Confusionoverconcepts ordefinitionsArticleborrowsfrom otherdisciplinesPresents anew model orframework(bonus: hasdiagram)Claims tofill a gapin theliteratureI am readingthis paperon the daybefore classIncludesextramateriale.g. webappendixEconomics(Sustained)competitiveadvantage"Value"and/or"values"Articleincludesmutiple tablesand/or figuresProductsvs.servicesSegmentationTopic choiceis justifiedby itsprevalenceAntecedentsand/orconsequences"Quality" and/or "qualities"Managerialperspective/implications"Purported" and/or "Posited"ConsumerrelationshipsConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedAcronymuse(bonus: howmany?)Authorcites ownresearchArticlementionsAppleB2BConfusionoverconcepts ordefinitionsArticleborrowsfrom otherdisciplinesPresents anew model orframework(bonus: hasdiagram)Claims tofill a gapin theliteratureI am readingthis paperon the daybefore classIncludesextramateriale.g. webappendixEconomics(Sustained)competitiveadvantage"Value"and/or"values"Articleincludesmutiple tablesand/or figuresProductsvs.servicesSegmentationTopic choiceis justifiedby itsprevalenceAntecedentsand/orconsequences"Quality" and/or "qualities"Managerialperspective/implications"Purported" and/or "Posited"ConsumerrelationshipsConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedAcronymuse(bonus: howmany?)Authorcites ownresearchArticlementionsAppleB2B

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Confusion over concepts or definitions
  2. Article borrows from other disciplines
  3. Presents a new model or framework (bonus: has diagram)
  4. Claims to fill a gap in the literature
  5. I am reading this paper on the day before class
  6. Includes extra material e.g. web appendix
  7. Economics
  8. (Sustained) competitive advantage
  9. "Value" and/or "values"
  10. Article includes mutiple tables and/or figures
  11. Products vs. services
  12. Segmentation
  13. Topic choice is justified by its prevalence
  14. Antecedents and/or consequences
  15. "Quality" and/or "qualities"
  16. Managerial perspective/implications
  17. "Purported" and/or "Posited"
  18. Consumer relationships
  19. Confusion over qualitative methodology
  20. Use of metaphor is explicitly acknowledged
  21. Acronym use (bonus: how many?)
  22. Author cites own research
  23. Article mentions Apple
  24. B2B