Claims tofill a gapin theliterature"Quality" and/or "qualities"(Sustained)competitiveadvantageAuthorcites ownresearchB2B"Value" and/or "values"Articleborrowsfrom otherdisciplinesArticleincludesmutiple tablesand/or figuresNewframework ormodel(bonus: hasdiagram)Productsvs.servicesEconomicsSegmentationUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Confusionoverconcepts ordefinitionsConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendixConsumerrelationshipsI am readingthis paperon the daybefore classArticlementionsAppleAntecedentsand/orconsequencesClaims tofill a gapin theliterature"Quality" and/or "qualities"(Sustained)competitiveadvantageAuthorcites ownresearchB2B"Value" and/or "values"Articleborrowsfrom otherdisciplinesArticleincludesmutiple tablesand/or figuresNewframework ormodel(bonus: hasdiagram)Productsvs.servicesEconomicsSegmentationUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Confusionoverconcepts ordefinitionsConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendixConsumerrelationshipsI am readingthis paperon the daybefore classArticlementionsAppleAntecedentsand/orconsequences

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Claims to fill a gap in the literature
  2. "Quality" and/or "qualities"
  3. (Sustained) competitive advantage
  4. Author cites own research
  5. B2B
  6. "Value" and/or "values"
  7. Article borrows from other disciplines
  8. Article includes mutiple tables and/or figures
  9. New framework or model (bonus: has diagram)
  10. Products vs. services
  11. Economics
  12. Segmentation
  13. Use of metaphor is explicitly acknowledged
  14. Managerial perspective or implications
  15. Acronym use (bonus: how many?)
  16. Choice of topic justified by its prevalence
  17. "Purported" and/or "Posited"
  18. Confusion over concepts or definitions
  19. Confusion over qualitative methodology
  20. Includes extra material e.g. web appendix
  21. Consumer relationships
  22. I am reading this paper on the day before class
  23. Article mentions Apple
  24. Antecedents and/or consequences