B2BConsumerrelationshipsClaims tofill a gapin theliteratureChoice oftopic justifiedby itsprevalenceManagerialperspectiveorimplicationsUse ofmetaphor isexplicitlyacknowledged"Value" and/or "values"Antecedentsand/orconsequencesArticlementionsAppleConfusionoverconcepts ordefinitions"Quality" and/or "qualities"Productsvs.servicesArticleincludesmutiple tablesand/or figuresIncludes extramaterial e.g. webappendixEconomicsAuthorcites ownresearchI am readingthis paperon the daybefore class"Purported" and/or "Posited"Articleborrowsfrom otherdisciplinesNewframework ormodel(bonus: hasdiagram)Segmentation(Sustained)competitiveadvantageAcronym use (bonus: howmany?)ConfusionoverqualitativemethodologyB2BConsumerrelationshipsClaims tofill a gapin theliteratureChoice oftopic justifiedby itsprevalenceManagerialperspectiveorimplicationsUse ofmetaphor isexplicitlyacknowledged"Value" and/or "values"Antecedentsand/orconsequencesArticlementionsAppleConfusionoverconcepts ordefinitions"Quality" and/or "qualities"Productsvs.servicesArticleincludesmutiple tablesand/or figuresIncludes extramaterial e.g. webappendixEconomicsAuthorcites ownresearchI am readingthis paperon the daybefore class"Purported" and/or "Posited"Articleborrowsfrom otherdisciplinesNewframework ormodel(bonus: hasdiagram)Segmentation(Sustained)competitiveadvantageAcronym use (bonus: howmany?)Confusionoverqualitativemethodology

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. Consumer relationships
  3. Claims to fill a gap in the literature
  4. Choice of topic justified by its prevalence
  5. Managerial perspective or implications
  6. Use of metaphor is explicitly acknowledged
  7. "Value" and/or "values"
  8. Antecedents and/or consequences
  9. Article mentions Apple
  10. Confusion over concepts or definitions
  11. "Quality" and/or "qualities"
  12. Products vs. services
  13. Article includes mutiple tables and/or figures
  14. Includes extra material e.g. web appendix
  15. Economics
  16. Author cites own research
  17. I am reading this paper on the day before class
  18. "Purported" and/or "Posited"
  19. Article borrows from other disciplines
  20. New framework or model (bonus: has diagram)
  21. Segmentation
  22. (Sustained) competitive advantage
  23. Acronym use (bonus: how many?)
  24. Confusion over qualitative methodology