reachimpressionfrequencyIndicateshow fastcontent iscreated anddistributed.The numberof times apiece ofcontent isdisplayed.socialmediaContent that iscreated by theusers of anonline systemor service.The process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.viraldistributiontraditionalmediaimmediacyIndicates howlong contentexists or canbe accessed.exposureThe number oftimes within acertain period thata particularcontent item ispublished in themedia.The ease ofobtaining thetools neededto publishcontent.accessibilityThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.The number ofplaces aparticularcontent item ismade available.The potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.user-generatedcontentOnline services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.One-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.permanencereachimpressionfrequencyIndicateshow fastcontent iscreated anddistributed.The numberof times apiece ofcontent isdisplayed.socialmediaContent that iscreated by theusers of anonline systemor service.The process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.viraldistributiontraditionalmediaimmediacyIndicates howlong contentexists or canbe accessed.exposureThe number oftimes within acertain period thata particularcontent item ispublished in themedia.The ease ofobtaining thetools neededto publishcontent.accessibilityThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.The number ofplaces aparticularcontent item ismade available.The potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.user-generatedcontentOnline services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.One-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.permanence

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. reach
  2. impression
  3. frequency
  4. Indicates how fast content is created and distributed.
  5. The number of times a piece of content is displayed.
  6. social media
  7. Content that is created by the users of an online system or service.
  8. The process of a particular content item becoming widely popular by multiple people sharing it.
  9. viral
  10. distribution
  11. traditional media
  12. immediacy
  13. Indicates how long content exists or can be accessed.
  14. exposure
  15. The number of times within a certain period that a particular content item is published in the media.
  16. The ease of obtaining the tools needed to publish content.
  17. accessibility
  18. The actual number of unique people who access a particular content item, such as an advertisement.
  19. The number of places a particular content item is made available.
  20. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  21. user-generated content
  22. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  23. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  24. permanence