"Quality" and/or "qualities"Authorcites ownresearchIncludes extramaterial e.g. webappendixConfusionoverconcepts ordefinitionsManagerialperspectiveorimplicationsConfusionoverqualitativemethodologyAcronym use (bonus: howmany?)EconomicsArticlementionsAppleChoice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Productsvs.servicesArticleborrowsfrom otherdisciplinesB2BArticleincludesmutiple tablesand/or figuresNewframework ormodel(bonus: hasdiagram)Claims tofill a gapin theliteratureUse ofmetaphor isexplicitlyacknowledgedConsumerrelationships(Sustained)competitiveadvantage"Value" and/or "values"SegmentationAntecedentsand/orconsequencesI am readingthis paperon the daybefore class"Quality" and/or "qualities"Authorcites ownresearchIncludes extramaterial e.g. webappendixConfusionoverconcepts ordefinitionsManagerialperspectiveorimplicationsConfusionoverqualitativemethodologyAcronym use (bonus: howmany?)EconomicsArticlementionsAppleChoice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Productsvs.servicesArticleborrowsfrom otherdisciplinesB2BArticleincludesmutiple tablesand/or figuresNewframework ormodel(bonus: hasdiagram)Claims tofill a gapin theliteratureUse ofmetaphor isexplicitlyacknowledgedConsumerrelationships(Sustained)competitiveadvantage"Value" and/or "values"SegmentationAntecedentsand/orconsequencesI am readingthis paperon the daybefore class

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "Quality" and/or "qualities"
  2. Author cites own research
  3. Includes extra material e.g. web appendix
  4. Confusion over concepts or definitions
  5. Managerial perspective or implications
  6. Confusion over qualitative methodology
  7. Acronym use (bonus: how many?)
  8. Economics
  9. Article mentions Apple
  10. Choice of topic justified by its prevalence
  11. "Purported" and/or "Posited"
  12. Products vs. services
  13. Article borrows from other disciplines
  14. B2B
  15. Article includes mutiple tables and/or figures
  16. New framework or model (bonus: has diagram)
  17. Claims to fill a gap in the literature
  18. Use of metaphor is explicitly acknowledged
  19. Consumer relationships
  20. (Sustained) competitive advantage
  21. "Value" and/or "values"
  22. Segmentation
  23. Antecedents and/or consequences
  24. I am reading this paper on the day before class