focusgroupstoragetestmarketoutputpopulationobservationmarketinginformationsysteminternalinformationexperimentsrandomsampleDecisionMakingopen-endedquestionanalysissecondarydataprimarydatasampleWallStreetJournaldiscretionarypurchasescloseendedquestionssimulationsurveyexternalinformationinputmarketingresearchfocusgroupstoragetestmarketoutputpopulationobservationmarketinginformationsysteminternalinformationexperimentsrandomsampleDecisionMakingopen-endedquestionanalysissecondarydataprimarydatasampleWallStreetJournaldiscretionarypurchasescloseendedquestionssimulationsurveyexternalinformationinputmarketingresearch

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. focus group
  2. storage
  3. test market
  4. output
  5. population
  6. observation
  7. marketing information system
  8. internal information
  9. experiments
  10. random sample
  11. Decision Making
  12. open-ended question
  13. analysis
  14. secondary data
  15. primary data
  16. sample
  17. Wall Street Journal
  18. discretionary purchases
  19. close ended questions
  20. simulation
  21. survey
  22. external information
  23. input
  24. marketing research