Black-boxtoolRequiredcapabilitiesDifferentiatorStoragedestinationDataproblemSourceof truthSynthesisedataValuedriverDatasilosJoinanonymousto knownIdentityGraphUpstream/downstreamlayerValue-drivendecisionsInstrumentationof the CDPOut-of-the-boxintegrationsResolvechannelsSegmentisagnosticEnrichcustomerprofilesCompetitorteardownCustomer360Customer-firstdecisionsCloud-modeCustomervalueIdentityResolutionBusinesstierDevice-modeCanvasedUIResource-constrainedSegmentPixelCode-levelinstrumentationHolisticviewComplexaudienceNegativebusinessoutcomesCodingknow-howUnifieduserprofileBeforescenarioHow wedo itbetterFree!Brain ontop ofSegmentVendor/buyerlock-inOurSDKGranularpayloadSingledatacollectionAPIConfigAPIProofpointJourneyorchestrationOmni-channelcampaignsAgiletechstackMakedataactionableActivatedataEverytouchpointTrap-settingRESTAPILeaninBlack-boxtoolRequiredcapabilitiesDifferentiatorStoragedestinationDataproblemSourceof truthSynthesisedataValuedriverDatasilosJoinanonymousto knownIdentityGraphUpstream/downstreamlayerValue-drivendecisionsInstrumentationof the CDPOut-of-the-boxintegrationsResolvechannelsSegmentisagnosticEnrichcustomerprofilesCompetitorteardownCustomer360Customer-firstdecisionsCloud-modeCustomervalueIdentityResolutionBusinesstierDevice-modeCanvasedUIResource-constrainedSegmentPixelCode-levelinstrumentationHolisticviewComplexaudienceNegativebusinessoutcomesCodingknow-howUnifieduserprofileBeforescenarioHow wedo itbetterFree!Brain ontop ofSegmentVendor/buyerlock-inOurSDKGranularpayloadSingledatacollectionAPIConfigAPIProofpointJourneyorchestrationOmni-channelcampaignsAgiletechstackMakedataactionableActivatedataEverytouchpointTrap-settingRESTAPILeanin

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Black-box tool
  2. Required capabilities
  3. Differentiator
  4. Storage destination
  5. Data problem
  6. Source of truth
  7. Synthesise data
  8. Value driver
  9. Data silos
  10. Join anonymous to known
  11. Identity Graph
  12. Upstream/downstream layer
  13. Value-driven decisions
  14. Instrumentation of the CDP
  15. Out-of-the-box integrations
  16. Resolve channels
  17. Segment is agnostic
  18. Enrich customer profiles
  19. Competitor teardown
  20. Customer 360
  21. Customer-first decisions
  22. Cloud-mode
  23. Customer value
  24. Identity Resolution
  25. Business tier
  26. Device-mode
  27. Canvased UI
  28. Resource-constrained
  29. Segment Pixel
  30. Code-level instrumentation
  31. Holistic view
  32. Complex audience
  33. Negative business outcomes
  34. Coding know-how
  35. Unified user profile
  36. Before scenario
  37. How we do it better
  38. Free!
  39. Brain on top of Segment
  40. Vendor/buyer lock-in
  41. Our SDK
  42. Granular payload
  43. Single data collection API
  44. Config API
  45. Proof point
  46. Journey orchestration
  47. Omni-channel campaigns
  48. Agile tech stack
  49. Make data actionable
  50. Activate data
  51. Every touchpoint
  52. Trap-setting
  53. REST API
  54. Lean in