alliterationrepetition ofinitialconsonantsat the start ofwordslistingsuccinctlyprovidingmultipleargumentsstatisticsfactual,numericalevidencecontentionthe writer’spoint ofview onthe issuerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceappealtoemotiontrying tomake thetargetaudiencefeelappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedappealtofairnessthe readerreacting tosituations thatare inherentlyunjustimageryusingmetaphor,simile and otherforms offigurativelanguageadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitytonalshiftschangingtoneanecdoteessentiallya story; arecount ofsomethingcall toactions a request ordemand forthe reader tofurtherengageshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createinclusivelanguageused tomake thereader feellike part of agroupjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherclicheoverused orhackneyedphrases thatoften appear incolloquialspeechgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allexclusivelanguageoftensignified bythe use of‘they’ and‘them’rhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedpunword playthatinsinuatestwo or moremeaningsanalogya comparisonwhich createsmeaning forthe readerhyperboleuse ofexaggerationexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...alliterationrepetition ofinitialconsonantsat the start ofwordslistingsuccinctlyprovidingmultipleargumentsstatisticsfactual,numericalevidencecontentionthe writer’spoint ofview onthe issuerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceappealtoemotiontrying tomake thetargetaudiencefeelappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedappealtofairnessthe readerreacting tosituations thatare inherentlyunjustimageryusingmetaphor,simile and otherforms offigurativelanguageadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitytonalshiftschangingtoneanecdoteessentiallya story; arecount ofsomethingcall toactions a request ordemand forthe reader tofurtherengageshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createinclusivelanguageused tomake thereader feellike part of agroupjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherclicheoverused orhackneyedphrases thatoften appear incolloquialspeechgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allexclusivelanguageoftensignified bythe use of‘they’ and‘them’rhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedpunword playthatinsinuatestwo or moremeaningsanalogya comparisonwhich createsmeaning forthe readerhyperboleuse ofexaggerationexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. repetition of initial consonants at the start of words
    alliteration
  2. succinctly providing multiple arguments
    listing
  3. factual, numerical evidence
    statistics
  4. the writer’s point of view on the issue
    contention
  5. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  6. trying to make the target audience feel
    appeal to emotion
  7. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  8. the reader reacting to situations that are inherently unjust
    appeal to fairness
  9. using metaphor, simile and other forms of figurative language
    imagery
  10. denigrating an opponent through discrediting their credibility
    ad hominem attack
  11. changing tone
    tonal shifts
  12. essentially a story; a recount of something
    anecdote
  13. s a request or demand for the reader to further engage
    call to action
  14. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  15. used to make the reader feel like part of a group
    inclusive language
  16. the positioning of two opposite ideas directly against one another
    juxtaposition
  17. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  18. a sweeping statement that what is true for some is true for most or all
    generalisation
  19. often signified by the use of ‘they’ and ‘them’
    exclusive language
  20. give the illusion of asking something when really the answer is implied
    rhetorical question
  21. word play that insinuates two or more meanings
    pun
  22. a comparison which creates meaning for the reader
    analogy
  23. use of exaggeration
    hyperbole
  24. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority