Deterrentstopurchase-far-fetchedproduct claims-pricing thatseems to high ortoo low-damaged or openpackagingReputationOne of the four influentialfactors. States thatconsumers often buyproducts from companiesthat are known for safety,dependability, durability,customer service, and/orethical behaviorSilentGenerationThis generation is77 years andolder. They arevery cautious andconservative innature.User-generatedcontentThis is onlinematerial about aproduct that wascreated by those whohave used theproduct. There isvalue in encouragingand supporting this.EasyCompanies shouldmake the buyingprocess as _____for consumers aspossible.ConsumerBehaviorthe way thatconsumers, based onfactors such aspreferences anddecisions, engagewith and act inrelation to brandsand productsMillennialsThis generation isbetween 27-45years old andmake 60% of theirpurchases online.DisposalThis is the last step ofthe consumer behaviorprocess. It occurswhen a product isthrown in the garbage,recycled, cancelled,returned to the store,etc.Pointof Salethe location of apurchasetransaction -where theexchange ofmoney for aproduct occursAdvocacyoccurs when aconsumer speakshighly of the product,sharing testimonythat may lead otherconsumers to try theproduct themselves4The numberof influentialfactors onconsumers.EvaluationIn this step of theconsumer behaviorprocess, theconsumer forms anopinion on theirpurchase. Could benegative or positive.CustomerExperiencethe interactionthat acustomer haswith acompanyConvenienceOne of the fourinfluential factors.Occurs whenproducts areavailable when,where, and in theway consumers want.DecisionMakingIn this step of theconsumer behaviorprocess, a consumerselects a product tomeet an identifiedneed and decides tomove ahead with thepurchase.accurateand up-to-dateHaving _______and ________information readilyavailable forconsumers isimportant.Messaging_________ can bringforward needs thatconsumers did notknow they had andoffer solutions to theircurrent problems.GenerationZThis generationwas born after1996. You andyour fellowstudents arepart of it.PurchaseThis step of theconsumerbehavior processoccurs whenmoney isexchanged for aproduct.BrandAwarenessoccurs whenconsumers correctlyconnect brandfeatures and/or otherinformation to therecognized andcorresponding brandUXAbbreviationfor userexperience6The numberof steps inthe consumerbehaviorprocessEmployeesWebsite PagesEmailsAdvertisementsIn-store DisplaysSocial MediaOutreachAll of these shouldcarry importantinformation thatwould helpconsumers want tomove closer toproduct purchaseInformationGatheringIn this step of theconsumer behaviorprocess, consumers mayconduct an online search,ask friends and family forrecommendations, consultadvertisements, or readlabels.PositiveExperiencesOne of the fourinfluential factors.Occurs when acustomer has agood interactionwith a company.UserExperiencethe process andinteraction that aconsumer haswhen using aproductFamiliarBrandsOne of the fourinfluential factors.Often, customersbuy fromcompanies thatthey know.RecognitionThis is the first stepin the consumerbehavior process. Anexample would be amilk carton that isalmost empty.BabyBoomersThis generation isbetween 58-76 yearsold. They use searchengines, email andshop online butmostly on desktopcomputers, notmobile devices.ConsumerBehaviorProcessa series of steps thatconsumers take asthe become aware of,learn about, decide topurchase, purchase,evaluate, anddispose of products$44billionthe buyingpower ofGenerationZGenerationXThis generation isbetween 46-57 yearsold. They sit squarebetween digital andtraditional when itcomes to purchasingproducts.CXAbbreviationfor customerexperienceDeterrentstopurchase-far-fetchedproduct claims-pricing thatseems to high ortoo low-damaged or openpackagingReputationOne of the four influentialfactors. States thatconsumers often buyproducts from companiesthat are known for safety,dependability, durability,customer service, and/orethical behaviorSilentGenerationThis generation is77 years andolder. They arevery cautious andconservative innature.User-generatedcontentThis is onlinematerial about aproduct that wascreated by those whohave used theproduct. There isvalue in encouragingand supporting this.EasyCompanies shouldmake the buyingprocess as _____for consumers aspossible.ConsumerBehaviorthe way thatconsumers, based onfactors such aspreferences anddecisions, engagewith and act inrelation to brandsand productsMillennialsThis generation isbetween 27-45years old andmake 60% of theirpurchases online.DisposalThis is the last step ofthe consumer behaviorprocess. It occurswhen a product isthrown in the garbage,recycled, cancelled,returned to the store,etc.Pointof Salethe location of apurchasetransaction -where theexchange ofmoney for aproduct occursAdvocacyoccurs when aconsumer speakshighly of the product,sharing testimonythat may lead otherconsumers to try theproduct themselves4The numberof influentialfactors onconsumers.EvaluationIn this step of theconsumer behaviorprocess, theconsumer forms anopinion on theirpurchase. Could benegative or positive.CustomerExperiencethe interactionthat acustomer haswith acompanyConvenienceOne of the fourinfluential factors.Occurs whenproducts areavailable when,where, and in theway consumers want.DecisionMakingIn this step of theconsumer behaviorprocess, a consumerselects a product tomeet an identifiedneed and decides tomove ahead with thepurchase.accurateand up-to-dateHaving _______and ________information readilyavailable forconsumers isimportant.Messaging_________ can bringforward needs thatconsumers did notknow they had andoffer solutions to theircurrent problems.GenerationZThis generationwas born after1996. You andyour fellowstudents arepart of it.PurchaseThis step of theconsumerbehavior processoccurs whenmoney isexchanged for