ConsumerrelationshipsClaims tofill a gapin theliterature(Sustained)competitiveadvantageArticlementionsAppleTopic choiceis justifiedby itsprevalenceProductsvs.servicesUse ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classB2BArticleincludesmutiple tablesand/or figuresAntecedentsand/orconsequencesAcronymuse(bonus: howmany?)EconomicsPresents anew model orframework(bonus: hasdiagram)Includesextramateriale.g. webappendix"Purported" and/or "Posited"ConfusionoverqualitativemethodologyAuthorcites ownresearchManagerialperspective/implicationsSegmentation"Value"and/or"values""Quality" and/or "qualities"Articleborrowsfrom otherdisciplinesConfusionoverconcepts ordefinitionsConsumerrelationshipsClaims tofill a gapin theliterature(Sustained)competitiveadvantageArticlementionsAppleTopic choiceis justifiedby itsprevalenceProductsvs.servicesUse ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classB2BArticleincludesmutiple tablesand/or figuresAntecedentsand/orconsequencesAcronymuse(bonus: howmany?)EconomicsPresents anew model orframework(bonus: hasdiagram)Includesextramateriale.g. webappendix"Purported" and/or "Posited"ConfusionoverqualitativemethodologyAuthorcites ownresearchManagerialperspective/implicationsSegmentation"Value"and/or"values""Quality" and/or "qualities"Articleborrowsfrom otherdisciplinesConfusionoverconcepts ordefinitions

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Consumer relationships
  2. Claims to fill a gap in the literature
  3. (Sustained) competitive advantage
  4. Article mentions Apple
  5. Topic choice is justified by its prevalence
  6. Products vs. services
  7. Use of metaphor is explicitly acknowledged
  8. I am reading this paper on the day before class
  9. B2B
  10. Article includes mutiple tables and/or figures
  11. Antecedents and/or consequences
  12. Acronym use (bonus: how many?)
  13. Economics
  14. Presents a new model or framework (bonus: has diagram)
  15. Includes extra material e.g. web appendix
  16. "Purported" and/or "Posited"
  17. Confusion over qualitative methodology
  18. Author cites own research
  19. Managerial perspective/implications
  20. Segmentation
  21. "Value" and/or "values"
  22. "Quality" and/or "qualities"
  23. Article borrows from other disciplines
  24. Confusion over concepts or definitions