Claims tofill a gapin theliteratureArticleborrowsfrom otherdisciplinesArticlementionsAppleManagerialperspective/implicationsProductsvs.servicesEconomicsSegmentationConsumerrelationshipsB2BUse ofmetaphor isexplicitlyacknowledged"Value"and/or"values"Acronymuse(bonus: howmany?)Presents anew model orframework(bonus: hasdiagram)Includesextramateriale.g. webappendix"Quality" and/or "qualities"Topic choiceis justifiedby itsprevalence(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresAntecedentsand/orconsequencesI am readingthis paperon the daybefore class"Purported" and/or "Posited"Confusionoverconcepts ordefinitionsAuthorcites ownresearchConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureArticleborrowsfrom otherdisciplinesArticlementionsAppleManagerialperspective/implicationsProductsvs.servicesEconomicsSegmentationConsumerrelationshipsB2BUse ofmetaphor isexplicitlyacknowledged"Value"and/or"values"Acronymuse(bonus: howmany?)Presents anew model orframework(bonus: hasdiagram)Includesextramateriale.g. webappendix"Quality" and/or "qualities"Topic choiceis justifiedby itsprevalence(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresAntecedentsand/orconsequencesI am readingthis paperon the daybefore class"Purported" and/or "Posited"Confusionoverconcepts ordefinitionsAuthorcites ownresearchConfusionoverqualitativemethodology

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Claims to fill a gap in the literature
  2. Article borrows from other disciplines
  3. Article mentions Apple
  4. Managerial perspective/implications
  5. Products vs. services
  6. Economics
  7. Segmentation
  8. Consumer relationships
  9. B2B
  10. Use of metaphor is explicitly acknowledged
  11. "Value" and/or "values"
  12. Acronym use (bonus: how many?)
  13. Presents a new model or framework (bonus: has diagram)
  14. Includes extra material e.g. web appendix
  15. "Quality" and/or "qualities"
  16. Topic choice is justified by its prevalence
  17. (Sustained) competitive advantage
  18. Article includes mutiple tables and/or figures
  19. Antecedents and/or consequences
  20. I am reading this paper on the day before class
  21. "Purported" and/or "Posited"
  22. Confusion over concepts or definitions
  23. Author cites own research
  24. Confusion over qualitative methodology