Authorcites ownresearchB2BChoice oftopic justifiedby itsprevalenceConfusionoverqualitativemethodologySegmentationArticlementionsAppleConsumerrelationshipsArticleborrowsfrom otherdisciplinesProductsvs.servicesNewframework ormodel(bonus: hasdiagram)Use ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplications(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendix"Value" and/or "values"Articleincludesmutiple tablesand/or figuresAcronym use (bonus: howmany?)Antecedentsand/orconsequencesI am readingthis paperon the daybefore class"Quality" and/or "qualities""Purported" and/or "Posited"EconomicsConfusionoverconcepts ordefinitionsClaims tofill a gapin theliteratureAuthorcites ownresearchB2BChoice oftopic justifiedby itsprevalenceConfusionoverqualitativemethodologySegmentationArticlementionsAppleConsumerrelationshipsArticleborrowsfrom otherdisciplinesProductsvs.servicesNewframework ormodel(bonus: hasdiagram)Use ofmetaphor isexplicitlyacknowledgedManagerialperspectiveorimplications(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendix"Value" and/or "values"Articleincludesmutiple tablesand/or figuresAcronym use (bonus: howmany?)Antecedentsand/orconsequencesI am readingthis paperon the daybefore class"Quality" and/or "qualities""Purported" and/or "Posited"EconomicsConfusionoverconcepts ordefinitionsClaims tofill a gapin theliterature

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Author cites own research
  2. B2B
  3. Choice of topic justified by its prevalence
  4. Confusion over qualitative methodology
  5. Segmentation
  6. Article mentions Apple
  7. Consumer relationships
  8. Article borrows from other disciplines
  9. Products vs. services
  10. New framework or model (bonus: has diagram)
  11. Use of metaphor is explicitly acknowledged
  12. Managerial perspective or implications
  13. (Sustained) competitive advantage
  14. Includes extra material e.g. web appendix
  15. "Value" and/or "values"
  16. Article includes mutiple tables and/or figures
  17. Acronym use (bonus: how many?)
  18. Antecedents and/or consequences
  19. I am reading this paper on the day before class
  20. "Quality" and/or "qualities"
  21. "Purported" and/or "Posited"
  22. Economics
  23. Confusion over concepts or definitions
  24. Claims to fill a gap in the literature