EveryayLowPricingRetailerIntensiveDistributionPushStrategyProductLine Value ProductOfferBundlingCompetitionBasedPricingBrandAwarenessAdvertisingOnlineRetailingBrandProductDifferentiationDirectMarketingWholesalerPullStrategyChannel ofDistributionBrandLoyalty ProductMixProductLifeCycleVariableCostsProductPlacementTrademarkEveryayLowPricingRetailerIntensiveDistributionPushStrategyProductLine Value ProductOfferBundlingCompetitionBasedPricingBrandAwarenessAdvertisingOnlineRetailingBrandProductDifferentiationDirectMarketingWholesalerPullStrategyChannel ofDistributionBrandLoyalty ProductMixProductLifeCycleVariableCostsProductPlacementTrademark

CH 12: Managing the Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Everyay Low Pricing
  2. Retailer
  3. Intensive Distribution
  4. Push Strategy
  5. Product Line
  6. Value
  7. Product Offer
  8. Bundling
  9. Competition Based Pricing
  10. Brand Awareness
  11. Advertising
  12. Online Retailing
  13. Brand
  14. Product Differentiation
  15. Direct Marketing
  16. Wholesaler
  17. Pull Strategy
  18. Channel of Distribution
  19. Brand Loyalty
  20. Product Mix
  21. Product Life Cycle
  22. Variable Costs
  23. Product Placement
  24. Trademark