"As a doctor, I amqualified to tell youthat this course oftreatment will likelygenerate the bestresults."BuildingCredibilityFactsPathos"Don't be the lastperson on the blockto have their lawntreated - you don'twant to be thelaughing stock ofyour community!"Ethos"History hasshown time andagain thatabsolute powercorruptsabsolutely.""Based on the dozensof archaeologicalexpeditions I've madeall over the world, I amconfident that thosepotsherds areMesopotamian inorigin.""More than onehundred peer-reviewedstudies have beenconducted over thepast decade, and noneof them suggests thatthis is an effectivetreatment for hair loss."Logos"My three decades ofexperience in publicservice, my tirelesscommitment to the peopleof this community, and mywillingness to reach acrossthe aisle and cooperatewith the opposition, makeme the ideal candidate foryour mayor.""The data is perfectlyclear: this investmenthas consistentlyturned a profit year-over-year, even inspite of marketdeclines in otherareas.""If my years as aMarine taught meanything, it's thatcaution is the bestpolicy in this sortof situation.""You won't find anydeer along thisroad. In 25 yearsof driving thesame route, Ihaven't seen asingle one." Appealingto Emotion  "If we don't movesoon, we're allgoing to die! Can'tyou see howdangerous it wouldbe to stay?"Free!"The algorithmshave been run in athousand differentways, and themath continues tocheck out.""As a doctor, I amqualified to tell youthat this course oftreatment will likelygenerate the bestresults."BuildingCredibilityFactsPathos"Don't be the lastperson on the blockto have their lawntreated - you don'twant to be thelaughing stock ofyour community!"Ethos"History hasshown time andagain thatabsolute powercorruptsabsolutely.""Based on the dozensof archaeologicalexpeditions I've madeall over the world, I amconfident that thosepotsherds areMesopotamian inorigin.""More than onehundred peer-reviewedstudies have beenconducted over thepast decade, and noneof them suggests thatthis is an effectivetreatment for hair loss."Logos"My three decades ofexperience in publicservice, my tirelesscommitment to the peopleof this community, and mywillingness to reach acrossthe aisle and cooperatewith the opposition, makeme the ideal candidate foryour mayor.""The data is perfectlyclear: this investmenthas consistentlyturned a profit year-over-year, even inspite of marketdeclines in otherareas.""If my years as aMarine taught meanything, it's thatcaution is the bestpolicy in this sortof situation.""You won't find anydeer along thisroad. In 25 yearsof driving thesame route, Ihaven't seen asingle one." Appealingto Emotion  "If we don't movesoon, we're allgoing to die! Can'tyou see howdangerous it wouldbe to stay?"Free!"The algorithmshave been run in athousand differentways, and themath continues tocheck out."

Modes of Persuasion - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
  4. Building Credibility
  5. Facts
  6. Pathos
  7. "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
  9. Ethos
  10. "History has shown time and again that absolute power corrupts absolutely."
  11. "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin."
  12. "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."
  13. Logos
  14. "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
  15. "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
  16. "If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."
  17. "You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one."
  18. Appealing to Emotion
  19. "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"
  20. Free!
  24. "The algorithms have been run in a thousand different ways, and the math continues to check out."