TrademarkAdvertisingProductPlacementOnlineRetailingEveryayLowPricingPullStrategyRetailerProductDifferentiationBundlingBrandLoyalty WholesalerProductLine Value IntensiveDistributionBrandAwarenessChannel ofDistributionProductMixCompetitionBasedPricingPushStrategyDirectMarketingProductLifeCycleBrandProductOfferVariableCostsTrademarkAdvertisingProductPlacementOnlineRetailingEveryayLowPricingPullStrategyRetailerProductDifferentiationBundlingBrandLoyalty WholesalerProductLine Value IntensiveDistributionBrandAwarenessChannel ofDistributionProductMixCompetitionBasedPricingPushStrategyDirectMarketingProductLifeCycleBrandProductOfferVariableCosts

CH 12: Managing the Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Trademark
  2. Advertising
  3. Product Placement
  4. Online Retailing
  5. Everyay Low Pricing
  6. Pull Strategy
  7. Retailer
  8. Product Differentiation
  9. Bundling
  10. Brand Loyalty
  11. Wholesaler
  12. Product Line
  13. Value
  14. Intensive Distribution
  15. Brand Awareness
  16. Channel of Distribution
  17. Product Mix
  18. Competition Based Pricing
  19. Push Strategy
  20. Direct Marketing
  21. Product Life Cycle
  22. Brand
  23. Product Offer
  24. Variable Costs