Code-levelinstrumentationLeaninDifferentiatorActivatedataValue-drivendecisionsOurSDKDatasilosAgiletechstackGranularpayloadOmni-channelcampaignsIdentityGraphComplexaudienceBrain ontop ofSegmentCompetitorteardownHolisticviewFree!MakedataactionableCustomer360Device-modeInstrumentationof the CDPNegativebusinessoutcomesCustomervalueBusinesstierRequiredcapabilitiesSingledatacollectionAPIConfigAPIVendor/buyerlock-inIdentityResolutionJoinanonymousto knownResolvechannelsUpstream/downstreamlayerCodingknow-howResource-constrainedHow wedo itbetterCustomer-firstdecisionsBeforescenarioSourceof truthEnrichcustomerprofilesCloud-modeBlack-boxtoolSynthesisedataOut-of-the-boxintegrationsEverytouchpointStoragedestinationCanvasedUISegmentisagnosticTrap-settingDataproblemValuedriverRESTAPIUnifieduserprofileProofpointJourneyorchestrationSegmentPixelCode-levelinstrumentationLeaninDifferentiatorActivatedataValue-drivendecisionsOurSDKDatasilosAgiletechstackGranularpayloadOmni-channelcampaignsIdentityGraphComplexaudienceBrain ontop ofSegmentCompetitorteardownHolisticviewFree!MakedataactionableCustomer360Device-modeInstrumentationof the CDPNegativebusinessoutcomesCustomervalueBusinesstierRequiredcapabilitiesSingledatacollectionAPIConfigAPIVendor/buyerlock-inIdentityResolutionJoinanonymousto knownResolvechannelsUpstream/downstreamlayerCodingknow-howResource-constrainedHow wedo itbetterCustomer-firstdecisionsBeforescenarioSourceof truthEnrichcustomerprofilesCloud-modeBlack-boxtoolSynthesisedataOut-of-the-boxintegrationsEverytouchpointStoragedestinationCanvasedUISegmentisagnosticTrap-settingDataproblemValuedriverRESTAPIUnifieduserprofileProofpointJourneyorchestrationSegmentPixel

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Code-level instrumentation
  2. Lean in
  3. Differentiator
  4. Activate data
  5. Value-driven decisions
  6. Our SDK
  7. Data silos
  8. Agile tech stack
  9. Granular payload
  10. Omni-channel campaigns
  11. Identity Graph
  12. Complex audience
  13. Brain on top of Segment
  14. Competitor teardown
  15. Holistic view
  16. Free!
  17. Make data actionable
  18. Customer 360
  19. Device-mode
  20. Instrumentation of the CDP
  21. Negative business outcomes
  22. Customer value
  23. Business tier
  24. Required capabilities
  25. Single data collection API
  26. Config API
  27. Vendor/buyer lock-in
  28. Identity Resolution
  29. Join anonymous to known
  30. Resolve channels
  31. Upstream/downstream layer
  32. Coding know-how
  33. Resource-constrained
  34. How we do it better
  35. Customer-first decisions
  36. Before scenario
  37. Source of truth
  38. Enrich customer profiles
  39. Cloud-mode
  40. Black-box tool
  41. Synthesise data
  42. Out-of-the-box integrations
  43. Every touchpoint
  44. Storage destination
  45. Canvased UI
  46. Segment is agnostic
  47. Trap-setting
  48. Data problem
  49. Value driver
  50. REST API
  51. Unified user profile
  52. Proof point
  53. Journey orchestration
  54. Segment Pixel