Topic choiceis justifiedby itsprevalenceConsumerrelationshipsAcronym use (bonus: howmany?)B2BEconomicsConfusionoverconcepts ordefinitionsSegmentationI am readingthis paperon the daybefore classArticleincludesmutiple tablesand/or figures(Sustained)competitiveadvantageAuthorcites ownresearchAntecedentsand/orconsequencesProductsvs.servicesConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesClaims tofill a gapin theliteraturePresents anew model orframework(bonus: hasdiagram)"Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsIncludes extramaterial e.g. webappendixArticlementionsApple"Purported" and/or "Posited""Value" and/or "values"Topic choiceis justifiedby itsprevalenceConsumerrelationshipsAcronym use (bonus: howmany?)B2BEconomicsConfusionoverconcepts ordefinitionsSegmentationI am readingthis paperon the daybefore classArticleincludesmutiple tablesand/or figures(Sustained)competitiveadvantageAuthorcites ownresearchAntecedentsand/orconsequencesProductsvs.servicesConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesClaims tofill a gapin theliteraturePresents anew model orframework(bonus: hasdiagram)"Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsIncludes extramaterial e.g. webappendixArticlementionsApple"Purported" and/or "Posited""Value" and/or "values"

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Topic choice is justified by its prevalence
  2. Consumer relationships
  3. Acronym use (bonus: how many?)
  4. B2B
  5. Economics
  6. Confusion over concepts or definitions
  7. Segmentation
  8. I am reading this paper on the day before class
  9. Article includes mutiple tables and/or figures
  10. (Sustained) competitive advantage
  11. Author cites own research
  12. Antecedents and/or consequences
  13. Products vs. services
  14. Confusion over qualitative methodology
  15. Article borrows from other disciplines
  16. Claims to fill a gap in the literature
  17. Presents a new model or framework (bonus: has diagram)
  18. "Quality" and/or "qualities"
  19. Use of metaphor is explicitly acknowledged
  20. Managerial perspective or implications
  21. Includes extra material e.g. web appendix
  22. Article mentions Apple
  23. "Purported" and/or "Posited"
  24. "Value" and/or "values"