Communicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneNavigates theKB to locaterelevant andcurrentinformationRecognises wherea potentialgambling issueexists andescalatesimmediatelyFollows bestpracticeguidelines whencommunicatingwith customersInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountCan offer financialresolution withintheir remit (basedon the relevantproduct)Takesownership ofthe issue tothe point ofresolutionHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsSees thingsfrom thecustomer'spoint of viewHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processUpdates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountGuides thecustomer to thewebsite ormobile app,whereappropriateGives the internalcustomer thesame level ofservice as theexternal customerIs aware of thepurpose andprocesses of otherdepartments withwhich they workRemainsassertive andpolite when indispute withthe customerIntroducesthemselvesand bet365in a positivemannerListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsProvides astandard ofservice thatreflects bet365'sCustomer ServiceEthosWorks with otherfront-linedepartments toresolve thecustomer's issueEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBHas a workingknowledge ofthe licensingrequirements foreach marketSeeks to enhancecommunicationswith the customerwherever andwhenever possibleActively listensto and clarifiesthe issue/querywith thecustomerOffersresolutionwhich benefitsthe customerand bet365Navigatesand use therelevantfunctionswithin VtoolEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingDescribes therules for themajority ofproducts providedwithin the GamingdepartmentAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesDemonstrateseffective timemanagementPersonalises eachcontact and showsgenuine interest inthe customer’sissueAuthorsmembersnotes inAccountManagerGives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionExplains offersand promotionsin a way thatthe customerunderstandsHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsCommunicateseffectively andprofessionallywithcolleaguesSeeks to informthe customerwhen resolvingtheir queryGathersinformationthrough the useof effectivequestionsCommunicateswith customersvia telephone,Live Chat, emailand webmessageRefers to theKnowledgebasewheninvestigating thecustomer'squeryRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisReviews andcorrectlyinterpretsGaming specificbets and paytablesUses allavailableresource tomake accuratedecisionsUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityDocumentscomplaint noteto ensureaccuracy, clarityand concisenessCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsCommunicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneNavigates theKB to locaterelevant andcurrentinformationRecognises wherea potentialgambling issueexists andescalatesimmediatelyFollows bestpracticeguidelines whencommunicatingwith customersInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountCan offer financialresolution withintheir remit (basedon the relevantproduct)Takesownership ofthe issue tothe point ofresolutionHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsSees thingsfrom thecustomer'spoint of viewHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processUpdates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountGuides thecustomer to thewebsite ormobile app,whereappropriateGives the internalcustomer thesame level ofservice as theexternal customerIs aware of thepurpose andprocesses of otherdepartments withwhich they workRemainsassertive andpolite when indispute withthe customerIntroducesthemselvesand bet365in a positivemannerListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsProvides astandard ofservice thatreflects bet365'sCustomer ServiceEthosWorks with otherfront-linedepartments toresolve thecustomer's issueEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBHas a workingknowledge ofthe licensingrequirements foreach marketSeeks to enhancecommunicationswith the customerwherever andwhenever possibleActively listensto and clarifiesthe issue/querywith thecustomerOffersresolutionwhich benefitsthe customerand bet365Navigatesand use therelevantfunctionswithin VtoolEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingDescribes therules for themajority ofproducts providedwithin the GamingdepartmentAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesDemonstrateseffective timemanagementPersonalises eachcontact and showsgenuine interest inthe customer’sissueAuthorsmembersnotes inAccountManagerGives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionExplains offersand promotionsin a way thatthe customerunderstandsHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsCommunicateseffectively andprofessionallywithcolleaguesSeeks to informthe customerwhen resolvingtheir queryGathersinformationthrough the useof effectivequestionsCommunicateswith customersvia telephone,Live Chat, emailand webmessageRefers to theKnowledgebasewheninvestigating thecustomer'squeryRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisReviews andcorrectlyinterpretsGaming specificbets and paytablesUses allavailableresource tomake accuratedecisionsUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityDocumentscomplaint noteto ensureaccuracy, clarityand concisenessCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisors

Ethos - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Communicates with customers consistently throughout contacts with an energetic and interactive tone
  2. Navigates the KB to locate relevant and current information
  3. Recognises where a potential gambling issue exists and escalates immediately
  4. Follows best practice guidelines when communicating with customers
  5. Investigates issues thoroughly in order to make informed and accurate decisions on an account
  6. Can offer financial resolution within their remit (based on the relevant product)
  7. Takes ownership of the issue to the point of resolution
  8. Has a comprehensive knowledge of the facilities for self-management and self-exclusion processes
  9. Navigates the Responsible Gambling website to promote features and functionality of Responsible Gambling tools
  10. Sees things from the customer's point of view
  11. Has a working knowledge of bet365's Fraud and Verification policies and can guide the customer through the verification process
  12. Updates customer details through Account Manager and resolves queries specific to the customer's account
  13. Guides the customer to the website or mobile app, where appropriate
  14. Gives the internal customer the same level of service as the external customer
  15. Is aware of the purpose and processes of other departments with which they work
  16. Remains assertive and polite when in dispute with the customer
  17. Introduces themselves and bet365 in a positive manner
  18. Listens and learns from Team Leaders, Supervisors and Managers in order to understand and properly apply company policy and objectives to customer situations
  19. Provides a standard of service that reflects bet365's Customer Service Ethos
  20. Works with other front-line departments to resolve the customer's issue
  21. Ensures Playtech is reviewed when closing an account through Account Manager
  22. Escalate an issue when they are unable to resolve it themselves or where it is above the advisor's monetary limit
  23. Keeps up-to-date with changes to bet365's practices and procedures by referring to the KB
  24. Has a working knowledge of the licensing requirements for each market
  25. Seeks to enhance communications with the customer wherever and whenever possible
  26. Actively listens to and clarifies the issue/query with the customer
  27. Offers resolution which benefits the customer and bet365
  28. Navigates and use the relevant functions within Vtool
  29. Effectively communicates in a way that matches the customers level of understanding
  30. Describes the rules for the majority of products provided within the Gaming department
  31. Accurately relays the information presented on the RG Summary and Verification Details pages
  32. Demonstrates effective time management
  33. Personalises each contact and shows genuine interest in the customer’s issue
  34. Authors members notes in Account Manager
  35. Gives a realistic time frame for resolution of the issue and offers to contact the customer when appropriate
  36. Quickly recognises where an issue is beyond the remit of their role and escalates to the correct person/ department
  37. Uses back office tools including but not limited to Playtech IMS, Poker Admin and Virtue Fusion
  38. Explains offers and promotions in a way that the customer understands
  39. Has a working knowledge of the more popular payment methods used by customers in their own markets
  40. Communicates effectively and professionally with colleagues
  41. Seeks to inform the customer when resolving their query
  42. Gathers information through the use of effective questions
  43. Communicates with customers via telephone, Live Chat, email and web message
  44. Refers to the Knowledgebase when investigating the customer's query
  45. Regularly checks the Promotional Calendar and Gaming Hub for promotional information and current issues
  46. Explains the features and functionality of the website and app and uses it on a daily basis
  47. Reviews and correctly interprets Gaming specific bets and pay tables
  48. Uses all available resource to make accurate decisions
  49. Uses the website and app when informing the customer of relevant features and functionality
  50. Documents complaint note to ensure accuracy, clarity and conciseness
  51. Completes ad-hoc tasks on request from departmental managers or supervisors