Antecedentsand/orconsequencesIncludes extramaterial e.g. webappendixB2B(Sustained)competitiveadvantage"Quality" and/or "qualities"ManagerialperspectiveorimplicationsArticleincludesmutiple tablesand/or figuresProductsvs.servicesArticleborrowsfrom otherdisciplinesConfusionoverconcepts ordefinitionsConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledgedAcronym use (bonus: howmany?)EconomicsArticlementionsAppleClaims tofill a gapin theliterature"Value" and/or "values"I am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceAuthorcites ownresearch"Purported" and/or "Posited"SegmentationConfusionoverqualitativemethodologyPresents anew model orframework(bonus: hasdiagram)Antecedentsand/orconsequencesIncludes extramaterial e.g. webappendixB2B(Sustained)competitiveadvantage"Quality" and/or "qualities"ManagerialperspectiveorimplicationsArticleincludesmutiple tablesand/or figuresProductsvs.servicesArticleborrowsfrom otherdisciplinesConfusionoverconcepts ordefinitionsConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledgedAcronym use (bonus: howmany?)EconomicsArticlementionsAppleClaims tofill a gapin theliterature"Value" and/or "values"I am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceAuthorcites ownresearch"Purported" and/or "Posited"SegmentationConfusionoverqualitativemethodologyPresents anew model orframework(bonus: hasdiagram)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Antecedents and/or consequences
  2. Includes extra material e.g. web appendix
  3. B2B
  4. (Sustained) competitive advantage
  5. "Quality" and/or "qualities"
  6. Managerial perspective or implications
  7. Article includes mutiple tables and/or figures
  8. Products vs. services
  9. Article borrows from other disciplines
  10. Confusion over concepts or definitions
  11. Consumer relationships
  12. Use of metaphor is explicitly acknowledged
  13. Acronym use (bonus: how many?)
  14. Economics
  15. Article mentions Apple
  16. Claims to fill a gap in the literature
  17. "Value" and/or "values"
  18. I am reading this paper on the day before class
  19. Topic choice is justified by its prevalence
  20. Author cites own research
  21. "Purported" and/or "Posited"
  22. Segmentation
  23. Confusion over qualitative methodology
  24. Presents a new model or framework (bonus: has diagram)