(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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situation analysis
SWOT
competing with business not in same industry
indirect competition
exhibitions where companies associated with industry gather info
trade shows
the way a person lives as reflected in material goods, activities and relationships
lifestyle
group that individuals identify with
reference group
competition in a market that offers the same product or service
direct competition
reasons to buy based on facts and logic
rational motives
marketing designed to satisfy market w/o harming environment
green marketing
dividing large market into smaller units
segmentation
flow of product and resources of a company to its market
supply chain
satisfy customers while making a profit
marketing concept
reductions in prices
discounts
two or more people owning a business
partnership
used in the production of finished goods
raw materials
anything offered to market for sale
product
exclusive control of a product
monopoly
4 ps
marketing mix
gross national product
GNP
used to encourage buyers in an off season
seasonal discounts
business to business
B2B
financial statement that shows A=L+OE
balance sheet
people's interest and values
psychographics
the reasons to buy based on loyalty
patronage motives
description of your company's unique qualities
position statement
the reasons people buy
buying motives
the forces of love, affection, guilt, fear or passion that compel consumers to buy
emotional motives
the legal protection of the words or symbols for use by a company
trademark
defines the way in which the marketing mix is used
marketing strategy
descriptive characteristic of market (age, income)
demographics
getting products to consumer
distribution
generates large profits
cash cow
images consumers have of competing goods and services in the marketplace
consumer perceptions
product in which a variety of differences exist
attribute-based good
specific written statement of seller's responsibility
warranty
directs company's marketing mix at large group of consumers
mass marketing
products that are regular routine purchases
staple goods
defined groups of likely customers to buy your product
target market
items owned by a business
assets
Chipotle uses this form of distribution
integrated supply chain
