StoragedestinationMakedataactionableNegativebusinessoutcomesSynthesisedataCompetitorteardownOurSDKIdentityGraphComplexaudienceRequiredcapabilitiesIdentityResolutionHow wedo itbetterJoinanonymousto knownGranularpayloadDataproblemCustomer360Value-drivendecisionsSegmentPixelValuedriverSegmentisagnosticDatasilosEnrichcustomerprofilesSourceof truthDevice-modeCanvasedUIRESTAPIAgiletechstackActivatedataBrain ontop ofSegmentUpstream/downstreamlayerJourneyorchestrationConfigAPIOmni-channelcampaignsVendor/buyerlock-inOut-of-the-boxintegrationsLeaninTrap-settingCustomervalueInstrumentationof the CDPSingledatacollectionAPIUnifieduserprofileCustomer-firstdecisionsBusinesstierResource-constrainedEverytouchpointHolisticviewFree!BeforescenarioCloud-modeDifferentiatorCodingknow-howResolvechannelsBlack-boxtoolCode-levelinstrumentationProofpointStoragedestinationMakedataactionableNegativebusinessoutcomesSynthesisedataCompetitorteardownOurSDKIdentityGraphComplexaudienceRequiredcapabilitiesIdentityResolutionHow wedo itbetterJoinanonymousto knownGranularpayloadDataproblemCustomer360Value-drivendecisionsSegmentPixelValuedriverSegmentisagnosticDatasilosEnrichcustomerprofilesSourceof truthDevice-modeCanvasedUIRESTAPIAgiletechstackActivatedataBrain ontop ofSegmentUpstream/downstreamlayerJourneyorchestrationConfigAPIOmni-channelcampaignsVendor/buyerlock-inOut-of-the-boxintegrationsLeaninTrap-settingCustomervalueInstrumentationof the CDPSingledatacollectionAPIUnifieduserprofileCustomer-firstdecisionsBusinesstierResource-constrainedEverytouchpointHolisticviewFree!BeforescenarioCloud-modeDifferentiatorCodingknow-howResolvechannelsBlack-boxtoolCode-levelinstrumentationProofpoint

Buzzword Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Storage destination
  2. Make data actionable
  3. Negative business outcomes
  4. Synthesise data
  5. Competitor teardown
  6. Our SDK
  7. Identity Graph
  8. Complex audience
  9. Required capabilities
  10. Identity Resolution
  11. How we do it better
  12. Join anonymous to known
  13. Granular payload
  14. Data problem
  15. Customer 360
  16. Value-driven decisions
  17. Segment Pixel
  18. Value driver
  19. Segment is agnostic
  20. Data silos
  21. Enrich customer profiles
  22. Source of truth
  23. Device-mode
  24. Canvased UI
  25. REST API
  26. Agile tech stack
  27. Activate data
  28. Brain on top of Segment
  29. Upstream/downstream layer
  30. Journey orchestration
  31. Config API
  32. Omni-channel campaigns
  33. Vendor/buyer lock-in
  34. Out-of-the-box integrations
  35. Lean in
  36. Trap-setting
  37. Customer value
  38. Instrumentation of the CDP
  39. Single data collection API
  40. Unified user profile
  41. Customer-first decisions
  42. Business tier
  43. Resource-constrained
  44. Every touchpoint
  45. Holistic view
  46. Free!
  47. Before scenario
  48. Cloud-mode
  49. Differentiator
  50. Coding know-how
  51. Resolve channels
  52. Black-box tool
  53. Code-level instrumentation
  54. Proof point