Nonsensewords e.g.Smiggle,fantabulousMakes theproductsounddesirable e.g.juicy appleTargetaudiencee.g. Buynow,collectthem allRepetitionethos -credibility(celebrities)Sloganse.g. fingerlickin'goodPrepositionalphrasesRepeatingsomethingso theviewerremembers ite.g. bestin theworlde.g. Doyou wakeup with asore back?TextThe advertdoesn't speakto the generalpublic, butdirectly to YOUSalience ofcompositionOut ofthis worldgoodBigBeefyBlissOver 15millioncopies soldworldwidePlacementof images25% dailyvalue ofantioxidants& nutrientslogos -logic andreasoningDistancepathos -an appealtoemotionJustDo ItAlliterationA short andstrikingmemorablephraseUse ofcharactersAnglesExaggerationUse ofcolourNonsensewords e.g.Smiggle,fantabulousMakes theproductsounddesirable e.g.juicy appleTargetaudiencee.g. Buynow,collectthem allRepetitionethos -credibility(celebrities)Sloganse.g. fingerlickin'goodPrepositionalphrasesRepeatingsomethingso theviewerremembers ite.g. bestin theworlde.g. Doyou wakeup with asore back?TextThe advertdoesn't speakto the generalpublic, butdirectly to YOUSalience ofcompositionOut ofthis worldgoodBigBeefyBlissOver 15millioncopies soldworldwidePlacementof images25% dailyvalue ofantioxidants& nutrientslogos -logic andreasoningDistancepathos -an appealtoemotionJustDo ItAlliterationA short andstrikingmemorablephraseUse ofcharactersAnglesExaggerationUse ofcolour

Persuasion in Advertising - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Nonsense words e.g. Smiggle, fantabulous
  2. Makes the product sound desirable e.g. juicy apple
  3. Target audience
  4. e.g. Buy now, collect them all
  5. Repetition
  6. ethos - credibility (celebrities)
  7. Slogans e.g. finger lickin' good
  8. Prepositional phrases
  9. Repeating something so the viewer remembers it
  10. e.g. best in the world
  11. e.g. Do you wake up with a sore back?
  12. Text
  13. The advert doesn't speak to the general public, but directly to YOU
  14. Salience of composition
  15. Out of this world good
  16. Big Beefy Bliss
  17. Over 15 million copies sold worldwide
  18. Placement of images
  19. 25% daily value of antioxidants & nutrients
  20. logos - logic and reasoning
  21. Distance
  22. pathos - an appeal to emotion
  23. Just Do It
  24. Alliteration
  25. A short and striking memorable phrase
  26. Use of characters
  27. Angles
  28. Exaggeration
  29. Use of colour