ImageryWords orphrases thatprovokepictures inpeople's minds.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Free!Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.Catchywords andphrasesWordsthat stickin yourmind.StatisticsNumbers,graphs or datathat provideconvincinginformation.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ShocktacticsMake theaudiencefeelsurprised orhorrified.SimileTo make acomparisonusing thewords 'like'or 'as'.ReasonandlogicPresent areasonableand logicargument.BlameAccusesomebodyelse ofsomething.RepetitionSaying thesame word ofphrase morethan once foremphasis.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Tripling3 describingwords orphrases usedto emphasisa point.AnalogyCompareone thing orsituation withanother.EmotivelanguageWords thatarouseemotions intheaudience.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".AlliterationThe repetitionof a sound, atthe beginningof words.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.PatrioticappealAppeal to theaudiencessense ofnationalpride.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.Appealto self-interestSuggest thatone's owninterestsshould beput first.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.HumourLight-heartedor amusingexpression ofa viewpoint.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.ImageryWords orphrases thatprovokepictures inpeople's minds.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Free!Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.Catchywords andphrasesWordsthat stickin yourmind.StatisticsNumbers,graphs or datathat provideconvincinginformation.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ShocktacticsMake theaudiencefeelsurprised orhorrified.SimileTo make acomparisonusing thewords 'like'or 'as'.ReasonandlogicPresent areasonableand logicargument.BlameAccusesomebodyelse ofsomething.RepetitionSaying thesame word ofphrase morethan once foremphasis.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Tripling3 describingwords orphrases usedto emphasisa point.AnalogyCompareone thing orsituation withanother.EmotivelanguageWords thatarouseemotions intheaudience.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".AlliterationThe repetitionof a sound, atthe beginningof words.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.PatrioticappealAppeal to theaudiencessense ofnationalpride.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.Appealto self-interestSuggest thatone's owninterestsshould beput first.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.HumourLight-heartedor amusingexpression ofa viewpoint.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Words or phrases that provoke pictures in people's minds.
    Imagery
  2. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  3. Free!
  4. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  5. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  6. Words that stick in your mind.
    Catchy words and phrases
  7. Numbers, graphs or data that provide convincing information.
    Statistics
  8. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  9. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  10. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  11. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  12. Make the audience feel surprised or horrified.
    Shock tactics
  13. To make a comparison using the words 'like' or 'as'.
    Simile
  14. Present a reasonable and logic argument.
    Reason and logic
  15. Accuse somebody else of something.
    Blame
  16. Saying the same word of phrase more than once for emphasis.
    Repetition
  17. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  18. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  19. Short statements or phrases designed to stand out.
    Short impact sentences
  20. 3 describing words or phrases used to emphasis a point.
    Tripling
  21. Compare one thing or situation with another.
    Analogy
  22. Words that arouse emotions in the audience.
    Emotive language
  23. Use of personal pronouns like "we", "us" and "you".
    Inclusive language
  24. The repetition of a sound, at the beginning of words.
    Alliteration
  25. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  26. Appeal to the audiences sense of national pride.
    Patriotic appeal
  27. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  28. Suggest that one's own interests should be put first.
    Appeal to self-interest
  29. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  30. Light-hearted or amusing expression of a viewpoint.
    Humour
  31. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  32. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader