Guides thecustomer to thewebsite ormobile app,whereappropriateAuthorsmembersnotes inAccountManagerOffersresolutionwhich benefitsthe customerand bet365Updates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountCan offer financialresolution withintheir remit (basedon the relevantproduct)Communicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneGathersinformationthrough the useof effectivequestionsExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerNavigates theKB to locaterelevant andcurrentinformationWorks with otherfront-linedepartments toresolve thecustomer's issueRefers to theKnowledgebasewheninvestigating thecustomer'squeryDocumentscomplaint noteto ensureaccuracy, clarityand concisenessRecognises wherea potentialgambling issueexists andescalatesimmediatelyGives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBIs aware of thepurpose andprocesses of otherdepartments withwhich they workCommunicateseffectively andprofessionallywithcolleaguesNavigatesand use therelevantfunctionswithin VtoolUses allavailableresource tomake accuratedecisionsPersonalises eachcontact and showsgenuine interest inthe customer’sissueInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentTakesownership ofthe issue tothe point ofresolutionAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesReviews andcorrectlyinterpretsGaming specificbets and paytablesExplains offersand promotionsin a way thatthe customerunderstandsProvides astandard ofservice thatreflects bet365'sCustomer ServiceEthosActively listensto and clarifiesthe issue/querywith thecustomerSees thingsfrom thecustomer'spoint of viewDescribes therules for themajority ofproducts providedwithin the GamingdepartmentGives the internalcustomer thesame level ofservice as theexternal customerRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesRemainsassertive andpolite when indispute withthe customerUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processHas a workingknowledge ofthe licensingrequirements foreach marketSeeks to informthe customerwhen resolvingtheir queryHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsFollows bestpracticeguidelines whencommunicatingwith customersCommunicateswith customersvia telephone,Live Chat, emailand webmessageSeeks to enhancecommunicationswith the customerwherever andwhenever possibleIntroducesthemselvesand bet365in a positivemannerDemonstrateseffective timemanagementGuides thecustomer to thewebsite ormobile app,whereappropriateAuthorsmembersnotes inAccountManagerOffersresolutionwhich benefitsthe customerand bet365Updates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountCan offer financialresolution withintheir remit (basedon the relevantproduct)Communicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneGathersinformationthrough the useof effectivequestionsExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerNavigates theKB to locaterelevant andcurrentinformationWorks with otherfront-linedepartments toresolve thecustomer's issueRefers to theKnowledgebasewheninvestigating thecustomer'squeryDocumentscomplaint noteto ensureaccuracy, clarityand concisenessRecognises wherea potentialgambling issueexists andescalatesimmediatelyGives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBIs aware of thepurpose andprocesses of otherdepartments withwhich they workCommunicateseffectively andprofessionallywithcolleaguesNavigatesand use therelevantfunctionswithin VtoolUses allavailableresource tomake accuratedecisionsPersonalises eachcontact and showsgenuine interest inthe customer’sissueInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentTakesownership ofthe issue tothe point ofresolutionAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesReviews andcorrectlyinterpretsGaming specificbets and paytablesExplains offersand promotionsin a way thatthe customerunderstandsProvides astandard ofservice thatreflects bet365'sCustomer ServiceEthosActively listensto and clarifiesthe issue/querywith thecustomerSees thingsfrom thecustomer'spoint of viewDescribes therules for themajority ofproducts providedwithin the GamingdepartmentGives the internalcustomer thesame level ofservice as theexternal customerRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesRemainsassertive andpolite when indispute withthe customerUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processHas a workingknowledge ofthe licensingrequirements foreach marketSeeks to informthe customerwhen resolvingtheir queryHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsFollows bestpracticeguidelines whencommunicatingwith customersCommunicateswith customersvia telephone,Live Chat, emailand webmessageSeeks to enhancecommunicationswith the customerwherever andwhenever possibleIntroducesthemselvesand bet365in a positivemannerDemonstrateseffective timemanagement

Ethos - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Guides the customer to the website or mobile app, where appropriate
  2. Authors members notes in Account Manager
  3. Offers resolution which benefits the customer and bet365
  4. Updates customer details through Account Manager and resolves queries specific to the customer's account
  5. Can offer financial resolution within their remit (based on the relevant product)
  6. Communicates with customers consistently throughout contacts with an energetic and interactive tone
  7. Gathers information through the use of effective questions
  8. Explains the features and functionality of the website and app and uses it on a daily basis
  9. Escalate an issue when they are unable to resolve it themselves or where it is above the advisor's monetary limit
  10. Effectively communicates in a way that matches the customers level of understanding
  11. Ensures Playtech is reviewed when closing an account through Account Manager
  12. Navigates the KB to locate relevant and current information
  13. Works with other front-line departments to resolve the customer's issue
  14. Refers to the Knowledgebase when investigating the customer's query
  15. Documents complaint note to ensure accuracy, clarity and conciseness
  16. Recognises where a potential gambling issue exists and escalates immediately
  17. Gives a realistic time frame for resolution of the issue and offers to contact the customer when appropriate
  18. Keeps up-to-date with changes to bet365's practices and procedures by referring to the KB
  19. Is aware of the purpose and processes of other departments with which they work
  20. Communicates effectively and professionally with colleagues
  21. Navigates and use the relevant functions within Vtool
  22. Uses all available resource to make accurate decisions
  23. Personalises each contact and shows genuine interest in the customer’s issue
  24. Investigates issues thoroughly in order to make informed and accurate decisions on an account
  25. Listens and learns from Team Leaders, Supervisors and Managers in order to understand and properly apply company policy and objectives to customer situations
  26. Uses the website and app when informing the customer of relevant features and functionality
  27. Navigates the Responsible Gambling website to promote features and functionality of Responsible Gambling tools
  28. Has a comprehensive knowledge of the facilities for self-management and self-exclusion processes
  29. Quickly recognises where an issue is beyond the remit of their role and escalates to the correct person/ department
  30. Takes ownership of the issue to the point of resolution
  31. Accurately relays the information presented on the RG Summary and Verification Details pages
  32. Reviews and correctly interprets Gaming specific bets and pay tables
  33. Explains offers and promotions in a way that the customer understands
  34. Provides a standard of service that reflects bet365's Customer Service Ethos
  35. Actively listens to and clarifies the issue/query with the customer
  36. Sees things from the customer's point of view
  37. Describes the rules for the majority of products provided within the Gaming department
  38. Gives the internal customer the same level of service as the external customer
  39. Regularly checks the Promotional Calendar and Gaming Hub for promotional information and current issues
  40. Remains assertive and polite when in dispute with the customer
  41. Uses back office tools including but not limited to Playtech IMS, Poker Admin and Virtue Fusion
  42. Completes ad-hoc tasks on request from departmental managers or supervisors
  43. Has a working knowledge of bet365's Fraud and Verification policies and can guide the customer through the verification process
  44. Has a working knowledge of the licensing requirements for each market
  45. Seeks to inform the customer when resolving their query
  46. Has a working knowledge of the more popular payment methods used by customers in their own markets
  47. Follows best practice guidelines when communicating with customers
  48. Communicates with customers via telephone, Live Chat, email and web message
  49. Seeks to enhance communications with the customer wherever and whenever possible
  50. Introduces themselves and bet365 in a positive manner
  51. Demonstrates effective time management