This isour newlogoThis is animage inour microstyleSeeing thebiggerpicture,grounded inthe detailThis describeswhat it meansto have a bird'seye view ofthingsWe ground ourwork on athoroughunderstandingof the naturalworldThissummarisesthe 'science'area of ourworkWe have astraplinefor ournew brandThisstatementabout ournew brand isincorrectConstantiaThis brand fontshould be usedinternally forheadings,headlines, titlingand for pulling outinformationThis is animage in ourcriticalinterventionstyleThis is an exampleof an incorrectimage for our microstyle - the image istoo complicated andlacks focusBrandImpactGroupThis group is onhand to supportyou to createimpactful brandedRSPBcommunicationsand experiencesThis is animage in ourhumanconnectionstyleThis is animage in ourconnectingto naturestyleTheRSPBMagazineThis is thenew namefor ourmembers'magazineTemplatesHubThe place to gofor our newlogo,PowerPointtemplate,imagery etcThis is an example ofan incorrect imagefor our criticalintervention style -the image is toostaged and does notshow real people in areal settingA sharedworld wherewildlife, wildplaces and allpeople thriveThissummarisesthe world wewant to seeAction fornature witha bird’seye viewBrandProgrammeSharePointThis is where tofind FAQs andinformationabout our brandchange journeyPassion,Understanding,Trust, Hope,ActionThese areour five toneof voiceprinciplesAudience, BrandandCommunicationsPlanning Hub​Go-to place forhow our brandexpresses who weare, what we standfor and how we doit ​Species,Places,People,Policy... What we do isencompassed inthese 5 areas...what's missingfor a bonuspoint?This is an example ofan incorrect imagefor our humanconnection style - thebird has been cut outand is not shown inits naturalenvironmentNature is incrisis.Together wecan save it.This is ourbrandpropositionThis is animage inour macrostyleWe act, weinfluence, wecollaborate,we...How we work isencompassed inthese 4 verbs...Can you fill in themissing word for abonus point?BrandPlatformThis bringstogether all theelements thatcontribute to usas anorganisationShift fromappreciationto actionThis is a keypart of thebrand shift weneed to makecollectivelyThis is one ofour primarybrand colours- sky blueVerdanaThis brand fontshould be usedinternally for used forbody copy, detailwithin charts andgraphs, captions andsubheadingsProvidingaccurateinformation isa key part ofwhat we doThis describesour'Understanding'tone of voiceprincipleThis isour newlogoThis is animage inour microstyleSeeing thebiggerpicture,grounded inthe detailThis describeswhat it meansto have a bird'seye view ofthingsWe ground ourwork on athoroughunderstandingof the naturalworldThissummarisesthe 'science'area of ourworkWe have astraplinefor ournew brandThisstatementabout ournew brand isincorrectConstantiaThis brand fontshould be usedinternally forheadings,headlines, titlingand for pulling outinformationThis is animage in ourcriticalinterventionstyleThis is an exampleof an incorrectimage for our microstyle - the image istoo complicated andlacks focusBrandImpactGroupThis group is onhand to supportyou to createimpactful brandedRSPBcommunicationsand experiencesThis is animage in ourhumanconnectionstyleThis is animage in ourconnectingto naturestyleTheRSPBMagazineThis is thenew namefor ourmembers'magazineTemplatesHubThe place to gofor our newlogo,PowerPointtemplate,imagery etcThis is an example ofan incorrect imagefor our criticalintervention style -the image is toostaged and does notshow real people in areal settingA sharedworld wherewildlife, wildplaces and allpeople thriveThissummarisesthe world wewant to seeAction fornature witha bird’seye viewBrandProgrammeSharePointThis is where tofind FAQs andinformationabout our brandchange journeyPassion,Understanding,Trust, Hope,ActionThese areour five toneof voiceprinciplesAudience, BrandandCommunicationsPlanning Hub​Go-to place forhow our brandexpresses who weare, what we standfor and how we doit ​Species,Places,People,Policy... What we do isencompassed inthese 5 areas...what's missingfor a bonuspoint?This is an example ofan incorrect imagefor our humanconnection style - thebird has been cut outand is not shown inits naturalenvironmentNature is incrisis.Together wecan save it.This is ourbrandpropositionThis is animage inour macrostyleWe act, weinfluence, wecollaborate,we...How we work isencompassed inthese 4 verbs...Can you fill in themissing word for abonus point?BrandPlatformThis bringstogether all theelements thatcontribute to usas anorganisationShift fromappreciationto actionThis is a keypart of thebrand shift weneed to makecollectivelyThis is one ofour primarybrand colours- sky blueVerdanaThis brand fontshould be usedinternally for used forbody copy, detailwithin charts andgraphs, captions andsubheadingsProvidingaccurateinformation isa key part ofwhat we doThis describesour'Understanding'tone of voiceprinciple

Brand Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. This is our new logo
  2. This is an image in our micro style
  3. This describes what it means to have a bird's eye view of things
    Seeing the bigger picture, grounded in the detail
  4. This summarises the 'science' area of our work
    We ground our work on a thorough understanding of the natural world
  5. This statement about our new brand is incorrect
    We have a strapline for our new brand
  6. This brand font should be used internally for headings, headlines, titling and for pulling out information
    Constantia
  7. This is an image in our critical intervention style
  8. This is an example of an incorrect image for our micro style - the image is too complicated and lacks focus
  9. This group is on hand to support you to create impactful branded RSPB communications and experiences
    Brand Impact Group
  10. This is an image in our human connection style
  11. This is an image in our connecting to nature style
  12. This is the new name for our members' magazine
    The RSPB Magazine
  13. The place to go for our new logo, PowerPoint template, imagery etc
    Templates Hub
  14. This is an example of an incorrect image for our critical intervention style - the image is too staged and does not show real people in a real setting
  15. This summarises the world we want to see
    A shared world where wildlife, wild places and all people thrive
  16. Action for nature with a bird’s eye view
  17. This is where to find FAQs and information about our brand change journey
    Brand Programme SharePoint
  18. These are our five tone of voice principles
    Passion, Understanding, Trust, Hope, Action
  19. Go-to place for how our brand expresses who we are, what we stand for and how we do it ​
    Audience, Brand and Communications Planning Hub​
  20. What we do is encompassed in these 5 areas... what's missing for a bonus point?
    Species, Places, People, Policy...
  21. This is an example of an incorrect image for our human connection style - the bird has been cut out and is not shown in its natural environment
  22. This is our brand proposition
    Nature is in crisis. Together we can save it.
  23. This is an image in our macro style
  24. How we work is encompassed in these 4 verbs... Can you fill in the missing word for a bonus point?
    We act, we influence, we collaborate, we...
  25. This brings together all the elements that contribute to us as an organisation
    Brand Platform
  26. This is a key part of the brand shift we need to make collectively
    Shift from appreciation to action
  27. This is one of our primary brand colours - sky blue
  28. This brand font should be used internally for used for body copy, detail within charts and graphs, captions and subheadings
    Verdana
  29. This describes our 'Understanding' tone of voice principle
    Providing accurate information is a key part of what we do