MENTALAVAILABILITYSCANNEDDATABEHAVIOURALFINANCIALPROFITPURCHASEFREQUENCYRETURN OFINVESTMENTDOUBLEJEOPARDYLAWMARKETSHARE SURVEYSMARKETPENETRATIONINTERPRETINGMETRICSBRANDSIZEEFFECTBRAND IMAGEASSOCIATIONSBRANDAWARENESSINTENTIONTO BUYSHARE OFCATEGORYREQUIREMENTSMARKETINGACTIVITYMETRICSCUSTOMERVALUEATTITUDECUSTOMERPROFILESALESMEMORYPROFITMARGINMENTALAVAILABILITYSCANNEDDATABEHAVIOURALFINANCIALPROFITPURCHASEFREQUENCYRETURN OFINVESTMENTDOUBLEJEOPARDYLAWMARKETSHARE SURVEYSMARKETPENETRATIONINTERPRETINGMETRICSBRANDSIZEEFFECTBRAND IMAGEASSOCIATIONSBRANDAWARENESSINTENTIONTO BUYSHARE OFCATEGORYREQUIREMENTSMARKETINGACTIVITYMETRICSCUSTOMERVALUEATTITUDECUSTOMERPROFILESALESMEMORYPROFITMARGIN

Presentation 4a - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. MENTAL AVAILABILITY
  2. SCANNED DATA
  3. BEHAVIOURAL
  4. FINANCIAL
  5. PROFIT
  6. PURCHASE FREQUENCY
  7. RETURN OF INVESTMENT
  8. DOUBLE JEOPARDY LAW
  9. MARKET SHARE
  10. SURVEYS
  11. MARKET PENETRATION
  12. INTERPRETING METRICS
  13. BRAND SIZE EFFECT
  14. BRAND IMAGE ASSOCIATIONS
  15. BRAND AWARENESS
  16. INTENTION TO BUY
  17. SHARE OF CATEGORY REQUIREMENTS
  18. MARKETING ACTIVITY METRICS
  19. CUSTOMER VALUE
  20. ATTITUDE
  21. CUSTOMER PROFILE
  22. SALES
  23. MEMORY
  24. PROFIT MARGIN