generalisationa sweepingstatement thatwhat is true forsome is true formost or allhyperboleuse ofexaggerationtonalshiftschangingtoneadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityappealtoemotiontrying tomake thetargetaudiencefeelcontentionthe writer’spoint ofview onthe issueclicheoverused orhackneyedphrases thatoften appear incolloquialspeechanalogya comparisonwhich createsmeaning forthe readerlistingsuccinctlyprovidingmultipleargumentscall toactions a request ordemand forthe reader tofurtherengageappealtofairnessthe readerreacting tosituations thatare inherentlyunjustrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceimageryusingmetaphor,simile and otherforms offigurativelanguagejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotheralliterationrepetition ofinitialconsonantsat the start ofwordsinclusivelanguageused tomake thereader feellike part of agrouprhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...statisticsfactual,numericalevidenceappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingpunword playthatinsinuatestwo or moremeaningsgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allhyperboleuse ofexaggerationtonalshiftschangingtoneadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityappealtoemotiontrying tomake thetargetaudiencefeelcontentionthe writer’spoint ofview onthe issueclicheoverused orhackneyedphrases thatoften appear incolloquialspeechanalogya comparisonwhich createsmeaning forthe readerlistingsuccinctlyprovidingmultipleargumentscall toactions a request ordemand forthe reader tofurtherengageappealtofairnessthe readerreacting tosituations thatare inherentlyunjustrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceimageryusingmetaphor,simile and otherforms offigurativelanguagejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotheralliterationrepetition ofinitialconsonantsat the start ofwordsinclusivelanguageused tomake thereader feellike part of agrouprhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...statisticsfactual,numericalevidenceappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingpunword playthatinsinuatestwo or moremeanings

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. a sweeping statement that what is true for some is true for most or all
    generalisation
  2. use of exaggeration
    hyperbole
  3. changing tone
    tonal shifts
  4. denigrating an opponent through discrediting their credibility
    ad hominem attack
  5. trying to make the target audience feel
    appeal to emotion
  6. the writer’s point of view on the issue
    contention
  7. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  8. a comparison which creates meaning for the reader
    analogy
  9. succinctly providing multiple arguments
    listing
  10. s a request or demand for the reader to further engage
    call to action
  11. the reader reacting to situations that are inherently unjust
    appeal to fairness
  12. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  13. using metaphor, simile and other forms of figurative language
    imagery
  14. the positioning of two opposite ideas directly against one another
    juxtaposition
  15. repetition of initial consonants at the start of words
    alliteration
  16. used to make the reader feel like part of a group
    inclusive language
  17. give the illusion of asking something when really the answer is implied
    rhetorical question
  18. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  19. factual, numerical evidence
    statistics
  20. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  21. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  22. often signified by the use of ‘they’ and ‘them’
    exclusive language
  23. essentially a story; a recount of something
    anecdote
  24. word play that insinuates two or more meanings
    pun