OurSDKCustomer360How wedo itbetterInstrumentationof the CDPRESTAPIMakedataactionableCanvasedUIStoragedestinationCustomer-firstdecisionsResource-constrainedIdentityGraphCode-levelinstrumentationDatasilosDifferentiatorComplexaudienceUpstream/downstreamlayerHolisticviewBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereBusinesstierOut-of-the-boxintegrationsConfigAPIRequiredcapabilitiesCustomervalueSegmentisagnosticAgiletechstackSingledatacollectionAPIJourneyorchestrationBeforescenarioValue-drivendecisionsCloud-modeOmni-channelcampaignsJoinanonymousto knownFree!ProofpointActivatedataDevice-modeCodingknow-howVendor/buyerlock-inIdentityResolutionLeaninCompetitorteardownBlack-boxtoolNegativebusinessoutcomesGranularpayloadUnifieduserprofileEverytouchpointValuedriverSourceof truthTrap-settingDataproblemEnrichcustomerprofilesBrain ontop ofSegmentSegmentPixelResolvechannelsSynthesisedataOurSDKCustomer360How wedo itbetterInstrumentationof the CDPRESTAPIMakedataactionableCanvasedUIStoragedestinationCustomer-firstdecisionsResource-constrainedIdentityGraphCode-levelinstrumentationDatasilosDifferentiatorComplexaudienceUpstream/downstreamlayerHolisticviewBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereBusinesstierOut-of-the-boxintegrationsConfigAPIRequiredcapabilitiesCustomervalueSegmentisagnosticAgiletechstackSingledatacollectionAPIJourneyorchestrationBeforescenarioValue-drivendecisionsCloud-modeOmni-channelcampaignsJoinanonymousto knownFree!ProofpointActivatedataDevice-modeCodingknow-howVendor/buyerlock-inIdentityResolutionLeaninCompetitorteardownBlack-boxtoolNegativebusinessoutcomesGranularpayloadUnifieduserprofileEverytouchpointValuedriverSourceof truthTrap-settingDataproblemEnrichcustomerprofilesBrain ontop ofSegmentSegmentPixelResolvechannelsSynthesisedata

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Our SDK
  2. Customer 360
  3. How we do it better
  4. Instrumentation of the CDP
  5. REST API
  6. Make data actionable
  7. Canvased UI
  8. Storage destination
  9. Customer-first decisions
  10. Resource-constrained
  11. Identity Graph
  12. Code-level instrumentation
  13. Data silos
  14. Differentiator
  15. Complex audience
  16. Upstream/downstream layer
  17. Holistic view
  18. Before scenario Negative business outcomes Lean in Data problem Data silos Required capabilities Unified user profile Identity Resolution Activate data Resource-constrained Make data actionable Customer-first decisions Synthesise data Differe
  19. Business tier
  20. Out-of-the-box integrations
  21. Config API
  22. Required capabilities
  23. Customer value
  24. Segment is agnostic
  25. Agile tech stack
  26. Single data collection API
  27. Journey orchestration
  28. Before scenario
  29. Value-driven decisions
  30. Cloud-mode
  31. Omni-channel campaigns
  32. Join anonymous to known
  33. Free!
  34. Proof point
  35. Activate data
  36. Device-mode
  37. Coding know-how
  38. Vendor/buyer lock-in
  39. Identity Resolution
  40. Lean in
  41. Competitor teardown
  42. Black-box tool
  43. Negative business outcomes
  44. Granular payload
  45. Unified user profile
  46. Every touchpoint
  47. Value driver
  48. Source of truth
  49. Trap-setting
  50. Data problem
  51. Enrich customer profiles
  52. Brain on top of Segment
  53. Segment Pixel
  54. Resolve channels
  55. Synthesise data