Ethos:AnimalsVirtueSignaling“Firstone’sfree.”“You canbeattractive.”“Everybody'sdoing it.”Humor:CrudeFOMOEthos:Sexualized“Don't belike thisdumbperson.”“Our productmakeseveryday lifebetter."Self-expression“You canbewealthy.”Luxury /DecadenceMusicalProduction“You canbehip/cool.”Humor:SlapstickConvenienceEthos:PopCultureFranchiseMerit ofProduct /ServiceHumor:WordplayBeAutonomous“Our brandbringspeopletogether.”Humor:PopCultureReferencesNostalgiaEthos:AnimalsVirtueSignaling“Firstone’sfree.”“You canbeattractive.”“Everybody'sdoing it.”Humor:CrudeFOMOEthos:Sexualized“Don't belike thisdumbperson.”“Our productmakeseveryday lifebetter."Self-expression“You canbewealthy.”Luxury /DecadenceMusicalProduction“You canbehip/cool.”Humor:SlapstickConvenienceEthos:PopCultureFranchiseMerit ofProduct /ServiceHumor:WordplayBeAutonomous“Our brandbringspeopletogether.”Humor:PopCultureReferencesNostalgia

Super Bowl Ad Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Ethos: Animals
  2. Virtue Signaling
  3. “First one’s free.”
  4. “You can be attractive.”
  5. “Everybody's doing it.”
  6. Humor: Crude
  7. FOMO
  8. Ethos: Sexualized
  9. “Don't be like this dumb person.”
  10. “Our product makes everyday life better."
  11. Self-expression
  12. “You can be wealthy.”
  13. Luxury / Decadence
  14. Musical Production
  15. “You can be hip/cool.”
  16. Humor: Slapstick
  17. Convenience
  18. Ethos: Pop Culture Franchise
  19. Merit of Product / Service
  20. Humor: Wordplay
  21. Be Autonomous
  22. “Our brand brings people together.”
  23. Humor: Pop Culture References
  24. Nostalgia