RepetitionSaying thesame word ofphrase morethan once foremphasis.BlameAccusesomebodyelse ofsomething.AnalogyCompareone thing orsituation withanother.EmotivelanguageWords thatarouseemotions intheaudience.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".Catchywords andphrasesWordsthat stickin yourmind.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.Tripling3 describingwords orphrases usedto emphasisa point.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.AlliterationThe repetitionof a sound, atthe beginningof words.PatrioticappealAppeal to theaudiencessense ofnationalpride.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Appealto self-interestSuggest thatone's owninterestsshould beput first.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.StatisticsNumbers,graphs or datathat provideconvincinginformation.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Free!ReasonandlogicPresent areasonableand logicargument.ShocktacticsMake theaudiencefeelsurprised orhorrified.ImageryWords orphrases thatprovokepictures inpeople's minds.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.HumourLight-heartedor amusingexpression ofa viewpoint.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.SimileTo make acomparisonusing thewords 'like'or 'as'.RepetitionSaying thesame word ofphrase morethan once foremphasis.BlameAccusesomebodyelse ofsomething.AnalogyCompareone thing orsituation withanother.EmotivelanguageWords thatarouseemotions intheaudience.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".Catchywords andphrasesWordsthat stickin yourmind.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.Tripling3 describingwords orphrases usedto emphasisa point.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.AlliterationThe repetitionof a sound, atthe beginningof words.PatrioticappealAppeal to theaudiencessense ofnationalpride.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Appealto self-interestSuggest thatone's owninterestsshould beput first.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.StatisticsNumbers,graphs or datathat provideconvincinginformation.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Free!ReasonandlogicPresent areasonableand logicargument.ShocktacticsMake theaudiencefeelsurprised orhorrified.ImageryWords orphrases thatprovokepictures inpeople's minds.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.HumourLight-heartedor amusingexpression ofa viewpoint.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.SimileTo make acomparisonusing thewords 'like'or 'as'.

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Saying the same word of phrase more than once for emphasis.
    Repetition
  2. Accuse somebody else of something.
    Blame
  3. Compare one thing or situation with another.
    Analogy
  4. Words that arouse emotions in the audience.
    Emotive language
  5. Use of personal pronouns like "we", "us" and "you".
    Inclusive language
  6. Words that stick in your mind.
    Catchy words and phrases
  7. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  8. 3 describing words or phrases used to emphasis a point.
    Tripling
  9. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  10. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  11. The repetition of a sound, at the beginning of words.
    Alliteration
  12. Appeal to the audiences sense of national pride.
    Patriotic appeal
  13. Short statements or phrases designed to stand out.
    Short impact sentences
  14. Suggest that one's own interests should be put first.
    Appeal to self-interest
  15. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  16. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  17. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  18. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  19. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  20. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  21. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  22. Numbers, graphs or data that provide convincing information.
    Statistics
  23. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  24. Free!
  25. Present a reasonable and logic argument.
    Reason and logic
  26. Make the audience feel surprised or horrified.
    Shock tactics
  27. Words or phrases that provoke pictures in people's minds.
    Imagery
  28. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  29. Light-hearted or amusing expression of a viewpoint.
    Humour
  30. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  31. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader
  32. To make a comparison using the words 'like' or 'as'.
    Simile