"You won't find anydeer along thisroad. In 25 yearsof driving thesame route, Ihaven't seen asingle one."Free!"Don't be the lastperson on the blockto have their lawntreated - you don'twant to be thelaughing stock ofyour community!""The algorithmshave been run in athousand differentways, and themath continues tocheck out."Ethos"My three decades ofexperience in publicservice, my tirelesscommitment to the peopleof this community, and mywillingness to reach acrossthe aisle and cooperatewith the opposition, makeme the ideal candidate foryour mayor."LogosBuildingCredibility Appealingto Emotion  "History hasshown time andagain thatabsolute powercorruptsabsolutely.""Based on the dozensof archaeologicalexpeditions I've madeall over the world, I amconfident that thosepotsherds areMesopotamian inorigin.""As a doctor, I amqualified to tell youthat this course oftreatment will likelygenerate the bestresults.""The data is perfectlyclear: this investmenthas consistentlyturned a profit year-over-year, even inspite of marketdeclines in otherareas."Facts"More than onehundred peer-reviewedstudies have beenconducted over thepast decade, and noneof them suggests thatthis is an effectivetreatment for hair loss.""If we don't movesoon, we're allgoing to die! Can'tyou see howdangerous it wouldbe to stay?"Pathos"If my years as aMarine taught meanything, it's thatcaution is the bestpolicy in this sortof situation.""You won't find anydeer along thisroad. In 25 yearsof driving thesame route, Ihaven't seen asingle one."Free!"Don't be the lastperson on the blockto have their lawntreated - you don'twant to be thelaughing stock ofyour community!""The algorithmshave been run in athousand differentways, and themath continues tocheck out."Ethos"My three decades ofexperience in publicservice, my tirelesscommitment to the peopleof this community, and mywillingness to reach acrossthe aisle and cooperatewith the opposition, makeme the ideal candidate foryour mayor."LogosBuildingCredibility Appealingto Emotion  "History hasshown time andagain thatabsolute powercorruptsabsolutely.""Based on the dozensof archaeologicalexpeditions I've madeall over the world, I amconfident that thosepotsherds areMesopotamian inorigin.""As a doctor, I amqualified to tell youthat this course oftreatment will likelygenerate the bestresults.""The data is perfectlyclear: this investmenthas consistentlyturned a profit year-over-year, even inspite of marketdeclines in otherareas."Facts"More than onehundred peer-reviewedstudies have beenconducted over thepast decade, and noneof them suggests thatthis is an effectivetreatment for hair loss.""If we don't movesoon, we're allgoing to die! Can'tyou see howdangerous it wouldbe to stay?"Pathos"If my years as aMarine taught meanything, it's thatcaution is the bestpolicy in this sortof situation."

Modes of Persuasion - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one."
  3. Free!
  4. "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
  5. "The algorithms have been run in a thousand different ways, and the math continues to check out."
  6. Ethos
  7. "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
  8. Logos
  10. Building Credibility
  12. Appealing to Emotion
  15. "History has shown time and again that absolute power corrupts absolutely."
  16. "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin."
  17. "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
  18. "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
  20. Facts
  21. "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."
  22. "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"
  23. Pathos
  24. "If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."