impressiontraditionalmediaimmediacyIndicates howlong contentexists or canbe accessed.Indicateshow fastcontent iscreated anddistributed.The number ofplaces aparticularcontent item ismade available.Content that iscreated by theusers of anonline systemor service.distributionpermanenceThe ease ofobtaining thetools neededto publishcontent.frequencyOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.user-generatedcontentaccessibilitysocialmediaThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.The actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.The numberof times apiece ofcontent isdisplayed.reachexposureThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.The number oftimes within acertain period thata particularcontent item ispublished in themedia.viralimpressiontraditionalmediaimmediacyIndicates howlong contentexists or canbe accessed.Indicateshow fastcontent iscreated anddistributed.The number ofplaces aparticularcontent item ismade available.Content that iscreated by theusers of anonline systemor service.distributionpermanenceThe ease ofobtaining thetools neededto publishcontent.frequencyOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.user-generatedcontentaccessibilitysocialmediaThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.The actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.The numberof times apiece ofcontent isdisplayed.reachexposureThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.The number oftimes within acertain period thata particularcontent item ispublished in themedia.viral

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. impression
  2. traditional media
  3. immediacy
  4. Indicates how long content exists or can be accessed.
  5. Indicates how fast content is created and distributed.
  6. The number of places a particular content item is made available.
  7. Content that is created by the users of an online system or service.
  8. distribution
  9. permanence
  10. The ease of obtaining the tools needed to publish content.
  11. frequency
  12. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  13. user-generated content
  14. accessibility
  15. social media
  16. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  17. The actual number of unique people who access a particular content item, such as an advertisement.
  18. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  19. The number of times a piece of content is displayed.
  20. reach
  21. exposure
  22. The process of a particular content item becoming widely popular by multiple people sharing it.
  23. The number of times within a certain period that a particular content item is published in the media.
  24. viral