ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.ImageryWords orphrases thatprovokepictures inpeople's minds.Catchywords andphrasesWordsthat stickin yourmind.HyperboleBeing over-the-top orexaggeratingto get a pointacross.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.Tripling3 describingwords orphrases usedto emphasisa point.ReasonandlogicPresent areasonableand logicargument.RepetitionSaying thesame word ofphrase morethan once foremphasis.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.ShocktacticsMake theaudiencefeelsurprised orhorrified.Appealto self-interestSuggest thatone's owninterestsshould beput first.SimileTo make acomparisonusing thewords 'like'or 'as'.EmotivelanguageWords thatarouseemotions intheaudience.AnalogyCompareone thing orsituation withanother.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.HumourLight-heartedor amusingexpression ofa viewpoint.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.AlliterationThe repetitionof a sound, atthe beginningof words.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.PatrioticappealAppeal to theaudiencessense ofnationalpride.BlameAccusesomebodyelse ofsomething.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".StatisticsNumbers,graphs or datathat provideconvincinginformation.Free!ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.ImageryWords orphrases thatprovokepictures inpeople's minds.Catchywords andphrasesWordsthat stickin yourmind.HyperboleBeing over-the-top orexaggeratingto get a pointacross.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.Tripling3 describingwords orphrases usedto emphasisa point.ReasonandlogicPresent areasonableand logicargument.RepetitionSaying thesame word ofphrase morethan once foremphasis.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.ShocktacticsMake theaudiencefeelsurprised orhorrified.Appealto self-interestSuggest thatone's owninterestsshould beput first.SimileTo make acomparisonusing thewords 'like'or 'as'.EmotivelanguageWords thatarouseemotions intheaudience.AnalogyCompareone thing orsituation withanother.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.HumourLight-heartedor amusingexpression ofa viewpoint.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.AlliterationThe repetitionof a sound, atthe beginningof words.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.PatrioticappealAppeal to theaudiencessense ofnationalpride.BlameAccusesomebodyelse ofsomething.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".StatisticsNumbers,graphs or datathat provideconvincinginformation.Free!

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Short statements or phrases designed to stand out.
    Short impact sentences
  2. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  3. Words or phrases that provoke pictures in people's minds.
    Imagery
  4. Words that stick in your mind.
    Catchy words and phrases
  5. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  6. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  7. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  8. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader
  9. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  10. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  11. 3 describing words or phrases used to emphasis a point.
    Tripling
  12. Present a reasonable and logic argument.
    Reason and logic
  13. Saying the same word of phrase more than once for emphasis.
    Repetition
  14. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  15. Make the audience feel surprised or horrified.
    Shock tactics
  16. Suggest that one's own interests should be put first.
    Appeal to self-interest
  17. To make a comparison using the words 'like' or 'as'.
    Simile
  18. Words that arouse emotions in the audience.
    Emotive language
  19. Compare one thing or situation with another.
    Analogy
  20. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  21. Light-hearted or amusing expression of a viewpoint.
    Humour
  22. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  23. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  24. The repetition of a sound, at the beginning of words.
    Alliteration
  25. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  26. Appeal to the audiences sense of national pride.
    Patriotic appeal
  27. Accuse somebody else of something.
    Blame
  28. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  29. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  30. Use of personal pronouns like "we", "us" and "you".
    Inclusive language
  31. Numbers, graphs or data that provide convincing information.
    Statistics
  32. Free!