"Value"and/or"values"Articleincludesmutiple tablesand/or figuresAuthorcites ownresearchProductsvs.services(Sustained)competitiveadvantageSegmentationTopic choiceis justifiedby itsprevalenceClaims tofill a gapin theliteratureConsumerrelationships"Quality" and/or "qualities""Purported" and/or "Posited"Antecedentsand/orconsequencesEconomicsB2BConfusionoverqualitativemethodologyAcronymuse(bonus: howmany?)Includesextramateriale.g. webappendixArticleborrowsfrom otherdisciplinesManagerialperspective/implicationsPresents anew model orframework(bonus: hasdiagram)I am readingthis paperon the daybefore classConfusionoverconcepts ordefinitionsUse ofmetaphor isexplicitlyacknowledgedArticlementionsApple"Value"and/or"values"Articleincludesmutiple tablesand/or figuresAuthorcites ownresearchProductsvs.services(Sustained)competitiveadvantageSegmentationTopic choiceis justifiedby itsprevalenceClaims tofill a gapin theliteratureConsumerrelationships"Quality" and/or "qualities""Purported" and/or "Posited"Antecedentsand/orconsequencesEconomicsB2BConfusionoverqualitativemethodologyAcronymuse(bonus: howmany?)Includesextramateriale.g. webappendixArticleborrowsfrom otherdisciplinesManagerialperspective/implicationsPresents anew model orframework(bonus: hasdiagram)I am readingthis paperon the daybefore classConfusionoverconcepts ordefinitionsUse ofmetaphor isexplicitlyacknowledgedArticlementionsApple

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "Value" and/or "values"
  2. Article includes mutiple tables and/or figures
  3. Author cites own research
  4. Products vs. services
  5. (Sustained) competitive advantage
  6. Segmentation
  7. Topic choice is justified by its prevalence
  8. Claims to fill a gap in the literature
  9. Consumer relationships
  10. "Quality" and/or "qualities"
  11. "Purported" and/or "Posited"
  12. Antecedents and/or consequences
  13. Economics
  14. B2B
  15. Confusion over qualitative methodology
  16. Acronym use (bonus: how many?)
  17. Includes extra material e.g. web appendix
  18. Article borrows from other disciplines
  19. Managerial perspective/implications
  20. Presents a new model or framework (bonus: has diagram)
  21. I am reading this paper on the day before class
  22. Confusion over concepts or definitions
  23. Use of metaphor is explicitly acknowledged
  24. Article mentions Apple