Cloud-modeValuedriverLeaninEnrichcustomerprofilesJourneyorchestrationSingledatacollectionAPISegmentPixelProofpointHolisticviewMakedataactionableHow wedo itbetterBlack-boxtoolBusinesstierJoinanonymousto knownResource-constrainedSynthesisedataOmni-channelcampaignsRequiredcapabilitiesIdentityResolutionInstrumentationof the CDPCustomervalueCodingknow-howCustomer-firstdecisionsDataproblemIdentityGraphCode-levelinstrumentationAgiletechstackCompetitorteardownCustomer360NegativebusinessoutcomesValue-drivendecisionsOut-of-the-boxintegrationsConfigAPIStoragedestinationDifferentiatorResolvechannelsCanvasedUIGranularpayloadUnifieduserprofileBrain ontop ofSegmentDevice-modeBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereComplexaudienceOurSDKEverytouchpointVendor/buyerlock-inBeforescenarioFree!DatasilosSourceof truthActivatedataUpstream/downstreamlayerSegmentisagnosticRESTAPITrap-settingCloud-modeValuedriverLeaninEnrichcustomerprofilesJourneyorchestrationSingledatacollectionAPISegmentPixelProofpointHolisticviewMakedataactionableHow wedo itbetterBlack-boxtoolBusinesstierJoinanonymousto knownResource-constrainedSynthesisedataOmni-channelcampaignsRequiredcapabilitiesIdentityResolutionInstrumentationof the CDPCustomervalueCodingknow-howCustomer-firstdecisionsDataproblemIdentityGraphCode-levelinstrumentationAgiletechstackCompetitorteardownCustomer360NegativebusinessoutcomesValue-drivendecisionsOut-of-the-boxintegrationsConfigAPIStoragedestinationDifferentiatorResolvechannelsCanvasedUIGranularpayloadUnifieduserprofileBrain ontop ofSegmentDevice-modeBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereComplexaudienceOurSDKEverytouchpointVendor/buyerlock-inBeforescenarioFree!DatasilosSourceof truthActivatedataUpstream/downstreamlayerSegmentisagnosticRESTAPITrap-setting

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Cloud-mode
  2. Value driver
  3. Lean in
  4. Enrich customer profiles
  5. Journey orchestration
  6. Single data collection API
  7. Segment Pixel
  8. Proof point
  9. Holistic view
  10. Make data actionable
  11. How we do it better
  12. Black-box tool
  13. Business tier
  14. Join anonymous to known
  15. Resource-constrained
  16. Synthesise data
  17. Omni-channel campaigns
  18. Required capabilities
  19. Identity Resolution
  20. Instrumentation of the CDP
  21. Customer value
  22. Coding know-how
  23. Customer-first decisions
  24. Data problem
  25. Identity Graph
  26. Code-level instrumentation
  27. Agile tech stack
  28. Competitor teardown
  29. Customer 360
  30. Negative business outcomes
  31. Value-driven decisions
  32. Out-of-the-box integrations
  33. Config API
  34. Storage destination
  35. Differentiator
  36. Resolve channels
  37. Canvased UI
  38. Granular payload
  39. Unified user profile
  40. Brain on top of Segment
  41. Device-mode
  42. Before scenario Negative business outcomes Lean in Data problem Data silos Required capabilities Unified user profile Identity Resolution Activate data Resource-constrained Make data actionable Customer-first decisions Synthesise data Differe
  43. Complex audience
  44. Our SDK
  45. Every touchpoint
  46. Vendor/buyer lock-in
  47. Before scenario
  48. Free!
  49. Data silos
  50. Source of truth
  51. Activate data
  52. Upstream/downstream layer
  53. Segment is agnostic
  54. REST API
  55. Trap-setting