ConsumerBehaviorProcessa series of steps thatconsumers take asthe become aware of,learn about, decide topurchase, purchase,evaluate, anddispose of productsConsumerBehaviorthe way thatconsumers, based onfactors such aspreferences anddecisions, engagewith and act inrelation to brandsand productsRecognitionThis is the first stepin the consumerbehavior process. Anexample would be amilk carton that isalmost empty.PurchaseThis step of theconsumerbehavior processoccurs whenmoney isexchanged for aproduct.User-generatedcontentThis is onlinematerial about aproduct that wascreated by those whohave used theproduct. There isvalue in encouragingand supporting this.MillennialsThis generation isbetween 27-45years old andmake 60% of theirpurchases online.EmployeesWebsite PagesEmailsAdvertisementsIn-store DisplaysSocial MediaOutreachAll of these shouldcarry importantinformation thatwould helpconsumers want tomove closer toproduct purchaseEvaluationIn this step of theconsumer behaviorprocess, theconsumer forms anopinion on theirpurchase. Could benegative or positive.FamiliarBrandsOne of the fourinfluential factors.Often, customersbuy fromcompanies thatthey know.4The numberof influentialfactors onconsumers.$44billionthe buyingpower ofGenerationZBabyBoomersThis generation isbetween 58-76 yearsold. They use searchengines, email andshop online butmostly on desktopcomputers, notmobile devices.SilentGenerationThis generation is77 years andolder. They arevery cautious andconservative innature.UXAbbreviationfor userexperienceDisposalThis is the last step ofthe consumer behaviorprocess. It occurswhen a product isthrown in the garbage,recycled, cancelled,returned to the store,etc.Pointof Salethe location of apurchasetransaction -where theexchange ofmoney for aproduct occursUserExperiencethe process andinteraction that aconsumer haswhen using aproductGenerationZThis generationwas born after1996. You andyour fellowstudents arepart of it.accurateand up-to-dateHaving _______and ________information readilyavailable forconsumers isimportant.ReputationOne of the four influentialfactors. States thatconsumers often buyproducts from companiesthat are known for safety,dependability, durability,customer service, and/orethical behaviorConvenienceOne of the fourinfluential factors.Occurs whenproducts areavailable when,where, and in theway consumers want.InformationGatheringIn this step of theconsumer behaviorprocess, consumers mayconduct an online search,ask friends and family forrecommendations, consultadvertisements, or readlabels.GenerationXThis generation isbetween 46-57 yearsold. They sit squarebetween digital andtraditional when itcomes to purchasingproducts.DecisionMakingIn this step of theconsumer behaviorprocess, a consumerselects a product tomeet an identifiedneed and decides tomove ahead with thepurchase.BrandAwarenessoccurs whenconsumers correctlyconnect brandfeatures and/or otherinformation to therecognized andcorresponding brandAdvocacyoccurs when aconsumer speakshighly of the product,sharing testimonythat may lead otherconsumers to try theproduct themselves6The numberof steps inthe consumerbehaviorprocessCustomerExperiencethe interactionthat acustomer haswith acompanyDeterrentstopurchase-far-fetchedproduct claims-pricing thatseems to high ortoo low-damaged or openpackagingMessaging_________ can bringforward needs thatconsumers did notknow they had andoffer solutions to theircurrent problems.PositiveExperiencesOne of the fourinfluential factors.Occurs when acustomer has agood interactionwith a company.EasyCompanies shouldmake the buyingprocess as _____for consumers aspossible.CXAbbreviationfor customerexperienceConsumerBehaviorProcessa series of steps thatconsumers take asthe become aware of,learn about, decide topurchase, purchase,evaluate, anddispose of productsConsumerBehaviorthe way thatconsumers, based onfactors such aspreferences anddecisions, engagewith and act inrelation to brandsand productsRecognitionThis is the first stepin the consumerbehavior process. Anexample would be amilk carton that isalmost empty.PurchaseThis step of theconsumerbehavior processoccurs whenmoney isexchanged for aproduct.User-generatedcontentThis is onlinematerial about aproduct that wascreated by those whohave used theproduct. There isvalue in encouragingand supporting this.MillennialsThis generation isbetween 27-45years old andmake 60% of theirpurchases online.EmployeesWebsite PagesEmailsAdvertisementsIn-store DisplaysSocial MediaOutreachAll of these shouldcarry importantinformation thatwould helpconsumers want tomove closer toproduct purchaseEvaluationIn this step of theconsumer behaviorprocess, theconsumer forms anopinion on theirpurchase. Could benegative or positive.FamiliarBrandsOne of the fourinfluential factors.Often, customersbuy fromcompanies thatthey know.4The numberof influentialfactors onconsumers.$44billionthe buyingpower ofGenerationZBabyBoomersThis generation isbetween 58-76 yearsold. They use searchengines, email andshop online butmostly on desktopcomputers, notmobile devices.SilentGenerationThis generation is77 years andolder. They arevery cautious andconservative innature.UXAbbreviationfor userexperienceDisposalThis is the last step ofthe consumer behaviorprocess. It occurswhen a product isthrown in the garbage,recycled, cancelled,returned to the store,etc.Pointof Salethe location of apurchasetransaction -where theexchange ofmoney for aproduct occursUserExperiencethe process andinteraction that aconsumer haswhen using aproductGenerationZThis generationwas born after1996. You andyour fellowstudents arepart of it.accurateand up-to-dateHaving _______and ________information readilyavailable forconsumers isimportant.ReputationOne of the four influentialfactors. States thatconsumers often buyproducts from companiesthat are known