Presents anew model orframework(bonus: hasdiagram)"Value" and/or "values"Claims tofill a gapin theliteratureB2BAcronym use (bonus: howmany?)"Purported" and/or "Posited"Productsvs.servicesAntecedentsand/orconsequencesEconomicsIncludes extramaterial e.g. webappendix(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresConsumerrelationshipsI am readingthis paperon the daybefore class"Quality" and/or "qualities"SegmentationAuthorcites ownresearchArticlementionsAppleUse ofmetaphor isexplicitlyacknowledgedArticleborrowsfrom otherdisciplinesConfusionoverconcepts ordefinitionsManagerialperspectiveorimplicationsConfusionoverqualitativemethodologyTopic choiceis justifiedby itsprevalencePresents anew model orframework(bonus: hasdiagram)"Value" and/or "values"Claims tofill a gapin theliteratureB2BAcronym use (bonus: howmany?)"Purported" and/or "Posited"Productsvs.servicesAntecedentsand/orconsequencesEconomicsIncludes extramaterial e.g. webappendix(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresConsumerrelationshipsI am readingthis paperon the daybefore class"Quality" and/or "qualities"SegmentationAuthorcites ownresearchArticlementionsAppleUse ofmetaphor isexplicitlyacknowledgedArticleborrowsfrom otherdisciplinesConfusionoverconcepts ordefinitionsManagerialperspectiveorimplicationsConfusionoverqualitativemethodologyTopic choiceis justifiedby itsprevalence

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Presents a new model or framework (bonus: has diagram)
  2. "Value" and/or "values"
  3. Claims to fill a gap in the literature
  4. B2B
  5. Acronym use (bonus: how many?)
  6. "Purported" and/or "Posited"
  7. Products vs. services
  8. Antecedents and/or consequences
  9. Economics
  10. Includes extra material e.g. web appendix
  11. (Sustained) competitive advantage
  12. Article includes mutiple tables and/or figures
  13. Consumer relationships
  14. I am reading this paper on the day before class
  15. "Quality" and/or "qualities"
  16. Segmentation
  17. Author cites own research
  18. Article mentions Apple
  19. Use of metaphor is explicitly acknowledged
  20. Article borrows from other disciplines
  21. Confusion over concepts or definitions
  22. Managerial perspective or implications
  23. Confusion over qualitative methodology
  24. Topic choice is justified by its prevalence