People alwaysuse yourproduct the wayyou imaginedthey wouldYou can’tprototypeinteractivitywith paperUsersunderstandwhat thatword/phrasemeansWe shouldbranch outto offer XYZfeatureAccessiblesites areuglyWe've alreadytested, so wedon't need totest it againStock photosimprove theusers’experienceUX is justa box tobe tickedUX iseasyUX designis abouthow thingslookWe needmore socialmediaintegrationYou have totest with realusers,otherwise it'sworthlessJust designit for theaverageuserFree!We can justadd aparagraph oftext explainingwhat to doYou can’tgive userstoo muchchoiceSuccesshappensovernightI’ve metusers and Iknow whatthey wantWe don'tneed testing,we can do afocus groupWe haveto get itright firsttimeBuild itand theywill comeIt's notready toshow tousers yetWe need tobuild the bestpossibleproductLet’s do it likeAmazon/Apple/GoogleMakingwebsitesaccessible isa waste oftimeUsersdon'tscrollYou don’tneed thecontent todesign awebsiteThe moreinformation,the betterIcons andpop-up helpwill make itmuch moreusableWe’re doingagile so wedon't needany UXdeliverablesWhitespace iswastedspaceAll ourcontentneeds to bewithin 3clicksHaving totest will onlyslow thingsdown.Usability isjust aboutasking userswhat theylikeIf it ain’tbroke,don't fix itAccessibility?We don’thave anydisabledusersUX is justcommonsensePeople alwaysuse yourproduct the wayyou imaginedthey wouldYou can’tprototypeinteractivitywith paperUsersunderstandwhat thatword/phrasemeansWe shouldbranch outto offer XYZfeatureAccessiblesites areuglyWe've alreadytested, so wedon't need totest it againStock photosimprove theusers’experienceUX is justa box tobe tickedUX iseasyUX designis abouthow thingslookWe needmore socialmediaintegrationYou have totest with realusers,otherwise it'sworthlessJust designit for theaverageuserFree!We can justadd aparagraph oftext explainingwhat to doYou can’tgive userstoo muchchoiceSuccesshappensovernightI’ve metusers and Iknow whatthey wantWe don'tneed testing,we can do afocus groupWe haveto get itright firsttimeBuild itand theywill comeIt's notready toshow tousers yetWe need tobuild the bestpossibleproductLet’s do it likeAmazon/Apple/GoogleMakingwebsitesaccessible isa waste oftimeUsersdon'tscrollYou don’tneed thecontent todesign awebsiteThe moreinformation,the betterIcons andpop-up helpwill make itmuch moreusableWe’re doingagile so wedon't needany UXdeliverablesWhitespace iswastedspaceAll ourcontentneeds to bewithin 3clicksHaving totest will onlyslow thingsdown.Usability isjust aboutasking userswhat theylikeIf it ain’tbroke,don't fix itAccessibility?We don’thave anydisabledusersUX is justcommonsense

UX myths - Bingo! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. People always use your product the way you imagined they would
  2. You can’t prototype interactivity with paper
  3. Users understand what that word/phrase means
  4. We should branch out to offer XYZ feature
  5. Accessible sites are ugly
  6. We've already tested, so we don't need to test it again
  7. Stock photos improve the users’ experience
  8. UX is just a box to be ticked
  9. UX is easy
  10. UX design is about how things look
  11. We need more social media integration
  12. You have to test with real users, otherwise it's worthless
  13. Just design it for the average user
  14. Free!
  15. We can just add a paragraph of text explaining what to do
  16. You can’t give users too much choice
  17. Success happens overnight
  18. I’ve met users and I know what they want
  19. We don't need testing, we can do a focus group
  20. We have to get it right first time
  21. Build it and they will come
  22. It's not ready to show to users yet
  23. We need to build the best possible product
  24. Let’s do it like Amazon/Apple/ Google
  25. Making websites accessible is a waste of time
  26. Users don't scroll
  27. You don’t need the content to design a website
  28. The more information, the better
  29. Icons and pop-up help will make it much more usable
  30. We’re doing agile so we don't need any UX deliverables
  31. White space is wasted space
  32. All our content needs to be within 3 clicks
  33. Having to test will only slow things down.
  34. Usability is just about asking users what they like
  35. If it ain’t broke, don't fix it
  36. Accessibility? We don’t have any disabled users
  37. UX is just common sense