B2BEconomicsConsumerrelationshipsI am readingthis paperon the daybefore classManagerialperspectiveorimplications(Sustained)competitiveadvantageChoice oftopic justifiedby itsprevalenceAcronym use (bonus: howmany?)SegmentationProductsvs.services"Quality" and/or "qualities"Authorcites ownresearchClaims tofill a gapin theliteratureArticleborrowsfrom otherdisciplines"Purported" and/or "Posited""Value" and/or "values"Antecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledgedNewframework ormodel(bonus: hasdiagram)ArticlementionsAppleConfusionoverqualitativemethodologyConfusionoverconcepts ordefinitionsArticleincludesmutiple tablesand/or figuresIncludes extramaterial e.g. webappendixB2BEconomicsConsumerrelationshipsI am readingthis paperon the daybefore classManagerialperspectiveorimplications(Sustained)competitiveadvantageChoice oftopic justifiedby itsprevalenceAcronym use (bonus: howmany?)SegmentationProductsvs.services"Quality" and/or "qualities"Authorcites ownresearchClaims tofill a gapin theliteratureArticleborrowsfrom otherdisciplines"Purported" and/or "Posited""Value" and/or "values"Antecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledgedNewframework ormodel(bonus: hasdiagram)ArticlementionsAppleConfusionoverqualitativemethodologyConfusionoverconcepts ordefinitionsArticleincludesmutiple tablesand/or figuresIncludes extramaterial e.g. webappendix

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. Economics
  3. Consumer relationships
  4. I am reading this paper on the day before class
  5. Managerial perspective or implications
  6. (Sustained) competitive advantage
  7. Choice of topic justified by its prevalence
  8. Acronym use (bonus: how many?)
  9. Segmentation
  10. Products vs. services
  11. "Quality" and/or "qualities"
  12. Author cites own research
  13. Claims to fill a gap in the literature
  14. Article borrows from other disciplines
  15. "Purported" and/or "Posited"
  16. "Value" and/or "values"
  17. Antecedents and/or consequences
  18. Use of metaphor is explicitly acknowledged
  19. New framework or model (bonus: has diagram)
  20. Article mentions Apple
  21. Confusion over qualitative methodology
  22. Confusion over concepts or definitions
  23. Article includes mutiple tables and/or figures
  24. Includes extra material e.g. web appendix