MARKETINGACTIVITYMETRICSFINANCIALPURCHASEFREQUENCYCUSTOMERVALUEBEHAVIOURALBRANDAWARENESSINTENTIONTO BUYPROFITBRAND IMAGEASSOCIATIONSRETURN OFINVESTMENT SURVEYSSHARE OFCATEGORYREQUIREMENTSINTERPRETINGMETRICSDOUBLEJEOPARDYLAWATTITUDEMARKETSHARECUSTOMERPROFILEMARKETPENETRATIONMENTALAVAILABILITYSALESSCANNEDDATAPROFITMARGINBRANDSIZEEFFECTMEMORYMARKETINGACTIVITYMETRICSFINANCIALPURCHASEFREQUENCYCUSTOMERVALUEBEHAVIOURALBRANDAWARENESSINTENTIONTO BUYPROFITBRAND IMAGEASSOCIATIONSRETURN OFINVESTMENT SURVEYSSHARE OFCATEGORYREQUIREMENTSINTERPRETINGMETRICSDOUBLEJEOPARDYLAWATTITUDEMARKETSHARECUSTOMERPROFILEMARKETPENETRATIONMENTALAVAILABILITYSALESSCANNEDDATAPROFITMARGINBRANDSIZEEFFECTMEMORY

Presentation 4a - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. MARKETING ACTIVITY METRICS
  2. FINANCIAL
  3. PURCHASE FREQUENCY
  4. CUSTOMER VALUE
  5. BEHAVIOURAL
  6. BRAND AWARENESS
  7. INTENTION TO BUY
  8. PROFIT
  9. BRAND IMAGE ASSOCIATIONS
  10. RETURN OF INVESTMENT
  11. SURVEYS
  12. SHARE OF CATEGORY REQUIREMENTS
  13. INTERPRETING METRICS
  14. DOUBLE JEOPARDY LAW
  15. ATTITUDE
  16. MARKET SHARE
  17. CUSTOMER PROFILE
  18. MARKET PENETRATION
  19. MENTAL AVAILABILITY
  20. SALES
  21. SCANNED DATA
  22. PROFIT MARGIN
  23. BRAND SIZE EFFECT
  24. MEMORY