appeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...clicheoverused orhackneyedphrases thatoften appear incolloquialspeechpunword playthatinsinuatestwo or moremeaningsstatisticsfactual,numericalevidencealliterationrepetition ofinitialconsonantsat the start ofwordsexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherlistingsuccinctlyprovidingmultipleargumentsinclusivelanguageused tomake thereader feellike part of agroupcontentionthe writer’spoint ofview onthe issueappealtoemotiontrying tomake thetargetaudiencefeelanalogya comparisonwhich createsmeaning forthe readerrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecetonalshiftschangingtoneadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityappealtofairnessthe readerreacting tosituations thatare inherentlyunjustimageryusingmetaphor,simile and otherforms offigurativelanguagehyperboleuse ofexaggerationcall toactions a request ordemand forthe reader tofurtherengageappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...clicheoverused orhackneyedphrases thatoften appear incolloquialspeechpunword playthatinsinuatestwo or moremeaningsstatisticsfactual,numericalevidencealliterationrepetition ofinitialconsonantsat the start ofwordsexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherlistingsuccinctlyprovidingmultipleargumentsinclusivelanguageused tomake thereader feellike part of agroupcontentionthe writer’spoint ofview onthe issueappealtoemotiontrying tomake thetargetaudiencefeelanalogya comparisonwhich createsmeaning forthe readerrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecetonalshiftschangingtoneadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityappealtofairnessthe readerreacting tosituations thatare inherentlyunjustimageryusingmetaphor,simile and otherforms offigurativelanguagehyperboleuse ofexaggerationcall toactions a request ordemand forthe reader tofurtherengage

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  2. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  3. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  4. word play that insinuates two or more meanings
    pun
  5. factual, numerical evidence
    statistics
  6. repetition of initial consonants at the start of words
    alliteration
  7. often signified by the use of ‘they’ and ‘them’
    exclusive language
  8. essentially a story; a recount of something
    anecdote
  9. the positioning of two opposite ideas directly against one another
    juxtaposition
  10. succinctly providing multiple arguments
    listing
  11. used to make the reader feel like part of a group
    inclusive language
  12. the writer’s point of view on the issue
    contention
  13. trying to make the target audience feel
    appeal to emotion
  14. a comparison which creates meaning for the reader
    analogy
  15. give the illusion of asking something when really the answer is implied
    rhetorical question
  16. a sweeping statement that what is true for some is true for most or all
    generalisation
  17. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  18. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  19. changing tone
    tonal shifts
  20. denigrating an opponent through discrediting their credibility
    ad hominem attack
  21. the reader reacting to situations that are inherently unjust
    appeal to fairness
  22. using metaphor, simile and other forms of figurative language
    imagery
  23. use of exaggeration
    hyperbole
  24. s a request or demand for the reader to further engage
    call to action