Acronym use (bonus: howmany?)(Sustained)competitiveadvantageChoice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Confusionoverconcepts ordefinitionsEconomicsArticleincludesmutiple tablesand/or figures"Quality" and/or "qualities"ConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledged"Value" and/or "values"I am readingthis paperon the daybefore classArticlementionsAppleConfusionoverqualitativemethodologySegmentationProductsvs.servicesClaims tofill a gapin theliteratureB2BAntecedentsand/orconsequencesAuthorcites ownresearchArticleborrowsfrom otherdisciplinesManagerialperspectiveorimplicationsIncludes extramaterial e.g. webappendixNewframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)(Sustained)competitiveadvantageChoice oftopic justifiedby itsprevalence"Purported" and/or "Posited"Confusionoverconcepts ordefinitionsEconomicsArticleincludesmutiple tablesand/or figures"Quality" and/or "qualities"ConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledged"Value" and/or "values"I am readingthis paperon the daybefore classArticlementionsAppleConfusionoverqualitativemethodologySegmentationProductsvs.servicesClaims tofill a gapin theliteratureB2BAntecedentsand/orconsequencesAuthorcites ownresearchArticleborrowsfrom otherdisciplinesManagerialperspectiveorimplicationsIncludes extramaterial e.g. webappendixNewframework ormodel(bonus: hasdiagram)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Acronym use (bonus: how many?)
  2. (Sustained) competitive advantage
  3. Choice of topic justified by its prevalence
  4. "Purported" and/or "Posited"
  5. Confusion over concepts or definitions
  6. Economics
  7. Article includes mutiple tables and/or figures
  8. "Quality" and/or "qualities"
  9. Consumer relationships
  10. Use of metaphor is explicitly acknowledged
  11. "Value" and/or "values"
  12. I am reading this paper on the day before class
  13. Article mentions Apple
  14. Confusion over qualitative methodology
  15. Segmentation
  16. Products vs. services
  17. Claims to fill a gap in the literature
  18. B2B
  19. Antecedents and/or consequences
  20. Author cites own research
  21. Article borrows from other disciplines
  22. Managerial perspective or implications
  23. Includes extra material e.g. web appendix
  24. New framework or model (bonus: has diagram)