JustDo ItOut ofthis worldgoodSloganse.g. fingerlickin'goodThe advertdoesn't speakto the generalpublic, butdirectly to YOUSalience ofcompositionPlacementof imagesTargetaudiencee.g. Doyou wakeup with asore back?Prepositionalphrasese.g. Buynow,collectthem allExaggerationBigBeefyBlisslogos -logic andreasoningpathos -an appealtoemotionRepeatingsomethingso theviewerremembers itAnglesDistanceOver 15millioncopies soldworldwidee.g. bestin theworldRepetition25% dailyvalue ofantioxidants& nutrientsUse ofcolourMakes theproductsounddesirable e.g.juicy appleAlliterationNonsensewords e.g.Smiggle,fantabulousTextUse ofcharactersethos -credibility(celebrities)A short andstrikingmemorablephraseJustDo ItOut ofthis worldgoodSloganse.g. fingerlickin'goodThe advertdoesn't speakto the generalpublic, butdirectly to YOUSalience ofcompositionPlacementof imagesTargetaudiencee.g. Doyou wakeup with asore back?Prepositionalphrasese.g. Buynow,collectthem allExaggerationBigBeefyBlisslogos -logic andreasoningpathos -an appealtoemotionRepeatingsomethingso theviewerremembers itAnglesDistanceOver 15millioncopies soldworldwidee.g. bestin theworldRepetition25% dailyvalue ofantioxidants& nutrientsUse ofcolourMakes theproductsounddesirable e.g.juicy appleAlliterationNonsensewords e.g.Smiggle,fantabulousTextUse ofcharactersethos -credibility(celebrities)A short andstrikingmemorablephrase

Persuasion in Advertising - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Just Do It
  2. Out of this world good
  3. Slogans e.g. finger lickin' good
  4. The advert doesn't speak to the general public, but directly to YOU
  5. Salience of composition
  6. Placement of images
  7. Target audience
  8. e.g. Do you wake up with a sore back?
  9. Prepositional phrases
  10. e.g. Buy now, collect them all
  11. Exaggeration
  12. Big Beefy Bliss
  13. logos - logic and reasoning
  14. pathos - an appeal to emotion
  15. Repeating something so the viewer remembers it
  16. Angles
  17. Distance
  18. Over 15 million copies sold worldwide
  19. e.g. best in the world
  20. Repetition
  21. 25% daily value of antioxidants & nutrients
  22. Use of colour
  23. Makes the product sound desirable e.g. juicy apple
  24. Alliteration
  25. Nonsense words e.g. Smiggle, fantabulous
  26. Text
  27. Use of characters
  28. ethos - credibility (celebrities)
  29. A short and striking memorable phrase