inclusivelanguageused tomake thereader feellike part of agrouptonalshiftschangingtonejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherstatisticsfactual,numericalevidenceappealtoemotiontrying tomake thetargetaudiencefeelcall toactions a request ordemand forthe reader tofurtherengagegeneralisationa sweepingstatement thatwhat is true forsome is true formost or allhyperboleuse ofexaggerationanecdoteessentiallya story; arecount ofsomethingadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitycontentionthe writer’spoint ofview onthe issueclicheoverused orhackneyedphrases thatoften appear incolloquialspeechrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...appeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedappealtofairnessthe readerreacting tosituations thatare inherentlyunjustanalogya comparisonwhich createsmeaning forthe readerexclusivelanguageoftensignified bythe use of‘they’ and‘them’repetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceimageryusingmetaphor,simile and otherforms offigurativelanguagepunword playthatinsinuatestwo or moremeaningsalliterationrepetition ofinitialconsonantsat the start ofwordslistingsuccinctlyprovidingmultipleargumentsshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createinclusivelanguageused tomake thereader feellike part of agrouptonalshiftschangingtonejuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherstatisticsfactual,numericalevidenceappealtoemotiontrying tomake thetargetaudiencefeelcall toactions a request ordemand forthe reader tofurtherengagegeneralisationa sweepingstatement thatwhat is true forsome is true formost or allhyperboleuse ofexaggerationanecdoteessentiallya story; arecount ofsomethingadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitycontentionthe writer’spoint ofview onthe issueclicheoverused orhackneyedphrases thatoften appear incolloquialspeechrhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...appeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedappealtofairnessthe readerreacting tosituations thatare inherentlyunjustanalogya comparisonwhich createsmeaning forthe readerexclusivelanguageoftensignified bythe use of‘they’ and‘them’repetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire pieceimageryusingmetaphor,simile and otherforms offigurativelanguagepunword playthatinsinuatestwo or moremeaningsalliterationrepetition ofinitialconsonantsat the start ofwordslistingsuccinctlyprovidingmultipleargumentsshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey create

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. used to make the reader feel like part of a group
    inclusive language
  2. changing tone
    tonal shifts
  3. the positioning of two opposite ideas directly against one another
    juxtaposition
  4. factual, numerical evidence
    statistics
  5. trying to make the target audience feel
    appeal to emotion
  6. s a request or demand for the reader to further engage
    call to action
  7. a sweeping statement that what is true for some is true for most or all
    generalisation
  8. use of exaggeration
    hyperbole
  9. essentially a story; a recount of something
    anecdote
  10. denigrating an opponent through discrediting their credibility
    ad hominem attack
  11. the writer’s point of view on the issue
    contention
  12. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  13. give the illusion of asking something when really the answer is implied
    rhetorical question
  14. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  15. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  16. the reader reacting to situations that are inherently unjust
    appeal to fairness
  17. a comparison which creates meaning for the reader
    analogy
  18. often signified by the use of ‘they’ and ‘them’
    exclusive language
  19. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  20. using metaphor, simile and other forms of figurative language
    imagery
  21. word play that insinuates two or more meanings
    pun
  22. repetition of initial consonants at the start of words
    alliteration
  23. succinctly providing multiple arguments
    listing
  24. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence