ActionBusinessStrategyInterestorDesireClick-throughRateAdImpressionFrequencyEarnedMediaOwnedMediaPaidMediaLoyaltyTargetAudienceCustomerStrategyCall toActionAbandon-mentRe-TargetingConversionRateMarketingStrategyBannerAdsSharedValueLifetimeValueAwarenessPay-Per-ClickSEOBounceRateActionBusinessStrategyInterestorDesireClick-throughRateAdImpressionFrequencyEarnedMediaOwnedMediaPaidMediaLoyaltyTargetAudienceCustomerStrategyCall toActionAbandon-mentRe-TargetingConversionRateMarketingStrategyBannerAdsSharedValueLifetimeValueAwarenessPay-Per-ClickSEOBounceRate

H Mktg. 2 - Unit 1 Quiz - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Action
  2. Business Strategy
  3. Interest or Desire
  4. Click-through Rate
  5. Ad Impression
  6. Frequency
  7. Earned Media
  8. Owned Media
  9. Paid Media
  10. Loyalty
  11. Target Audience
  12. Customer Strategy
  13. Call to Action
  14. Abandon-ment
  15. Re-Targeting
  16. Conversion Rate
  17. Marketing Strategy
  18. Banner Ads
  19. Shared Value
  20. Lifetime Value
  21. Awareness
  22. Pay-Per-Click
  23. SEO
  24. Bounce Rate