"Purported" and/or "Posited"Topic choiceis justifiedby itsprevalenceI am readingthis paperon the daybefore class(Sustained)competitiveadvantageProductsvs.servicesConfusionoverconcepts ordefinitionsAntecedentsand/orconsequencesPresents anew model orframework(bonus: hasdiagram)ConsumerrelationshipsManagerialperspective/implicationsConfusionoverqualitativemethodologyArticlementionsApple"Quality" and/or "qualities"Acronymuse(bonus: howmany?)"Value"and/or"values"Articleborrowsfrom otherdisciplinesAuthorcites ownresearchEconomicsSegmentationClaims tofill a gapin theliteratureB2BUse ofmetaphor isexplicitlyacknowledgedArticleincludesmutiple tablesand/or figuresIncludesextramateriale.g. webappendix"Purported" and/or "Posited"Topic choiceis justifiedby itsprevalenceI am readingthis paperon the daybefore class(Sustained)competitiveadvantageProductsvs.servicesConfusionoverconcepts ordefinitionsAntecedentsand/orconsequencesPresents anew model orframework(bonus: hasdiagram)ConsumerrelationshipsManagerialperspective/implicationsConfusionoverqualitativemethodologyArticlementionsApple"Quality" and/or "qualities"Acronymuse(bonus: howmany?)"Value"and/or"values"Articleborrowsfrom otherdisciplinesAuthorcites ownresearchEconomicsSegmentationClaims tofill a gapin theliteratureB2BUse ofmetaphor isexplicitlyacknowledgedArticleincludesmutiple tablesand/or figuresIncludesextramateriale.g. webappendix

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "Purported" and/or "Posited"
  2. Topic choice is justified by its prevalence
  3. I am reading this paper on the day before class
  4. (Sustained) competitive advantage
  5. Products vs. services
  6. Confusion over concepts or definitions
  7. Antecedents and/or consequences
  8. Presents a new model or framework (bonus: has diagram)
  9. Consumer relationships
  10. Managerial perspective/implications
  11. Confusion over qualitative methodology
  12. Article mentions Apple
  13. "Quality" and/or "qualities"
  14. Acronym use (bonus: how many?)
  15. "Value" and/or "values"
  16. Article borrows from other disciplines
  17. Author cites own research
  18. Economics
  19. Segmentation
  20. Claims to fill a gap in the literature
  21. B2B
  22. Use of metaphor is explicitly acknowledged
  23. Article includes mutiple tables and/or figures
  24. Includes extra material e.g. web appendix