MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Article includes mutiple tables and/or figures
2. "Purported" and/or "Posited"
3. Article mentions Apple
4. Acronym use (bonus: how many?)
5. Confusion over concepts or definitions
6. Claims to fill a gap in the literature
7. Confusion over qualitative methodology
8. Use of metaphor is explicitly acknowledged
9. (Sustained) competitive advantage
10. "Value" and/or "values"
11. "Quality" and/or "qualities"
12. Consumer relationships
13. Economics
14. Author cites own research
15. I am reading this paper on the day before class
16. Products vs. services
17. B2B
18. Antecedents and/or consequences
19. Managerial perspective or implications
20. Article borrows from other disciplines
21. Choice of topic justified by its prevalence
22. New framework or model (bonus: has diagram)
23. Includes extra material e.g. web appendix
24. Segmentation