reachimpressionviralimmediacydistributionThe ease ofobtaining thetools neededto publishcontent.frequencyThe number ofplaces aparticularcontent item ismade available.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.The actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.The number oftimes within acertain period thata particularcontent item ispublished in themedia.accessibilitysocialmediaThe numberof times apiece ofcontent isdisplayed.exposuretraditionalmediauser-generatedcontentOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.Indicates howlong contentexists or canbe accessed.permanenceContent that iscreated by theusers of anonline systemor service.The potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.The process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.Indicateshow fastcontent iscreated anddistributed.reachimpressionviralimmediacydistributionThe ease ofobtaining thetools neededto publishcontent.frequencyThe number ofplaces aparticularcontent item ismade available.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.The actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.The number oftimes within acertain period thata particularcontent item ispublished in themedia.accessibilitysocialmediaThe numberof times apiece ofcontent isdisplayed.exposuretraditionalmediauser-generatedcontentOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.Indicates howlong contentexists or canbe accessed.permanenceContent that iscreated by theusers of anonline systemor service.The potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.The process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.Indicateshow fastcontent iscreated anddistributed.

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. reach
  2. impression
  3. viral
  4. immediacy
  5. distribution
  6. The ease of obtaining the tools needed to publish content.
  7. frequency
  8. The number of places a particular content item is made available.
  9. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  10. The actual number of unique people who access a particular content item, such as an advertisement.
  11. The number of times within a certain period that a particular content item is published in the media.
  12. accessibility
  13. social media
  14. The number of times a piece of content is displayed.
  15. exposure
  16. traditional media
  17. user-generated content
  18. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  19. Indicates how long content exists or can be accessed.
  20. permanence
  21. Content that is created by the users of an online system or service.
  22. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  23. The process of a particular content item becoming widely popular by multiple people sharing it.
  24. Indicates how fast content is created and distributed.