alliterationrepetition ofinitialconsonantsat the start ofwordsexclusivelanguageoftensignified bythe use of‘they’ and‘them’adhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityanecdoteessentiallya story; arecount ofsomethinganalogya comparisonwhich createsmeaning forthe readerstatisticsfactual,numericalevidencecall toactions a request ordemand forthe reader tofurtherengagecontentionthe writer’spoint ofview onthe issueexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...juxtapositionthe positioningof two oppositeideas directlyagainst oneanotherinclusivelanguageused tomake thereader feellike part of agroupclicheoverused orhackneyedphrases thatoften appear incolloquialspeechimageryusingmetaphor,simile and otherforms offigurativelanguagegeneralisationa sweepingstatement thatwhat is true forsome is true formost or alllistingsuccinctlyprovidingmultipleargumentsrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedhyperboleuse ofexaggerationshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createtonalshiftschangingtoneappealtoemotiontrying tomake thetargetaudiencefeelpunword playthatinsinuatestwo or moremeaningsappealtofairnessthe readerreacting tosituations thatare inherentlyunjustappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatenedalliterationrepetition ofinitialconsonantsat the start ofwordsexclusivelanguageoftensignified bythe use of‘they’ and‘them’adhominemattackdenigrating anopponentthroughdiscreditingtheir credibilityanecdoteessentiallya story; arecount ofsomethinganalogya comparisonwhich createsmeaning forthe readerstatisticsfactual,numericalevidencecall toactions a request ordemand forthe reader tofurtherengagecontentionthe writer’spoint ofview onthe issueexpertopinion/authoritynaturally inclinedto listen to theadvice oropinionexpressed by...juxtapositionthe positioningof two oppositeideas directlyagainst oneanotherinclusivelanguageused tomake thereader feellike part of agroupclicheoverused orhackneyedphrases thatoften appear incolloquialspeechimageryusingmetaphor,simile and otherforms offigurativelanguagegeneralisationa sweepingstatement thatwhat is true forsome is true formost or alllistingsuccinctlyprovidingmultipleargumentsrepetitionwords/phrasessaid more thatonce in a singlesentence or eventhroughout anentire piecerhetoricalquestiongive the illusionof askingsomething whenreally theanswer isimpliedhyperboleuse ofexaggerationshortsharpsentencedraw emphasisto what is beingsaid because ofthe changein rhythm thatthey createtonalshiftschangingtoneappealtoemotiontrying tomake thetargetaudiencefeelpunword playthatinsinuatestwo or moremeaningsappealtofairnessthe readerreacting tosituations thatare inherentlyunjustappeal tothe hip-pocketf making thereader feelas if theirfinances arethreatened

Persuasive Techniques - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. repetition of initial consonants at the start of words
    alliteration
  2. often signified by the use of ‘they’ and ‘them’
    exclusive language
  3. denigrating an opponent through discrediting their credibility
    ad hominem attack
  4. essentially a story; a recount of something
    anecdote
  5. a comparison which creates meaning for the reader
    analogy
  6. factual, numerical evidence
    statistics
  7. s a request or demand for the reader to further engage
    call to action
  8. the writer’s point of view on the issue
    contention
  9. naturally inclined to listen to the advice or opinion expressed by...
    expert opinion /authority
  10. the positioning of two opposite ideas directly against one another
    juxtaposition
  11. used to make the reader feel like part of a group
    inclusive language
  12. overused or hackneyed phrases that often appear in colloquial speech
    cliche
  13. using metaphor, simile and other forms of figurative language
    imagery
  14. a sweeping statement that what is true for some is true for most or all
    generalisation
  15. succinctly providing multiple arguments
    listing
  16. words/phrases said more that once in a single sentence or even throughout an entire piece
    repetition
  17. give the illusion of asking something when really the answer is implied
    rhetorical question
  18. use of exaggeration
    hyperbole
  19. draw emphasis to what is being said because of the change in rhythm that they create
    short sharp sentence
  20. changing tone
    tonal shifts
  21. trying to make the target audience feel
    appeal to emotion
  22. word play that insinuates two or more meanings
    pun
  23. the reader reacting to situations that are inherently unjust
    appeal to fairness
  24. f making the reader feel as if their finances are threatened
    appeal to the hip-pocket