Accessiblesites areuglyUX is justa box tobe tickedYou can’tgive userstoo muchchoiceIf it ain’tbroke,don't fix itWe've alreadytested, so wedon't need totest it againMakingwebsitesaccessible isa waste oftimeWe can justadd aparagraph oftext explainingwhat to doThe moreinformation,the betterYou have totest with realusers,otherwise it'sworthlessWe needmore socialmediaintegrationStock photosimprove theusers’experienceFree!UX iseasyWe shouldbranch outto offer XYZfeatureSuccesshappensovernightIcons andpop-up helpwill make itmuch moreusableWe don'tneed testing,we can do afocus groupUX designis abouthow thingslookPeople alwaysuse yourproduct the wayyou imaginedthey wouldJust designit for theaverageuserWe’re doingagile so wedon't needany UXdeliverablesUsability isjust aboutasking userswhat theylikeWhitespace iswastedspaceWe haveto get itright firsttimeWe need tobuild the bestpossibleproductUsersdon'tscrollLet’s do it likeAmazon/Apple/GoogleI’ve metusers and Iknow whatthey wantYou don’tneed thecontent todesign awebsiteAll ourcontentneeds to bewithin 3clicksAccessibility?We don’thave anydisabledusersUsersunderstandwhat thatword/phrasemeansHaving totest will onlyslow thingsdown.You can’tprototypeinteractivitywith paperBuild itand theywill comeIt's notready toshow tousers yetUX is justcommonsenseAccessiblesites areuglyUX is justa box tobe tickedYou can’tgive userstoo muchchoiceIf it ain’tbroke,don't fix itWe've alreadytested, so wedon't need totest it againMakingwebsitesaccessible isa waste oftimeWe can justadd aparagraph oftext explainingwhat to doThe moreinformation,the betterYou have totest with realusers,otherwise it'sworthlessWe needmore socialmediaintegrationStock photosimprove theusers’experienceFree!UX iseasyWe shouldbranch outto offer XYZfeatureSuccesshappensovernightIcons andpop-up helpwill make itmuch moreusableWe don'tneed testing,we can do afocus groupUX designis abouthow thingslookPeople alwaysuse yourproduct the wayyou imaginedthey wouldJust designit for theaverageuserWe’re doingagile so wedon't needany UXdeliverablesUsability isjust aboutasking userswhat theylikeWhitespace iswastedspaceWe haveto get itright firsttimeWe need tobuild the bestpossibleproductUsersdon'tscrollLet’s do it likeAmazon/Apple/GoogleI’ve metusers and Iknow whatthey wantYou don’tneed thecontent todesign awebsiteAll ourcontentneeds to bewithin 3clicksAccessibility?We don’thave anydisabledusersUsersunderstandwhat thatword/phrasemeansHaving totest will onlyslow thingsdown.You can’tprototypeinteractivitywith paperBuild itand theywill comeIt's notready toshow tousers yetUX is justcommonsense

UX myths - Bingo! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Accessible sites are ugly
  2. UX is just a box to be ticked
  3. You can’t give users too much choice
  4. If it ain’t broke, don't fix it
  5. We've already tested, so we don't need to test it again
  6. Making websites accessible is a waste of time
  7. We can just add a paragraph of text explaining what to do
  8. The more information, the better
  9. You have to test with real users, otherwise it's worthless
  10. We need more social media integration
  11. Stock photos improve the users’ experience
  12. Free!
  13. UX is easy
  14. We should branch out to offer XYZ feature
  15. Success happens overnight
  16. Icons and pop-up help will make it much more usable
  17. We don't need testing, we can do a focus group
  18. UX design is about how things look
  19. People always use your product the way you imagined they would
  20. Just design it for the average user
  21. We’re doing agile so we don't need any UX deliverables
  22. Usability is just about asking users what they like
  23. White space is wasted space
  24. We have to get it right first time
  25. We need to build the best possible product
  26. Users don't scroll
  27. Let’s do it like Amazon/Apple/ Google
  28. I’ve met users and I know what they want
  29. You don’t need the content to design a website
  30. All our content needs to be within 3 clicks
  31. Accessibility? We don’t have any disabled users
  32. Users understand what that word/phrase means
  33. Having to test will only slow things down.
  34. You can’t prototype interactivity with paper
  35. Build it and they will come
  36. It's not ready to show to users yet
  37. UX is just common sense