Omni-channelcampaignsUnifieduserprofileRequiredcapabilitiesValuedriverFree!ResolvechannelsVendor/buyerlock-inCodingknow-howOurSDKCustomervalueOut-of-the-boxintegrationsHow wedo itbetterValue-drivendecisionsEnrichcustomerprofilesSourceof truthActivatedataSingledatacollectionAPIBrain ontop ofSegmentSegmentisagnosticProofpointResource-constrainedDifferentiatorHolisticviewGranularpayloadCompetitorteardownSynthesisedataBlack-boxtoolInstrumentationof the CDPJourneyorchestrationDevice-modeSegmentPixelNegativebusinessoutcomesUpstream/downstreamlayerAgiletechstackStoragedestinationDatasilosComplexaudienceCode-levelinstrumentationEverytouchpointLeaninIdentityGraphBeforescenarioMakedataactionableJoinanonymousto knownTrap-settingCustomer-firstdecisionsConfigAPIBusinesstierCanvasedUIRESTAPICustomer360DataproblemIdentityResolutionCloud-modeOmni-channelcampaignsUnifieduserprofileRequiredcapabilitiesValuedriverFree!ResolvechannelsVendor/buyerlock-inCodingknow-howOurSDKCustomervalueOut-of-the-boxintegrationsHow wedo itbetterValue-drivendecisionsEnrichcustomerprofilesSourceof truthActivatedataSingledatacollectionAPIBrain ontop ofSegmentSegmentisagnosticProofpointResource-constrainedDifferentiatorHolisticviewGranularpayloadCompetitorteardownSynthesisedataBlack-boxtoolInstrumentationof the CDPJourneyorchestrationDevice-modeSegmentPixelNegativebusinessoutcomesUpstream/downstreamlayerAgiletechstackStoragedestinationDatasilosComplexaudienceCode-levelinstrumentationEverytouchpointLeaninIdentityGraphBeforescenarioMakedataactionableJoinanonymousto knownTrap-settingCustomer-firstdecisionsConfigAPIBusinesstierCanvasedUIRESTAPICustomer360DataproblemIdentityResolutionCloud-mode

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Omni-channel campaigns
  2. Unified user profile
  3. Required capabilities
  4. Value driver
  5. Free!
  6. Resolve channels
  7. Vendor/buyer lock-in
  8. Coding know-how
  9. Our SDK
  10. Customer value
  11. Out-of-the-box integrations
  12. How we do it better
  13. Value-driven decisions
  14. Enrich customer profiles
  15. Source of truth
  16. Activate data
  17. Single data collection API
  18. Brain on top of Segment
  19. Segment is agnostic
  20. Proof point
  21. Resource-constrained
  22. Differentiator
  23. Holistic view
  24. Granular payload
  25. Competitor teardown
  26. Synthesise data
  27. Black-box tool
  28. Instrumentation of the CDP
  29. Journey orchestration
  30. Device-mode
  31. Segment Pixel
  32. Negative business outcomes
  33. Upstream/downstream layer
  34. Agile tech stack
  35. Storage destination
  36. Data silos
  37. Complex audience
  38. Code-level instrumentation
  39. Every touchpoint
  40. Lean in
  41. Identity Graph
  42. Before scenario
  43. Make data actionable
  44. Join anonymous to known
  45. Trap-setting
  46. Customer-first decisions
  47. Config API
  48. Business tier
  49. Canvased UI
  50. REST API
  51. Customer 360
  52. Data problem
  53. Identity Resolution
  54. Cloud-mode