Borrowsfrom otherdisciplinesChoice oftopic justifiedby itsprevalence"Value" and/or "values"Newframework ormodel(bonus: hasdiagram)Includes extramaterial e.g. webappendixMultipletablesand/orfiguresConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledgedAntecedentsand/orconsequences"Purported" and/or "Posited"Productsvs.servicesConfusionoverqualitativemethodology"Managerialperspective"or"implications"MentionsAppleEconomicsConfusionoverconcepts ordefinitionsAuthorcites ownresearch(Sustained)competitiveadvantageClaims tofill a gapin theliterature"Quality" and/or "qualities"I am readingthis paperon the daybefore classB2BAcronym use (bonus: howmany?)MarketsegmentationBorrowsfrom otherdisciplinesChoice oftopic justifiedby itsprevalence"Value" and/or "values"Newframework ormodel(bonus: hasdiagram)Includes extramaterial e.g. webappendixMultipletablesand/orfiguresConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledgedAntecedentsand/orconsequences"Purported" and/or "Posited"Productsvs.servicesConfusionoverqualitativemethodology"Managerialperspective"or"implications"MentionsAppleEconomicsConfusionoverconcepts ordefinitionsAuthorcites ownresearch(Sustained)competitiveadvantageClaims tofill a gapin theliterature"Quality" and/or "qualities"I am readingthis paperon the daybefore classB2BAcronym use (bonus: howmany?)Marketsegmentation

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
  1. Borrows from other disciplines
  2. Choice of topic justified by its prevalence
  3. "Value" and/or "values"
  4. New framework or model (bonus: has diagram)
  5. Includes extra material e.g. web appendix
  6. Multiple tables and/or figures
  7. Consumer relationships
  8. Use of metaphor is explicitly acknowledged
  9. Antecedents and/or consequences
  10. "Purported" and/or "Posited"
  11. Products vs. services
  12. Confusion over qualitative methodology
  13. "Managerial perspective" or "implications"
  14. Mentions Apple
  15. Economics
  16. Confusion over concepts or definitions
  17. Author cites own research
  18. (Sustained) competitive advantage
  19. Claims to fill a gap in the literature
  20. "Quality" and/or "qualities"
  21. I am reading this paper on the day before class
  22. B2B
  23. Acronym use (bonus: how many?)
  24. Market segmentation