Antecedentsand/orconsequencesEconomicsMarketsegmentationI am readingthis paperon the daybefore classNewframework ormodel(bonus: hasdiagram)"Purported" and/or "Posited"MentionsApple(Sustained)competitiveadvantageConfusionoverqualitativemethodologyAcronym use (bonus: howmany?)Multipletablesand/orfiguresConsumerrelationships"Quality" and/or "qualities""Managerialperspective"or"implications"Productsvs.servicesBorrowsfrom otherdisciplinesIncludes extramaterial e.g. webappendixChoice oftopic justifiedby itsprevalenceB2BUse ofmetaphor isexplicitlyacknowledged"Value" and/or "values"Confusionoverconcepts ordefinitionsClaims tofill a gapin theliteratureAuthorcites ownresearchAntecedentsand/orconsequencesEconomicsMarketsegmentationI am readingthis paperon the daybefore classNewframework ormodel(bonus: hasdiagram)"Purported" and/or "Posited"MentionsApple(Sustained)competitiveadvantageConfusionoverqualitativemethodologyAcronym use (bonus: howmany?)Multipletablesand/orfiguresConsumerrelationships"Quality" and/or "qualities""Managerialperspective"or"implications"Productsvs.servicesBorrowsfrom otherdisciplinesIncludes extramaterial e.g. webappendixChoice oftopic justifiedby itsprevalenceB2BUse ofmetaphor isexplicitlyacknowledged"Value" and/or "values"Confusionoverconcepts ordefinitionsClaims tofill a gapin theliteratureAuthorcites ownresearch

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Antecedents and/or consequences
  2. Economics
  3. Market segmentation
  4. I am reading this paper on the day before class
  5. New framework or model (bonus: has diagram)
  6. "Purported" and/or "Posited"
  7. Mentions Apple
  8. (Sustained) competitive advantage
  9. Confusion over qualitative methodology
  10. Acronym use (bonus: how many?)
  11. Multiple tables and/or figures
  12. Consumer relationships
  13. "Quality" and/or "qualities"
  14. "Managerial perspective" or "implications"
  15. Products vs. services
  16. Borrows from other disciplines
  17. Includes extra material e.g. web appendix
  18. Choice of topic justified by its prevalence
  19. B2B
  20. Use of metaphor is explicitly acknowledged
  21. "Value" and/or "values"
  22. Confusion over concepts or definitions
  23. Claims to fill a gap in the literature
  24. Author cites own research