Salience ofcompositionSloganse.g. fingerlickin'goodUse ofcharactersethos -credibility(celebrities)Placementof imagesOut ofthis worldgoodTargetaudienceText25% dailyvalue ofantioxidants& nutrientslogos -logic andreasoninge.g. bestin theworldPrepositionalphrasesThe advertdoesn't speakto the generalpublic, butdirectly to YOUNonsensewords e.g.Smiggle,fantabulousAlliterationBigBeefyBlissRepeatingsomethingso theviewerremembers itJustDo ItOver 15millioncopies soldworldwideMakes theproductsounddesirable e.g.juicy appleAnglesUse ofcoloure.g. Doyou wakeup with asore back?Exaggeratione.g. Buynow,collectthem allpathos -an appealtoemotionDistanceA short andstrikingmemorablephraseRepetitionSalience ofcompositionSloganse.g. fingerlickin'goodUse ofcharactersethos -credibility(celebrities)Placementof imagesOut ofthis worldgoodTargetaudienceText25% dailyvalue ofantioxidants& nutrientslogos -logic andreasoninge.g. bestin theworldPrepositionalphrasesThe advertdoesn't speakto the generalpublic, butdirectly to YOUNonsensewords e.g.Smiggle,fantabulousAlliterationBigBeefyBlissRepeatingsomethingso theviewerremembers itJustDo ItOver 15millioncopies soldworldwideMakes theproductsounddesirable e.g.juicy appleAnglesUse ofcoloure.g. Doyou wakeup with asore back?Exaggeratione.g. Buynow,collectthem allpathos -an appealtoemotionDistanceA short andstrikingmemorablephraseRepetition

Persuasion in Advertising - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Salience of composition
  2. Slogans e.g. finger lickin' good
  3. Use of characters
  4. ethos - credibility (celebrities)
  5. Placement of images
  6. Out of this world good
  7. Target audience
  8. Text
  9. 25% daily value of antioxidants & nutrients
  10. logos - logic and reasoning
  11. e.g. best in the world
  12. Prepositional phrases
  13. The advert doesn't speak to the general public, but directly to YOU
  14. Nonsense words e.g. Smiggle, fantabulous
  15. Alliteration
  16. Big Beefy Bliss
  17. Repeating something so the viewer remembers it
  18. Just Do It
  19. Over 15 million copies sold worldwide
  20. Makes the product sound desirable e.g. juicy apple
  21. Angles
  22. Use of colour
  23. e.g. Do you wake up with a sore back?
  24. Exaggeration
  25. e.g. Buy now, collect them all
  26. pathos - an appeal to emotion
  27. Distance
  28. A short and striking memorable phrase
  29. Repetition