ConsumerrelationshipsArticlementionsAppleProductsvs.servicesI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplines"Value" and/or "values"EconomicsConfusionoverqualitativemethodology"Quality" and/or "qualities"Claims tofill a gapin theliteratureAcronym use (bonus: howmany?)(Sustained)competitiveadvantageConfusionoverconcepts ordefinitionsAntecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresNewframework ormodel(bonus: hasdiagram)SegmentationIncludes extramaterial e.g. webappendixUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Authorcites ownresearchB2BConsumerrelationshipsArticlementionsAppleProductsvs.servicesI am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplines"Value" and/or "values"EconomicsConfusionoverqualitativemethodology"Quality" and/or "qualities"Claims tofill a gapin theliteratureAcronym use (bonus: howmany?)(Sustained)competitiveadvantageConfusionoverconcepts ordefinitionsAntecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresNewframework ormodel(bonus: hasdiagram)SegmentationIncludes extramaterial e.g. webappendixUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Authorcites ownresearchB2B

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Consumer relationships
  2. Article mentions Apple
  3. Products vs. services
  4. I am reading this paper on the day before class
  5. Article borrows from other disciplines
  6. "Value" and/or "values"
  7. Economics
  8. Confusion over qualitative methodology
  9. "Quality" and/or "qualities"
  10. Claims to fill a gap in the literature
  11. Acronym use (bonus: how many?)
  12. (Sustained) competitive advantage
  13. Confusion over concepts or definitions
  14. Antecedents and/or consequences
  15. Article includes mutiple tables and/or figures
  16. New framework or model (bonus: has diagram)
  17. Segmentation
  18. Includes extra material e.g. web appendix
  19. Use of metaphor is explicitly acknowledged
  20. Managerial perspective or implications
  21. Choice of topic justified by its prevalence
  22. "Purported" and/or "Posited"
  23. Author cites own research
  24. B2B