B2B(Sustained)competitiveadvantageConsumerrelationships"Value"and/or"values"Topic choiceis justifiedby itsprevalenceArticlementionsAppleIncludesextramateriale.g. webappendixAuthorcites ownresearchManagerialperspective/implicationsUse ofmetaphor isexplicitlyacknowledged"Quality" and/or "qualities"Articleborrowsfrom otherdisciplines"Purported" and/or "Posited"EconomicsSegmentationArticleincludesmutiple tablesand/or figuresConfusionoverqualitativemethodologyAntecedentsand/orconsequencesProductsvs.servicesI am readingthis paperon the daybefore classPresents anew model orframework(bonus: hasdiagram)Acronymuse(bonus: howmany?)Claims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsB2B(Sustained)competitiveadvantageConsumerrelationships"Value"and/or"values"Topic choiceis justifiedby itsprevalenceArticlementionsAppleIncludesextramateriale.g. webappendixAuthorcites ownresearchManagerialperspective/implicationsUse ofmetaphor isexplicitlyacknowledged"Quality" and/or "qualities"Articleborrowsfrom otherdisciplines"Purported" and/or "Posited"EconomicsSegmentationArticleincludesmutiple tablesand/or figuresConfusionoverqualitativemethodologyAntecedentsand/orconsequencesProductsvs.servicesI am readingthis paperon the daybefore classPresents anew model orframework(bonus: hasdiagram)Acronymuse(bonus: howmany?)Claims tofill a gapin theliteratureConfusionoverconcepts ordefinitions

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. (Sustained) competitive advantage
  3. Consumer relationships
  4. "Value" and/or "values"
  5. Topic choice is justified by its prevalence
  6. Article mentions Apple
  7. Includes extra material e.g. web appendix
  8. Author cites own research
  9. Managerial perspective/implications
  10. Use of metaphor is explicitly acknowledged
  11. "Quality" and/or "qualities"
  12. Article borrows from other disciplines
  13. "Purported" and/or "Posited"
  14. Economics
  15. Segmentation
  16. Article includes mutiple tables and/or figures
  17. Confusion over qualitative methodology
  18. Antecedents and/or consequences
  19. Products vs. services
  20. I am reading this paper on the day before class
  21. Presents a new model or framework (bonus: has diagram)
  22. Acronym use (bonus: how many?)
  23. Claims to fill a gap in the literature
  24. Confusion over concepts or definitions