MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. "Quality" and/or "qualities"
2. "Value" and/or "values"
3. "Purported" and/or "Posited"
4. Antecedents and/or consequences
5. (Sustained) competitive advantage
6. Includes extra material e.g. web appendix
7. Presents a new model or framework (bonus: has diagram)
8. Article borrows from other disciplines
9. Economics
10. Confusion over concepts or definitions
11. Products vs. services
12. Author cites own research
13. Consumer relationships
14. Article mentions Apple
15. Claims to fill a gap in the literature
16. Article includes mutiple tables and/or figures
17. Topic choice is justified by its prevalence
18. I am reading this paper on the day before class
19. Use of metaphor is explicitly acknowledged
20. Segmentation
21. B2B
22. Confusion over qualitative methodology
23. Acronym use (bonus: how many?)
24. Managerial perspective/implications