The numberof times apiece ofcontent isdisplayed.frequencyaccessibilityThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.distributionexposureviraluser-generatedcontentThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.socialmediaOnline services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.traditionalmediaContent that iscreated by theusers of anonline systemor service.Indicates howlong contentexists or canbe accessed.immediacyThe ease ofobtaining thetools neededto publishcontent.The number oftimes within acertain period thata particularcontent item ispublished in themedia.One-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.Indicateshow fastcontent iscreated anddistributed.The number ofplaces aparticularcontent item ismade available.impressionpermanencereachThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.The numberof times apiece ofcontent isdisplayed.frequencyaccessibilityThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.distributionexposureviraluser-generatedcontentThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.socialmediaOnline services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.traditionalmediaContent that iscreated by theusers of anonline systemor service.Indicates howlong contentexists or canbe accessed.immediacyThe ease ofobtaining thetools neededto publishcontent.The number oftimes within acertain period thata particularcontent item ispublished in themedia.One-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.Indicateshow fastcontent iscreated anddistributed.The number ofplaces aparticularcontent item ismade available.impressionpermanencereachThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The number of times a piece of content is displayed.
  2. frequency
  3. accessibility
  4. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  5. distribution
  6. exposure
  7. viral
  8. user-generated content
  9. The actual number of unique people who access a particular content item, such as an advertisement.
  10. social media
  11. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  12. traditional media
  13. Content that is created by the users of an online system or service.
  14. Indicates how long content exists or can be accessed.
  15. immediacy
  16. The ease of obtaining the tools needed to publish content.
  17. The number of times within a certain period that a particular content item is published in the media.
  18. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  19. Indicates how fast content is created and distributed.
  20. The number of places a particular content item is made available.
  21. impression
  22. permanence
  23. reach
  24. The process of a particular content item becoming widely popular by multiple people sharing it.