socialmediaIndicates howlong contentexists or canbe accessed.The ease ofobtaining thetools neededto publishcontent.The numberof times apiece ofcontent isdisplayed.immediacytraditionalmediaexposurefrequencyOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.The actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.reachuser-generatedcontentviralContent that iscreated by theusers of anonline systemor service.permanenceThe number oftimes within acertain period thata particularcontent item ispublished in themedia.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.distributionThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.accessibilityThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.Indicateshow fastcontent iscreated anddistributed.impressionThe number ofplaces aparticularcontent item ismade available.socialmediaIndicates howlong contentexists or canbe accessed.The ease ofobtaining thetools neededto publishcontent.The numberof times apiece ofcontent isdisplayed.immediacytraditionalmediaexposurefrequencyOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.The actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.reachuser-generatedcontentviralContent that iscreated by theusers of anonline systemor service.permanenceThe number oftimes within acertain period thata particularcontent item ispublished in themedia.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.distributionThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.accessibilityThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.Indicateshow fastcontent iscreated anddistributed.impressionThe number ofplaces aparticularcontent item ismade available.

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. social media
  2. Indicates how long content exists or can be accessed.
  3. The ease of obtaining the tools needed to publish content.
  4. The number of times a piece of content is displayed.
  5. immediacy
  6. traditional media
  7. exposure
  8. frequency
  9. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  10. The actual number of unique people who access a particular content item, such as an advertisement.
  11. reach
  12. user-generated content
  13. viral
  14. Content that is created by the users of an online system or service.
  15. permanence
  16. The number of times within a certain period that a particular content item is published in the media.
  17. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  18. distribution
  19. The process of a particular content item becoming widely popular by multiple people sharing it.
  20. accessibility
  21. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  22. Indicates how fast content is created and distributed.
  23. impression
  24. The number of places a particular content item is made available.