surveystoragetestmarketcloseendedquestionsobservationrandomsampleinternalinformationexternalinformationDecisionMakingmarketingresearchprimarydatamarketinginformationsystempopulationanalysisfocusgroupsecondarydataexperimentssamplesimulationdiscretionarypurchasesWallStreetJournalinputoutputopen-endedquestionsurveystoragetestmarketcloseendedquestionsobservationrandomsampleinternalinformationexternalinformationDecisionMakingmarketingresearchprimarydatamarketinginformationsystempopulationanalysisfocusgroupsecondarydataexperimentssamplesimulationdiscretionarypurchasesWallStreetJournalinputoutputopen-endedquestion

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. survey
  2. storage
  3. test market
  4. close ended questions
  5. observation
  6. random sample
  7. internal information
  8. external information
  9. Decision Making
  10. marketing research
  11. primary data
  12. marketing information system
  13. population
  14. analysis
  15. focus group
  16. secondary data
  17. experiments
  18. sample
  19. simulation
  20. discretionary purchases
  21. Wall Street Journal
  22. input
  23. output
  24. open-ended question