Has a workingknowledge ofthe licensingrequirements foreach marketQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentGathersinformationthrough the useof effectivequestionsEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingIs aware of thepurpose andprocesses of otherdepartments withwhich they workTakesownership ofthe issue tothe point ofresolutionUpdates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountSeeks to enhancecommunicationswith the customerwherever andwhenever possibleRecognises wherea potentialgambling issueexists andescalatesimmediatelyHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsUses allavailableresource tomake accuratedecisionsDocumentscomplaint noteto ensureaccuracy, clarityand concisenessCommunicateswith customersvia telephone,Live Chat, emailand webmessageExplains offersand promotionsin a way thatthe customerunderstandsNavigates theKB to locaterelevant andcurrentinformationCommunicateseffectively andprofessionallywithcolleaguesHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesDemonstrateseffective timemanagementUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityFollows bestpracticeguidelines whencommunicatingwith customersEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsReviews andcorrectlyinterpretsGaming specificbets and paytablesDescribes therules for themajority ofproducts providedwithin the GamingdepartmentRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processSeeks to informthe customerwhen resolvingtheir queryWorks with otherfront-linedepartments toresolve thecustomer's issueUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsActively listensto and clarifiesthe issue/querywith thecustomerKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBOffersresolutionwhich benefitsthe customerand bet365Guides thecustomer to thewebsite ormobile app,whereappropriateAuthorsmembersnotes inAccountManagerGives the internalcustomer thesame level ofservice as theexternal customerGives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateIntroducesthemselvesand bet365in a positivemannerPersonalises eachcontact and showsgenuine interest inthe customer’sissueCan offer financialresolution withintheir remit (basedon the relevantproduct)Provides astandard ofservice thatreflects bet365'sCustomer ServiceEthosSees thingsfrom thecustomer'spoint of viewEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitRemainsassertive andpolite when indispute withthe customerRefers to theKnowledgebasewheninvestigating thecustomer'squeryNavigatesand use therelevantfunctionswithin VtoolInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountCommunicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive toneHas a workingknowledge ofthe licensingrequirements foreach marketQuickly recogniseswhere an issue isbeyond the remit oftheir role andescalates to thecorrect person/departmentGathersinformationthrough the useof effectivequestionsEffectivelycommunicates in away that matchesthe customerslevel ofunderstandingIs aware of thepurpose andprocesses of otherdepartments withwhich they workTakesownership ofthe issue tothe point ofresolutionUpdates customerdetails throughAccount Managerand resolves queriesspecific to thecustomer's accountSeeks to enhancecommunicationswith the customerwherever andwhenever possibleRecognises wherea potentialgambling issueexists andescalatesimmediatelyHas a workingknowledge of themore popularpayment methodsused by customersin their own marketsUses allavailableresource tomake accuratedecisionsDocumentscomplaint noteto ensureaccuracy, clarityand concisenessCommunicateswith customersvia telephone,Live Chat, emailand webmessageExplains offersand promotionsin a way thatthe customerunderstandsNavigates theKB to locaterelevant andcurrentinformationCommunicateseffectively andprofessionallywithcolleaguesHas acomprehensiveknowledge of thefacilities for self-management andself-exclusionprocessesAccurately relaysthe informationpresented on theRG Summary andVerification DetailspagesDemonstrateseffective timemanagementUses the websiteand app wheninforming thecustomer ofrelevant featuresand functionalityFollows bestpracticeguidelines whencommunicatingwith customersEnsures Playtechis reviewed whenclosing an accountthrough AccountManagerExplains thefeatures andfunctionality ofthe website andapp and uses iton a daily basisCompletes ad-hoc tasks onrequest fromdepartmentalmanagers orsupervisorsReviews andcorrectlyinterpretsGaming specificbets and paytablesDescribes therules for themajority ofproducts providedwithin the GamingdepartmentRegularly checksthe PromotionalCalendar andGaming Hub forpromotionalinformation andcurrent issuesHas a workingknowledge ofbet365's Fraud andVerification policiesand can guide thecustomer through theverification processSeeks to informthe customerwhen resolvingtheir queryWorks with otherfront-linedepartments toresolve thecustomer's issueUses back officetools including butnot limited toPlaytech IMS,Poker Admin andVirtue FusionListens and learnsfrom Team Leaders,Supervisors andManagers in order tounderstand andproperly applycompany policy andobjectives to customersituationsNavigates theResponsibleGambling website topromote features andfunctionality ofResponsibleGambling toolsActively listensto and clarifiesthe issue/querywith thecustomerKeeps up-to-datewith changes tobet365's practicesand procedures byreferring to the KBOffersresolutionwhich benefitsthe customerand bet365Guides