SegmentisagnosticFree!OurSDKCustomer360CustomervalueGranularpayloadDatasilosBrain ontop ofSegmentSynthesisedataValuedriverSourceof truthRequiredcapabilitiesLeaninInstrumentationof the CDPCustomer-firstdecisionsBlack-boxtoolCode-levelinstrumentationCanvasedUIActivatedataBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereUpstream/downstreamlayerHolisticviewJoinanonymousto knownStoragedestinationDevice-modeDifferentiatorBusinesstierOmni-channelcampaignsRESTAPICodingknow-howComplexaudienceUnifieduserprofileResolvechannelsResource-constrainedCloud-modeValue-drivendecisionsJourneyorchestrationMakedataactionableTrap-settingOut-of-the-boxintegrationsSegmentPixelIdentityGraphBeforescenarioEverytouchpointProofpointDataproblemSingledatacollectionAPIEnrichcustomerprofilesNegativebusinessoutcomesConfigAPIVendor/buyerlock-inIdentityResolutionCompetitorteardownHow wedo itbetterAgiletechstackSegmentisagnosticFree!OurSDKCustomer360CustomervalueGranularpayloadDatasilosBrain ontop ofSegmentSynthesisedataValuedriverSourceof truthRequiredcapabilitiesLeaninInstrumentationof the CDPCustomer-firstdecisionsBlack-boxtoolCode-levelinstrumentationCanvasedUIActivatedataBefore scenarioNegative business outcomesLean inData problemData silosRequired capabilitiesUnified user profileIdentity ResolutionActivate dataResource-constrainedMake data actionableCustomer-first decisionsSynthesise dataDiffereUpstream/downstreamlayerHolisticviewJoinanonymousto knownStoragedestinationDevice-modeDifferentiatorBusinesstierOmni-channelcampaignsRESTAPICodingknow-howComplexaudienceUnifieduserprofileResolvechannelsResource-constrainedCloud-modeValue-drivendecisionsJourneyorchestrationMakedataactionableTrap-settingOut-of-the-boxintegrationsSegmentPixelIdentityGraphBeforescenarioEverytouchpointProofpointDataproblemSingledatacollectionAPIEnrichcustomerprofilesNegativebusinessoutcomesConfigAPIVendor/buyerlock-inIdentityResolutionCompetitorteardownHow wedo itbetterAgiletechstack

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Segment is agnostic
  2. Free!
  3. Our SDK
  4. Customer 360
  5. Customer value
  6. Granular payload
  7. Data silos
  8. Brain on top of Segment
  9. Synthesise data
  10. Value driver
  11. Source of truth
  12. Required capabilities
  13. Lean in
  14. Instrumentation of the CDP
  15. Customer-first decisions
  16. Black-box tool
  17. Code-level instrumentation
  18. Canvased UI
  19. Activate data
  20. Before scenario Negative business outcomes Lean in Data problem Data silos Required capabilities Unified user profile Identity Resolution Activate data Resource-constrained Make data actionable Customer-first decisions Synthesise data Differe
  21. Upstream/downstream layer
  22. Holistic view
  23. Join anonymous to known
  24. Storage destination
  25. Device-mode
  26. Differentiator
  27. Business tier
  28. Omni-channel campaigns
  29. REST API
  30. Coding know-how
  31. Complex audience
  32. Unified user profile
  33. Resolve channels
  34. Resource-constrained
  35. Cloud-mode
  36. Value-driven decisions
  37. Journey orchestration
  38. Make data actionable
  39. Trap-setting
  40. Out-of-the-box integrations
  41. Segment Pixel
  42. Identity Graph
  43. Before scenario
  44. Every touchpoint
  45. Proof point
  46. Data problem
  47. Single data collection API
  48. Enrich customer profiles
  49. Negative business outcomes
  50. Config API
  51. Vendor/buyer lock-in
  52. Identity Resolution
  53. Competitor teardown
  54. How we do it better
  55. Agile tech stack