(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Products vs. services
Use of metaphor is explicitly acknowledged
B2B
Confusion over concepts or definitions
Topic choice is justified by its prevalence
Includes extra material
e.g. web appendix
Consumer relationships
Economics
Author cites own research
"Value"
and/or
"values"
Presents a new model or framework
(bonus: has diagram)
