MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Use of metaphor is explicitly acknowledged
2. Article borrows from other disciplines
3. Acronym use (bonus: how many?)
4. "Value" and/or "values"
5. Presents a new model or framework (bonus: has diagram)
6. Managerial perspective/implications
7. Article mentions Apple
8. B2B
9. (Sustained) competitive advantage
10. Confusion over concepts or definitions
11. Author cites own research
12. Segmentation
13. "Purported" and/or "Posited"
14. Products vs. services
15. Confusion over qualitative methodology
16. Consumer relationships
17. Topic choice is justified by its prevalence
18. I am reading this paper on the day before class
19. Includes extra material e.g. web appendix
20. "Quality" and/or "qualities"
21. Economics
22. Article includes mutiple tables and/or figures
23. Antecedents and/or consequences
24. Claims to fill a gap in the literature