Instrumentationof the CDPOurSDKLeaninRESTAPIJoinanonymousto knownBrain ontop ofSegmentHolisticviewCompetitorteardownCloud-modeCustomer-firstdecisionsComplexaudienceRequiredcapabilitiesVendor/buyerlock-inValuedriverUpstream/downstreamlayerHow wedo itbetterOmni-channelcampaignsCanvasedUICustomer360Out-of-the-boxintegrationsCodingknow-howCode-levelinstrumentationDataproblemCustomervalueGranularpayloadBeforescenarioSingledatacollectionAPIFree!BusinesstierProofpointSegmentPixelResolvechannelsActivatedataMakedataactionableTrap-settingSourceof truthAgiletechstackIdentityGraphBlack-boxtoolSegmentisagnosticNegativebusinessoutcomesDifferentiatorDevice-modeResource-constrainedJourneyorchestrationConfigAPISynthesisedataEverytouchpointValue-drivendecisionsEnrichcustomerprofilesIdentityResolutionDatasilosStoragedestinationUnifieduserprofileInstrumentationof the CDPOurSDKLeaninRESTAPIJoinanonymousto knownBrain ontop ofSegmentHolisticviewCompetitorteardownCloud-modeCustomer-firstdecisionsComplexaudienceRequiredcapabilitiesVendor/buyerlock-inValuedriverUpstream/downstreamlayerHow wedo itbetterOmni-channelcampaignsCanvasedUICustomer360Out-of-the-boxintegrationsCodingknow-howCode-levelinstrumentationDataproblemCustomervalueGranularpayloadBeforescenarioSingledatacollectionAPIFree!BusinesstierProofpointSegmentPixelResolvechannelsActivatedataMakedataactionableTrap-settingSourceof truthAgiletechstackIdentityGraphBlack-boxtoolSegmentisagnosticNegativebusinessoutcomesDifferentiatorDevice-modeResource-constrainedJourneyorchestrationConfigAPISynthesisedataEverytouchpointValue-drivendecisionsEnrichcustomerprofilesIdentityResolutionDatasilosStoragedestinationUnifieduserprofile

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Instrumentation of the CDP
  2. Our SDK
  3. Lean in
  4. REST API
  5. Join anonymous to known
  6. Brain on top of Segment
  7. Holistic view
  8. Competitor teardown
  9. Cloud-mode
  10. Customer-first decisions
  11. Complex audience
  12. Required capabilities
  13. Vendor/buyer lock-in
  14. Value driver
  15. Upstream/downstream layer
  16. How we do it better
  17. Omni-channel campaigns
  18. Canvased UI
  19. Customer 360
  20. Out-of-the-box integrations
  21. Coding know-how
  22. Code-level instrumentation
  23. Data problem
  24. Customer value
  25. Granular payload
  26. Before scenario
  27. Single data collection API
  28. Free!
  29. Business tier
  30. Proof point
  31. Segment Pixel
  32. Resolve channels
  33. Activate data
  34. Make data actionable
  35. Trap-setting
  36. Source of truth
  37. Agile tech stack
  38. Identity Graph
  39. Black-box tool
  40. Segment is agnostic
  41. Negative business outcomes
  42. Differentiator
  43. Device-mode
  44. Resource-constrained
  45. Journey orchestration
  46. Config API
  47. Synthesise data
  48. Every touchpoint
  49. Value-driven decisions
  50. Enrich customer profiles
  51. Identity Resolution
  52. Data silos
  53. Storage destination
  54. Unified user profile