ProofpointMakedataactionableSegmentPixelCode-levelinstrumentationCanvasedUIInstrumentationof the CDPResource-constrainedEverytouchpointValue-drivendecisionsBeforescenarioComplexaudienceDifferentiatorJoinanonymousto knownBrain ontop ofSegmentGranularpayloadHolisticviewJourneyorchestrationConfigAPIStoragedestinationUnifieduserprofileBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereUpstream/downstreamlayerFree!Trap-settingCustomervalueIdentityGraphEnrichcustomerprofilesNegativebusinessoutcomesVendor/buyerlock-inDataproblemAgiletechstackIdentityResolutionCloud-modeResolvechannelsActivatedataOurSDKLeaninDevice-modeCustomer360CompetitorteardownRequiredcapabilitiesValuedriverSourceof truthRESTAPICodingknow-howBlack-boxtoolCustomer-firstdecisionsBusinesstierSingledatacollectionAPISynthesisedataOut-of-the-boxintegrationsSegmentisagnosticDatasilosOmni-channelcampaignsHow wedo itbetterProofpointMakedataactionableSegmentPixelCode-levelinstrumentationCanvasedUIInstrumentationof the CDPResource-constrainedEverytouchpointValue-drivendecisionsBeforescenarioComplexaudienceDifferentiatorJoinanonymousto knownBrain ontop ofSegmentGranularpayloadHolisticviewJourneyorchestrationConfigAPIStoragedestinationUnifieduserprofileBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereUpstream/downstreamlayerFree!Trap-settingCustomervalueIdentityGraphEnrichcustomerprofilesNegativebusinessoutcomesVendor/buyerlock-inDataproblemAgiletechstackIdentityResolutionCloud-modeResolvechannelsActivatedataOurSDKLeaninDevice-modeCustomer360CompetitorteardownRequiredcapabilitiesValuedriverSourceof truthRESTAPICodingknow-howBlack-boxtoolCustomer-firstdecisionsBusinesstierSingledatacollectionAPISynthesisedataOut-of-the-boxintegrationsSegmentisagnosticDatasilosOmni-channelcampaignsHow wedo itbetter

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Proof point
  2. Make data actionable
  3. Segment Pixel
  4. Code-level instrumentation
  5. Canvased UI
  6. Instrumentation of the CDP
  7. Resource-constrained
  8. Every touchpoint
  9. Value-driven decisions
  10. Before scenario
  11. Complex audience
  12. Differentiator
  13. Join anonymous to known
  14. Brain on top of Segment
  15. Granular payload
  16. Holistic view
  17. Journey orchestration
  18. Config API
  19. Storage destination
  20. Unified user profile
  21. Before scenario Negative business outcomes Lean in Data problem Data silos Required capabilities Unified user profile Identity Resolution Activate data Resource-constrained Make data actionable Customer-first decisions Synthesise data Differe
  22. Upstream/downstream layer
  23. Free!
  24. Trap-setting
  25. Customer value
  26. Identity Graph
  27. Enrich customer profiles
  28. Negative business outcomes
  29. Vendor/buyer lock-in
  30. Data problem
  31. Agile tech stack
  32. Identity Resolution
  33. Cloud-mode
  34. Resolve channels
  35. Activate data
  36. Our SDK
  37. Lean in
  38. Device-mode
  39. Customer 360
  40. Competitor teardown
  41. Required capabilities
  42. Value driver
  43. Source of truth
  44. REST API
  45. Coding know-how
  46. Black-box tool
  47. Customer-first decisions
  48. Business tier
  49. Single data collection API
  50. Synthesise data
  51. Out-of-the-box integrations
  52. Segment is agnostic
  53. Data silos
  54. Omni-channel campaigns
  55. How we do it better