expertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...punword playthatinsinuatestwo or moremeaningstonalshiftschangingtoneclicheoverused orhackneyedphrases thatoften appear incolloquialspeechimageryusingmetaphor,simile and otherforms offigurativelanguageappealtofairnessthe readerreacting tosituations thatare inherentlyunjustappealtoemotiontrying tomake thetargetaudiencefeelcall toactions a request ordemand forthe reader tofurtherengagerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piececontentionthe writer’spoint ofview onthe issueadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityexclusivelanguageoftensignified bythe use of‘they’ and‘them’statisticsfactual,numericalevidenceanecdoteessentiallya story; arecount ofsomethingshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedalliterationrepetition ofinitialconsonantsat the start ofwordsinclusivelanguageused tomake thereader feellike part of agrouplistingsuccinctlyprovidingmultipleargumentsgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedhyperboleuse ofexaggerationanalogya comparisonwhich createsmeaning forthe readerjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...punword playthatinsinuatestwo or moremeaningstonalshiftschangingtoneclicheoverused orhackneyedphrases thatoften appear incolloquialspeechimageryusingmetaphor,simile and otherforms offigurativelanguageappealtofairnessthe readerreacting tosituations thatare inherentlyunjustappealtoemotiontrying tomake thetargetaudiencefeelcall toactions a request ordemand forthe reader tofurtherengagerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piececontentionthe writer’spoint ofview onthe issueadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityexclusivelanguageoftensignified bythe use of‘they’ and‘them’statisticsfactual,numericalevidenceanecdoteessentiallya story; arecount ofsomethingshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedalliterationrepetition ofinitialconsonantsat the start ofwordsinclusivelanguageused tomake thereader feellike part of agrouplistingsuccinctlyprovidingmultipleargumentsgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedhyperboleuse ofexaggerationanalogya comparisonwhich createsmeaning forthe readerjuxtapositionthe positioningof two oppositeideas directlyagainst oneanother

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  2. word play that insinuates two or more meanings
    pun
  3. changing tone
    tonal shifts
  4. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  5. using metaphor, simile and other forms of figurative language
    imagery
  6. the reader reacting to situations that are inherently unjust
    appeal to fairness
  7. trying to make the target audience feel
    appeal to emotion
  8. s a request or demand for the reader to further engage
    call to action
  9. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  10. the writer’s point of view on the issue
    contention
  11. denigrating an opponent through discrediting their credibility
    ad hominem attack
  12. often signified by the use of ‘they’ and ‘them’
    exclusive language
  13. factual, numerical evidence
    statistics
  14. essentially a story; a recount of something
    anecdote
  15. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  16. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  17. repetition of initial consonants at the start of words
    alliteration
  18. used to make the reader feel like part of a group
    inclusive language
  19. succinctly providing multiple arguments
    listing
  20. a sweeping statement that what is true for some is true for most or all
    generalisation
  21. give the illusion of asking something when really the answer is implied
    rhetorical question
  22. use of exaggeration
    hyperbole
  23. a comparison which creates meaning for the reader
    analogy
  24. the positioning of two opposite ideas directly against one another
    juxtaposition