"Managerialperspective"or"implications"Newframework ormodel(bonus: hasdiagram)Economics(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixClaims tofill a gapin theliteratureMarketsegmentationAcronym use (bonus: howmany?)Multipletablesand/orfiguresAuthorcites ownresearchProductsvs.servicesB2BUse ofmetaphor isexplicitlyacknowledgedChoice oftopic justifiedby itsprevalenceAntecedentsand/orconsequencesConfusionoverqualitativemethodologyConsumerrelationshipsI am readingthis paperon the daybefore classConfusionoverconcepts ordefinitions"Purported" and/or "Posited"MentionsAppleBorrowsfrom otherdisciplines"Quality" and/or "qualities""Value" and/or "values""Managerialperspective"or"implications"Newframework ormodel(bonus: hasdiagram)Economics(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixClaims tofill a gapin theliteratureMarketsegmentationAcronym use (bonus: howmany?)Multipletablesand/orfiguresAuthorcites ownresearchProductsvs.servicesB2BUse ofmetaphor isexplicitlyacknowledgedChoice oftopic justifiedby itsprevalenceAntecedentsand/orconsequencesConfusionoverqualitativemethodologyConsumerrelationshipsI am readingthis paperon the daybefore classConfusionoverconcepts ordefinitions"Purported" and/or "Posited"MentionsAppleBorrowsfrom otherdisciplines"Quality" and/or "qualities""Value" and/or "values"

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "Managerial perspective" or "implications"
  2. New framework or model (bonus: has diagram)
  3. Economics
  4. (Sustained) competitive advantage
  5. Includes extra material e.g. web appendix
  6. Claims to fill a gap in the literature
  7. Market segmentation
  8. Acronym use (bonus: how many?)
  9. Multiple tables and/or figures
  10. Author cites own research
  11. Products vs. services
  12. B2B
  13. Use of metaphor is explicitly acknowledged
  14. Choice of topic justified by its prevalence
  15. Antecedents and/or consequences
  16. Confusion over qualitative methodology
  17. Consumer relationships
  18. I am reading this paper on the day before class
  19. Confusion over concepts or definitions
  20. "Purported" and/or "Posited"
  21. Mentions Apple
  22. Borrows from other disciplines
  23. "Quality" and/or "qualities"
  24. "Value" and/or "values"