Self-expressionEthos:Animals“You canbehip/cool.”BeAutonomousNostalgia“You canbeattractive.”Ethos:PopCultureFranchise“Our productmakeseveryday lifebetter."“Don't belike thisdumbperson.”“You canbewealthy.”Humor:PopCultureReferencesHumor:SlapstickConvenience“Everybody'sdoing it.”Luxury /DecadenceMerit ofProduct /ServiceFOMOHumor:CrudeVirtueSignalingMusicalProduction“Our brandbringspeopletogether.”Ethos:Sexualized“Firstone’sfree.”Humor:WordplaySelf-expressionEthos:Animals“You canbehip/cool.”BeAutonomousNostalgia“You canbeattractive.”Ethos:PopCultureFranchise“Our productmakeseveryday lifebetter."“Don't belike thisdumbperson.”“You canbewealthy.”Humor:PopCultureReferencesHumor:SlapstickConvenience“Everybody'sdoing it.”Luxury /DecadenceMerit ofProduct /ServiceFOMOHumor:CrudeVirtueSignalingMusicalProduction“Our brandbringspeopletogether.”Ethos:Sexualized“Firstone’sfree.”Humor:Wordplay

Super Bowl Ad Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Self-expression
  2. Ethos: Animals
  3. “You can be hip/cool.”
  4. Be Autonomous
  5. Nostalgia
  6. “You can be attractive.”
  7. Ethos: Pop Culture Franchise
  8. “Our product makes everyday life better."
  9. “Don't be like this dumb person.”
  10. “You can be wealthy.”
  11. Humor: Pop Culture References
  12. Humor: Slapstick
  13. Convenience
  14. “Everybody's doing it.”
  15. Luxury / Decadence
  16. Merit of Product / Service
  17. FOMO
  18. Humor: Crude
  19. Virtue Signaling
  20. Musical Production
  21. “Our brand brings people together.”
  22. Ethos: Sexualized
  23. “First one’s free.”
  24. Humor: Wordplay