socialmediafrequencyThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.The numberof times apiece ofcontent isdisplayed.The number ofplaces aparticularcontent item ismade available.accessibilityThe number oftimes within acertain period thata particularcontent item ispublished in themedia.viraltraditionalmediaexposurepermanenceThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.reachOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.Indicates howlong contentexists or canbe accessed.impressionimmediacyThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.The ease ofobtaining thetools neededto publishcontent.Content that iscreated by theusers of anonline systemor service.Indicateshow fastcontent iscreated anddistributed.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.distributionuser-generatedcontentsocialmediafrequencyThe potentialaudience for a pieceof content; the totalnumber of yourfollowers plus thenumber of followersfor each person whoshares the content.The numberof times apiece ofcontent isdisplayed.The number ofplaces aparticularcontent item ismade available.accessibilityThe number oftimes within acertain period thata particularcontent item ispublished in themedia.viraltraditionalmediaexposurepermanenceThe actual numberof unique peoplewho access aparticular contentitem, such as anadvertisement.reachOne-waycommunicationmethods in which thepublisher createscontent and sendsthat content to theend-user via themedia source.Indicates howlong contentexists or canbe accessed.impressionimmediacyThe process of aparticular contentitem becomingwidely popular bymultiple peoplesharing it.The ease ofobtaining thetools neededto publishcontent.Content that iscreated by theusers of anonline systemor service.Indicateshow fastcontent iscreated anddistributed.Online services,sites, or apps thatallow us to interactand use two-waycommunicationbetween thepublisher and theusers.distributionuser-generatedcontent

CIW Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. social media
  2. frequency
  3. The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.
  4. The number of times a piece of content is displayed.
  5. The number of places a particular content item is made available.
  6. accessibility
  7. The number of times within a certain period that a particular content item is published in the media.
  8. viral
  9. traditional media
  10. exposure
  11. permanence
  12. The actual number of unique people who access a particular content item, such as an advertisement.
  13. reach
  14. One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
  15. Indicates how long content exists or can be accessed.
  16. impression
  17. immediacy
  18. The process of a particular content item becoming widely popular by multiple people sharing it.
  19. The ease of obtaining the tools needed to publish content.
  20. Content that is created by the users of an online system or service.
  21. Indicates how fast content is created and distributed.
  22. Online services, sites, or apps that allow us to interact and use two-way communication between the publisher and the users.
  23. distribution
  24. user-generated content