repetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceinclusivelanguageused tomake thereader feellike part of agrouphyperboleuse ofexaggerationappealtoemotiontrying tomake thetargetaudiencefeelrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedalliterationrepetition ofinitialconsonantsat the start ofwordsanecdoteessentiallya story; arecount ofsomethingadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createappealtofairnessthe readerreacting tosituations thatare inherentlyunjustanalogya comparisonwhich createsmeaning forthe readercall toactions a request ordemand forthe reader tofurtherengagegeneralisationa sweepingstatement thatwhat is true forsome is true formost or allstatisticsfactual,numericalevidenceclicheoverused orhackneyedphrases thatoften appear incolloquialspeechexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...tonalshiftschangingtonejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedlistingsuccinctlyprovidingmultipleargumentspunword playthatinsinuatestwo or moremeaningsimageryusingmetaphor,simile and otherforms offigurativelanguageexclusivelanguageoftensignified bythe use of‘they’ and‘them’contentionthe writer’spoint ofview onthe issuerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceinclusivelanguageused tomake thereader feellike part of agrouphyperboleuse ofexaggerationappealtoemotiontrying tomake thetargetaudiencefeelrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedalliterationrepetition ofinitialconsonantsat the start ofwordsanecdoteessentiallya story; arecount ofsomethingadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createappealtofairnessthe readerreacting tosituations thatare inherentlyunjustanalogya comparisonwhich createsmeaning forthe readercall toactions a request ordemand forthe reader tofurtherengagegeneralisationa sweepingstatement thatwhat is true forsome is true formost or allstatisticsfactual,numericalevidenceclicheoverused orhackneyedphrases thatoften appear incolloquialspeechexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...tonalshiftschangingtonejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedlistingsuccinctlyprovidingmultipleargumentspunword playthatinsinuatestwo or moremeaningsimageryusingmetaphor,simile and otherforms offigurativelanguageexclusivelanguageoftensignified bythe use of‘they’ and‘them’contentionthe writer’spoint ofview onthe issue

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  2. used to make the reader feel like part of a group
    inclusive language
  3. use of exaggeration
    hyperbole
  4. trying to make the target audience feel
    appeal to emotion
  5. give the illusion of asking something when really the answer is implied
    rhetorical question
  6. repetition of initial consonants at the start of words
    alliteration
  7. essentially a story; a recount of something
    anecdote
  8. denigrating an opponent through discrediting their credibility
    ad hominem attack
  9. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  10. the reader reacting to situations that are inherently unjust
    appeal to fairness
  11. a comparison which creates meaning for the reader
    analogy
  12. s a request or demand for the reader to further engage
    call to action
  13. a sweeping statement that what is true for some is true for most or all
    generalisation
  14. factual, numerical evidence
    statistics
  15. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  16. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  17. changing tone
    tonal shifts
  18. the positioning of two opposite ideas directly against one another
    juxtaposition
  19. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  20. succinctly providing multiple arguments
    listing
  21. word play that insinuates two or more meanings
    pun
  22. using metaphor, simile and other forms of figurative language
    imagery
  23. often signified by the use of ‘they’ and ‘them’
    exclusive language
  24. the writer’s point of view on the issue
    contention