(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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a series of steps that consumers take as the become aware of, learn about, decide to purchase, purchase, evaluate, and dispose of products
Consumer Behavior
Process
This generation is between 58-76 years old. They use search engines, email and shop online but mostly on desktop computers, not mobile devices.
Baby Boomers
occurs when consumers correctly connect brand features and/or other information to the recognized and corresponding brand
Brand Awareness
the way that consumers, based on factors such as preferences and decisions, engage with and act in relation to brands and products
Consumer Behavior
This is the first step in the consumer behavior process. An example would be a milk carton that is almost empty.
Recognition
occurs when a consumer speaks highly of the product, sharing testimony that may lead other consumers to try the product themselves
Advocacy
This generation was born after 1996. You and your fellow students are part of it.
Generation Z
This generation is 77 years and older. They are very cautious and conservative in nature.
Silent Generation
Abbreviation for user experience
UX
One of the four influential factors. States that consumers often buy products from companies that are known for safety, dependability, durability, customer service, and/or ethical behavior
Reputation
In this step of the consumer behavior process, consumers may conduct an online search, ask friends and family for recommendations, consult advertisements, or read labels.
Information Gathering
This step of the consumer behavior process occurs when money is exchanged for a product.
Purchase
Having _______ and ________ information readily available for consumers is important.
accurate and up-to-date
This generation is between 46-57 years old. They sit square between digital and traditional when it comes to purchasing products.
Generation X
Abbreviation for customer experience
CX
the interaction that a customer has with a company
Customer Experience
All of these should carry important information that would help consumers want to move closer to product purchase
Employees
Website Pages
Emails
Advertisements
In-store Displays
Social Media Outreach
In this step of the consumer behavior process, the consumer forms an opinion on their purchase. Could be negative or positive.
Evaluation
In this step of the consumer behavior process, a consumer selects a product to meet an identified need and decides to move ahead with the purchase.
Decision Making
One of the four influential factors. Occurs when products are available when, where, and in the way consumers want.
Convenience
_________ can bring forward needs that consumers did not know they had and offer solutions to their current problems.
Messaging
This generation is between 27-45 years old and make 60% of their purchases online.
Millennials
One of the four influential factors. Occurs when a customer has a good interaction with a company.
Positive Experiences
the buying power of Generation Z
$44 billion
The number of steps in the consumer behavior process
6
the location of a purchase transaction - where the exchange of money for a product occurs
Point of Sale
One of the four influential factors. Often, customers buy from companies that they know.
Familiar Brands
This is online material about a product that was created by those who have used the product. There is value in encouraging and supporting this.
User-generated content
Companies should make the buying process as _____ for consumers as possible.
Easy
the process and interaction that a consumer has when using a product
User Experience
This is the last step of the consumer behavior process. It occurs when a product is thrown in the garbage, recycled, cancelled, returned to the store, etc.
Disposal
The number of influential factors on consumers.
4
-far-fetched product claims
-pricing that seems to high or too low
-damaged or open packaging
Deterrents to purchase