Acronym use (bonus: howmany?)Articleincludesmutiple tablesand/or figuresProductsvs.servicesPresents anew model orframework(bonus: hasdiagram)"Value" and/or "values"Use ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplines"Quality" and/or "qualities"Confusionoverqualitativemethodology"Purported" and/or "Posited"Topic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesConsumerrelationshipsClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsArticlementionsAppleSegmentation(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixB2BManagerialperspectiveorimplicationsAuthorcites ownresearchEconomicsAcronym use (bonus: howmany?)Articleincludesmutiple tablesand/or figuresProductsvs.servicesPresents anew model orframework(bonus: hasdiagram)"Value" and/or "values"Use ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplines"Quality" and/or "qualities"Confusionoverqualitativemethodology"Purported" and/or "Posited"Topic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesConsumerrelationshipsClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsArticlementionsAppleSegmentation(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixB2BManagerialperspectiveorimplicationsAuthorcites ownresearchEconomics

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Acronym use (bonus: how many?)
  2. Article includes mutiple tables and/or figures
  3. Products vs. services
  4. Presents a new model or framework (bonus: has diagram)
  5. "Value" and/or "values"
  6. Use of metaphor is explicitly acknowledged
  7. I am reading this paper on the day before class
  8. Article borrows from other disciplines
  9. "Quality" and/or "qualities"
  10. Confusion over qualitative methodology
  11. "Purported" and/or "Posited"
  12. Topic choice is justified by its prevalence
  13. Antecedents and/or consequences
  14. Consumer relationships
  15. Claims to fill a gap in the literature
  16. Confusion over concepts or definitions
  17. Article mentions Apple
  18. Segmentation
  19. (Sustained) competitive advantage
  20. Includes extra material e.g. web appendix
  21. B2B
  22. Managerial perspective or implications
  23. Author cites own research
  24. Economics