EmotivelanguageWords thatarouseemotions intheaudience.AlliterationThe repetitionof a sound, atthe beginningof words.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Appealto self-interestSuggest thatone's owninterestsshould beput first.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".RepetitionSaying thesame word ofphrase morethan once foremphasis.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.BlameAccusesomebodyelse ofsomething.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.PatrioticappealAppeal to theaudiencessense ofnationalpride.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.StatisticsNumbers,graphs or datathat provideconvincinginformation.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ReasonandlogicPresent areasonableand logicargument.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.ShocktacticsMake theaudiencefeelsurprised orhorrified.Tripling3 describingwords orphrases usedto emphasisa point.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.AnalogyCompareone thing orsituation withanother.Catchywords andphrasesWordsthat stickin yourmind.ImageryWords orphrases thatprovokepictures inpeople's minds.HumourLight-heartedor amusingexpression ofa viewpoint.Free!SimileTo make acomparisonusing thewords 'like'or 'as'.EmotivelanguageWords thatarouseemotions intheaudience.AlliterationThe repetitionof a sound, atthe beginningof words.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Appealto self-interestSuggest thatone's owninterestsshould beput first.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".RepetitionSaying thesame word ofphrase morethan once foremphasis.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.BlameAccusesomebodyelse ofsomething.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.PatrioticappealAppeal to theaudiencessense ofnationalpride.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.StatisticsNumbers,graphs or datathat provideconvincinginformation.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ReasonandlogicPresent areasonableand logicargument.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.HyperboleBeing over-the-top orexaggeratingto get a pointacross.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.ShocktacticsMake theaudiencefeelsurprised orhorrified.Tripling3 describingwords orphrases usedto emphasisa point.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.AnalogyCompareone thing orsituation withanother.Catchywords andphrasesWordsthat stickin yourmind.ImageryWords orphrases thatprovokepictures inpeople's minds.HumourLight-heartedor amusingexpression ofa viewpoint.Free!SimileTo make acomparisonusing thewords 'like'or 'as'.

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Words that arouse emotions in the audience.
    Emotive language
  2. The repetition of a sound, at the beginning of words.
    Alliteration
  3. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  4. Suggest that one's own interests should be put first.
    Appeal to self-interest
  5. Use of personal pronouns like "we", "us" and "you".
    Inclusive language
  6. Saying the same word of phrase more than once for emphasis.
    Repetition
  7. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader
  8. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  9. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  10. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  11. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  12. Accuse somebody else of something.
    Blame
  13. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  14. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  15. Appeal to the audiences sense of national pride.
    Patriotic appeal
  16. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  17. Numbers, graphs or data that provide convincing information.
    Statistics
  18. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  19. Present a reasonable and logic argument.
    Reason and logic
  20. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  21. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  22. Short statements or phrases designed to stand out.
    Short impact sentences
  23. Make the audience feel surprised or horrified.
    Shock tactics
  24. 3 describing words or phrases used to emphasis a point.
    Tripling
  25. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  26. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  27. Compare one thing or situation with another.
    Analogy
  28. Words that stick in your mind.
    Catchy words and phrases
  29. Words or phrases that provoke pictures in people's minds.
    Imagery
  30. Light-hearted or amusing expression of a viewpoint.
    Humour
  31. Free!
  32. To make a comparison using the words 'like' or 'as'.
    Simile