sampletestmarketexternalinformationanalysismarketingresearchWallStreetJournalexperimentssecondarydatasurveysimulationfocusgroupstorageobservationprimarydatainputoutputmarketinginformationsysteminternalinformationpopulationopen-endedquestionDecisionMakingcloseendedquestionsrandomsamplediscretionarypurchasessampletestmarketexternalinformationanalysismarketingresearchWallStreetJournalexperimentssecondarydatasurveysimulationfocusgroupstorageobservationprimarydatainputoutputmarketinginformationsysteminternalinformationpopulationopen-endedquestionDecisionMakingcloseendedquestionsrandomsamplediscretionarypurchases

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. sample
  2. test market
  3. external information
  4. analysis
  5. marketing research
  6. Wall Street Journal
  7. experiments
  8. secondary data
  9. survey
  10. simulation
  11. focus group
  12. storage
  13. observation
  14. primary data
  15. input
  16. output
  17. marketing information system
  18. internal information
  19. population
  20. open-ended question
  21. Decision Making
  22. close ended questions
  23. random sample
  24. discretionary purchases