Customer360ProofpointGranularpayloadHolisticviewValue-drivendecisionsEnrichcustomerprofilesCodingknow-howOut-of-the-boxintegrationsFree!Omni-channelcampaignsInstrumentationof the CDPSegmentPixelUpstream/downstreamlayerBusinesstierResource-constrainedCloud-modeStoragedestinationJourneyorchestrationCode-levelinstrumentationMakedataactionableJoinanonymousto knownCustomer-firstdecisionsActivatedataDatasilosEverytouchpointCanvasedUISynthesisedataSingledatacollectionAPIBeforescenarioIdentityGraphAgiletechstackSourceof truthTrap-settingLeaninRequiredcapabilitiesNegativebusinessoutcomesDifferentiatorComplexaudienceCompetitorteardownCustomervalueBrain ontop ofSegmentUnifieduserprofileConfigAPISegmentisagnosticValuedriverOurSDKHow wedo itbetterResolvechannelsDataproblemBlack-boxtoolRESTAPIDevice-modeIdentityResolutionVendor/buyerlock-inCustomer360ProofpointGranularpayloadHolisticviewValue-drivendecisionsEnrichcustomerprofilesCodingknow-howOut-of-the-boxintegrationsFree!Omni-channelcampaignsInstrumentationof the CDPSegmentPixelUpstream/downstreamlayerBusinesstierResource-constrainedCloud-modeStoragedestinationJourneyorchestrationCode-levelinstrumentationMakedataactionableJoinanonymousto knownCustomer-firstdecisionsActivatedataDatasilosEverytouchpointCanvasedUISynthesisedataSingledatacollectionAPIBeforescenarioIdentityGraphAgiletechstackSourceof truthTrap-settingLeaninRequiredcapabilitiesNegativebusinessoutcomesDifferentiatorComplexaudienceCompetitorteardownCustomervalueBrain ontop ofSegmentUnifieduserprofileConfigAPISegmentisagnosticValuedriverOurSDKHow wedo itbetterResolvechannelsDataproblemBlack-boxtoolRESTAPIDevice-modeIdentityResolutionVendor/buyerlock-in

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Customer 360
  2. Proof point
  3. Granular payload
  4. Holistic view
  5. Value-driven decisions
  6. Enrich customer profiles
  7. Coding know-how
  8. Out-of-the-box integrations
  9. Free!
  10. Omni-channel campaigns
  11. Instrumentation of the CDP
  12. Segment Pixel
  13. Upstream/downstream layer
  14. Business tier
  15. Resource-constrained
  16. Cloud-mode
  17. Storage destination
  18. Journey orchestration
  19. Code-level instrumentation
  20. Make data actionable
  21. Join anonymous to known
  22. Customer-first decisions
  23. Activate data
  24. Data silos
  25. Every touchpoint
  26. Canvased UI
  27. Synthesise data
  28. Single data collection API
  29. Before scenario
  30. Identity Graph
  31. Agile tech stack
  32. Source of truth
  33. Trap-setting
  34. Lean in
  35. Required capabilities
  36. Negative business outcomes
  37. Differentiator
  38. Complex audience
  39. Competitor teardown
  40. Customer value
  41. Brain on top of Segment
  42. Unified user profile
  43. Config API
  44. Segment is agnostic
  45. Value driver
  46. Our SDK
  47. How we do it better
  48. Resolve channels
  49. Data problem
  50. Black-box tool
  51. REST API
  52. Device-mode
  53. Identity Resolution
  54. Vendor/buyer lock-in