internalinformationtestmarketsampleDecisionMakingrandomsamplemarketingresearchpopulationinputobservationopen-endedquestionstoragefocusgroupoutputanalysisprimarydatasimulationdiscretionarypurchasescloseendedquestionsmarketinginformationsystemexperimentssecondarydataexternalinformationsurveyWallStreetJournalinternalinformationtestmarketsampleDecisionMakingrandomsamplemarketingresearchpopulationinputobservationopen-endedquestionstoragefocusgroupoutputanalysisprimarydatasimulationdiscretionarypurchasescloseendedquestionsmarketinginformationsystemexperimentssecondarydataexternalinformationsurveyWallStreetJournal

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. internal information
  2. test market
  3. sample
  4. Decision Making
  5. random sample
  6. marketing research
  7. population
  8. input
  9. observation
  10. open-ended question
  11. storage
  12. focus group
  13. output
  14. analysis
  15. primary data
  16. simulation
  17. discretionary purchases
  18. close ended questions
  19. marketing information system
  20. experiments
  21. secondary data
  22. external information
  23. survey
  24. Wall Street Journal