ResolvechannelsBlack-boxtoolSourceof truthDifferentiatorIdentityGraphBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereOut-of-the-boxintegrationsFree!How wedo itbetterRESTAPIBusinesstierBrain ontop ofSegmentIdentityResolutionGranularpayloadSingledatacollectionAPIConfigAPICloud-modeSegmentPixelEnrichcustomerprofilesUpstream/downstreamlayerOmni-channelcampaignsSegmentisagnosticSynthesisedataJoinanonymousto knownValuedriverDataproblemComplexaudienceCompetitorteardownTrap-settingOurSDKResource-constrainedCanvasedUILeaninDevice-modeBeforescenarioMakedataactionableStoragedestinationEverytouchpointCustomer360AgiletechstackRequiredcapabilitiesCode-levelinstrumentationHolisticviewCustomervalueNegativebusinessoutcomesActivatedataValue-drivendecisionsDatasilosCustomer-firstdecisionsUnifieduserprofileVendor/buyerlock-inCodingknow-howInstrumentationof the CDPProofpointJourneyorchestrationResolvechannelsBlack-boxtoolSourceof truthDifferentiatorIdentityGraphBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereOut-of-the-boxintegrationsFree!How wedo itbetterRESTAPIBusinesstierBrain ontop ofSegmentIdentityResolutionGranularpayloadSingledatacollectionAPIConfigAPICloud-modeSegmentPixelEnrichcustomerprofilesUpstream/downstreamlayerOmni-channelcampaignsSegmentisagnosticSynthesisedataJoinanonymousto knownValuedriverDataproblemComplexaudienceCompetitorteardownTrap-settingOurSDKResource-constrainedCanvasedUILeaninDevice-modeBeforescenarioMakedataactionableStoragedestinationEverytouchpointCustomer360AgiletechstackRequiredcapabilitiesCode-levelinstrumentationHolisticviewCustomervalueNegativebusinessoutcomesActivatedataValue-drivendecisionsDatasilosCustomer-firstdecisionsUnifieduserprofileVendor/buyerlock-inCodingknow-howInstrumentationof the CDPProofpointJourneyorchestration

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Resolve channels
  2. Black-box tool
  3. Source of truth
  4. Differentiator
  5. Identity Graph
  6. Before scenario Negative business outcomes Lean in Data problem Data silos Required capabilities Unified user profile Identity Resolution Activate data Resource-constrained Make data actionable Customer-first decisions Synthesise data Differe
  7. Out-of-the-box integrations
  8. Free!
  9. How we do it better
  10. REST API
  11. Business tier
  12. Brain on top of Segment
  13. Identity Resolution
  14. Granular payload
  15. Single data collection API
  16. Config API
  17. Cloud-mode
  18. Segment Pixel
  19. Enrich customer profiles
  20. Upstream/downstream layer
  21. Omni-channel campaigns
  22. Segment is agnostic
  23. Synthesise data
  24. Join anonymous to known
  25. Value driver
  26. Data problem
  27. Complex audience
  28. Competitor teardown
  29. Trap-setting
  30. Our SDK
  31. Resource-constrained
  32. Canvased UI
  33. Lean in
  34. Device-mode
  35. Before scenario
  36. Make data actionable
  37. Storage destination
  38. Every touchpoint
  39. Customer 360
  40. Agile tech stack
  41. Required capabilities
  42. Code-level instrumentation
  43. Holistic view
  44. Customer value
  45. Negative business outcomes
  46. Activate data
  47. Value-driven decisions
  48. Data silos
  49. Customer-first decisions
  50. Unified user profile
  51. Vendor/buyer lock-in
  52. Coding know-how
  53. Instrumentation of the CDP
  54. Proof point
  55. Journey orchestration