Authorcites ownresearch"Purported" and/or "Posited"Includes extramaterial e.g. webappendixEconomicsArticleincludesmutiple tablesand/or figuresConsumerrelationshipsConfusionoverconcepts ordefinitionsAcronym use (bonus: howmany?)Productsvs.servicesArticlementionsAppleB2BArticleborrowsfrom otherdisciplines(Sustained)competitiveadvantageSegmentationConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalence"Value" and/or "values""Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classNewframework ormodel(bonus: hasdiagram)Antecedentsand/orconsequencesAuthorcites ownresearch"Purported" and/or "Posited"Includes extramaterial e.g. webappendixEconomicsArticleincludesmutiple tablesand/or figuresConsumerrelationshipsConfusionoverconcepts ordefinitionsAcronym use (bonus: howmany?)Productsvs.servicesArticlementionsAppleB2BArticleborrowsfrom otherdisciplines(Sustained)competitiveadvantageSegmentationConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalence"Value" and/or "values""Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classNewframework ormodel(bonus: hasdiagram)Antecedentsand/orconsequences

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Author cites own research
  2. "Purported" and/or "Posited"
  3. Includes extra material e.g. web appendix
  4. Economics
  5. Article includes mutiple tables and/or figures
  6. Consumer relationships
  7. Confusion over concepts or definitions
  8. Acronym use (bonus: how many?)
  9. Products vs. services
  10. Article mentions Apple
  11. B2B
  12. Article borrows from other disciplines
  13. (Sustained) competitive advantage
  14. Segmentation
  15. Confusion over qualitative methodology
  16. Claims to fill a gap in the literature
  17. Managerial perspective or implications
  18. Choice of topic justified by its prevalence
  19. "Value" and/or "values"
  20. "Quality" and/or "qualities"
  21. Use of metaphor is explicitly acknowledged
  22. I am reading this paper on the day before class
  23. New framework or model (bonus: has diagram)
  24. Antecedents and/or consequences