Acronym use (bonus: howmany?)"Purported" and/or "Posited"B2BAuthorcites ownresearch"Managerialperspective"or"implications"Marketsegmentation"Value" and/or "values"Includes extramaterial e.g. webappendix(Sustained)competitiveadvantageI am readingthis paperon the daybefore classMultipletablesand/orfiguresUse ofmetaphor isexplicitlyacknowledgedAntecedentsand/orconsequencesChoice oftopic justifiedby itsprevalence"Quality" and/or "qualities"Claims tofill a gapin theliteratureConfusionoverqualitativemethodologyBorrowsfrom otherdisciplinesMentionsAppleProductsvs.servicesConsumerrelationshipsEconomicsConfusionoverconcepts ordefinitionsNewframework ormodel(bonus: hasdiagram)Acronym use (bonus: howmany?)"Purported" and/or "Posited"B2BAuthorcites ownresearch"Managerialperspective"or"implications"Marketsegmentation"Value" and/or "values"Includes extramaterial e.g. webappendix(Sustained)competitiveadvantageI am readingthis paperon the daybefore classMultipletablesand/orfiguresUse ofmetaphor isexplicitlyacknowledgedAntecedentsand/orconsequencesChoice oftopic justifiedby itsprevalence"Quality" and/or "qualities"Claims tofill a gapin theliteratureConfusionoverqualitativemethodologyBorrowsfrom otherdisciplinesMentionsAppleProductsvs.servicesConsumerrelationshipsEconomicsConfusionoverconcepts ordefinitionsNewframework ormodel(bonus: hasdiagram)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Acronym use (bonus: how many?)
  2. "Purported" and/or "Posited"
  3. B2B
  4. Author cites own research
  5. "Managerial perspective" or "implications"
  6. Market segmentation
  7. "Value" and/or "values"
  8. Includes extra material e.g. web appendix
  9. (Sustained) competitive advantage
  10. I am reading this paper on the day before class
  11. Multiple tables and/or figures
  12. Use of metaphor is explicitly acknowledged
  13. Antecedents and/or consequences
  14. Choice of topic justified by its prevalence
  15. "Quality" and/or "qualities"
  16. Claims to fill a gap in the literature
  17. Confusion over qualitative methodology
  18. Borrows from other disciplines
  19. Mentions Apple
  20. Products vs. services
  21. Consumer relationships
  22. Economics
  23. Confusion over concepts or definitions
  24. New framework or model (bonus: has diagram)