Newframework ormodel(bonus: hasdiagram)B2BAuthorcites ownresearchAcronym use (bonus: howmany?)Antecedentsand/orconsequencesEconomics"Value" and/or "values"Includes extramaterial e.g. webappendixArticleincludesmutiple tablesand/or figuresConfusionoverconcepts ordefinitions(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesArticlementionsAppleManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalence"Quality" and/or "qualities"SegmentationProductsvs.services"Purported" and/or "Posited"ConsumerrelationshipsClaims tofill a gapin theliteratureI am readingthis paperon the daybefore classConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedNewframework ormodel(bonus: hasdiagram)B2BAuthorcites ownresearchAcronym use (bonus: howmany?)Antecedentsand/orconsequencesEconomics"Value" and/or "values"Includes extramaterial e.g. webappendixArticleincludesmutiple tablesand/or figuresConfusionoverconcepts ordefinitions(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesArticlementionsAppleManagerialperspectiveorimplicationsChoice oftopic justifiedby itsprevalence"Quality" and/or "qualities"SegmentationProductsvs.services"Purported" and/or "Posited"ConsumerrelationshipsClaims tofill a gapin theliteratureI am readingthis paperon the daybefore classConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledged

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. New framework or model (bonus: has diagram)
  2. B2B
  3. Author cites own research
  4. Acronym use (bonus: how many?)
  5. Antecedents and/or consequences
  6. Economics
  7. "Value" and/or "values"
  8. Includes extra material e.g. web appendix
  9. Article includes mutiple tables and/or figures
  10. Confusion over concepts or definitions
  11. (Sustained) competitive advantage
  12. Article borrows from other disciplines
  13. Article mentions Apple
  14. Managerial perspective or implications
  15. Choice of topic justified by its prevalence
  16. "Quality" and/or "qualities"
  17. Segmentation
  18. Products vs. services
  19. "Purported" and/or "Posited"
  20. Consumer relationships
  21. Claims to fill a gap in the literature
  22. I am reading this paper on the day before class
  23. Confusion over qualitative methodology
  24. Use of metaphor is explicitly acknowledged