Claims tofill a gapin theliteratureUse ofmetaphor isexplicitlyacknowledgedB2BI am readingthis paperon the daybefore classIncludesextramateriale.g. webappendixArticlementionsAppleManagerialperspective/implicationsEconomics(Sustained)competitiveadvantage"Quality" and/or "qualities"SegmentationProductsvs.servicesArticleborrowsfrom otherdisciplinesAuthorcites ownresearchConsumerrelationshipsAcronymuse(bonus: howmany?)Confusionoverconcepts ordefinitionsTopic choiceis justifiedby itsprevalence"Value"and/or"values"Antecedentsand/orconsequences"Purported" and/or "Posited"ConfusionoverqualitativemethodologyArticleincludesmutiple tablesand/or figuresPresents anew model orframework(bonus: hasdiagram)Claims tofill a gapin theliteratureUse ofmetaphor isexplicitlyacknowledgedB2BI am readingthis paperon the daybefore classIncludesextramateriale.g. webappendixArticlementionsAppleManagerialperspective/implicationsEconomics(Sustained)competitiveadvantage"Quality" and/or "qualities"SegmentationProductsvs.servicesArticleborrowsfrom otherdisciplinesAuthorcites ownresearchConsumerrelationshipsAcronymuse(bonus: howmany?)Confusionoverconcepts ordefinitionsTopic choiceis justifiedby itsprevalence"Value"and/or"values"Antecedentsand/orconsequences"Purported" and/or "Posited"ConfusionoverqualitativemethodologyArticleincludesmutiple tablesand/or figuresPresents anew model orframework(bonus: hasdiagram)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Claims to fill a gap in the literature
  2. Use of metaphor is explicitly acknowledged
  3. B2B
  4. I am reading this paper on the day before class
  5. Includes extra material e.g. web appendix
  6. Article mentions Apple
  7. Managerial perspective/implications
  8. Economics
  9. (Sustained) competitive advantage
  10. "Quality" and/or "qualities"
  11. Segmentation
  12. Products vs. services
  13. Article borrows from other disciplines
  14. Author cites own research
  15. Consumer relationships
  16. Acronym use (bonus: how many?)
  17. Confusion over concepts or definitions
  18. Topic choice is justified by its prevalence
  19. "Value" and/or "values"
  20. Antecedents and/or consequences
  21. "Purported" and/or "Posited"
  22. Confusion over qualitative methodology
  23. Article includes mutiple tables and/or figures
  24. Presents a new model or framework (bonus: has diagram)