If it ain’tbroke,don't fix itYou don’tneed thecontent todesign awebsiteWe’re doingagile so wedon't needany UXdeliverablesWe haveto get itright firsttimeAccessiblesites areuglyStock photosimprove theusers’experienceUX designis abouthow thingslookUX iseasyUX is justa box tobe tickedWe need tobuild the bestpossibleproductYou can’tgive userstoo muchchoiceUsability isjust aboutasking userswhat theylikeYou have totest with realusers,otherwise it'sworthlessLet’s do it likeAmazon/Apple/GoogleAll ourcontentneeds to bewithin 3clicksWe've alreadytested, so wedon't need totest it againMakingwebsitesaccessible isa waste oftimeI’ve metusers and Iknow whatthey wantUX is justcommonsenseWe don'tneed testing,we can do afocus groupWe shouldbranch outto offer XYZfeatureThe moreinformation,the betterFree!Icons andpop-up helpwill make itmuch moreusableIt's notready toshow tousers yetWe can justadd aparagraph oftext explainingwhat to doSuccesshappensovernightHaving totest will onlyslow thingsdown.People alwaysuse yourproduct the wayyou imaginedthey wouldUsersdon'tscrollAccessibility?We don’thave anydisabledusersBuild itand theywill comeYou can’tprototypeinteractivitywith paperWhitespace iswastedspaceUsersunderstandwhat thatword/phrasemeansJust designit for theaverageuserWe needmore socialmediaintegrationIf it ain’tbroke,don't fix itYou don’tneed thecontent todesign awebsiteWe’re doingagile so wedon't needany UXdeliverablesWe haveto get itright firsttimeAccessiblesites areuglyStock photosimprove theusers’experienceUX designis abouthow thingslookUX iseasyUX is justa box tobe tickedWe need tobuild the bestpossibleproductYou can’tgive userstoo muchchoiceUsability isjust aboutasking userswhat theylikeYou have totest with realusers,otherwise it'sworthlessLet’s do it likeAmazon/Apple/GoogleAll ourcontentneeds to bewithin 3clicksWe've alreadytested, so wedon't need totest it againMakingwebsitesaccessible isa waste oftimeI’ve metusers and Iknow whatthey wantUX is justcommonsenseWe don'tneed testing,we can do afocus groupWe shouldbranch outto offer XYZfeatureThe moreinformation,the betterFree!Icons andpop-up helpwill make itmuch moreusableIt's notready toshow tousers yetWe can justadd aparagraph oftext explainingwhat to doSuccesshappensovernightHaving totest will onlyslow thingsdown.People alwaysuse yourproduct the wayyou imaginedthey wouldUsersdon'tscrollAccessibility?We don’thave anydisabledusersBuild itand theywill comeYou can’tprototypeinteractivitywith paperWhitespace iswastedspaceUsersunderstandwhat thatword/phrasemeansJust designit for theaverageuserWe needmore socialmediaintegration

UX myths - Bingo! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. If it ain’t broke, don't fix it
  2. You don’t need the content to design a website
  3. We’re doing agile so we don't need any UX deliverables
  4. We have to get it right first time
  5. Accessible sites are ugly
  6. Stock photos improve the users’ experience
  7. UX design is about how things look
  8. UX is easy
  9. UX is just a box to be ticked
  10. We need to build the best possible product
  11. You can’t give users too much choice
  12. Usability is just about asking users what they like
  13. You have to test with real users, otherwise it's worthless
  14. Let’s do it like Amazon/Apple/ Google
  15. All our content needs to be within 3 clicks
  16. We've already tested, so we don't need to test it again
  17. Making websites accessible is a waste of time
  18. I’ve met users and I know what they want
  19. UX is just common sense
  20. We don't need testing, we can do a focus group
  21. We should branch out to offer XYZ feature
  22. The more information, the better
  23. Free!
  24. Icons and pop-up help will make it much more usable
  25. It's not ready to show to users yet
  26. We can just add a paragraph of text explaining what to do
  27. Success happens overnight
  28. Having to test will only slow things down.
  29. People always use your product the way you imagined they would
  30. Users don't scroll
  31. Accessibility? We don’t have any disabled users
  32. Build it and they will come
  33. You can’t prototype interactivity with paper
  34. White space is wasted space
  35. Users understand what that word/phrase means
  36. Just design it for the average user
  37. We need more social media integration