BrandingProducttrialExternalpricingfactorsUSPMaturityPsychologicalpricingTheDesignMixSponsorshipSkimmingDifferentiationViraladvertisingCostpluspricingE-tailerFree!RetailerExtensionstrategiesBrandingProducttrialExternalpricingfactorsUSPMaturityPsychologicalpricingTheDesignMixSponsorshipSkimmingDifferentiationViraladvertisingCostpluspricingE-tailerFree!RetailerExtensionstrategies

2.2 Making Marketing Decisions - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Branding
  2. Product trial
  3. External pricing factors
  4. USP
  5. Maturity
  6. Psychological pricing
  7. The Design Mix
  8. Sponsorship
  9. Skimming
  10. Differentiation
  11. Viral advertising
  12. Cost plus pricing
  13. E-tailer
  14. Free!
  15. Retailer
  16. Extension strategies