RepetitionSaying thesame word ofphrase morethan once foremphasis.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.AlliterationThe repetitionof a sound, atthe beginningof words.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Appealto self-interestSuggest thatone's owninterestsshould beput first.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.SimileTo make acomparisonusing thewords 'like'or 'as'.Tripling3 describingwords orphrases usedto emphasisa point.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.BlameAccusesomebodyelse ofsomething.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".Free!StatisticsNumbers,graphs or datathat provideconvincinginformation.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.Catchywords andphrasesWordsthat stickin yourmind.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ReasonandlogicPresent areasonableand logicargument.EmotivelanguageWords thatarouseemotions intheaudience.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.HumourLight-heartedor amusingexpression ofa viewpoint.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.AnalogyCompareone thing orsituation withanother.ImageryWords orphrases thatprovokepictures inpeople's minds.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.PatrioticappealAppeal to theaudiencessense ofnationalpride.ShocktacticsMake theaudiencefeelsurprised orhorrified.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.RepetitionSaying thesame word ofphrase morethan once foremphasis.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.AlliterationThe repetitionof a sound, atthe beginningof words.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Appealto self-interestSuggest thatone's owninterestsshould beput first.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.SimileTo make acomparisonusing thewords 'like'or 'as'.Tripling3 describingwords orphrases usedto emphasisa point.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.BlameAccusesomebodyelse ofsomething.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".Free!StatisticsNumbers,graphs or datathat provideconvincinginformation.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.Catchywords andphrasesWordsthat stickin yourmind.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ReasonandlogicPresent areasonableand logicargument.EmotivelanguageWords thatarouseemotions intheaudience.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.HumourLight-heartedor amusingexpression ofa viewpoint.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.AnalogyCompareone thing orsituation withanother.ImageryWords orphrases thatprovokepictures inpeople's minds.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.PatrioticappealAppeal to theaudiencessense ofnationalpride.ShocktacticsMake theaudiencefeelsurprised orhorrified.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Saying the same word of phrase more than once for emphasis.
    Repetition
  2. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  3. The repetition of a sound, at the beginning of words.
    Alliteration
  4. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  5. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  6. Suggest that one's own interests should be put first.
    Appeal to self-interest
  7. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  8. To make a comparison using the words 'like' or 'as'.
    Simile
  9. 3 describing words or phrases used to emphasis a point.
    Tripling
  10. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  11. Accuse somebody else of something.
    Blame
  12. Use of personal pronouns like "we", "us" and "you".
    Inclusive language
  13. Free!
  14. Numbers, graphs or data that provide convincing information.
    Statistics
  15. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader
  16. Words that stick in your mind.
    Catchy words and phrases
  17. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  18. Present a reasonable and logic argument.
    Reason and logic
  19. Words that arouse emotions in the audience.
    Emotive language
  20. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  21. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  22. Light-hearted or amusing expression of a viewpoint.
    Humour
  23. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  24. Compare one thing or situation with another.
    Analogy
  25. Words or phrases that provoke pictures in people's minds.
    Imagery
  26. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  27. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  28. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  29. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  30. Appeal to the audiences sense of national pride.
    Patriotic appeal
  31. Make the audience feel surprised or horrified.
    Shock tactics
  32. Short statements or phrases designed to stand out.
    Short impact sentences