BRAND IMAGEASSOCIATIONSINTENTIONTO BUYSCANNEDDATACUSTOMERPROFILEMARKETPENETRATIONFINANCIALCUSTOMERVALUEPURCHASEFREQUENCYINTERPRETINGMETRICSMARKETSHARESALESBRANDAWARENESSMARKETINGACTIVITYMETRICSMEMORYDOUBLEJEOPARDYLAWPROFITMENTALAVAILABILITYBEHAVIOURAL SURVEYSBRANDSIZEEFFECTPROFITMARGINRETURN OFINVESTMENTSHARE OFCATEGORYREQUIREMENTSATTITUDEBRAND IMAGEASSOCIATIONSINTENTIONTO BUYSCANNEDDATACUSTOMERPROFILEMARKETPENETRATIONFINANCIALCUSTOMERVALUEPURCHASEFREQUENCYINTERPRETINGMETRICSMARKETSHARESALESBRANDAWARENESSMARKETINGACTIVITYMETRICSMEMORYDOUBLEJEOPARDYLAWPROFITMENTALAVAILABILITYBEHAVIOURAL SURVEYSBRANDSIZEEFFECTPROFITMARGINRETURN OFINVESTMENTSHARE OFCATEGORYREQUIREMENTSATTITUDE

Presentation 4a - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. BRAND IMAGE ASSOCIATIONS
  2. INTENTION TO BUY
  3. SCANNED DATA
  4. CUSTOMER PROFILE
  5. MARKET PENETRATION
  6. FINANCIAL
  7. CUSTOMER VALUE
  8. PURCHASE FREQUENCY
  9. INTERPRETING METRICS
  10. MARKET SHARE
  11. SALES
  12. BRAND AWARENESS
  13. MARKETING ACTIVITY METRICS
  14. MEMORY
  15. DOUBLE JEOPARDY LAW
  16. PROFIT
  17. MENTAL AVAILABILITY
  18. BEHAVIOURAL
  19. SURVEYS
  20. BRAND SIZE EFFECT
  21. PROFIT MARGIN
  22. RETURN OF INVESTMENT
  23. SHARE OF CATEGORY REQUIREMENTS
  24. ATTITUDE