Use ofmetaphor isexplicitlyacknowledgedB2BAntecedentsand/orconsequences"Purported" and/or "Posited"ConsumerrelationshipsNewframework ormodel(bonus: hasdiagram)ConfusionoverqualitativemethodologyMarketsegmentationIncludes extramaterial e.g. webappendix"Quality" and/or "qualities"EconomicsMultipletablesand/orfigures"Managerialperspective"or"implications"MentionsApple(Sustained)competitiveadvantageProductsvs.services"Value" and/or "values"I am readingthis paperon the daybefore classBorrowsfrom otherdisciplinesClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsChoice oftopic justifiedby itsprevalenceAuthorcites ownresearchAcronym use (bonus: howmany?)Use ofmetaphor isexplicitlyacknowledgedB2BAntecedentsand/orconsequences"Purported" and/or "Posited"ConsumerrelationshipsNewframework ormodel(bonus: hasdiagram)ConfusionoverqualitativemethodologyMarketsegmentationIncludes extramaterial e.g. webappendix"Quality" and/or "qualities"EconomicsMultipletablesand/orfigures"Managerialperspective"or"implications"MentionsApple(Sustained)competitiveadvantageProductsvs.services"Value" and/or "values"I am readingthis paperon the daybefore classBorrowsfrom otherdisciplinesClaims tofill a gapin theliteratureConfusionoverconcepts ordefinitionsChoice oftopic justifiedby itsprevalenceAuthorcites ownresearchAcronym use (bonus: howmany?)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Use of metaphor is explicitly acknowledged
  2. B2B
  3. Antecedents and/or consequences
  4. "Purported" and/or "Posited"
  5. Consumer relationships
  6. New framework or model (bonus: has diagram)
  7. Confusion over qualitative methodology
  8. Market segmentation
  9. Includes extra material e.g. web appendix
  10. "Quality" and/or "qualities"
  11. Economics
  12. Multiple tables and/or figures
  13. "Managerial perspective" or "implications"
  14. Mentions Apple
  15. (Sustained) competitive advantage
  16. Products vs. services
  17. "Value" and/or "values"
  18. I am reading this paper on the day before class
  19. Borrows from other disciplines
  20. Claims to fill a gap in the literature
  21. Confusion over concepts or definitions
  22. Choice of topic justified by its prevalence
  23. Author cites own research
  24. Acronym use (bonus: how many?)