repetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecetonalshiftschangingtoneadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitycontentionthe writer’spoint ofview onthe issuecall toactions a request ordemand forthe reader tofurtherengagestatisticsfactual,numericalevidencelistingsuccinctlyprovidingmultipleargumentsgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...inclusivelanguageused tomake thereader feellike part of agrouprhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedappealtoemotiontrying tomake thetargetaudiencefeelappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedhyperboleuse ofexaggerationanalogya comparisonwhich createsmeaning forthe readerimageryusingmetaphor,simile and otherforms offigurativelanguageclicheoverused orhackneyedphrases thatoften appear incolloquialspeechpunword playthatinsinuatestwo or moremeaningsalliterationrepetition ofinitialconsonantsat the start ofwordsjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingappealtofairnessthe readerreacting tosituations thatare inherentlyunjustrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecetonalshiftschangingtoneadhominemattackdenigrating anopponentthroughdiscreditingtheir credibilitycontentionthe writer’spoint ofview onthe issuecall toactions a request ordemand forthe reader tofurtherengagestatisticsfactual,numericalevidencelistingsuccinctlyprovidingmultipleargumentsgeneralisationa sweepingstatement thatwhat is true forsome is true formost or allshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...inclusivelanguageused tomake thereader feellike part of agrouprhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedappealtoemotiontrying tomake thetargetaudiencefeelappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedhyperboleuse ofexaggerationanalogya comparisonwhich createsmeaning forthe readerimageryusingmetaphor,simile and otherforms offigurativelanguageclicheoverused orhackneyedphrases thatoften appear incolloquialspeechpunword playthatinsinuatestwo or moremeaningsalliterationrepetition ofinitialconsonantsat the start ofwordsjuxtapositionthe positioningof two oppositeideas directlyagainst oneanotherexclusivelanguageoftensignified bythe use of‘they’ and‘them’anecdoteessentiallya story; arecount ofsomethingappealtofairnessthe readerreacting tosituations thatare inherentlyunjust

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  2. changing tone
    tonal shifts
  3. denigrating an opponent through discrediting their credibility
    ad hominem attack
  4. the writer’s point of view on the issue
    contention
  5. s a request or demand for the reader to further engage
    call to action
  6. factual, numerical evidence
    statistics
  7. succinctly providing multiple arguments
    listing
  8. a sweeping statement that what is true for some is true for most or all
    generalisation
  9. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  10. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  11. used to make the reader feel like part of a group
    inclusive language
  12. give the illusion of asking something when really the answer is implied
    rhetorical question
  13. trying to make the target audience feel
    appeal to emotion
  14. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket
  15. use of exaggeration
    hyperbole
  16. a comparison which creates meaning for the reader
    analogy
  17. using metaphor, simile and other forms of figurative language
    imagery
  18. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  19. word play that insinuates two or more meanings
    pun
  20. repetition of initial consonants at the start of words
    alliteration
  21. the positioning of two opposite ideas directly against one another
    juxtaposition
  22. often signified by the use of ‘they’ and ‘them’
    exclusive language
  23. essentially a story; a recount of something
    anecdote
  24. the reader reacting to situations that are inherently unjust
    appeal to fairness