Recognises wherea potentialgambling issueexists andescalatesimmediatelyTakesownership ofthe issue tothe point ofresolutionEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitFollows bestpracticeguidelines whencommunicatingwith customersEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesSeeks to informthe customerwhen resolvingtheir queryRemainsassertive andpolite when indispute withthe customerNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsUses allavailableresource tomake accuratedecisionsSees thingsfrom thecustomer'spoint of viewRefers to theKnowledgebasewheninvestigating thecustomer'squeryAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsIs aware of thepurpose andprocesses of otherdepartments withwhich they workGives the internalcustomer thesame level ofservice as theexternal customerQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentPersonalises eachcontact and showsgenuine interest inthe customer’sissueAuthorsmembersnotes inAccountManagerDescribes therules for themajority ofproducts providedwithin the GamingdepartmentCommunicateseffectively andprofessionallywithcolleaguesCommunicateswith customersvia telephone,Live Chat, emailand webmessageRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesDocumentscomplaint noteto ensureaccuracy, clarityand concisenessUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsProvides astandard ofservice thatreflects bet365'sCustomer ServiceEthosHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsExplains offersand promotionsin a way thatthe customerunderstandsOffersresolutionwhich benefitsthe customerand bet365Actively listensto and clarifiesthe issue/querywith thecustomerSeeks to enhancecommunicationswith the customerwherever andwhenever possibleExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingCan offer financialresolution withintheir remit (basedon the relevantproduct)Gives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateUpdates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountGathersinformationthrough the useof effectivequestionsHas a workingknowledge ofthe licensingrequirements foreach marketNavigates theKB to locaterelevant andcurrentinformationWorks with otherfront-linedepartments toresolve thecustomer's issueHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBReviews andcorrectlyinterpretsGaming specificbets and paytablesDemonstrateseffective timemanagementUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountIntroducesthemselvesand bet365in a positivemannerCommunicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneNavigatesand use therelevantfunctionswithin VtoolGuides thecustomer to thewebsite ormobile app,whereappropriateRecognises wherea potentialgambling issueexists andescalatesimmediatelyTakesownership ofthe issue tothe point ofresolutionEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitFollows bestpracticeguidelines whencommunicatingwith customersEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesSeeks to informthe customerwhen resolvingtheir queryRemainsassertive andpolite when indispute withthe customerNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsUses allavailableresource tomake accuratedecisionsSees thingsfrom thecustomer'spoint of viewRefers to theKnowledgebasewheninvestigating thecustomer'squeryAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsIs aware of thepurpose andprocesses of otherdepartments withwhich they workGives the internalcustomer thesame level ofservice as theexternal customerQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentPersonalises eachcontact and showsgenuine interest inthe customer’sissueAuthorsmembersnotes inAccountManagerDescribes therules for themajority ofproducts providedwithin the GamingdepartmentCommunicateseffectively andprofessionallywithcolleaguesCommunicateswith customersvia telephone,Live Chat, emailand webmessageRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesDocumentscomplaint noteto ensureaccuracy, clarityand concisenessUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsProvides astandard ofservice thatreflects bet365'sCustomer ServiceEthosHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsExplains offersand promotionsin a way thatthe customerunderstandsOffersresolutionwhich benefitsthe customerand bet365Actively listensto and clarifiesthe issue/querywith thecustomerSeeks to enhancecommunicationswith the customerwherever andwhenever possibleExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingCan offer financialresolution withintheir remit (basedon the relevantproduct)Gives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateUpdates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountGathersinformationthrough the useof effectivequestionsHas a workingknowledge ofthe licensingrequirements foreach marketNavigates theKB to locaterelevant andcurrentinformationWorks with otherfront-linedepartments toresolve thecustomer's issueHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBReviews andcorrectlyinterpretsGaming specificbets and paytablesDemonstrateseffective timemanagementUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountIntroducesthemselvesand bet365in a positivemannerCommunicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneNavigatesand use therelevantfunctionswithin VtoolGuides thecustomer to thewebsite ormobile app,whereappropriate

Ethos - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Recognises where a potential gambling issue exists and escalates immediately
  2. Takes ownership of the issue to the point of resolution
  3. Escalate an issue when they are unable to resolve it themselves or where it is above the advisor's monetary limit
  4. Follows best practice guidelines when communicating with customers
  5. Ensures Playtech is reviewed when closing an account through Account Manager
  6. Has a comprehensive knowledge of the facilities for self-management and self-exclusion processes
  7. Seeks to inform the customer when resolving their query
  8. Remains assertive and polite when in dispute with the customer
  9. Navigates the Responsible Gambling website to promote features and functionality of Responsible Gambling tools
  10. Uses all available resource to make accurate decisions
  11. Sees things from the customer's point of view
  12. Refers to the Knowledgebase when investigating the customer's query
  13. Accurately relays the information presented on the RG Summary and Verification Details pages
  14. Completes ad-hoc tasks on request from departmental managers or supervisors
  15. Is aware of the purpose and processes of other departments with which they work
  16. Gives the internal customer the same level of service as the external customer
  17. Quickly recognises where an issue is beyond the remit of their role and escalates to the correct person/ department
  18. Personalises each contact and shows genuine interest in the customer’s issue
  19. Authors members notes in Account Manager
  20. Describes the rules for the majority of products provided within the Gaming department
  21. Communicates effectively and professionally with colleagues
  22. Communicates with customers via telephone, Live Chat, email and web message
  23. Regularly checks the Promotional Calendar and Gaming Hub for promotional information and current issues
  24. Documents complaint note to ensure accuracy, clarity and conciseness
  25. Uses back office tools including but not limited to Playtech IMS, Poker Admin and Virtue Fusion
  26. Listens and learns from Team Leaders, Supervisors and Managers in order to understand and properly apply company policy and objectives to customer situations
  27. Provides a standard of service that reflects bet365's Customer Service Ethos
  28. Has a working knowledge of the more popular payment methods used by customers in their own markets
  29. Explains offers and promotions in a way that the customer understands
  30. Offers resolution which benefits the customer and bet365
  31. Actively listens to and clarifies the issue/query with the customer
  32. Seeks to enhance communications with the customer wherever and whenever possible
  33. Explains the features and functionality of the website and app and uses it on a daily basis
  34. Effectively communicates in a way that matches the customers level of understanding
  35. Can offer financial resolution within their remit (based on the relevant product)
  36. Gives a realistic time frame for resolution of the issue and offers to contact the customer when appropriate
  37. Updates customer details through Account Manager and resolves queries specific to the customer's account
  38. Gathers information through the use of effective questions
  39. Has a working knowledge of the licensing requirements for each market
  40. Navigates the KB to locate relevant and current information
  41. Works with other front-line departments to resolve the customer's issue
  42. Has a working knowledge of bet365's Fraud and Verification policies and can guide the customer through the verification process
  43. Keeps up-to-date with changes to bet365's practices and procedures by referring to the KB
  44. Reviews and correctly interprets Gaming specific bets and pay tables
  45. Demonstrates effective time management
  46. Uses the website and app when informing the customer of relevant features and functionality
  47. Investigates issues thoroughly in order to make informed and accurate decisions on an account
  48. Introduces themselves and bet365 in a positive manner
  49. Communicates with customers consistently throughout contacts with an energetic and interactive tone
  50. Navigates and use the relevant functions within Vtool
  51. Guides the customer to the website or mobile app, where appropriate