “Microtracking”
  6. "Automagically"
  7. “Yeah, but will it scale?”
  8. “We can achieve optimal velocity”
  9. “Live Strategic KPIs”
  10. “This is strategic”
  11. “Please ticket that.”
  12. “We’re aligned”
  13. "Belt and Suspender Approach"
  14. “What’s the cadence?”
  15. "Let Me Be Clear"
  16. "Layers of the Cake"
  17. “That’s not a business requirement”
  18. “The new platform will do that”
  19. “crossing the chasm”
  20. “Let’s review your Martech Stack”
  21. “on-brand”
  22. “60 days”
  23. “and then you can start backfilling it”
  24. “This is an Über model”
  25. “massive benefit at scale”
  26. "it's an iterative process"
  27. “But what’s the use case?”