False /misleadingclaimsPerformativelanguage /campaign“Sustainable”“Non-Toxic”“Naturalingredients”with nospecificsFree!“No nastychemicals”“Pure”“Madefromrecycledmaterials”“Biodegradable”“Clean”“Consciouscollection /edit”“Recyclable”Using“Vegan” toimplysustainabilitywholesome or“environmental”graphics /coloursVaguelanguage thatisn’t backed upwith specifics ordata“X %lessplastic”“Eco /environmentally- friendly”“Natural”IrrelevantclaimsOfficiallooking butmade-upcertification“Ethical”False /misleadingclaimsPerformativelanguage /campaign“Sustainable”“Non-Toxic”“Naturalingredients”with nospecificsFree!“No nastychemicals”“Pure”“Madefromrecycledmaterials”“Biodegradable”“Clean”“Consciouscollection /edit”“Recyclable”Using“Vegan” toimplysustainabilitywholesome or“environmental”graphics /coloursVaguelanguage thatisn’t backed upwith specifics ordata“X %lessplastic”“Eco /environmentally- friendly”“Natural”IrrelevantclaimsOfficiallooking butmade-upcertification“Ethical”

Greenwashing Lingo Bingo! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. False / misleading claims
  2. Performative language / campaign
  3. “Sustainable”
  4. “Non-Toxic”
  5. “Natural ingredients” with no specifics
  6. Free!
  7. “No nasty chemicals”
  8. “Pure”
  9. “Made from recycled materials”
  10. “Biodegradable”
  11. “Clean”
  12. “Conscious collection / edit”
  13. “Recyclable”
  14. Using “Vegan” to imply sustainability
  15. wholesome or “environmental” graphics / colours
  16. Vague language that isn’t backed up with specifics or data
  17. “X % less plastic”
  18. “Eco / environmentally - friendly”
  19. “Natural”
  20. Irrelevant claims
  21. Official looking but made-up certification
  22. “Ethical”