AdvertisingBrandLoyalty DirectMarketingPullStrategyProductPlacementProductLine ProductLifeCycleTrademarkVariableCostsBrandValue OnlineRetailingEveryayLowPricingChannel ofDistributionPushStrategyRetailerCompetitionBasedPricingProductOfferBrandAwarenessProductDifferentiationIntensiveDistributionWholesalerBundlingProductMixAdvertisingBrandLoyalty DirectMarketingPullStrategyProductPlacementProductLine ProductLifeCycleTrademarkVariableCostsBrandValue OnlineRetailingEveryayLowPricingChannel ofDistributionPushStrategyRetailerCompetitionBasedPricingProductOfferBrandAwarenessProductDifferentiationIntensiveDistributionWholesalerBundlingProductMix

CH 12: Managing the Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Advertising
  2. Brand Loyalty
  3. Direct Marketing
  4. Pull Strategy
  5. Product Placement
  6. Product Line
  7. Product Life Cycle
  8. Trademark
  9. Variable Costs
  10. Brand
  11. Value
  12. Online Retailing
  13. Everyay Low Pricing
  14. Channel of Distribution
  15. Push Strategy
  16. Retailer
  17. Competition Based Pricing
  18. Product Offer
  19. Brand Awareness
  20. Product Differentiation
  21. Intensive Distribution
  22. Wholesaler
  23. Bundling
  24. Product Mix