CompetitorteardownEverytouchpointSourceof truthSegmentisagnosticGranularpayloadResolvechannelsMakedataactionableVendor/buyerlock-inRequiredcapabilitiesDevice-modeUpstream/downstreamlayerBlack-boxtoolCode-levelinstrumentationSingledatacollectionAPIBrain ontop ofSegmentJourneyorchestrationCustomer360Out-of-the-boxintegrationsDatasilosValuedriverUnifieduserprofileCustomer-firstdecisionsCustomervalueNegativebusinessoutcomesIdentityResolutionBusinesstierSegmentPixelActivatedataTrap-settingProofpointAgiletechstackCodingknow-howFree!BeforescenarioDifferentiatorInstrumentationof the CDPEnrichcustomerprofilesIdentityGraphCloud-modeComplexaudienceConfigAPIJoinanonymousto knownStoragedestinationRESTAPISynthesisedataHow wedo itbetterDataproblemValue-drivendecisionsOmni-channelcampaignsResource-constrainedLeaninCanvasedUIHolisticviewOurSDKCompetitorteardownEverytouchpointSourceof truthSegmentisagnosticGranularpayloadResolvechannelsMakedataactionableVendor/buyerlock-inRequiredcapabilitiesDevice-modeUpstream/downstreamlayerBlack-boxtoolCode-levelinstrumentationSingledatacollectionAPIBrain ontop ofSegmentJourneyorchestrationCustomer360Out-of-the-boxintegrationsDatasilosValuedriverUnifieduserprofileCustomer-firstdecisionsCustomervalueNegativebusinessoutcomesIdentityResolutionBusinesstierSegmentPixelActivatedataTrap-settingProofpointAgiletechstackCodingknow-howFree!BeforescenarioDifferentiatorInstrumentationof the CDPEnrichcustomerprofilesIdentityGraphCloud-modeComplexaudienceConfigAPIJoinanonymousto knownStoragedestinationRESTAPISynthesisedataHow wedo itbetterDataproblemValue-drivendecisionsOmni-channelcampaignsResource-constrainedLeaninCanvasedUIHolisticviewOurSDK

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Competitor teardown
  2. Every touchpoint
  3. Source of truth
  4. Segment is agnostic
  5. Granular payload
  6. Resolve channels
  7. Make data actionable
  8. Vendor/buyer lock-in
  9. Required capabilities
  10. Device-mode
  11. Upstream/downstream layer
  12. Black-box tool
  13. Code-level instrumentation
  14. Single data collection API
  15. Brain on top of Segment
  16. Journey orchestration
  17. Customer 360
  18. Out-of-the-box integrations
  19. Data silos
  20. Value driver
  21. Unified user profile
  22. Customer-first decisions
  23. Customer value
  24. Negative business outcomes
  25. Identity Resolution
  26. Business tier
  27. Segment Pixel
  28. Activate data
  29. Trap-setting
  30. Proof point
  31. Agile tech stack
  32. Coding know-how
  33. Free!
  34. Before scenario
  35. Differentiator
  36. Instrumentation of the CDP
  37. Enrich customer profiles
  38. Identity Graph
  39. Cloud-mode
  40. Complex audience
  41. Config API
  42. Join anonymous to known
  43. Storage destination
  44. REST API
  45. Synthesise data
  46. How we do it better
  47. Data problem
  48. Value-driven decisions
  49. Omni-channel campaigns
  50. Resource-constrained
  51. Lean in
  52. Canvased UI
  53. Holistic view
  54. Our SDK