Productsvs.services"Purported" and/or "Posited"Antecedentsand/orconsequencesChoice oftopic justifiedby itsprevalenceSegmentationClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsAcronym use (bonus: howmany?)Use ofmetaphor isexplicitlyacknowledgedArticleborrowsfrom otherdisciplinesB2BEconomics"Quality" and/or "qualities"Managerialperspectiveorimplications"Value" and/or "values"I am readingthis paperon the daybefore classIncludes extramaterial e.g. webappendix(Sustained)competitiveadvantageConfusionoverqualitativemethodologyArticleincludesmutiple tablesand/or figuresConsumerrelationshipsArticlementionsAppleNewframework ormodel(bonus: hasdiagram)Authorcites ownresearchProductsvs.services"Purported" and/or "Posited"Antecedentsand/orconsequencesChoice oftopic justifiedby itsprevalenceSegmentationClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsAcronym use (bonus: howmany?)Use ofmetaphor isexplicitlyacknowledgedArticleborrowsfrom otherdisciplinesB2BEconomics"Quality" and/or "qualities"Managerialperspectiveorimplications"Value" and/or "values"I am readingthis paperon the daybefore classIncludes extramaterial e.g. webappendix(Sustained)competitiveadvantageConfusionoverqualitativemethodologyArticleincludesmutiple tablesand/or figuresConsumerrelationshipsArticlementionsAppleNewframework ormodel(bonus: hasdiagram)Authorcites ownresearch

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Products vs. services
  2. "Purported" and/or "Posited"
  3. Antecedents and/or consequences
  4. Choice of topic justified by its prevalence
  5. Segmentation
  6. Claims to fill a gap in the literature
  7. Confusion over concepts or definitions
  8. Acronym use (bonus: how many?)
  9. Use of metaphor is explicitly acknowledged
  10. Article borrows from other disciplines
  11. B2B
  12. Economics
  13. "Quality" and/or "qualities"
  14. Managerial perspective or implications
  15. "Value" and/or "values"
  16. I am reading this paper on the day before class
  17. Includes extra material e.g. web appendix
  18. (Sustained) competitive advantage
  19. Confusion over qualitative methodology
  20. Article includes mutiple tables and/or figures
  21. Consumer relationships
  22. Article mentions Apple
  23. New framework or model (bonus: has diagram)
  24. Author cites own research