Multipletablesand/orfigures"Managerialperspective"or"implications"Use ofmetaphor isexplicitlyacknowledgedMarketsegmentationI am readingthis paperon the daybefore class"Value" and/or "values"Productsvs.servicesEconomicsMentionsAppleConfusionoverqualitativemethodologyConsumerrelationshipsClaims tofill a gapin theliterature"Purported" and/or "Posited"Choice oftopic justifiedby itsprevalence"Quality" and/or "qualities"Authorcites ownresearchAcronym use (bonus: howmany?)Confusionoverconcepts ordefinitionsAntecedentsand/orconsequencesB2BNewframework ormodel(bonus: hasdiagram)(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixBorrowsfrom otherdisciplinesMultipletablesand/orfigures"Managerialperspective"or"implications"Use ofmetaphor isexplicitlyacknowledgedMarketsegmentationI am readingthis paperon the daybefore class"Value" and/or "values"Productsvs.servicesEconomicsMentionsAppleConfusionoverqualitativemethodologyConsumerrelationshipsClaims tofill a gapin theliterature"Purported" and/or "Posited"Choice oftopic justifiedby itsprevalence"Quality" and/or "qualities"Authorcites ownresearchAcronym use (bonus: howmany?)Confusionoverconcepts ordefinitionsAntecedentsand/orconsequencesB2BNewframework ormodel(bonus: hasdiagram)(Sustained)competitiveadvantageIncludes extramaterial e.g. webappendixBorrowsfrom otherdisciplines

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Multiple tables and/or figures
  2. "Managerial perspective" or "implications"
  3. Use of metaphor is explicitly acknowledged
  4. Market segmentation
  5. I am reading this paper on the day before class
  6. "Value" and/or "values"
  7. Products vs. services
  8. Economics
  9. Mentions Apple
  10. Confusion over qualitative methodology
  11. Consumer relationships
  12. Claims to fill a gap in the literature
  13. "Purported" and/or "Posited"
  14. Choice of topic justified by its prevalence
  15. "Quality" and/or "qualities"
  16. Author cites own research
  17. Acronym use (bonus: how many?)
  18. Confusion over concepts or definitions
  19. Antecedents and/or consequences
  20. B2B
  21. New framework or model (bonus: has diagram)
  22. (Sustained) competitive advantage
  23. Includes extra material e.g. web appendix
  24. Borrows from other disciplines