TA(TargetAudience)GPTW(GreatPlace toWork)OM(OmnichannelMarketing)CPL(Cost PerLead)CMO(ChiefMarketingOfficer)MQL(MarketingQualifiedLead)MAP(MarketingAutomationPlatform)LTC (LongTermContracts)QBR(QuarterlyBusinessReview)PA(ProgrammaticAdvertising)CKC(ClientKnowledgeCenter)B2B(Business-to-Business)IKC(InternalKnowledgeCenter)DA (DisplayAdvertising)DG(DemandGeneration)LG (LeadGeneration)IntegrationsCRM(CustomerRelationshipManagement)ABM(AccountBasedMarketing)CX(CustomerExperience)KPI (KeyPerformanceIndicator)BANT(Budget,Authority,Need,Timeframe)CTR(ClickThroughRate)TS(TechnographicSegmentation)TA(TargetAudience)GPTW(GreatPlace toWork)OM(OmnichannelMarketing)CPL(Cost PerLead)CMO(ChiefMarketingOfficer)MQL(MarketingQualifiedLead)MAP(MarketingAutomationPlatform)LTC (LongTermContracts)QBR(QuarterlyBusinessReview)PA(ProgrammaticAdvertising)CKC(ClientKnowledgeCenter)B2B(Business-to-Business)IKC(InternalKnowledgeCenter)DA (DisplayAdvertising)DG(DemandGeneration)LG (LeadGeneration)IntegrationsCRM(CustomerRelationshipManagement)ABM(AccountBasedMarketing)CX(CustomerExperience)KPI (KeyPerformanceIndicator)BANT(Budget,Authority,Need,Timeframe)CTR(ClickThroughRate)TS(TechnographicSegmentation)

ML Acronyms & Key Words - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. TA (Target Audience)
  2. GPTW (Great Place to Work)
  3. OM (Omnichannel Marketing)
  4. CPL (Cost Per Lead)
  5. CMO (Chief Marketing Officer)
  6. MQL (Marketing Qualified Lead)
  7. MAP (Marketing Automation Platform)
  8. LTC (Long Term Contracts)
  9. QBR (Quarterly Business Review)
  10. PA (Programmatic Advertising)
  11. CKC (Client Knowledge Center)
  12. B2B (Business-to-Business)
  13. IKC (Internal Knowledge Center)
  14. DA (Display Advertising)
  15. DG (Demand Generation)
  16. LG (Lead Generation)
  17. Integrations
  18. CRM (Customer Relationship Management)
  19. ABM (Account Based Marketing)
  20. CX (Customer Experience)
  21. KPI (Key Performance Indicator)
  22. BANT (Budget, Authority, Need, Timeframe)
  23. CTR (Click Through Rate)
  24. TS (Technographic Segmentation)