call toactions a request ordemand forthe reader tofurtherengageappealtoemotiontrying tomake thetargetaudiencefeelimageryusingmetaphor,simile and otherforms offigurativelanguagelistingsuccinctlyprovidingmultipleargumentsappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedstatisticsfactual,numericalevidencejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherpunword playthatinsinuatestwo or moremeaningstonalshiftschangingtoneanalogya comparisonwhich createsmeaning forthe readerhyperboleuse ofexaggerationinclusivelanguageused tomake thereader feellike part of agroupappealtofairnessthe readerreacting tosituations thatare inherentlyunjustexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...anecdoteessentiallya story; arecount ofsomethingclicheoverused orhackneyedphrases thatoften appear incolloquialspeechexclusivelanguageoftensignified bythe use of‘they’ and‘them’contentionthe writer’spoint ofview onthe issuerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allalliterationrepetition ofinitialconsonantsat the start ofwordsshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitycall toactions a request ordemand forthe reader tofurtherengageappealtoemotiontrying tomake thetargetaudiencefeelimageryusingmetaphor,simile and otherforms offigurativelanguagelistingsuccinctlyprovidingmultipleargumentsappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedstatisticsfactual,numericalevidencejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherpunword playthatinsinuatestwo or moremeaningstonalshiftschangingtoneanalogya comparisonwhich createsmeaning forthe readerhyperboleuse ofexaggerationinclusivelanguageused tomake thereader feellike part of agroupappealtofairnessthe readerreacting tosituations thatare inherentlyunjustexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...anecdoteessentiallya story; arecount ofsomethingclicheoverused orhackneyedphrases thatoften appear incolloquialspeechexclusivelanguageoftensignified bythe use of‘they’ and‘them’contentionthe writer’spoint ofview onthe issuerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allalliterationrepetition ofinitialconsonantsat the start ofwordsshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createadhominemattackdenigrating anopponentthroughdiscreditingtheir credibility

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. s a request or demand for the reader to further engage
    call to action
  2. trying to make the target audience feel
    appeal to emotion
  3. using metaphor, simile and other forms of figurative language
    imagery
  4. succinctly providing multiple arguments
    listing
  5. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  6. factual, numerical evidence
    statistics
  7. the positioning of two opposite ideas directly against one another
    juxtaposition
  8. word play that insinuates two or more meanings
    pun
  9. changing tone
    tonal shifts
  10. a comparison which creates meaning for the reader
    analogy
  11. use of exaggeration
    hyperbole
  12. used to make the reader feel like part of a group
    inclusive language
  13. the reader reacting to situations that are inherently unjust
    appeal to fairness
  14. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  15. essentially a story; a recount of something
    anecdote
  16. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  17. often signified by the use of ‘they’ and ‘them’
    exclusive language
  18. the writer’s point of view on the issue
    contention
  19. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  20. give the illusion of asking something when really the answer is implied
    rhetorical question
  21. a sweeping statement that what is true for some is true for most or all
    generalisation
  22. repetition of initial consonants at the start of words
    alliteration
  23. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  24. denigrating an opponent through discrediting their credibility
    ad hominem attack