MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Author cites own research
2. B2B
3. Products vs. services
4. "Quality" and/or "qualities"
5. Article includes mutiple tables and/or figures
6. "Purported" and/or "Posited"
7. Article borrows from other disciplines
8. Presents a new model or framework (bonus: has diagram)
9. Claims to fill a gap in the literature
10. (Sustained) competitive advantage
11. "Value" and/or "values"
12. Includes extra material e.g. web appendix
13. Economics
14. Use of metaphor is explicitly acknowledged
15. Article mentions Apple
16. Antecedents and/or consequences
17. I am reading this paper on the day before class
18. Segmentation
19. Confusion over concepts or definitions
20. Managerial perspective or implications
21. Acronym use (bonus: how many?)
22. Topic choice is justified by its prevalence
23. Consumer relationships
24. Confusion over qualitative methodology