(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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dividing large market into smaller units
segmentation
used to encourage buyers in an off season
seasonal discounts
two or more people owning a business
partnership
directs company's marketing mix at large group of consumers
mass marketing
specific written statement of seller's responsibility
warranty
4 ps
marketing mix
exhibitions where companies associated with industry gather info
trade shows
products that are regular routine purchases
staple goods
the reasons to buy based on loyalty
patronage motives
flow of product and resources of a company to its market
supply chain
people's interest and values
psychographics
the legal protection of the words or symbols for use by a company
trademark
financial statement that shows A=L+OE
balance sheet
group that individuals identify with
reference group
marketing designed to satisfy market w/o harming environment
green marketing
defines the way in which the marketing mix is used
marketing strategy
product in which a variety of differences exist
attribute-based good
used in the production of finished goods
raw materials
images consumers have of competing goods and services in the marketplace
consumer perceptions
reasons to buy based on facts and logic
rational motives
business to business
B2B
Chipotle uses this form of distribution
integrated supply chain
competition in a market that offers the same product or service
direct competition
items owned by a business
assets
satisfy customers while making a profit
marketing concept
description of your company's unique qualities
position statement
getting products to consumer
distribution
anything offered to market for sale
product
competing with business not in same industry
indirect competition
reductions in prices
discounts
descriptive characteristic of market (age, income)
demographics
the reasons people buy
buying motives
generates large profits
cash cow
the way a person lives as reflected in material goods, activities and relationships
lifestyle
gross national product
GNP
situation analysis
SWOT
the forces of love, affection, guilt, fear or passion that compel consumers to buy
emotional motives
defined groups of likely customers to buy your product
target market
