Resource-constrainedVendor/buyerlock-inSegmentPixelRequiredcapabilitiesOmni-channelcampaignsDevice-modeValue-drivendecisionsBusinesstierBlack-boxtoolDifferentiatorSynthesisedataMakedataactionableEverytouchpointOut-of-the-boxintegrationsIdentityGraphResolvechannelsUnifieduserprofileStoragedestinationSegmentisagnosticProofpointTrap-settingCodingknow-howCode-levelinstrumentationCustomervalueAgiletechstackJoinanonymousto knownRESTAPIIdentityResolutionUpstream/downstreamlayerDatasilosInstrumentationof the CDPOurSDKHow wedo itbetterLeaninJourneyorchestrationCanvasedUIValuedriverDataproblemGranularpayloadBeforescenarioNegativebusinessoutcomesFree!Customer-firstdecisionsComplexaudienceHolisticviewConfigAPICloud-modeCustomer360EnrichcustomerprofilesActivatedataSingledatacollectionAPIBrain ontop ofSegmentSourceof truthCompetitorteardownResource-constrainedVendor/buyerlock-inSegmentPixelRequiredcapabilitiesOmni-channelcampaignsDevice-modeValue-drivendecisionsBusinesstierBlack-boxtoolDifferentiatorSynthesisedataMakedataactionableEverytouchpointOut-of-the-boxintegrationsIdentityGraphResolvechannelsUnifieduserprofileStoragedestinationSegmentisagnosticProofpointTrap-settingCodingknow-howCode-levelinstrumentationCustomervalueAgiletechstackJoinanonymousto knownRESTAPIIdentityResolutionUpstream/downstreamlayerDatasilosInstrumentationof the CDPOurSDKHow wedo itbetterLeaninJourneyorchestrationCanvasedUIValuedriverDataproblemGranularpayloadBeforescenarioNegativebusinessoutcomesFree!Customer-firstdecisionsComplexaudienceHolisticviewConfigAPICloud-modeCustomer360EnrichcustomerprofilesActivatedataSingledatacollectionAPIBrain ontop ofSegmentSourceof truthCompetitorteardown

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Resource-constrained
  2. Vendor/buyer lock-in
  3. Segment Pixel
  4. Required capabilities
  5. Omni-channel campaigns
  6. Device-mode
  7. Value-driven decisions
  8. Business tier
  9. Black-box tool
  10. Differentiator
  11. Synthesise data
  12. Make data actionable
  13. Every touchpoint
  14. Out-of-the-box integrations
  15. Identity Graph
  16. Resolve channels
  17. Unified user profile
  18. Storage destination
  19. Segment is agnostic
  20. Proof point
  21. Trap-setting
  22. Coding know-how
  23. Code-level instrumentation
  24. Customer value
  25. Agile tech stack
  26. Join anonymous to known
  27. REST API
  28. Identity Resolution
  29. Upstream/downstream layer
  30. Data silos
  31. Instrumentation of the CDP
  32. Our SDK
  33. How we do it better
  34. Lean in
  35. Journey orchestration
  36. Canvased UI
  37. Value driver
  38. Data problem
  39. Granular payload
  40. Before scenario
  41. Negative business outcomes
  42. Free!
  43. Customer-first decisions
  44. Complex audience
  45. Holistic view
  46. Config API
  47. Cloud-mode
  48. Customer 360
  49. Enrich customer profiles
  50. Activate data
  51. Single data collection API
  52. Brain on top of Segment
  53. Source of truth
  54. Competitor teardown