Content that iscreated by theusers of anonline systemor service.frequencyThe ease ofobtaining thetools neededto publishcontent.accessibilityThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.distributionThe number ofplaces aparticularcontent item ismade available.The numberof times apiece ofcontent isdisplayed.socialmediareachpermanenceIndicateshow fastcontent iscreated anddistributed.impressiontraditionalmediaOnline services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.The number oftimes within acertain period thata particularcontent item ispublished in themedia.viralimmediacyexposureIndicates howlong contentexists or canbe accessed.One-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.The potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.user-generatedcontentThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.Content that iscreated by theusers of anonline systemor service.frequencyThe ease ofobtaining thetools neededto publishcontent.accessibilityThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.distributionThe number ofplaces aparticularcontent item ismade available.The numberof times apiece ofcontent isdisplayed.socialmediareachpermanenceIndicateshow fastcontent iscreated anddistributed.impressiontraditionalmediaOnline services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.The number oftimes within acertain period thata particularcontent item ispublished in themedia.viralimmediacyexposureIndicates howlong contentexists or canbe accessed.One-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.The potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.user-generatedcontentThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Content that is created by the users of an online system or service.
  2. frequency
  3. The ease of obtaining the tools needed to publish content.
  4. accessibility
  5. The actual number of unique people who access a particular content item, such as an advertisement.
  6. distribution
  7. The number of places a particular content item is made available.
  8. The number of times a piece of content is displayed.
  9. social media
  10. reach
  11. permanence
  12. Indicates how fast content is created and distributed.
  13. impression
  14. traditional media
  15. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  16. The number of times within a certain period that a particular content item is published in the media.
  17. viral
  18. immediacy
  19. exposure
  20. Indicates how long content exists or can be accessed.
  21. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  22. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  23. user-generated content
  24. The process of a particular content item becoming widely popular by multiple people sharing it.