closeendedquestionsWallStreetJournalrandomsampleexternalinformationdiscretionarypurchasesinternalinformationtestmarketDecisionMakingstorageinputanalysismarketinginformationsystemobservationsamplesecondarydatamarketingresearchsimulationsurveyprimarydataexperimentspopulationoutputopen-endedquestionfocusgroupcloseendedquestionsWallStreetJournalrandomsampleexternalinformationdiscretionarypurchasesinternalinformationtestmarketDecisionMakingstorageinputanalysismarketinginformationsystemobservationsamplesecondarydatamarketingresearchsimulationsurveyprimarydataexperimentspopulationoutputopen-endedquestionfocusgroup

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. close ended questions
  2. Wall Street Journal
  3. random sample
  4. external information
  5. discretionary purchases
  6. internal information
  7. test market
  8. Decision Making
  9. storage
  10. input
  11. analysis
  12. marketing information system
  13. observation
  14. sample
  15. secondary data
  16. marketing research
  17. simulation
  18. survey
  19. primary data
  20. experiments
  21. population
  22. output
  23. open-ended question
  24. focus group