MKISOpen-endedQuestionsPrimaryDataDecisionMakingExperimentsPopulationRandomSampleOutputDiscretionaryPurchasesAnalysisSecondaryDataSampleMarketingResearchSimulationsObservationClose-endedQuestionsSurveyExternalInformationinputInternalInformationTestMarketstorageFocusGroupWallStreetJournalMKISOpen-endedQuestionsPrimaryDataDecisionMakingExperimentsPopulationRandomSampleOutputDiscretionaryPurchasesAnalysisSecondaryDataSampleMarketingResearchSimulationsObservationClose-endedQuestionsSurveyExternalInformationinputInternalInformationTestMarketstorageFocusGroupWallStreetJournal

Market Research Unit 4 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. MKIS
  2. Open-ended Questions
  3. Primary Data
  4. Decision Making
  5. Experiments
  6. Population
  7. Random Sample
  8. Output
  9. Discretionary Purchases
  10. Analysis
  11. Secondary Data
  12. Sample
  13. Marketing Research
  14. Simulations
  15. Observation
  16. Close-ended Questions
  17. Survey
  18. External Information
  19. input
  20. Internal Information
  21. Test Market
  22. storage
  23. Focus Group
  24. Wall Street Journal