marketinginformationsystempopulationobservationopen-endedquestionDecisionMakinginputsamplediscretionarypurchasestestmarketoutputcloseendedquestionsexperimentsWallStreetJournalinternalinformationsecondarydataexternalinformationstorageprimarydatarandomsamplemarketingresearchfocusgroupsimulationsurveyanalysismarketinginformationsystempopulationobservationopen-endedquestionDecisionMakinginputsamplediscretionarypurchasestestmarketoutputcloseendedquestionsexperimentsWallStreetJournalinternalinformationsecondarydataexternalinformationstorageprimarydatarandomsamplemarketingresearchfocusgroupsimulationsurveyanalysis

Marketing Chapter 5 Vocabulary - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. marketing information system
  2. population
  3. observation
  4. open-ended question
  5. Decision Making
  6. input
  7. sample
  8. discretionary purchases
  9. test market
  10. output
  11. close ended questions
  12. experiments
  13. Wall Street Journal
  14. internal information
  15. secondary data
  16. external information
  17. storage
  18. primary data
  19. random sample
  20. marketing research
  21. focus group
  22. simulation
  23. survey
  24. analysis