I am readingthis paperon the daybefore classAuthorcites ownresearch"Value" and/or "values"Includes extramaterial e.g. webappendixArticlementionsAppleUse ofmetaphor isexplicitlyacknowledgedTopic choiceis justifiedby itsprevalenceB2BArticleincludesmutiple tablesand/or figures(Sustained)competitiveadvantageAntecedentsand/orconsequencesPresents anew model orframework(bonus: hasdiagram)Claims tofill a gapin theliteratureConsumerrelationshipsProductsvs.servicesConfusionoverconcepts ordefinitions"Quality" and/or "qualities"Acronym use (bonus: howmany?)Managerialperspectiveorimplications"Purported" and/or "Posited"EconomicsConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesSegmentationI am readingthis paperon the daybefore classAuthorcites ownresearch"Value" and/or "values"Includes extramaterial e.g. webappendixArticlementionsAppleUse ofmetaphor isexplicitlyacknowledgedTopic choiceis justifiedby itsprevalenceB2BArticleincludesmutiple tablesand/or figures(Sustained)competitiveadvantageAntecedentsand/orconsequencesPresents anew model orframework(bonus: hasdiagram)Claims tofill a gapin theliteratureConsumerrelationshipsProductsvs.servicesConfusionoverconcepts ordefinitions"Quality" and/or "qualities"Acronym use (bonus: howmany?)Managerialperspectiveorimplications"Purported" and/or "Posited"EconomicsConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesSegmentation

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I am reading this paper on the day before class
  2. Author cites own research
  3. "Value" and/or "values"
  4. Includes extra material e.g. web appendix
  5. Article mentions Apple
  6. Use of metaphor is explicitly acknowledged
  7. Topic choice is justified by its prevalence
  8. B2B
  9. Article includes mutiple tables and/or figures
  10. (Sustained) competitive advantage
  11. Antecedents and/or consequences
  12. Presents a new model or framework (bonus: has diagram)
  13. Claims to fill a gap in the literature
  14. Consumer relationships
  15. Products vs. services
  16. Confusion over concepts or definitions
  17. "Quality" and/or "qualities"
  18. Acronym use (bonus: how many?)
  19. Managerial perspective or implications
  20. "Purported" and/or "Posited"
  21. Economics
  22. Confusion over qualitative methodology
  23. Article borrows from other disciplines
  24. Segmentation