assetsitemsowned byabusinesstargetmarketdefined groupsof likelycustomers tobuy yourproductpartnershiptwo or morepeopleowning abusinesssupplychainflow ofproduct andresources ofa companyto its marketpositionstatementdescriptionof yourcompany'suniquequalitiesdemographicsdescriptivecharacteristicof market(age,income)productanythingoffered tomarket forsalediscountsreductionsin pricesemotionalmotivesthe forces of love,affection, guilt, fearor passion thatcompel consumersto buyGNPgrossnationalproductB2Bbusinesstobusinesspatronagemotivesthereasons tobuy basedon loyaltyattribute-basedgoodproduct inwhich avariety ofdifferencesexistdirectcompetitioncompetitionin a marketthat offers thesame productor servicelifestylethe way aperson lives asreflected inmaterial goods,activities andrelationshipsconsumerperceptionsimages consumershave of competinggoods andservices in themarketplacebuyingmotivesthereasonspeoplebuywarrantyspecificwrittenstatement ofseller'sresponsibilityindirectcompetitioncompetingwithbusiness notin sameindustrytrademarkthe legalprotection ofthe words orsymbols for useby a companypsychographicspeople'sinterestandvaluesdistributiongettingproductstoconsumermassmarketingdirectscompany'smarketing mixat large groupof consumerssegmentationdividinglarge marketinto smallerunitstradeshowsexhibitionswherecompaniesassociated withindustry gatherinfomarketingstrategydefines theway in whichthemarketingmix is usedrawmaterialsused in theproductionof finishedgoodsmarketingconceptsatisfycustomerswhile makinga profitbalancesheetfinancialstatementthat showsA=L+OEmarketingmix4 psstaplegoodsproducts thatare regularroutinepurchasesseasonaldiscountsused toencouragebuyers in anoff seasonreferencegroupgroup thatindividualsidentifywithcashcowgenerateslargeprofitsmonopolyexclusivecontrol ofa productrationalmotivesreasons tobuy basedon factsand logicgreenmarketingmarketingdesigned tosatisfy marketw/o harmingenvironmentintegratedsupplychainChipotleuses thisform ofdistributionSWOTsituationanalysisassetsitemsowned byabusinesstargetmarketdefined groupsof likelycustomers tobuy yourproductpartnershiptwo or morepeopleowning abusinesssupplychainflow ofproduct andresources ofa companyto its marketpositionstatementdescriptionof yourcompany'suniquequalitiesdemographicsdescriptivecharacteristicof market(age,income)productanythingoffered tomarket forsalediscountsreductionsin pricesemotionalmotivesthe forces of love,affection, guilt, fearor passion thatcompel consumersto buyGNPgrossnationalproductB2Bbusinesstobusinesspatronagemotivesthereasons tobuy basedon loyaltyattribute-basedgoodproduct inwhich avariety ofdifferencesexistdirectcompetitioncompetitionin a marketthat offers thesame productor servicelifestylethe way aperson lives asreflected inmaterial goods,activities andrelationshipsconsumerperceptionsimages consumershave of competinggoods andservices in themarketplacebuyingmotivesthereasonspeoplebuywarrantyspecificwrittenstatement ofseller'sresponsibilityindirectcompetitioncompetingwithbusiness notin sameindustrytrademarkthe legalprotection ofthe words orsymbols for useby a companypsychographicspeople'sinterestandvaluesdistributiongettingproductstoconsumermassmarketingdirectscompany'smarketing mixat large groupof consumerssegmentationdividinglarge marketinto smallerunitstradeshowsexhibitionswherecompaniesassociated withindustry gatherinfomarketingstrategydefines theway in whichthemarketingmix is usedrawmaterialsused in theproductionof finishedgoodsmarketingconceptsatisfycustomerswhile makinga profitbalancesheetfinancialstatementthat showsA=L+OEmarketingmix4 psstaplegoodsproducts thatare regularroutinepurchasesseasonaldiscountsused toencouragebuyers in anoff seasonreferencegroupgroup thatindividualsidentifywithcashcowgenerateslargeprofitsmonopolyexclusivecontrol ofa productrationalmotivesreasons tobuy basedon factsand logicgreenmarketingmarketingdesigned tosatisfy marketw/o harmingenvironmentintegratedsupplychainChipotleuses thisform ofdistributionSWOTsituationanalysis

Marketing Review - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. items owned by a business
    assets
  2. defined groups of likely customers to buy your product
    target market
  3. two or more people owning a business
    partnership
  4. flow of product and resources of a company to its market
    supply chain
  5. description of your company's unique qualities
    position statement
  6. descriptive characteristic of market (age, income)
    demographics
  7. anything offered to market for sale
    product
  8. reductions in prices
    discounts
  9. the forces of love, affection, guilt, fear or passion that compel consumers to buy
    emotional motives
  10. gross national product
    GNP
  11. business to business
    B2B
  12. the reasons to buy based on loyalty
    patronage motives
  13. product in which a variety of differences exist
    attribute-based good
  14. competition in a market that offers the same product or service
    direct competition
  15. the way a person lives as reflected in material goods, activities and relationships
    lifestyle
  16. images consumers have of competing goods and services in the marketplace
    consumer perceptions
  17. the reasons people buy
    buying motives
  18. specific written statement of seller's responsibility
    warranty
  19. competing with business not in same industry
    indirect competition
  20. the legal protection of the words or symbols for use by a company
    trademark
  21. people's interest and values
    psychographics
  22. getting products to consumer
    distribution
  23. directs company's marketing mix at large group of consumers
    mass marketing
  24. dividing large market into smaller units
    segmentation
  25. exhibitions where companies associated with industry gather info
    trade shows
  26. defines the way in which the marketing mix is used
    marketing strategy
  27. used in the production of finished goods
    raw materials
  28. satisfy customers while making a profit
    marketing concept
  29. financial statement that shows A=L+OE
    balance sheet
  30. 4 ps
    marketing mix
  31. products that are regular routine purchases
    staple goods
  32. used to encourage buyers in an off season
    seasonal discounts
  33. group that individuals identify with
    reference group
  34. generates large profits
    cash cow
  35. exclusive control of a product
    monopoly
  36. reasons to buy based on facts and logic
    rational motives
  37. marketing designed to satisfy market w/o harming environment
    green marketing
  38. Chipotle uses this form of distribution
    integrated supply chain
  39. situation analysis
    SWOT