(Sustained)competitiveadvantageAntecedentsand/orconsequencesArticlementionsAppleConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplications"Value" and/or "values"EconomicsAuthorcites ownresearchAcronym use (bonus: howmany?)SegmentationConfusionoverconcepts ordefinitions"Quality" and/or "qualities"Articleincludesmutiple tablesand/or figuresArticleborrowsfrom otherdisciplinesNewframework ormodel(bonus: hasdiagram)"Purported" and/or "Posited"ConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendixClaims tofill a gapin theliteratureB2BChoice oftopic justifiedby itsprevalenceI am readingthis paperon the daybefore classProductsvs.services(Sustained)competitiveadvantageAntecedentsand/orconsequencesArticlementionsAppleConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplications"Value" and/or "values"EconomicsAuthorcites ownresearchAcronym use (bonus: howmany?)SegmentationConfusionoverconcepts ordefinitions"Quality" and/or "qualities"Articleincludesmutiple tablesand/or figuresArticleborrowsfrom otherdisciplinesNewframework ormodel(bonus: hasdiagram)"Purported" and/or "Posited"ConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendixClaims tofill a gapin theliteratureB2BChoice oftopic justifiedby itsprevalenceI am readingthis paperon the daybefore classProductsvs.services

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. (Sustained) competitive advantage
  2. Antecedents and/or consequences
  3. Article mentions Apple
  4. Consumer relationships
  5. Use of metaphor is explicitly acknowledged
  6. Managerial perspective or implications
  7. "Value" and/or "values"
  8. Economics
  9. Author cites own research
  10. Acronym use (bonus: how many?)
  11. Segmentation
  12. Confusion over concepts or definitions
  13. "Quality" and/or "qualities"
  14. Article includes mutiple tables and/or figures
  15. Article borrows from other disciplines
  16. New framework or model (bonus: has diagram)
  17. "Purported" and/or "Posited"
  18. Confusion over qualitative methodology
  19. Includes extra material e.g. web appendix
  20. Claims to fill a gap in the literature
  21. B2B
  22. Choice of topic justified by its prevalence
  23. I am reading this paper on the day before class
  24. Products vs. services