EconomicsConfusionoverqualitativemethodology"Purported" and/or "Posited"Productsvs.services"Value"and/or"values"Topic choiceis justifiedby itsprevalenceConfusionoverconcepts ordefinitionsClaims tofill a gapin theliterature"Quality" and/or "qualities"Includesextramateriale.g. webappendixPresents anew model orframework(bonus: hasdiagram)Acronymuse(bonus: howmany?)ConsumerrelationshipsI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplinesUse ofmetaphor isexplicitlyacknowledgedArticlementionsAppleManagerialperspective/implicationsAntecedentsand/orconsequences(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresSegmentationB2BAuthorcites ownresearchEconomicsConfusionoverqualitativemethodology"Purported" and/or "Posited"Productsvs.services"Value"and/or"values"Topic choiceis justifiedby itsprevalenceConfusionoverconcepts ordefinitionsClaims tofill a gapin theliterature"Quality" and/or "qualities"Includesextramateriale.g. webappendixPresents anew model orframework(bonus: hasdiagram)Acronymuse(bonus: howmany?)ConsumerrelationshipsI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplinesUse ofmetaphor isexplicitlyacknowledgedArticlementionsAppleManagerialperspective/implicationsAntecedentsand/orconsequences(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresSegmentationB2BAuthorcites ownresearch

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Economics
  2. Confusion over qualitative methodology
  3. "Purported" and/or "Posited"
  4. Products vs. services
  5. "Value" and/or "values"
  6. Topic choice is justified by its prevalence
  7. Confusion over concepts or definitions
  8. Claims to fill a gap in the literature
  9. "Quality" and/or "qualities"
  10. Includes extra material e.g. web appendix
  11. Presents a new model or framework (bonus: has diagram)
  12. Acronym use (bonus: how many?)
  13. Consumer relationships
  14. I am reading this paper on the day before class
  15. Article borrows from other disciplines
  16. Use of metaphor is explicitly acknowledged
  17. Article mentions Apple
  18. Managerial perspective/implications
  19. Antecedents and/or consequences
  20. (Sustained) competitive advantage
  21. Article includes mutiple tables and/or figures
  22. Segmentation
  23. B2B
  24. Author cites own research