LogosFacts"The algorithmshave been run in athousand differentways, and themath continues tocheck out.""More than onehundred peer-reviewedstudies have beenconducted over thepast decade, and noneof them suggests thatthis is an effectivetreatment for hair loss."BuildingCredibility"As a doctor, I amqualified to tell youthat this course oftreatment will likelygenerate the bestresults."Ethos"The data is perfectlyclear: this investmenthas consistentlyturned a profit year-over-year, even inspite of marketdeclines in otherareas." Appealingto Emotion  Free!"Don't be the lastperson on the blockto have their lawntreated - you don'twant to be thelaughing stock ofyour community!""Based on the dozensof archaeologicalexpeditions I've madeall over the world, I amconfident that thosepotsherds areMesopotamian inorigin.""You won't find anydeer along thisroad. In 25 yearsof driving thesame route, Ihaven't seen asingle one.""If my years as aMarine taught meanything, it's thatcaution is the bestpolicy in this sortof situation.""My three decades ofexperience in publicservice, my tirelesscommitment to the peopleof this community, and mywillingness to reach acrossthe aisle and cooperatewith the opposition, makeme the ideal candidate foryour mayor.""If we don't movesoon, we're allgoing to die! Can'tyou see howdangerous it wouldbe to stay?""History hasshown time andagain thatabsolute powercorruptsabsolutely."PathosLogosFacts"The algorithmshave been run in athousand differentways, and themath continues tocheck out.""More than onehundred peer-reviewedstudies have beenconducted over thepast decade, and noneof them suggests thatthis is an effectivetreatment for hair loss."BuildingCredibility"As a doctor, I amqualified to tell youthat this course oftreatment will likelygenerate the bestresults."Ethos"The data is perfectlyclear: this investmenthas consistentlyturned a profit year-over-year, even inspite of marketdeclines in otherareas." Appealingto Emotion  Free!"Don't be the lastperson on the blockto have their lawntreated - you don'twant to be thelaughing stock ofyour community!""Based on the dozensof archaeologicalexpeditions I've madeall over the world, I amconfident that thosepotsherds areMesopotamian inorigin.""You won't find anydeer along thisroad. In 25 yearsof driving thesame route, Ihaven't seen asingle one.""If my years as aMarine taught meanything, it's thatcaution is the bestpolicy in this sortof situation.""My three decades ofexperience in publicservice, my tirelesscommitment to the peopleof this community, and mywillingness to reach acrossthe aisle and cooperatewith the opposition, makeme the ideal candidate foryour mayor.""If we don't movesoon, we're allgoing to die! Can'tyou see howdangerous it wouldbe to stay?""History hasshown time andagain thatabsolute powercorruptsabsolutely."Pathos

Modes of Persuasion - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Logos
  3. Facts
  4. "The algorithms have been run in a thousand different ways, and the math continues to check out."
  5. "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."
  6. Building Credibility
  8. "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
  9. Ethos
  10. "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
  12. Appealing to Emotion
  13. Free!
  14. "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
  16. "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin."
  18. "You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one."
  20. "If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."
  21. "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
  22. "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"
  23. "History has shown time and again that absolute power corrupts absolutely."
  24. Pathos