BrandAwarenessOnlineRetailingVariableCostsPushStrategyProductLine ProductDifferentiationChannel ofDistributionRetailerProductMixBrandLoyalty AdvertisingBrandIntensiveDistributionProductLifeCycleTrademarkDirectMarketingEveryayLowPricingWholesalerPullStrategyBundlingProductPlacementValue ProductOfferCompetitionBasedPricingBrandAwarenessOnlineRetailingVariableCostsPushStrategyProductLine ProductDifferentiationChannel ofDistributionRetailerProductMixBrandLoyalty AdvertisingBrandIntensiveDistributionProductLifeCycleTrademarkDirectMarketingEveryayLowPricingWholesalerPullStrategyBundlingProductPlacementValue ProductOfferCompetitionBasedPricing

CH 12: Managing the Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Brand Awareness
  2. Online Retailing
  3. Variable Costs
  4. Push Strategy
  5. Product Line
  6. Product Differentiation
  7. Channel of Distribution
  8. Retailer
  9. Product Mix
  10. Brand Loyalty
  11. Advertising
  12. Brand
  13. Intensive Distribution
  14. Product Life Cycle
  15. Trademark
  16. Direct Marketing
  17. Everyay Low Pricing
  18. Wholesaler
  19. Pull Strategy
  20. Bundling
  21. Product Placement
  22. Value
  23. Product Offer
  24. Competition Based Pricing