B2BI am readingthis paperon the daybefore classNewframework ormodel(bonus: hasdiagram)"Purported" and/or "Posited"Choice oftopic justifiedby itsprevalenceConfusionoverconcepts ordefinitionsConsumerrelationships"Value" and/or "values"Authorcites ownresearchClaims tofill a gapin theliterature(Sustained)competitiveadvantage"Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedSegmentationManagerialperspectiveorimplicationsEconomicsProductsvs.servicesConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendixAcronym use (bonus: howmany?)Antecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresArticlementionsAppleArticleborrowsfrom otherdisciplinesB2BI am readingthis paperon the daybefore classNewframework ormodel(bonus: hasdiagram)"Purported" and/or "Posited"Choice oftopic justifiedby itsprevalenceConfusionoverconcepts ordefinitionsConsumerrelationships"Value" and/or "values"Authorcites ownresearchClaims tofill a gapin theliterature(Sustained)competitiveadvantage"Quality" and/or "qualities"Use ofmetaphor isexplicitlyacknowledgedSegmentationManagerialperspectiveorimplicationsEconomicsProductsvs.servicesConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendixAcronym use (bonus: howmany?)Antecedentsand/orconsequencesArticleincludesmutiple tablesand/or figuresArticlementionsAppleArticleborrowsfrom otherdisciplines

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. I am reading this paper on the day before class
  3. New framework or model (bonus: has diagram)
  4. "Purported" and/or "Posited"
  5. Choice of topic justified by its prevalence
  6. Confusion over concepts or definitions
  7. Consumer relationships
  8. "Value" and/or "values"
  9. Author cites own research
  10. Claims to fill a gap in the literature
  11. (Sustained) competitive advantage
  12. "Quality" and/or "qualities"
  13. Use of metaphor is explicitly acknowledged
  14. Segmentation
  15. Managerial perspective or implications
  16. Economics
  17. Products vs. services
  18. Confusion over qualitative methodology
  19. Includes extra material e.g. web appendix
  20. Acronym use (bonus: how many?)
  21. Antecedents and/or consequences
  22. Article includes mutiple tables and/or figures
  23. Article mentions Apple
  24. Article borrows from other disciplines