AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.Appealto self-interestSuggest thatone's owninterestsshould beput first.RepetitionSaying thesame word ofphrase morethan once foremphasis.ReasonandlogicPresent areasonableand logicargument.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.HyperboleBeing over-the-top orexaggeratingto get a pointacross.HumourLight-heartedor amusingexpression ofa viewpoint.EmotivelanguageWords thatarouseemotions intheaudience.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.Free!ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.ImageryWords orphrases thatprovokepictures inpeople's minds.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.AnalogyCompareone thing orsituation withanother.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.ShocktacticsMake theaudiencefeelsurprised orhorrified.StatisticsNumbers,graphs or datathat provideconvincinginformation.Tripling3 describingwords orphrases usedto emphasisa point.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.AlliterationThe repetitionof a sound, atthe beginningof words.BlameAccusesomebodyelse ofsomething.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Catchywords andphrasesWordsthat stickin yourmind.SimileTo make acomparisonusing thewords 'like'or 'as'.PatrioticappealAppeal to theaudiencessense ofnationalpride.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.Appealto self-interestSuggest thatone's owninterestsshould beput first.RepetitionSaying thesame word ofphrase morethan once foremphasis.ReasonandlogicPresent areasonableand logicargument.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.HyperboleBeing over-the-top orexaggeratingto get a pointacross.HumourLight-heartedor amusingexpression ofa viewpoint.EmotivelanguageWords thatarouseemotions intheaudience.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.Free!ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.ImageryWords orphrases thatprovokepictures inpeople's minds.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.AnalogyCompareone thing orsituation withanother.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.ShocktacticsMake theaudiencefeelsurprised orhorrified.StatisticsNumbers,graphs or datathat provideconvincinginformation.Tripling3 describingwords orphrases usedto emphasisa point.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.AlliterationThe repetitionof a sound, atthe beginningof words.BlameAccusesomebodyelse ofsomething.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Catchywords andphrasesWordsthat stickin yourmind.SimileTo make acomparisonusing thewords 'like'or 'as'.PatrioticappealAppeal to theaudiencessense ofnationalpride.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  2. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  3. Suggest that one's own interests should be put first.
    Appeal to self-interest
  4. Saying the same word of phrase more than once for emphasis.
    Repetition
  5. Present a reasonable and logic argument.
    Reason and logic
  6. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  7. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  8. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  9. Light-hearted or amusing expression of a viewpoint.
    Humour
  10. Words that arouse emotions in the audience.
    Emotive language
  11. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  12. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader
  13. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  14. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  15. Free!
  16. Short statements or phrases designed to stand out.
    Short impact sentences
  17. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  18. Words or phrases that provoke pictures in people's minds.
    Imagery
  19. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  20. Compare one thing or situation with another.
    Analogy
  21. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  22. Make the audience feel surprised or horrified.
    Shock tactics
  23. Numbers, graphs or data that provide convincing information.
    Statistics
  24. 3 describing words or phrases used to emphasis a point.
    Tripling
  25. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  26. The repetition of a sound, at the beginning of words.
    Alliteration
  27. Accuse somebody else of something.
    Blame
  28. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  29. Words that stick in your mind.
    Catchy words and phrases
  30. To make a comparison using the words 'like' or 'as'.
    Simile
  31. Appeal to the audiences sense of national pride.
    Patriotic appeal
  32. Use of personal pronouns like "we", "us" and "you".
    Inclusive language