MentionsAppleBorrowsfrom otherdisciplines"Value" and/or "values"Productsvs.servicesMultipletablesand/orfiguresB2BAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalenceIncludes extramaterial e.g. webappendixConfusionoverconcepts ordefinitions"Managerialperspective"or"implications"ConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledged"Purported" and/or "Posited"I am readingthis paperon the daybefore classEconomicsMarketsegmentationConfusionoverqualitativemethodology(Sustained)competitiveadvantageClaims tofill a gapin theliteratureAuthorcites ownresearchAntecedentsand/orconsequences"Quality" and/or "qualities"Newframework ormodel(bonus: hasdiagram)MentionsAppleBorrowsfrom otherdisciplines"Value" and/or "values"Productsvs.servicesMultipletablesand/orfiguresB2BAcronym use (bonus: howmany?)Choice oftopic justifiedby itsprevalenceIncludes extramaterial e.g. webappendixConfusionoverconcepts ordefinitions"Managerialperspective"or"implications"ConsumerrelationshipsUse ofmetaphor isexplicitlyacknowledged"Purported" and/or "Posited"I am readingthis paperon the daybefore classEconomicsMarketsegmentationConfusionoverqualitativemethodology(Sustained)competitiveadvantageClaims tofill a gapin theliteratureAuthorcites ownresearchAntecedentsand/orconsequences"Quality" and/or "qualities"Newframework ormodel(bonus: hasdiagram)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Mentions Apple
  2. Borrows from other disciplines
  3. "Value" and/or "values"
  4. Products vs. services
  5. Multiple tables and/or figures
  6. B2B
  7. Acronym use (bonus: how many?)
  8. Choice of topic justified by its prevalence
  9. Includes extra material e.g. web appendix
  10. Confusion over concepts or definitions
  11. "Managerial perspective" or "implications"
  12. Consumer relationships
  13. Use of metaphor is explicitly acknowledged
  14. "Purported" and/or "Posited"
  15. I am reading this paper on the day before class
  16. Economics
  17. Market segmentation
  18. Confusion over qualitative methodology
  19. (Sustained) competitive advantage
  20. Claims to fill a gap in the literature
  21. Author cites own research
  22. Antecedents and/or consequences
  23. "Quality" and/or "qualities"
  24. New framework or model (bonus: has diagram)