Vendor/buyerlock-inCustomer360BeforescenarioIdentityGraphResolvechannelsOmni-channelcampaignsHolisticviewAgiletechstackMakedataactionableCustomervalueDifferentiatorHow wedo itbetterDatasilosComplexaudienceTrap-settingProofpointRESTAPIUpstream/downstreamlayerResource-constrainedRequiredcapabilitiesNegativebusinessoutcomesCode-levelinstrumentationBusinesstierEverytouchpointCustomer-firstdecisionsInstrumentationof the CDPConfigAPICanvasedUIJoinanonymousto knownValue-drivendecisionsSynthesisedataEnrichcustomerprofilesDataproblemFree!ActivatedataOurSDKValuedriverStoragedestinationSingledatacollectionAPIUnifieduserprofileGranularpayloadBrain ontop ofSegmentBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereSegmentPixelSourceof truthCompetitorteardownLeaninOut-of-the-boxintegrationsCloud-modeJourneyorchestrationBlack-boxtoolSegmentisagnosticDevice-modeIdentityResolutionCodingknow-howVendor/buyerlock-inCustomer360BeforescenarioIdentityGraphResolvechannelsOmni-channelcampaignsHolisticviewAgiletechstackMakedataactionableCustomervalueDifferentiatorHow wedo itbetterDatasilosComplexaudienceTrap-settingProofpointRESTAPIUpstream/downstreamlayerResource-constrainedRequiredcapabilitiesNegativebusinessoutcomesCode-levelinstrumentationBusinesstierEverytouchpointCustomer-firstdecisionsInstrumentationof the CDPConfigAPICanvasedUIJoinanonymousto knownValue-drivendecisionsSynthesisedataEnrichcustomerprofilesDataproblemFree!ActivatedataOurSDKValuedriverStoragedestinationSingledatacollectionAPIUnifieduserprofileGranularpayloadBrain ontop ofSegmentBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereSegmentPixelSourceof truthCompetitorteardownLeaninOut-of-the-boxintegrationsCloud-modeJourneyorchestrationBlack-boxtoolSegmentisagnosticDevice-modeIdentityResolutionCodingknow-how

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Vendor/buyer lock-in
  2. Customer 360
  3. Before scenario
  4. Identity Graph
  5. Resolve channels
  6. Omni-channel campaigns
  7. Holistic view
  8. Agile tech stack
  9. Make data actionable
  10. Customer value
  11. Differentiator
  12. How we do it better
  13. Data silos
  14. Complex audience
  15. Trap-setting
  16. Proof point
  17. REST API
  18. Upstream/downstream layer
  19. Resource-constrained
  20. Required capabilities
  21. Negative business outcomes
  22. Code-level instrumentation
  23. Business tier
  24. Every touchpoint
  25. Customer-first decisions
  26. Instrumentation of the CDP
  27. Config API
  28. Canvased UI
  29. Join anonymous to known
  30. Value-driven decisions
  31. Synthesise data
  32. Enrich customer profiles
  33. Data problem
  34. Free!
  35. Activate data
  36. Our SDK
  37. Value driver
  38. Storage destination
  39. Single data collection API
  40. Unified user profile
  41. Granular payload
  42. Brain on top of Segment
  43. Before scenario Negative business outcomes Lean in Data problem Data silos Required capabilities Unified user profile Identity Resolution Activate data Resource-constrained Make data actionable Customer-first decisions Synthesise data Differe
  44. Segment Pixel
  45. Source of truth
  46. Competitor teardown
  47. Lean in
  48. Out-of-the-box integrations
  49. Cloud-mode
  50. Journey orchestration
  51. Black-box tool
  52. Segment is agnostic
  53. Device-mode
  54. Identity Resolution
  55. Coding know-how