ArticlementionsAppleProductsvs.servicesTopic choiceis justifiedby itsprevalencePresents anew model orframework(bonus: hasdiagram)Articleborrowsfrom otherdisciplinesArticleincludesmutiple tablesand/or figuresAuthorcites ownresearch"Value" and/or "values""Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedEconomics(Sustained)competitiveadvantageSegmentation"Purported" and/or "Posited"I am readingthis paperon the daybefore classB2BIncludes extramaterial e.g. webappendixConfusionoverqualitativemethodologyConfusionoverconcepts ordefinitionsAcronym use (bonus: howmany?)Antecedentsand/orconsequencesClaims tofill a gapin theliteratureConsumerrelationshipsManagerialperspectiveorimplicationsArticlementionsAppleProductsvs.servicesTopic choiceis justifiedby itsprevalencePresents anew model orframework(bonus: hasdiagram)Articleborrowsfrom otherdisciplinesArticleincludesmutiple tablesand/or figuresAuthorcites ownresearch"Value" and/or "values""Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedEconomics(Sustained)competitiveadvantageSegmentation"Purported" and/or "Posited"I am readingthis paperon the daybefore classB2BIncludes extramaterial e.g. webappendixConfusionoverqualitativemethodologyConfusionoverconcepts ordefinitionsAcronym use (bonus: howmany?)Antecedentsand/orconsequencesClaims tofill a gapin theliteratureConsumerrelationshipsManagerialperspectiveorimplications

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Article mentions Apple
  2. Products vs. services
  3. Topic choice is justified by its prevalence
  4. Presents a new model or framework (bonus: has diagram)
  5. Article borrows from other disciplines
  6. Article includes mutiple tables and/or figures
  7. Author cites own research
  8. "Value" and/or "values"
  9. "Quality" and/or "qualities"
  10. Use of metaphor is explicitly acknowledged
  11. Economics
  12. (Sustained) competitive advantage
  13. Segmentation
  14. "Purported" and/or "Posited"
  15. I am reading this paper on the day before class
  16. B2B
  17. Includes extra material e.g. web appendix
  18. Confusion over qualitative methodology
  19. Confusion over concepts or definitions
  20. Acronym use (bonus: how many?)
  21. Antecedents and/or consequences
  22. Claims to fill a gap in the literature
  23. Consumer relationships
  24. Managerial perspective or implications