B2BBorrowsfrom otherdisciplinesConsumerrelationships"Managerialperspective"or"implications"Confusionoverqualitativemethodology(Sustained)competitiveadvantageProductsvs.servicesAuthorcites ownresearchEconomicsMentionsApple"Purported" and/or "Posited"Newframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)"Value" and/or "values"Confusionoverconcepts ordefinitionsUse ofmetaphor isexplicitlyacknowledged"Quality" and/or "qualities"Antecedentsand/orconsequencesMarketsegmentationChoice oftopic justifiedby itsprevalenceClaims tofill a gapin theliteratureI am readingthis paperon the daybefore classIncludes extramaterial e.g. webappendixMultipletablesand/orfiguresB2BBorrowsfrom otherdisciplinesConsumerrelationships"Managerialperspective"or"implications"Confusionoverqualitativemethodology(Sustained)competitiveadvantageProductsvs.servicesAuthorcites ownresearchEconomicsMentionsApple"Purported" and/or "Posited"Newframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)"Value" and/or "values"Confusionoverconcepts ordefinitionsUse ofmetaphor isexplicitlyacknowledged"Quality" and/or "qualities"Antecedentsand/orconsequencesMarketsegmentationChoice oftopic justifiedby itsprevalenceClaims tofill a gapin theliteratureI am readingthis paperon the daybefore classIncludes extramaterial e.g. webappendixMultipletablesand/orfigures

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. Borrows from other disciplines
  3. Consumer relationships
  4. "Managerial perspective" or "implications"
  5. Confusion over qualitative methodology
  6. (Sustained) competitive advantage
  7. Products vs. services
  8. Author cites own research
  9. Economics
  10. Mentions Apple
  11. "Purported" and/or "Posited"
  12. New framework or model (bonus: has diagram)
  13. Acronym use (bonus: how many?)
  14. "Value" and/or "values"
  15. Confusion over concepts or definitions
  16. Use of metaphor is explicitly acknowledged
  17. "Quality" and/or "qualities"
  18. Antecedents and/or consequences
  19. Market segmentation
  20. Choice of topic justified by its prevalence
  21. Claims to fill a gap in the literature
  22. I am reading this paper on the day before class
  23. Includes extra material e.g. web appendix
  24. Multiple tables and/or figures