Productsvs.servicesEconomics"Value"and/or"values"I am readingthis paperon the daybefore class"Purported" and/or "Posited"ConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedB2BAuthorcites ownresearchClaims tofill a gapin theliterature(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesSegmentationPresents anew model orframework(bonus: hasdiagram)Topic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesAcronymuse(bonus: howmany?)Articleincludesmutiple tablesand/or figuresConfusionoverconcepts ordefinitionsArticlementionsAppleConsumerrelationshipsIncludesextramateriale.g. webappendix"Quality" and/or "qualities"Managerialperspective/implicationsProductsvs.servicesEconomics"Value"and/or"values"I am readingthis paperon the daybefore class"Purported" and/or "Posited"ConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedB2BAuthorcites ownresearchClaims tofill a gapin theliterature(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesSegmentationPresents anew model orframework(bonus: hasdiagram)Topic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesAcronymuse(bonus: howmany?)Articleincludesmutiple tablesand/or figuresConfusionoverconcepts ordefinitionsArticlementionsAppleConsumerrelationshipsIncludesextramateriale.g. webappendix"Quality" and/or "qualities"Managerialperspective/implications

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Products vs. services
  2. Economics
  3. "Value" and/or "values"
  4. I am reading this paper on the day before class
  5. "Purported" and/or "Posited"
  6. Confusion over qualitative methodology
  7. Use of metaphor is explicitly acknowledged
  8. B2B
  9. Author cites own research
  10. Claims to fill a gap in the literature
  11. (Sustained) competitive advantage
  12. Article borrows from other disciplines
  13. Segmentation
  14. Presents a new model or framework (bonus: has diagram)
  15. Topic choice is justified by its prevalence
  16. Antecedents and/or consequences
  17. Acronym use (bonus: how many?)
  18. Article includes mutiple tables and/or figures
  19. Confusion over concepts or definitions
  20. Article mentions Apple
  21. Consumer relationships
  22. Includes extra material e.g. web appendix
  23. "Quality" and/or "qualities"
  24. Managerial perspective/implications