ProductOfferOnlineRetailingBrandLoyalty BrandAwarenessBundlingPushStrategyProductLifeCycleDirectMarketingValue CompetitionBasedPricingRetailerEveryayLowPricingTrademarkProductPlacementPullStrategyVariableCostsWholesalerAdvertisingProductDifferentiationProductLine Channel ofDistributionIntensiveDistributionBrandProductMixProductOfferOnlineRetailingBrandLoyalty BrandAwarenessBundlingPushStrategyProductLifeCycleDirectMarketingValue CompetitionBasedPricingRetailerEveryayLowPricingTrademarkProductPlacementPullStrategyVariableCostsWholesalerAdvertisingProductDifferentiationProductLine Channel ofDistributionIntensiveDistributionBrandProductMix

CH 12: Managing the Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Product Offer
  2. Online Retailing
  3. Brand Loyalty
  4. Brand Awareness
  5. Bundling
  6. Push Strategy
  7. Product Life Cycle
  8. Direct Marketing
  9. Value
  10. Competition Based Pricing
  11. Retailer
  12. Everyay Low Pricing
  13. Trademark
  14. Product Placement
  15. Pull Strategy
  16. Variable Costs
  17. Wholesaler
  18. Advertising
  19. Product Differentiation
  20. Product Line
  21. Channel of Distribution
  22. Intensive Distribution
  23. Brand
  24. Product Mix