Enter theinterviewknowingwhat youwant to sayFlagging:highlightingShare thedata,anecdote,statementBridging:transitioningSimplify it,rephrase it,share apracticalapplicationNever talkabout aclient withoutwrittenpermissionBepersonable.BeinterestingJournalistsjust want agood quoteor two fromyouNewsneverstopsShare amessage,then stopSpeak toyourtargetaudienceNo onecan tellyour storylike youBlocking:defendingTell thestory youwant totellSoundpreparedyetnaturalAvoid sayinganything youdon’t want tosee in printAnecdotesreally makeyour pointsmemorablePrepare 3messagesplus a kickerquoteThink:whose luckyday is it tospeak withmeNeverrepeat thenegativeIf a reportercontacts you,don’t just startanswering theirquestionsDon’t feelpressure toanswereveryquestionPeoplerememberhow youmade themfeelBe a bit edgyorcounterintuitiveEnter theinterviewknowingwhat youwant to sayFlagging:highlightingShare thedata,anecdote,statementBridging:transitioningSimplify it,rephrase it,share apracticalapplicationNever talkabout aclient withoutwrittenpermissionBepersonable.BeinterestingJournalistsjust want agood quoteor two fromyouNewsneverstopsShare amessage,then stopSpeak toyourtargetaudienceNo onecan tellyour storylike youBlocking:defendingTell thestory youwant totellSoundpreparedyetnaturalAvoid sayinganything youdon’t want tosee in printAnecdotesreally makeyour pointsmemorablePrepare 3messagesplus a kickerquoteThink:whose luckyday is it tospeak withmeNeverrepeat thenegativeIf a reportercontacts you,don’t just startanswering theirquestionsDon’t feelpressure toanswereveryquestionPeoplerememberhow youmade themfeelBe a bit edgyorcounterintuitive

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Enter the interview knowing what you want to say
  2. Flagging: highlighting
  3. Share the data, anecdote, statement
  4. Bridging: transitioning
  5. Simplify it, rephrase it, share a practical application
  6. Never talk about a client without written permission
  7. Be personable. Be interesting
  8. Journalists just want a good quote or two from you
  9. News never stops
  10. Share a message, then stop
  11. Speak to your target audience
  12. No one can tell your story like you
  13. Blocking: defending
  14. Tell the story you want to tell
  15. Sound prepared yet natural
  16. Avoid saying anything you don’t want to see in print
  17. Anecdotes really make your points memorable
  18. Prepare 3 messages plus a kicker quote
  19. Think: whose lucky day is it to speak with me
  20. Never repeat the negative
  21. If a reporter contacts you, don’t just start answering their questions
  22. Don’t feel pressure to answer every question
  23. People remember how you made them feel
  24. Be a bit edgy or counterintuitive