ArticlementionsAppleAntecedentsand/orconsequencesI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplinesClaims tofill a gapin theliterature"Value"and/or"values"Confusionoverconcepts ordefinitionsIncludesextramateriale.g. webappendixB2BManagerialperspective/implicationsSegmentationArticleincludesmutiple tablesand/or figuresUse ofmetaphor isexplicitlyacknowledged(Sustained)competitiveadvantage"Quality" and/or "qualities"ConsumerrelationshipsPresents anew model orframework(bonus: hasdiagram)EconomicsTopic choiceis justifiedby itsprevalenceProductsvs.services"Purported" and/or "Posited"Authorcites ownresearchAcronymuse(bonus: howmany?)ConfusionoverqualitativemethodologyArticlementionsAppleAntecedentsand/orconsequencesI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplinesClaims tofill a gapin theliterature"Value"and/or"values"Confusionoverconcepts ordefinitionsIncludesextramateriale.g. webappendixB2BManagerialperspective/implicationsSegmentationArticleincludesmutiple tablesand/or figuresUse ofmetaphor isexplicitlyacknowledged(Sustained)competitiveadvantage"Quality" and/or "qualities"ConsumerrelationshipsPresents anew model orframework(bonus: hasdiagram)EconomicsTopic choiceis justifiedby itsprevalenceProductsvs.services"Purported" and/or "Posited"Authorcites ownresearchAcronymuse(bonus: howmany?)Confusionoverqualitativemethodology

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Article mentions Apple
  2. Antecedents and/or consequences
  3. I am reading this paper on the day before class
  4. Article borrows from other disciplines
  5. Claims to fill a gap in the literature
  6. "Value" and/or "values"
  7. Confusion over concepts or definitions
  8. Includes extra material e.g. web appendix
  9. B2B
  10. Managerial perspective/implications
  11. Segmentation
  12. Article includes mutiple tables and/or figures
  13. Use of metaphor is explicitly acknowledged
  14. (Sustained) competitive advantage
  15. "Quality" and/or "qualities"
  16. Consumer relationships
  17. Presents a new model or framework (bonus: has diagram)
  18. Economics
  19. Topic choice is justified by its prevalence
  20. Products vs. services
  21. "Purported" and/or "Posited"
  22. Author cites own research
  23. Acronym use (bonus: how many?)
  24. Confusion over qualitative methodology