externalinformationpopulationtestmarketinternalinformationexperimentssimulationsecondarydatamarketingresearchfocusgroupsurveysampleinputoutputprimarydataWallStreetJournalobservationopen-endedquestionanalysisDecisionMakingmarketinginformationsystemrandomsamplestoragediscretionarypurchasescloseendedquestionsexternalinformationpopulationtestmarketinternalinformationexperimentssimulationsecondarydatamarketingresearchfocusgroupsurveysampleinputoutputprimarydataWallStreetJournalobservationopen-endedquestionanalysisDecisionMakingmarketinginformationsystemrandomsamplestoragediscretionarypurchasescloseendedquestions

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. external information
  2. population
  3. test market
  4. internal information
  5. experiments
  6. simulation
  7. secondary data
  8. marketing research
  9. focus group
  10. survey
  11. sample
  12. input
  13. output
  14. primary data
  15. Wall Street Journal
  16. observation
  17. open-ended question
  18. analysis
  19. Decision Making
  20. marketing information system
  21. random sample
  22. storage
  23. discretionary purchases
  24. close ended questions