tonalshiftschangingtoneimageryusingmetaphor,simile and otherforms offigurativelanguagecall toactions a request ordemand forthe reader tofurtherengagerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedgeneralisationa sweepingstatement thatwhat is true forsome is true formost or alljuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...clicheoverused orhackneyedphrases thatoften appear incolloquialspeechadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityappealtoemotiontrying tomake thetargetaudiencefeelshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createanecdoteessentiallya story; arecount ofsomethinganalogya comparisonwhich createsmeaning forthe readerinclusivelanguageused tomake thereader feellike part of agrouplistingsuccinctlyprovidingmultipleargumentsstatisticsfactual,numericalevidenceappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedhyperboleuse ofexaggerationpunword playthatinsinuatestwo or moremeaningscontentionthe writer’spoint ofview onthe issuealliterationrepetition ofinitialconsonantsat the start ofwordsappealtofairnessthe readerreacting tosituations thatare inherentlyunjustexclusivelanguageoftensignified bythe use of‘they’ and‘them’tonalshiftschangingtoneimageryusingmetaphor,simile and otherforms offigurativelanguagecall toactions a request ordemand forthe reader tofurtherengagerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedgeneralisationa sweepingstatement thatwhat is true forsome is true formost or alljuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...clicheoverused orhackneyedphrases thatoften appear incolloquialspeechadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityappealtoemotiontrying tomake thetargetaudiencefeelshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createanecdoteessentiallya story; arecount ofsomethinganalogya comparisonwhich createsmeaning forthe readerinclusivelanguageused tomake thereader feellike part of agrouplistingsuccinctlyprovidingmultipleargumentsstatisticsfactual,numericalevidenceappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedhyperboleuse ofexaggerationpunword playthatinsinuatestwo or moremeaningscontentionthe writer’spoint ofview onthe issuealliterationrepetition ofinitialconsonantsat the start ofwordsappealtofairnessthe readerreacting tosituations thatare inherentlyunjustexclusivelanguageoftensignified bythe use of‘they’ and‘them’

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. changing tone
    tonal shifts
  2. using metaphor, simile and other forms of figurative language
    imagery
  3. s a request or demand for the reader to further engage
    call to action
  4. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  5. give the illusion of asking something when really the answer is implied
    rhetorical question
  6. a sweeping statement that what is true for some is true for most or all
    generalisation
  7. the positioning of two opposite ideas directly against one another
    juxtaposition
  8. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  9. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  10. denigrating an opponent through discrediting their credibility
    ad hominem attack
  11. trying to make the target audience feel
    appeal to emotion
  12. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  13. essentially a story; a recount of something
    anecdote
  14. a comparison which creates meaning for the reader
    analogy
  15. used to make the reader feel like part of a group
    inclusive language
  16. succinctly providing multiple arguments
    listing
  17. factual, numerical evidence
    statistics
  18. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  19. use of exaggeration
    hyperbole
  20. word play that insinuates two or more meanings
    pun
  21. the writer’s point of view on the issue
    contention
  22. repetition of initial consonants at the start of words
    alliteration
  23. the reader reacting to situations that are inherently unjust
    appeal to fairness
  24. often signified by the use of ‘they’ and ‘them’
    exclusive language