appealtofairnessthe readerreacting tosituations thatare inherentlyunjustanecdoteessentiallya story; arecount ofsomethingcall toactions a request ordemand forthe reader tofurtherengageappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecejuxtapositionthe positioningof two oppositeideas directlyagainst oneanothertonalshiftschangingtoneinclusivelanguageused tomake thereader feellike part of agrouppunword playthatinsinuatestwo or moremeaningsshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createhyperboleuse ofexaggerationstatisticsfactual,numericalevidencegeneralisationa sweepingstatement thatwhat is true forsome is true formost or allanalogya comparisonwhich createsmeaning forthe readeradhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityalliterationrepetition ofinitialconsonantsat the start ofwordsexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...imageryusingmetaphor,simile and otherforms offigurativelanguageclicheoverused orhackneyedphrases thatoften appear incolloquialspeechlistingsuccinctlyprovidingmultipleargumentsexclusivelanguageoftensignified bythe use of‘they’ and‘them’appealtoemotiontrying tomake thetargetaudiencefeelcontentionthe writer’spoint ofview onthe issuerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedappealtofairnessthe readerreacting tosituations thatare inherentlyunjustanecdoteessentiallya story; arecount ofsomethingcall toactions a request ordemand forthe reader tofurtherengageappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecejuxtapositionthe positioningof two oppositeideas directlyagainst oneanothertonalshiftschangingtoneinclusivelanguageused tomake thereader feellike part of agrouppunword playthatinsinuatestwo or moremeaningsshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createhyperboleuse ofexaggerationstatisticsfactual,numericalevidencegeneralisationa sweepingstatement thatwhat is true forsome is true formost or allanalogya comparisonwhich createsmeaning forthe readeradhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityalliterationrepetition ofinitialconsonantsat the start ofwordsexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...imageryusingmetaphor,simile and otherforms offigurativelanguageclicheoverused orhackneyedphrases thatoften appear incolloquialspeechlistingsuccinctlyprovidingmultipleargumentsexclusivelanguageoftensignified bythe use of‘they’ and‘them’appealtoemotiontrying tomake thetargetaudiencefeelcontentionthe writer’spoint ofview onthe issuerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimplied

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
  1. the reader reacting to situations that are inherently unjust
    appeal to fairness
  2. essentially a story; a recount of something
    anecdote
  3. s a request or demand for the reader to further engage
    call to action
  4. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  5. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  6. the positioning of two opposite ideas directly against one another
    juxtaposition
  7. changing tone
    tonal shifts
  8. used to make the reader feel like part of a group
    inclusive language
  9. word play that insinuates two or more meanings
    pun
  10. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  11. use of exaggeration
    hyperbole
  12. factual, numerical evidence
    statistics
  13. a sweeping statement that what is true for some is true for most or all
    generalisation
  14. a comparison which creates meaning for the reader
    analogy
  15. denigrating an opponent through discrediting their credibility
    ad hominem attack
  16. repetition of initial consonants at the start of words
    alliteration
  17. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  18. using metaphor, simile and other forms of figurative language
    imagery
  19. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  20. succinctly providing multiple arguments
    listing
  21. often signified by the use of ‘they’ and ‘them’
    exclusive language
  22. trying to make the target audience feel
    appeal to emotion
  23. the writer’s point of view on the issue
    contention
  24. give the illusion of asking something when really the answer is implied
    rhetorical question