MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. (Sustained) competitive advantage
2. Article borrows from other disciplines
3. Segmentation
4. Confusion over concepts or definitions
5. Products vs. services
6. Antecedents and/or consequences
7. Choice of topic justified by its prevalence
8. "Purported" and/or "Posited"
9. Consumer relationships
10. Economics
11. New framework or model (bonus: has diagram)
12. "Value" and/or "values"
13. Acronym use (bonus: how many?)
14. Confusion over qualitative methodology
15. Includes extra material e.g. web appendix
16. Managerial perspective or implications
17. B2B
18. Author cites own research
19. I am reading this paper on the day before class
20. Article includes mutiple tables and/or figures
21. "Quality" and/or "qualities"
22. Use of metaphor is explicitly acknowledged
23. Claims to fill a gap in the literature
24. Article mentions Apple