Includes extramaterial e.g. webappendix"Managerialperspective"or"implications"Consumerrelationships"Value" and/or "values""Quality" and/or "qualities"MentionsAppleNewframework ormodel(bonus: hasdiagram)Antecedentsand/orconsequencesB2BProductsvs.servicesI am readingthis paperon the daybefore classAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalenceConfusionoverconcepts ordefinitionsMultipletablesand/orfiguresConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureAuthorcites ownresearch"Purported" and/or "Posited"Borrowsfrom otherdisciplinesMarketsegmentation(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedEconomicsIncludes extramaterial e.g. webappendix"Managerialperspective"or"implications"Consumerrelationships"Value" and/or "values""Quality" and/or "qualities"MentionsAppleNewframework ormodel(bonus: hasdiagram)Antecedentsand/orconsequencesB2BProductsvs.servicesI am readingthis paperon the daybefore classAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalenceConfusionoverconcepts ordefinitionsMultipletablesand/orfiguresConfusionoverqualitativemethodologyClaims tofill a gapin theliteratureAuthorcites ownresearch"Purported" and/or "Posited"Borrowsfrom otherdisciplinesMarketsegmentation(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedEconomics

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Includes extra material e.g. web appendix
  2. "Managerial perspective" or "implications"
  3. Consumer relationships
  4. "Value" and/or "values"
  5. "Quality" and/or "qualities"
  6. Mentions Apple
  7. New framework or model (bonus: has diagram)
  8. Antecedents and/or consequences
  9. B2B
  10. Products vs. services
  11. I am reading this paper on the day before class
  12. Acronym use (bonus: how many?)
  13. Choice of topic justified by its prevalence
  14. Confusion over concepts or definitions
  15. Multiple tables and/or figures
  16. Confusion over qualitative methodology
  17. Claims to fill a gap in the literature
  18. Author cites own research
  19. "Purported" and/or "Posited"
  20. Borrows from other disciplines
  21. Market segmentation
  22. (Sustained) competitive advantage
  23. Use of metaphor is explicitly acknowledged
  24. Economics