outline a clear choice Connect emotions and logic Logos Establish seriousness of the issue pose problems and then solutions Rebut opposing views Call for action Present opposing as narrow minded Establish how the issue has come about Annecdote Build credibility through facts build to strongest argument Urge further thought Emotive language Rhetorical questions establish shared values with audience Present a solution Challenge Audience assumptions Ethos emphasize urgency in taking action Pathos Establish credentials as an author Inclusive language emphasize a moral responsibility Gain Audience attention outline a clear choice Connect emotions and logic Logos Establish seriousness of the issue pose problems and then solutions Rebut opposing views Call for action Present opposing as narrow minded Establish how the issue has come about Annecdote Build credibility through facts build to strongest argument Urge further thought Emotive language Rhetorical questions establish shared values with audience Present a solution Challenge Audience assumptions Ethos emphasize urgency in taking action Pathos Establish credentials as an author Inclusive language emphasize a moral responsibility Gain Audience attention
(Print)
outline a clear choice
Connect emotions and logic
Logos
Establish seriousness of the issue
pose problems and then solutions
Rebut opposing views
Call for action
Present opposing as narrow minded
Establish how the issue has come about
Annecdote
Build credibility through facts
build to strongest argument
Urge further thought
Emotive language
Rhetorical questions
establish shared values with audience
Present a solution
Challenge Audience assumptions
Ethos
emphasize urgency in taking action
Pathos
Establish credentials as an author
Inclusive language
emphasize a moral responsibility
Gain Audience attention
