appealtoemotiontrying tomake thetargetaudiencefeelrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedpunword playthatinsinuatestwo or moremeaningsclicheoverused orhackneyedphrases thatoften appear incolloquialspeechtonalshiftschangingtonestatisticsfactual,numericalevidencelistingsuccinctlyprovidingmultipleargumentscontentionthe writer’spoint ofview onthe issueshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceanalogya comparisonwhich createsmeaning forthe readeralliterationrepetition ofinitialconsonantsat the start ofwordsexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...appealtofairnessthe readerreacting tosituations thatare inherentlyunjustexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingjuxtapositionthe positioningof two oppositeideas directlyagainst oneanothergeneralisationa sweepingstatement thatwhat is true forsome is true formost or allhyperboleuse ofexaggerationimageryusingmetaphor,simile and otherforms offigurativelanguageadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityinclusivelanguageused tomake thereader feellike part of agroupcall toactions a request ordemand forthe reader tofurtherengageappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedappealtoemotiontrying tomake thetargetaudiencefeelrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedpunword playthatinsinuatestwo or moremeaningsclicheoverused orhackneyedphrases thatoften appear incolloquialspeechtonalshiftschangingtonestatisticsfactual,numericalevidencelistingsuccinctlyprovidingmultipleargumentscontentionthe writer’spoint ofview onthe issueshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceanalogya comparisonwhich createsmeaning forthe readeralliterationrepetition ofinitialconsonantsat the start ofwordsexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...appealtofairnessthe readerreacting tosituations thatare inherentlyunjustexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingjuxtapositionthe positioningof two oppositeideas directlyagainst oneanothergeneralisationa sweepingstatement thatwhat is true forsome is true formost or allhyperboleuse ofexaggerationimageryusingmetaphor,simile and otherforms offigurativelanguageadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityinclusivelanguageused tomake thereader feellike part of agroupcall toactions a request ordemand forthe reader tofurtherengageappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatened

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. trying to make the target audience feel
    appeal to emotion
  2. give the illusion of asking something when really the answer is implied
    rhetorical question
  3. word play that insinuates two or more meanings
    pun
  4. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  5. changing tone
    tonal shifts
  6. factual, numerical evidence
    statistics
  7. succinctly providing multiple arguments
    listing
  8. the writer’s point of view on the issue
    contention
  9. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  10. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  11. a comparison which creates meaning for the reader
    analogy
  12. repetition of initial consonants at the start of words
    alliteration
  13. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  14. the reader reacting to situations that are inherently unjust
    appeal to fairness
  15. often signified by the use of ‘they’ and ‘them’
    exclusive language
  16. essentially a story; a recount of something
    anecdote
  17. the positioning of two opposite ideas directly against one another
    juxtaposition
  18. a sweeping statement that what is true for some is true for most or all
    generalisation
  19. use of exaggeration
    hyperbole
  20. using metaphor, simile and other forms of figurative language
    imagery
  21. denigrating an opponent through discrediting their credibility
    ad hominem attack
  22. used to make the reader feel like part of a group
    inclusive language
  23. s a request or demand for the reader to further engage
    call to action
  24. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket