appeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedexclusivelanguageoftensignified bythe use of‘they’ and‘them’punword playthatinsinuatestwo or moremeaningsanecdoteessentiallya story; arecount ofsomethingstatisticsfactual,numericalevidencejuxtapositionthe positioningof two oppositeideas directlyagainst oneanothershortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createimageryusingmetaphor,simile and otherforms offigurativelanguageexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...tonalshiftschangingtonerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceanalogya comparisonwhich createsmeaning forthe readergeneralisationa sweepingstatement thatwhat is true forsome is true formost or allappealtoemotiontrying tomake thetargetaudiencefeelinclusivelanguageused tomake thereader feellike part of agroupadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedcall toactions a request ordemand forthe reader tofurtherengagelistingsuccinctlyprovidingmultipleargumentscontentionthe writer’spoint ofview onthe issuealliterationrepetition ofinitialconsonantsat the start ofwordsclicheoverused orhackneyedphrases thatoften appear incolloquialspeechhyperboleuse ofexaggerationappealtofairnessthe readerreacting tosituations thatare inherentlyunjustappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedexclusivelanguageoftensignified bythe use of‘they’ and‘them’punword playthatinsinuatestwo or moremeaningsanecdoteessentiallya story; arecount ofsomethingstatisticsfactual,numericalevidencejuxtapositionthe positioningof two oppositeideas directlyagainst oneanothershortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createimageryusingmetaphor,simile and otherforms offigurativelanguageexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...tonalshiftschangingtonerepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceanalogya comparisonwhich createsmeaning forthe readergeneralisationa sweepingstatement thatwhat is true forsome is true formost or allappealtoemotiontrying tomake thetargetaudiencefeelinclusivelanguageused tomake thereader feellike part of agroupadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedcall toactions a request ordemand forthe reader tofurtherengagelistingsuccinctlyprovidingmultipleargumentscontentionthe writer’spoint ofview onthe issuealliterationrepetition ofinitialconsonantsat the start ofwordsclicheoverused orhackneyedphrases thatoften appear incolloquialspeechhyperboleuse ofexaggerationappealtofairnessthe readerreacting tosituations thatare inherentlyunjust

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  2. often signified by the use of ‘they’ and ‘them’
    exclusive language
  3. word play that insinuates two or more meanings
    pun
  4. essentially a story; a recount of something
    anecdote
  5. factual, numerical evidence
    statistics
  6. the positioning of two opposite ideas directly against one another
    juxtaposition
  7. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  8. using metaphor, simile and other forms of figurative language
    imagery
  9. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  10. changing tone
    tonal shifts
  11. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  12. a comparison which creates meaning for the reader
    analogy
  13. a sweeping statement that what is true for some is true for most or all
    generalisation
  14. trying to make the target audience feel
    appeal to emotion
  15. used to make the reader feel like part of a group
    inclusive language
  16. denigrating an opponent through discrediting their credibility
    ad hominem attack
  17. give the illusion of asking something when really the answer is implied
    rhetorical question
  18. s a request or demand for the reader to further engage
    call to action
  19. succinctly providing multiple arguments
    listing
  20. the writer’s point of view on the issue
    contention
  21. repetition of initial consonants at the start of words
    alliteration
  22. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  23. use of exaggeration
    hyperbole
  24. the reader reacting to situations that are inherently unjust
    appeal to fairness