attribute-basedgoodproduct inwhich avariety ofdifferencesexistSWOTsituationanalysisproductanythingoffered tomarket forsalewarrantyspecificwrittenstatement ofseller'sresponsibilityrationalmotivesreasons tobuy basedon factsand logiccashcowgenerateslargeprofitsGNPgrossnationalproductgreenmarketingmarketingdesigned tosatisfy marketw/o harmingenvironmentsegmentationdividinglarge marketinto smallerunitsmarketingmix4 pssupplychainflow ofproduct andresources ofa companyto its marketconsumerperceptionsimages consumershave of competinggoods andservices in themarketplaceindirectcompetitioncompetingwithbusiness notin sameindustryintegratedsupplychainChipotleuses thisform ofdistributionassetsitemsowned byabusinessdiscountsreductionsin pricesmarketingconceptsatisfycustomerswhile makinga profitrawmaterialsused in theproductionof finishedgoodsbuyingmotivesthereasonspeoplebuymarketingstrategydefines theway in whichthemarketingmix is usedmassmarketingdirectscompany'smarketing mixat large groupof consumersmonopolyexclusivecontrol ofa productreferencegroupgroup thatindividualsidentifywithdemographicsdescriptivecharacteristicof market(age,income)staplegoodsproducts thatare regularroutinepurchasesbalancesheetfinancialstatementthat showsA=L+OEtrademarkthe legalprotection ofthe words orsymbols for useby a companypositionstatementdescriptionof yourcompany'suniquequalitiespartnershiptwo or morepeopleowning abusinesslifestylethe way aperson lives asreflected inmaterial goods,activities andrelationshipspatronagemotivesthereasons tobuy basedon loyaltyseasonaldiscountsused toencouragebuyers in anoff seasontradeshowsexhibitionswherecompaniesassociated withindustry gatherinfopsychographicspeople'sinterestandvaluesdistributiongettingproductstoconsumerdirectcompetitioncompetitionin a marketthat offers thesame productor servicetargetmarketdefined groupsof likelycustomers tobuy yourproductB2Bbusinesstobusinessemotionalmotivesthe forces of love,affection, guilt, fearor passion thatcompel consumersto buyattribute-basedgoodproduct inwhich avariety ofdifferencesexistSWOTsituationanalysisproductanythingoffered tomarket forsalewarrantyspecificwrittenstatement ofseller'sresponsibilityrationalmotivesreasons tobuy basedon factsand logiccashcowgenerateslargeprofitsGNPgrossnationalproductgreenmarketingmarketingdesigned tosatisfy marketw/o harmingenvironmentsegmentationdividinglarge marketinto smallerunitsmarketingmix4 pssupplychainflow ofproduct andresources ofa companyto its marketconsumerperceptionsimages consumershave of competinggoods andservices in themarketplaceindirectcompetitioncompetingwithbusiness notin sameindustryintegratedsupplychainChipotleuses thisform ofdistributionassetsitemsowned byabusinessdiscountsreductionsin pricesmarketingconceptsatisfycustomerswhile makinga profitrawmaterialsused in theproductionof finishedgoodsbuyingmotivesthereasonspeoplebuymarketingstrategydefines theway in whichthemarketingmix is usedmassmarketingdirectscompany'smarketing mixat large groupof consumersmonopolyexclusivecontrol ofa productreferencegroupgroup thatindividualsidentifywithdemographicsdescriptivecharacteristicof market(age,income)staplegoodsproducts thatare regularroutinepurchasesbalancesheetfinancialstatementthat showsA=L+OEtrademarkthe legalprotection ofthe words orsymbols for useby a companypositionstatementdescriptionof yourcompany'suniquequalitiespartnershiptwo or morepeopleowning abusinesslifestylethe way aperson lives asreflected inmaterial goods,activities andrelationshipspatronagemotivesthereasons tobuy basedon loyaltyseasonaldiscountsused toencouragebuyers in anoff seasontradeshowsexhibitionswherecompaniesassociated withindustry gatherinfopsychographicspeople'sinterestandvaluesdistributiongettingproductstoconsumerdirectcompetitioncompetitionin a marketthat offers thesame productor servicetargetmarketdefined groupsof likelycustomers tobuy yourproductB2Bbusinesstobusinessemotionalmotivesthe forces of love,affection, guilt, fearor passion thatcompel consumersto buy

Marketing Review - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. product in which a variety of differences exist
    attribute-based good
  2. situation analysis
    SWOT
  3. anything offered to market for sale
    product
  4. specific written statement of seller's responsibility
    warranty
  5. reasons to buy based on facts and logic
    rational motives
  6. generates large profits
    cash cow
  7. gross national product
    GNP
  8. marketing designed to satisfy market w/o harming environment
    green marketing
  9. dividing large market into smaller units
    segmentation
  10. 4 ps
    marketing mix
  11. flow of product and resources of a company to its market
    supply chain
  12. images consumers have of competing goods and services in the marketplace
    consumer perceptions
  13. competing with business not in same industry
    indirect competition
  14. Chipotle uses this form of distribution
    integrated supply chain
  15. items owned by a business
    assets
  16. reductions in prices
    discounts
  17. satisfy customers while making a profit
    marketing concept
  18. used in the production of finished goods
    raw materials
  19. the reasons people buy
    buying motives
  20. defines the way in which the marketing mix is used
    marketing strategy
  21. directs company's marketing mix at large group of consumers
    mass marketing
  22. exclusive control of a product
    monopoly
  23. group that individuals identify with
    reference group
  24. descriptive characteristic of market (age, income)
    demographics
  25. products that are regular routine purchases
    staple goods
  26. financial statement that shows A=L+OE
    balance sheet
  27. the legal protection of the words or symbols for use by a company
    trademark
  28. description of your company's unique qualities
    position statement
  29. two or more people owning a business
    partnership
  30. the way a person lives as reflected in material goods, activities and relationships
    lifestyle
  31. the reasons to buy based on loyalty
    patronage motives
  32. used to encourage buyers in an off season
    seasonal discounts
  33. exhibitions where companies associated with industry gather info
    trade shows
  34. people's interest and values
    psychographics
  35. getting products to consumer
    distribution
  36. competition in a market that offers the same product or service
    direct competition
  37. defined groups of likely customers to buy your product
    target market
  38. business to business
    B2B
  39. the forces of love, affection, guilt, fear or passion that compel consumers to buy
    emotional motives