aproduct.BrandAwarenessoccurs whenconsumers correctlyconnect brandfeatures and/or otherinformation to therecognized andcorresponding brandUXAbbreviationfor userexperience6The numberof steps inthe consumerbehaviorprocessEmployeesWebsite PagesEmailsAdvertisementsIn-store DisplaysSocial MediaOutreachAll of these shouldcarry importantinformation thatwould helpconsumers want tomove closer toproduct purchaseInformationGatheringIn this step of theconsumer behaviorprocess, consumers mayconduct an online search,ask friends and family forrecommendations, consultadvertisements, or readlabels.PositiveExperiencesOne of the fourinfluential factors.Occurs when acustomer has agood interactionwith a company.UserExperiencethe process andinteraction that aconsumer haswhen using aproductFamiliarBrandsOne of the fourinfluential factors.Often, customersbuy fromcompanies thatthey know.RecognitionThis is the first stepin the consumerbehavior process. Anexample would be amilk carton that isalmost empty.BabyBoomersThis generation isbetween 58-76 yearsold. They use searchengines, email andshop online butmostly on desktopcomputers, notmobile devices.ConsumerBehaviorProcessa series of steps thatconsumers take asthe become aware of,learn about, decide topurchase, purchase,evaluate, anddispose of products$44billionthe buyingpower ofGenerationZGenerationXThis generation isbetween 46-57 yearsold. They sit squarebetween digital andtraditional when itcomes to purchasingproducts.CXAbbreviationfor customerexperience

Consumer Behavior - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. -far-fetched product claims -pricing that seems to high or too low -damaged or open packaging
    Deterrents to purchase
  2. One of the four influential factors. States that consumers often buy products from companies that are known for safety, dependability, durability, customer service, and/or ethical behavior
    Reputation
  3. This generation is 77 years and older. They are very cautious and conservative in nature.
    Silent Generation
  4. This is online material about a product that was created by those who have used the product. There is value in encouraging and supporting this.
    User-generated content
  5. Companies should make the buying process as _____ for consumers as possible.
    Easy
  6. the way that consumers, based on factors such as preferences and decisions, engage with and act in relation to brands and products
    Consumer Behavior
  7. This generation is between 27-45 years old and make 60% of their purchases online.
    Millennials
  8. This is the last step of the consumer behavior process. It occurs when a product is thrown in the garbage, recycled, cancelled, returned to the store, etc.
    Disposal
  9. the location of a purchase transaction - where the exchange of money for a product occurs
    Point of Sale
  10. occurs when a consumer speaks highly of the product, sharing testimony that may lead other consumers to try the product themselves
    Advocacy
  11. The number of influential factors on consumers.
    4
  12. In this step of the consumer behavior process, the consumer forms an opinion on their purchase. Could be negative or positive.
    Evaluation
  13. the interaction that a customer has with a company
    Customer Experience
  14. One of the four influential factors. Occurs when products are available when, where, and in the way consumers want.
    Convenience
  15. In this step of the consumer behavior process, a consumer selects a product to meet an identified need and decides to move ahead with the purchase.
    Decision Making
  16. Having _______ and ________ information readily available for consumers is important.
    accurate and up-to-date
  17. _________ can bring forward needs that consumers did not know they had and offer solutions to their current problems.
    Messaging
  18. This generation was born after 1996. You and your fellow students are part of it.
    Generation Z
  19. This step of the consumer behavior process occurs when money is exchanged for a product.
    Purchase
  20. occurs when consumers correctly connect brand features and/or other information to the recognized and corresponding brand
    Brand Awareness
  21. Abbreviation for user experience
    UX
  22. The number of steps in the consumer behavior process
    6
  23. All of these should carry important information that would help consumers want to move closer to product purchase
    Employees Website Pages Emails Advertisements In-store Displays Social Media Outreach
  24. In this step of the consumer behavior process, consumers may conduct an online search, ask friends and family for recommendations, consult advertisements, or read labels.
    Information Gathering
  25. One of the four influential factors. Occurs when a customer has a good interaction with a company.
    Positive Experiences
  26. the process and interaction that a consumer has when using a product
    User Experience
  27. One of the four influential factors. Often, customers buy from companies that they know.
    Familiar Brands
  28. This is the first step in the consumer behavior process. An example would be a milk carton that is almost empty.
    Recognition
  29. This generation is between 58-76 years old. They use search engines, email and shop online but mostly on desktop computers, not mobile devices.
    Baby Boomers
  30. a series of steps that consumers take as the become aware of, learn about, decide to purchase, purchase, evaluate, and dispose of products
    Consumer Behavior Process
  31. the buying power of Generation Z
    $44 billion
  32. This generation is between 46-57 years old. They sit square between digital and traditional when it comes to purchasing products.
    Generation X
  33. Abbreviation for customer experience
    CX