Antecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledgedSegmentationArticlementionsAppleAuthorcites ownresearchClaims tofill a gapin theliteratureB2B"Quality" and/or "qualities""Purported" and/or "Posited"Presents anew model orframework(bonus: hasdiagram)Confusionoverconcepts ordefinitionsManagerialperspectiveorimplicationsAcronym use (bonus: howmany?)ConfusionoverqualitativemethodologyArticleincludesmutiple tablesand/or figuresTopic choiceis justifiedby itsprevalenceProductsvs.servicesConsumerrelationshipsEconomicsI am readingthis paperon the daybefore class"Value" and/or "values"(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesIncludes extramaterial e.g. webappendixAntecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledgedSegmentationArticlementionsAppleAuthorcites ownresearchClaims tofill a gapin theliteratureB2B"Quality" and/or "qualities""Purported" and/or "Posited"Presents anew model orframework(bonus: hasdiagram)Confusionoverconcepts ordefinitionsManagerialperspectiveorimplicationsAcronym use (bonus: howmany?)ConfusionoverqualitativemethodologyArticleincludesmutiple tablesand/or figuresTopic choiceis justifiedby itsprevalenceProductsvs.servicesConsumerrelationshipsEconomicsI am readingthis paperon the daybefore class"Value" and/or "values"(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesIncludes extramaterial e.g. webappendix

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Antecedents and/or consequences
  2. Use of metaphor is explicitly acknowledged
  3. Segmentation
  4. Article mentions Apple
  5. Author cites own research
  6. Claims to fill a gap in the literature
  7. B2B
  8. "Quality" and/or "qualities"
  9. "Purported" and/or "Posited"
  10. Presents a new model or framework (bonus: has diagram)
  11. Confusion over concepts or definitions
  12. Managerial perspective or implications
  13. Acronym use (bonus: how many?)
  14. Confusion over qualitative methodology
  15. Article includes mutiple tables and/or figures
  16. Topic choice is justified by its prevalence
  17. Products vs. services
  18. Consumer relationships
  19. Economics
  20. I am reading this paper on the day before class
  21. "Value" and/or "values"
  22. (Sustained) competitive advantage
  23. Article borrows from other disciplines
  24. Includes extra material e.g. web appendix