(Sustained)competitiveadvantageMentionsAppleNewframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)I am readingthis paperon the daybefore classConfusionoverconcepts ordefinitionsMarketsegmentationChoice oftopic justifiedby itsprevalence"Quality" and/or "qualities"Productsvs.services"Purported" and/or "Posited"Antecedentsand/orconsequencesMultipletablesand/orfiguresConsumerrelationshipsAuthorcites ownresearchUse ofmetaphor isexplicitlyacknowledged"Managerialperspective"or"implications"Borrowsfrom otherdisciplinesClaims tofill a gapin theliteratureConfusionoverqualitativemethodologyB2BIncludes extramaterial e.g. webappendixEconomics"Value" and/or "values"(Sustained)competitiveadvantageMentionsAppleNewframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)I am readingthis paperon the daybefore classConfusionoverconcepts ordefinitionsMarketsegmentationChoice oftopic justifiedby itsprevalence"Quality" and/or "qualities"Productsvs.services"Purported" and/or "Posited"Antecedentsand/orconsequencesMultipletablesand/orfiguresConsumerrelationshipsAuthorcites ownresearchUse ofmetaphor isexplicitlyacknowledged"Managerialperspective"or"implications"Borrowsfrom otherdisciplinesClaims tofill a gapin theliteratureConfusionoverqualitativemethodologyB2BIncludes extramaterial e.g. webappendixEconomics"Value" and/or "values"

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. (Sustained) competitive advantage
  2. Mentions Apple
  3. New framework or model (bonus: has diagram)
  4. Acronym use (bonus: how many?)
  5. I am reading this paper on the day before class
  6. Confusion over concepts or definitions
  7. Market segmentation
  8. Choice of topic justified by its prevalence
  9. "Quality" and/or "qualities"
  10. Products vs. services
  11. "Purported" and/or "Posited"
  12. Antecedents and/or consequences
  13. Multiple tables and/or figures
  14. Consumer relationships
  15. Author cites own research
  16. Use of metaphor is explicitly acknowledged
  17. "Managerial perspective" or "implications"
  18. Borrows from other disciplines
  19. Claims to fill a gap in the literature
  20. Confusion over qualitative methodology
  21. B2B
  22. Includes extra material e.g. web appendix
  23. Economics
  24. "Value" and/or "values"