hyperboleuse ofexaggerationalliterationrepetition ofinitialconsonantsat the start ofwordsanecdoteessentiallya story; arecount ofsomethingjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotheranalogya comparisonwhich createsmeaning forthe readerexclusivelanguageoftensignified bythe use of‘they’ and‘them’call toactions a request ordemand forthe reader tofurtherengageshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createinclusivelanguageused tomake thereader feellike part of agrouplistingsuccinctlyprovidingmultipleargumentsimageryusingmetaphor,simile and otherforms offigurativelanguagecontentionthe writer’spoint ofview onthe issueexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...appealtoemotiontrying tomake thetargetaudiencefeelstatisticsfactual,numericalevidenceappealtofairnessthe readerreacting tosituations thatare inherentlyunjustrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecegeneralisationa sweepingstatement thatwhat is true forsome is true formost or alladhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitytonalshiftschangingtonepunword playthatinsinuatestwo or moremeaningsrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedclicheoverused orhackneyedphrases thatoften appear incolloquialspeechhyperboleuse ofexaggerationalliterationrepetition ofinitialconsonantsat the start ofwordsanecdoteessentiallya story; arecount ofsomethingjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotheranalogya comparisonwhich createsmeaning forthe readerexclusivelanguageoftensignified bythe use of‘they’ and‘them’call toactions a request ordemand forthe reader tofurtherengageshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createinclusivelanguageused tomake thereader feellike part of agrouplistingsuccinctlyprovidingmultipleargumentsimageryusingmetaphor,simile and otherforms offigurativelanguagecontentionthe writer’spoint ofview onthe issueexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...appealtoemotiontrying tomake thetargetaudiencefeelstatisticsfactual,numericalevidenceappealtofairnessthe readerreacting tosituations thatare inherentlyunjustrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecegeneralisationa sweepingstatement thatwhat is true forsome is true formost or alladhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitytonalshiftschangingtonepunword playthatinsinuatestwo or moremeaningsrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedclicheoverused orhackneyedphrases thatoften appear incolloquialspeech

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. use of exaggeration
    hyperbole
  2. repetition of initial consonants at the start of words
    alliteration
  3. essentially a story; a recount of something
    anecdote
  4. the positioning of two opposite ideas directly against one another
    juxtaposition
  5. a comparison which creates meaning for the reader
    analogy
  6. often signified by the use of ‘they’ and ‘them’
    exclusive language
  7. s a request or demand for the reader to further engage
    call to action
  8. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  9. used to make the reader feel like part of a group
    inclusive language
  10. succinctly providing multiple arguments
    listing
  11. using metaphor, simile and other forms of figurative language
    imagery
  12. the writer’s point of view on the issue
    contention
  13. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  14. trying to make the target audience feel
    appeal to emotion
  15. factual, numerical evidence
    statistics
  16. the reader reacting to situations that are inherently unjust
    appeal to fairness
  17. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  18. a sweeping statement that what is true for some is true for most or all
    generalisation
  19. denigrating an opponent through discrediting their credibility
    ad hominem attack
  20. changing tone
    tonal shifts
  21. word play that insinuates two or more meanings
    pun
  22. give the illusion of asking something when really the answer is implied
    rhetorical question
  23. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  24. overused or hackneyed phrases that often appear in colloquial speech
    cliche