MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. I am reading this paper on the day before class
2. Economics
3. Managerial perspective or implications
4. Confusion over qualitative methodology
5. Author cites own research
6. Includes extra material e.g. web appendix
7. Antecedents and/or consequences
8. New framework or model (bonus: has diagram)
9. Use of metaphor is explicitly acknowledged
10. (Sustained) competitive advantage
11. Article mentions Apple
12. Confusion over concepts or definitions
13. B2B
14. Claims to fill a gap in the literature
15. "Purported" and/or "Posited"
16. Products vs. services
17. Choice of topic justified by its prevalence
18. Article includes mutiple tables and/or figures
19. Segmentation
20. Consumer relationships
21. "Quality" and/or "qualities"
22. "Value" and/or "values"
23. Acronym use (bonus: how many?)
24. Article borrows from other disciplines