(Sustained)competitiveadvantage"Value" and/or "values"MentionsAppleMultipletablesand/orfiguresConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendix"Purported" and/or "Posited"Productsvs.servicesMarketsegmentation"Managerialperspective"or"implications"ConsumerrelationshipsBorrowsfrom otherdisciplinesUse ofmetaphor isexplicitlyacknowledgedAntecedentsand/orconsequencesNewframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)"Quality" and/or "qualities"Authorcites ownresearchB2BConfusionoverconcepts ordefinitionsClaims tofill a gapin theliteratureI am readingthis paperon the daybefore classChoice oftopic justifiedby itsprevalenceEconomics(Sustained)competitiveadvantage"Value" and/or "values"MentionsAppleMultipletablesand/orfiguresConfusionoverqualitativemethodologyIncludes extramaterial e.g. webappendix"Purported" and/or "Posited"Productsvs.servicesMarketsegmentation"Managerialperspective"or"implications"ConsumerrelationshipsBorrowsfrom otherdisciplinesUse ofmetaphor isexplicitlyacknowledgedAntecedentsand/orconsequencesNewframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)"Quality" and/or "qualities"Authorcites ownresearchB2BConfusionoverconcepts ordefinitionsClaims tofill a gapin theliteratureI am readingthis paperon the daybefore classChoice oftopic justifiedby itsprevalenceEconomics

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. (Sustained) competitive advantage
  2. "Value" and/or "values"
  3. Mentions Apple
  4. Multiple tables and/or figures
  5. Confusion over qualitative methodology
  6. Includes extra material e.g. web appendix
  7. "Purported" and/or "Posited"
  8. Products vs. services
  9. Market segmentation
  10. "Managerial perspective" or "implications"
  11. Consumer relationships
  12. Borrows from other disciplines
  13. Use of metaphor is explicitly acknowledged
  14. Antecedents and/or consequences
  15. New framework or model (bonus: has diagram)
  16. Acronym use (bonus: how many?)
  17. "Quality" and/or "qualities"
  18. Author cites own research
  19. B2B
  20. Confusion over concepts or definitions
  21. Claims to fill a gap in the literature
  22. I am reading this paper on the day before class
  23. Choice of topic justified by its prevalence
  24. Economics