Appealto self-interestSuggest thatone's owninterestsshould beput first.Free!RepetitionSaying thesame word ofphrase morethan once foremphasis.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.BlameAccusesomebodyelse ofsomething.ImageryWords orphrases thatprovokepictures inpeople's minds.AlliterationThe repetitionof a sound, atthe beginningof words.HyperboleBeing over-the-top orexaggeratingto get a pointacross.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".Catchywords andphrasesWordsthat stickin yourmind.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ShocktacticsMake theaudiencefeelsurprised orhorrified.AnalogyCompareone thing orsituation withanother.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.Tripling3 describingwords orphrases usedto emphasisa point.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.PatrioticappealAppeal to theaudiencessense ofnationalpride.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.StatisticsNumbers,graphs or datathat provideconvincinginformation.HumourLight-heartedor amusingexpression ofa viewpoint.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.SimileTo make acomparisonusing thewords 'like'or 'as'.EmotivelanguageWords thatarouseemotions intheaudience.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.ReasonandlogicPresent areasonableand logicargument.Appealto self-interestSuggest thatone's owninterestsshould beput first.Free!RepetitionSaying thesame word ofphrase morethan once foremphasis.RhetoricalquestionsQuestions thatdon't require ananswer. Usedto provokethoughts.BlameAccusesomebodyelse ofsomething.ImageryWords orphrases thatprovokepictures inpeople's minds.AlliterationThe repetitionof a sound, atthe beginningof words.HyperboleBeing over-the-top orexaggeratingto get a pointacross.InclusivelanguageUse ofpersonalpronouns like"we", "us"and "you".Catchywords andphrasesWordsthat stickin yourmind.Play onthereader’ssympathyMake theaudiencefeel sorry forsomeone orsomething.ExpertOpinionSupport a pointwith the viewsof a reliableprofessional orexpert.Appealto grouployaltyUse the desireto be a part of agroup as a wayto persuade.AnecdotesA brief personalstory to interestthe audienceand illustrate apoint.ShocktacticsMake theaudiencefeelsurprised orhorrified.AnalogyCompareone thing orsituation withanother.Play onthereader’sguiltUsed tomake thereader feelbad aboutsomething.Appeal toa senseof justiceAppeal topeople's beliefsthat everyonedeserves fairtreatment.CriticisetheoppositeopinionFind fault inthe point ofview of theopposingargument.Tripling3 describingwords orphrases usedto emphasisa point.Appeal tohip pocketnerveRelate topeople'sconcern fortheir financialwellbeing.PatrioticappealAppeal to theaudiencessense ofnationalpride.ForcefulphrasesUsingphrases like"I urge" or "Idemand" foremphasis.ShortimpactsentencesShortstatementsor phrasesdesigned tostand out.Play onthe fear ofthe readerMake theaudience feelfrightened fortheirs andothers safetyand security.StatisticsNumbers,graphs or datathat provideconvincinginformation.HumourLight-heartedor amusingexpression ofa viewpoint.Appealto familyvaluesArguments basedon the moral andethical principalstraditionally upheldwithin a family.SimileTo make acomparisonusing thewords 'like'or 'as'.EmotivelanguageWords thatarouseemotions intheaudience.Appeal totraditionandcustomPlace a highvalue onpractices frompeople's pastor heritage.ReasonandlogicPresent areasonableand logicargument.

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Suggest that one's own interests should be put first.
    Appeal to self-interest
  2. Free!
  3. Saying the same word of phrase more than once for emphasis.
    Repetition
  4. Questions that don't require an answer. Used to provoke thoughts.
    Rhetorical questions
  5. Accuse somebody else of something.
    Blame
  6. Words or phrases that provoke pictures in people's minds.
    Imagery
  7. The repetition of a sound, at the beginning of words.
    Alliteration
  8. Being over-the-top or exaggerating to get a point across.
    Hyperbole
  9. Use of personal pronouns like "we", "us" and "you".
    Inclusive language
  10. Words that stick in your mind.
    Catchy words and phrases
  11. Make the audience feel sorry for someone or something.
    Play on the reader’s sympathy
  12. Support a point with the views of a reliable professional or expert.
    Expert Opinion
  13. Use the desire to be a part of a group as a way to persuade.
    Appeal to group loyalty
  14. A brief personal story to interest the audience and illustrate a point.
    Anecdotes
  15. Make the audience feel surprised or horrified.
    Shock tactics
  16. Compare one thing or situation with another.
    Analogy
  17. Used to make the reader feel bad about something.
    Play on the reader’s guilt
  18. Appeal to people's beliefs that everyone deserves fair treatment.
    Appeal to a sense of justice
  19. Find fault in the point of view of the opposing argument.
    Criticise the opposite opinion
  20. 3 describing words or phrases used to emphasis a point.
    Tripling
  21. Relate to people's concern for their financial wellbeing.
    Appeal to hip pocket nerve
  22. Appeal to the audiences sense of national pride.
    Patriotic appeal
  23. Using phrases like "I urge" or "I demand" for emphasis.
    Forceful phrases
  24. Short statements or phrases designed to stand out.
    Short impact sentences
  25. Make the audience feel frightened for theirs and others safety and security.
    Play on the fear of the reader
  26. Numbers, graphs or data that provide convincing information.
    Statistics
  27. Light-hearted or amusing expression of a viewpoint.
    Humour
  28. Arguments based on the moral and ethical principals traditionally upheld within a family.
    Appeal to family values
  29. To make a comparison using the words 'like' or 'as'.
    Simile
  30. Words that arouse emotions in the audience.
    Emotive language
  31. Place a high value on practices from people's past or heritage.
    Appeal to tradition and custom
  32. Present a reasonable and logic argument.
    Reason and logic