thecustomer to thewebsite ormobile app,whereappropriateAuthorsmembersnotes inAccountManagerGives the internalcustomer thesame level ofservice as theexternal customerGives a realistictime frame forresolution of theissue and offers tocontact thecustomer whenappropriateIntroducesthemselvesand bet365in a positivemannerPersonalises eachcontact and showsgenuine interest inthe customer’sissueCan offer financialresolution withintheir remit (basedon the relevantproduct)Provides astandard ofservice thatreflects bet365'sCustomer ServiceEthosSees thingsfrom thecustomer'spoint of viewEscalate an issuewhen they areunable to resolve itthemselves orwhere it is abovethe advisor'smonetary limitRemainsassertive andpolite when indispute withthe customerRefers to theKnowledgebasewheninvestigating thecustomer'squeryNavigatesand use therelevantfunctionswithin VtoolInvestigates issuesthoroughly in orderto make informedand accuratedecisions on anaccountCommunicateswith customersconsistentlythroughoutcontacts with anenergetic andinteractive tone

Ethos - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Has a working knowledge of the licensing requirements for each market
  2. Quickly recognises where an issue is beyond the remit of their role and escalates to the correct person/ department
  3. Gathers information through the use of effective questions
  4. Effectively communicates in a way that matches the customers level of understanding
  5. Is aware of the purpose and processes of other departments with which they work
  6. Takes ownership of the issue to the point of resolution
  7. Updates customer details through Account Manager and resolves queries specific to the customer's account
  8. Seeks to enhance communications with the customer wherever and whenever possible
  9. Recognises where a potential gambling issue exists and escalates immediately
  10. Has a working knowledge of the more popular payment methods used by customers in their own markets
  11. Uses all available resource to make accurate decisions
  12. Documents complaint note to ensure accuracy, clarity and conciseness
  13. Communicates with customers via telephone, Live Chat, email and web message
  14. Explains offers and promotions in a way that the customer understands
  15. Navigates the KB to locate relevant and current information
  16. Communicates effectively and professionally with colleagues
  17. Has a comprehensive knowledge of the facilities for self-management and self-exclusion processes
  18. Accurately relays the information presented on the RG Summary and Verification Details pages
  19. Demonstrates effective time management
  20. Uses the website and app when informing the customer of relevant features and functionality
  21. Follows best practice guidelines when communicating with customers
  22. Ensures Playtech is reviewed when closing an account through Account Manager
  23. Explains the features and functionality of the website and app and uses it on a daily basis
  24. Completes ad-hoc tasks on request from departmental managers or supervisors
  25. Reviews and correctly interprets Gaming specific bets and pay tables
  26. Describes the rules for the majority of products provided within the Gaming department
  27. Regularly checks the Promotional Calendar and Gaming Hub for promotional information and current issues
  28. Has a working knowledge of bet365's Fraud and Verification policies and can guide the customer through the verification process
  29. Seeks to inform the customer when resolving their query
  30. Works with other front-line departments to resolve the customer's issue
  31. Uses back office tools including but not limited to Playtech IMS, Poker Admin and Virtue Fusion
  32. Listens and learns from Team Leaders, Supervisors and Managers in order to understand and properly apply company policy and objectives to customer situations
  33. Navigates the Responsible Gambling website to promote features and functionality of Responsible Gambling tools
  34. Actively listens to and clarifies the issue/query with the customer
  35. Keeps up-to-date with changes to bet365's practices and procedures by referring to the KB
  36. Offers resolution which benefits the customer and bet365
  37. Guides the customer to the website or mobile app, where appropriate
  38. Authors members notes in Account Manager
  39. Gives the internal customer the same level of service as the external customer
  40. Gives a realistic time frame for resolution of the issue and offers to contact the customer when appropriate
  41. Introduces themselves and bet365 in a positive manner
  42. Personalises each contact and shows genuine interest in the customer’s issue
  43. Can offer financial resolution within their remit (based on the relevant product)
  44. Provides a standard of service that reflects bet365's Customer Service Ethos
  45. Sees things from the customer's point of view
  46. Escalate an issue when they are unable to resolve it themselves or where it is above the advisor's monetary limit
  47. Remains assertive and polite when in dispute with the customer
  48. Refers to the Knowledgebase when investigating the customer's query
  49. Navigates and use the relevant functions within Vtool
  50. Investigates issues thoroughly in order to make informed and accurate decisions on an account
  51. Communicates with customers consistently throughout contacts with an energetic and interactive tone