Includes extramaterial e.g. webappendixProductsvs.servicesEconomics(Sustained)competitiveadvantage"Quality" and/or "qualities"Articleborrowsfrom otherdisciplinesAntecedentsand/orconsequencesB2BUse ofmetaphor isexplicitlyacknowledgedTopic choiceis justifiedby itsprevalenceConfusionoverqualitativemethodology"Purported" and/or "Posited"Articleincludesmutiple tablesand/or figuresConsumerrelationships"Value" and/or "values"Claims tofill a gapin theliteratureAcronym use (bonus: howmany?)I am readingthis paperon the daybefore classArticlementionsApplePresents anew model orframework(bonus: hasdiagram)Authorcites ownresearchSegmentationManagerialperspectiveorimplicationsConfusionoverconcepts ordefinitionsIncludes extramaterial e.g. webappendixProductsvs.servicesEconomics(Sustained)competitiveadvantage"Quality" and/or "qualities"Articleborrowsfrom otherdisciplinesAntecedentsand/orconsequencesB2BUse ofmetaphor isexplicitlyacknowledgedTopic choiceis justifiedby itsprevalenceConfusionoverqualitativemethodology"Purported" and/or "Posited"Articleincludesmutiple tablesand/or figuresConsumerrelationships"Value" and/or "values"Claims tofill a gapin theliteratureAcronym use (bonus: howmany?)I am readingthis paperon the daybefore classArticlementionsApplePresents anew model orframework(bonus: hasdiagram)Authorcites ownresearchSegmentationManagerialperspectiveorimplicationsConfusionoverconcepts ordefinitions

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Includes extra material e.g. web appendix
  2. Products vs. services
  3. Economics
  4. (Sustained) competitive advantage
  5. "Quality" and/or "qualities"
  6. Article borrows from other disciplines
  7. Antecedents and/or consequences
  8. B2B
  9. Use of metaphor is explicitly acknowledged
  10. Topic choice is justified by its prevalence
  11. Confusion over qualitative methodology
  12. "Purported" and/or "Posited"
  13. Article includes mutiple tables and/or figures
  14. Consumer relationships
  15. "Value" and/or "values"
  16. Claims to fill a gap in the literature
  17. Acronym use (bonus: how many?)
  18. I am reading this paper on the day before class
  19. Article mentions Apple
  20. Presents a new model or framework (bonus: has diagram)
  21. Author cites own research
  22. Segmentation
  23. Managerial perspective or implications
  24. Confusion over concepts or definitions