for safety,dependability, durability,customer service, and/orethical behaviorConvenienceOne of the fourinfluential factors.Occurs whenproducts areavailable when,where, and in theway consumers want.InformationGatheringIn this step of theconsumer behaviorprocess, consumers mayconduct an online search,ask friends and family forrecommendations, consultadvertisements, or readlabels.GenerationXThis generation isbetween 46-57 yearsold. They sit squarebetween digital andtraditional when itcomes to purchasingproducts.DecisionMakingIn this step of theconsumer behaviorprocess, a consumerselects a product tomeet an identifiedneed and decides tomove ahead with thepurchase.BrandAwarenessoccurs whenconsumers correctlyconnect brandfeatures and/or otherinformation to therecognized andcorresponding brandAdvocacyoccurs when aconsumer speakshighly of the product,sharing testimonythat may lead otherconsumers to try theproduct themselves6The numberof steps inthe consumerbehaviorprocessCustomerExperiencethe interactionthat acustomer haswith acompanyDeterrentstopurchase-far-fetchedproduct claims-pricing thatseems to high ortoo low-damaged or openpackagingMessaging_________ can bringforward needs thatconsumers did notknow they had andoffer solutions to theircurrent problems.PositiveExperiencesOne of the fourinfluential factors.Occurs when acustomer has agood interactionwith a company.EasyCompanies shouldmake the buyingprocess as _____for consumers aspossible.CXAbbreviationfor customerexperience

Consumer Behavior - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. a series of steps that consumers take as the become aware of, learn about, decide to purchase, purchase, evaluate, and dispose of products
    Consumer Behavior Process
  2. the way that consumers, based on factors such as preferences and decisions, engage with and act in relation to brands and products
    Consumer Behavior
  3. This is the first step in the consumer behavior process. An example would be a milk carton that is almost empty.
    Recognition
  4. This step of the consumer behavior process occurs when money is exchanged for a product.
    Purchase
  5. This is online material about a product that was created by those who have used the product. There is value in encouraging and supporting this.
    User-generated content
  6. This generation is between 27-45 years old and make 60% of their purchases online.
    Millennials
  7. All of these should carry important information that would help consumers want to move closer to product purchase
    Employees Website Pages Emails Advertisements In-store Displays Social Media Outreach
  8. In this step of the consumer behavior process, the consumer forms an opinion on their purchase. Could be negative or positive.
    Evaluation
  9. One of the four influential factors. Often, customers buy from companies that they know.
    Familiar Brands
  10. The number of influential factors on consumers.
    4
  11. the buying power of Generation Z
    $44 billion
  12. This generation is between 58-76 years old. They use search engines, email and shop online but mostly on desktop computers, not mobile devices.
    Baby Boomers
  13. This generation is 77 years and older. They are very cautious and conservative in nature.
    Silent Generation
  14. Abbreviation for user experience
    UX
  15. This is the last step of the consumer behavior process. It occurs when a product is thrown in the garbage, recycled, cancelled, returned to the store, etc.
    Disposal
  16. the location of a purchase transaction - where the exchange of money for a product occurs
    Point of Sale
  17. the process and interaction that a consumer has when using a product
    User Experience
  18. This generation was born after 1996. You and your fellow students are part of it.
    Generation Z
  19. Having _______ and ________ information readily available for consumers is important.
    accurate and up-to-date
  20. One of the four influential factors. States that consumers often buy products from companies that are known for safety, dependability, durability, customer service, and/or ethical behavior
    Reputation
  21. One of the four influential factors. Occurs when products are available when, where, and in the way consumers want.
    Convenience
  22. In this step of the consumer behavior process, consumers may conduct an online search, ask friends and family for recommendations, consult advertisements, or read labels.
    Information Gathering
  23. This generation is between 46-57 years old. They sit square between digital and traditional when it comes to purchasing products.
    Generation X
  24. In this step of the consumer behavior process, a consumer selects a product to meet an identified need and decides to move ahead with the purchase.
    Decision Making
  25. occurs when consumers correctly connect brand features and/or other information to the recognized and corresponding brand
    Brand Awareness
  26. occurs when a consumer speaks highly of the product, sharing testimony that may lead other consumers to try the product themselves
    Advocacy
  27. The number of steps in the consumer behavior process
    6
  28. the interaction that a customer has with a company
    Customer Experience
  29. -far-fetched product claims -pricing that seems to high or too low -damaged or open packaging
    Deterrents to purchase
  30. _________ can bring forward needs that consumers did not know they had and offer solutions to their current problems.
    Messaging
  31. One of the four influential factors. Occurs when a customer has a good interaction with a company.
    Positive Experiences
  32. Companies should make the buying process as _____ for consumers as possible.
    Easy
  33. Abbreviation for customer experience
    CX