Claims tofill a gapin theliteratureArticlementionsAppleB2BConfusionoverconcepts ordefinitionsEconomicsUse ofmetaphor isexplicitlyacknowledged"Purported" and/or "Posited"Includesextramateriale.g. webappendixAntecedentsand/orconsequencesPresents anew model orframework(bonus: hasdiagram)ConsumerrelationshipsArticleborrowsfrom otherdisciplinesAuthorcites ownresearchManagerialperspective/implications(Sustained)competitiveadvantageI am readingthis paperon the daybefore class"Value"and/or"values""Quality" and/or "qualities"Articleincludesmutiple tablesand/or figuresConfusionoverqualitativemethodologyProductsvs.servicesAcronymuse(bonus: howmany?)SegmentationTopic choiceis justifiedby itsprevalenceClaims tofill a gapin theliteratureArticlementionsAppleB2BConfusionoverconcepts ordefinitionsEconomicsUse ofmetaphor isexplicitlyacknowledged"Purported" and/or "Posited"Includesextramateriale.g. webappendixAntecedentsand/orconsequencesPresents anew model orframework(bonus: hasdiagram)ConsumerrelationshipsArticleborrowsfrom otherdisciplinesAuthorcites ownresearchManagerialperspective/implications(Sustained)competitiveadvantageI am readingthis paperon the daybefore class"Value"and/or"values""Quality" and/or "qualities"Articleincludesmutiple tablesand/or figuresConfusionoverqualitativemethodologyProductsvs.servicesAcronymuse(bonus: howmany?)SegmentationTopic choiceis justifiedby itsprevalence

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Claims to fill a gap in the literature
  2. Article mentions Apple
  3. B2B
  4. Confusion over concepts or definitions
  5. Economics
  6. Use of metaphor is explicitly acknowledged
  7. "Purported" and/or "Posited"
  8. Includes extra material e.g. web appendix
  9. Antecedents and/or consequences
  10. Presents a new model or framework (bonus: has diagram)
  11. Consumer relationships
  12. Article borrows from other disciplines
  13. Author cites own research
  14. Managerial perspective/implications
  15. (Sustained) competitive advantage
  16. I am reading this paper on the day before class
  17. "Value" and/or "values"
  18. "Quality" and/or "qualities"
  19. Article includes mutiple tables and/or figures
  20. Confusion over qualitative methodology
  21. Products vs. services
  22. Acronym use (bonus: how many?)
  23. Segmentation
  24. Topic choice is justified by its prevalence