ProductPlacementDirectMarketingBundlingPushStrategyBrandTrademarkWholesalerValue ProductLifeCycleRetailerCompetitionBasedPricingIntensiveDistributionPullStrategyOnlineRetailingProductDifferentiationProductLine ProductMixAdvertisingBrandLoyalty VariableCostsProductOfferChannel ofDistributionBrandAwarenessEveryayLowPricingProductPlacementDirectMarketingBundlingPushStrategyBrandTrademarkWholesalerValue ProductLifeCycleRetailerCompetitionBasedPricingIntensiveDistributionPullStrategyOnlineRetailingProductDifferentiationProductLine ProductMixAdvertisingBrandLoyalty VariableCostsProductOfferChannel ofDistributionBrandAwarenessEveryayLowPricing

CH 12: Managing the Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Product Placement
  2. Direct Marketing
  3. Bundling
  4. Push Strategy
  5. Brand
  6. Trademark
  7. Wholesaler
  8. Value
  9. Product Life Cycle
  10. Retailer
  11. Competition Based Pricing
  12. Intensive Distribution
  13. Pull Strategy
  14. Online Retailing
  15. Product Differentiation
  16. Product Line
  17. Product Mix
  18. Advertising
  19. Brand Loyalty
  20. Variable Costs
  21. Product Offer
  22. Channel of Distribution
  23. Brand Awareness
  24. Everyay Low Pricing