Includes extramaterial e.g. webappendixAcronym use (bonus: howmany?)Topic choiceis justifiedby itsprevalenceSegmentationArticleincludesmutiple tablesand/or figures"Purported" and/or "Posited"ConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesUse ofmetaphor isexplicitlyacknowledgedPresents anew model orframework(bonus: hasdiagram)"Value" and/or "values"I am readingthis paperon the daybefore class"Quality" and/or "qualities"Confusionoverconcepts ordefinitionsArticlementionsAppleAuthorcites ownresearchManagerialperspectiveorimplications(Sustained)competitiveadvantageClaims tofill a gapin theliteratureAntecedentsand/orconsequencesEconomicsConsumerrelationshipsB2BProductsvs.servicesIncludes extramaterial e.g. webappendixAcronym use (bonus: howmany?)Topic choiceis justifiedby itsprevalenceSegmentationArticleincludesmutiple tablesand/or figures"Purported" and/or "Posited"ConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesUse ofmetaphor isexplicitlyacknowledgedPresents anew model orframework(bonus: hasdiagram)"Value" and/or "values"I am readingthis paperon the daybefore class"Quality" and/or "qualities"Confusionoverconcepts ordefinitionsArticlementionsAppleAuthorcites ownresearchManagerialperspectiveorimplications(Sustained)competitiveadvantageClaims tofill a gapin theliteratureAntecedentsand/orconsequencesEconomicsConsumerrelationshipsB2BProductsvs.services

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Includes extra material e.g. web appendix
  2. Acronym use (bonus: how many?)
  3. Topic choice is justified by its prevalence
  4. Segmentation
  5. Article includes mutiple tables and/or figures
  6. "Purported" and/or "Posited"
  7. Confusion over qualitative methodology
  8. Article borrows from other disciplines
  9. Use of metaphor is explicitly acknowledged
  10. Presents a new model or framework (bonus: has diagram)
  11. "Value" and/or "values"
  12. I am reading this paper on the day before class
  13. "Quality" and/or "qualities"
  14. Confusion over concepts or definitions
  15. Article mentions Apple
  16. Author cites own research
  17. Managerial perspective or implications
  18. (Sustained) competitive advantage
  19. Claims to fill a gap in the literature
  20. Antecedents and/or consequences
  21. Economics
  22. Consumer relationships
  23. B2B
  24. Products vs. services