SegmentationNewframework ormodel(bonus: hasdiagram)Authorcites ownresearchB2BClaims tofill a gapin theliteratureAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalence"Quality" and/or "qualities""Purported" and/or "Posited"Articleborrowsfrom otherdisciplines"Value" and/or "values"Articleincludesmutiple tablesand/or figuresI am readingthis paperon the daybefore classArticlementionsAppleConfusionoverconcepts ordefinitions(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsAntecedentsand/orconsequencesProductsvs.servicesEconomicsConsumerrelationshipsConfusionoverqualitativemethodologySegmentationNewframework ormodel(bonus: hasdiagram)Authorcites ownresearchB2BClaims tofill a gapin theliteratureAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalence"Quality" and/or "qualities""Purported" and/or "Posited"Articleborrowsfrom otherdisciplines"Value" and/or "values"Articleincludesmutiple tablesand/or figuresI am readingthis paperon the daybefore classArticlementionsAppleConfusionoverconcepts ordefinitions(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixUse ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplicationsAntecedentsand/orconsequencesProductsvs.servicesEconomicsConsumerrelationshipsConfusionoverqualitativemethodology

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Segmentation
  2. New framework or model (bonus: has diagram)
  3. Author cites own research
  4. B2B
  5. Claims to fill a gap in the literature
  6. Acronym use (bonus: how many?)
  7. Choice of topic justified by its prevalence
  8. "Quality" and/or "qualities"
  9. "Purported" and/or "Posited"
  10. Article borrows from other disciplines
  11. "Value" and/or "values"
  12. Article includes mutiple tables and/or figures
  13. I am reading this paper on the day before class
  14. Article mentions Apple
  15. Confusion over concepts or definitions
  16. (Sustained) competitive advantage
  17. Includes extra material e.g. web appendix
  18. Use of metaphor is explicitly acknowledged
  19. Managerial perspective or implications
  20. Antecedents and/or consequences
  21. Products vs. services
  22. Economics
  23. Consumer relationships
  24. Confusion over qualitative methodology