MKISDiscretionaryPurchasesSecondaryDataPopulationSampleSimulationsSurveyOutputExternalInformationinputOpen-endedQuestionsRandomSampleDecisionMakingObservationstorageTestMarketClose-endedQuestionsPrimaryDataExperimentsMarketingResearchAnalysisWallStreetJournalInternalInformationFocusGroupMKISDiscretionaryPurchasesSecondaryDataPopulationSampleSimulationsSurveyOutputExternalInformationinputOpen-endedQuestionsRandomSampleDecisionMakingObservationstorageTestMarketClose-endedQuestionsPrimaryDataExperimentsMarketingResearchAnalysisWallStreetJournalInternalInformationFocusGroup

Market Research Unit 4 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. MKIS
  2. Discretionary Purchases
  3. Secondary Data
  4. Population
  5. Sample
  6. Simulations
  7. Survey
  8. Output
  9. External Information
  10. input
  11. Open-ended Questions
  12. Random Sample
  13. Decision Making
  14. Observation
  15. storage
  16. Test Market
  17. Close-ended Questions
  18. Primary Data
  19. Experiments
  20. Marketing Research
  21. Analysis
  22. Wall Street Journal
  23. Internal Information
  24. Focus Group