Managerialperspective/implicationsConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureAntecedentsand/orconsequences"Purported" and/or "Posited"ArticlementionsAppleUse ofmetaphor isexplicitlyacknowledged(Sustained)competitiveadvantageAuthorcites ownresearchArticleborrowsfrom otherdisciplinesI am readingthis paperon the daybefore classSegmentationArticleincludesmutiple tablesand/or figuresEconomicsTopic choiceis justifiedby itsprevalencePresents anew model orframework(bonus: hasdiagram)Includesextramateriale.g. webappendixConfusionoverconcepts ordefinitions"Value"and/or"values""Quality" and/or "qualities"Acronymuse(bonus: howmany?)B2BProductsvs.servicesConsumerrelationshipsManagerialperspective/implicationsConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureAntecedentsand/orconsequences"Purported" and/or "Posited"ArticlementionsAppleUse ofmetaphor isexplicitlyacknowledged(Sustained)competitiveadvantageAuthorcites ownresearchArticleborrowsfrom otherdisciplinesI am readingthis paperon the daybefore classSegmentationArticleincludesmutiple tablesand/or figuresEconomicsTopic choiceis justifiedby itsprevalencePresents anew model orframework(bonus: hasdiagram)Includesextramateriale.g. webappendixConfusionoverconcepts ordefinitions"Value"and/or"values""Quality" and/or "qualities"Acronymuse(bonus: howmany?)B2BProductsvs.servicesConsumerrelationships

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Managerial perspective/implications
  2. Confusion over qualitative methodology
  3. Claims to fill a gap in the literature
  4. Antecedents and/or consequences
  5. "Purported" and/or "Posited"
  6. Article mentions Apple
  7. Use of metaphor is explicitly acknowledged
  8. (Sustained) competitive advantage
  9. Author cites own research
  10. Article borrows from other disciplines
  11. I am reading this paper on the day before class
  12. Segmentation
  13. Article includes mutiple tables and/or figures
  14. Economics
  15. Topic choice is justified by its prevalence
  16. Presents a new model or framework (bonus: has diagram)
  17. Includes extra material e.g. web appendix
  18. Confusion over concepts or definitions
  19. "Value" and/or "values"
  20. "Quality" and/or "qualities"
  21. Acronym use (bonus: how many?)
  22. B2B
  23. Products vs. services
  24. Consumer relationships