B2BIncludes extramaterial e.g. webappendixArticlementionsApple(Sustained)competitiveadvantage"Value" and/or "values"Articleborrowsfrom otherdisciplinesAuthorcites ownresearchManagerialperspectiveorimplicationsEconomicsUse ofmetaphor isexplicitlyacknowledgedTopic choiceis justifiedby itsprevalence"Quality" and/or "qualities"Antecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresSegmentationConfusionoverqualitativemethodologyI am readingthis paperon the daybefore classClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsPresents anew model orframework(bonus: hasdiagram)"Purported" and/or "Posited"ConsumerrelationshipsProductsvs.servicesAcronym use (bonus: howmany?)B2BIncludes extramaterial e.g. webappendixArticlementionsApple(Sustained)competitiveadvantage"Value" and/or "values"Articleborrowsfrom otherdisciplinesAuthorcites ownresearchManagerialperspectiveorimplicationsEconomicsUse ofmetaphor isexplicitlyacknowledgedTopic choiceis justifiedby itsprevalence"Quality" and/or "qualities"Antecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresSegmentationConfusionoverqualitativemethodologyI am readingthis paperon the daybefore classClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsPresents anew model orframework(bonus: hasdiagram)"Purported" and/or "Posited"ConsumerrelationshipsProductsvs.servicesAcronym use (bonus: howmany?)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. Includes extra material e.g. web appendix
  3. Article mentions Apple
  4. (Sustained) competitive advantage
  5. "Value" and/or "values"
  6. Article borrows from other disciplines
  7. Author cites own research
  8. Managerial perspective or implications
  9. Economics
  10. Use of metaphor is explicitly acknowledged
  11. Topic choice is justified by its prevalence
  12. "Quality" and/or "qualities"
  13. Antecedents and/or consequences
  14. Article includes mutiple tables and/or figures
  15. Segmentation
  16. Confusion over qualitative methodology
  17. I am reading this paper on the day before class
  18. Claims to fill a gap in the literature
  19. Confusion over concepts or definitions
  20. Presents a new model or framework (bonus: has diagram)
  21. "Purported" and/or "Posited"
  22. Consumer relationships
  23. Products vs. services
  24. Acronym use (bonus: how many?)