Articleincludesmutiple tablesand/or figuresEconomicsSegmentation(Sustained)competitiveadvantageAuthorcites ownresearch"Value" and/or "values"Acronym use (bonus: howmany?)I am readingthis paperon the daybefore classManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalenceNewframework ormodel(bonus: hasdiagram)Includes extramaterial e.g. webappendixConfusionoverconcepts ordefinitionsUse ofmetaphor isexplicitlyacknowledgedProductsvs.servicesConfusionoverqualitativemethodology"Quality" and/or "qualities"B2BConsumerrelationshipsClaims tofill a gapin theliteratureArticleborrowsfrom otherdisciplines"Purported" and/or "Posited"ArticlementionsAppleAntecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresEconomicsSegmentation(Sustained)competitiveadvantageAuthorcites ownresearch"Value" and/or "values"Acronym use (bonus: howmany?)I am readingthis paperon the daybefore classManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalenceNewframework ormodel(bonus: hasdiagram)Includes extramaterial e.g. webappendixConfusionoverconcepts ordefinitionsUse ofmetaphor isexplicitlyacknowledgedProductsvs.servicesConfusionoverqualitativemethodology"Quality" and/or "qualities"B2BConsumerrelationshipsClaims tofill a gapin theliteratureArticleborrowsfrom otherdisciplines"Purported" and/or "Posited"ArticlementionsAppleAntecedentsand/orconsequences

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Article includes mutiple tables and/or figures
  2. Economics
  3. Segmentation
  4. (Sustained) competitive advantage
  5. Author cites own research
  6. "Value" and/or "values"
  7. Acronym use (bonus: how many?)
  8. I am reading this paper on the day before class
  9. Managerial perspective or implications
  10. Choice of topic justified by its prevalence
  11. New framework or model (bonus: has diagram)
  12. Includes extra material e.g. web appendix
  13. Confusion over concepts or definitions
  14. Use of metaphor is explicitly acknowledged
  15. Products vs. services
  16. Confusion over qualitative methodology
  17. "Quality" and/or "qualities"
  18. B2B
  19. Consumer relationships
  20. Claims to fill a gap in the literature
  21. Article borrows from other disciplines
  22. "Purported" and/or "Posited"
  23. Article mentions Apple
  24. Antecedents and/or consequences