Don’t feelpressure toanswereveryquestionBlocking:defendingAnecdotesreally makeyour pointsmemorableNo onecan tellyour storylike youNewsneverstopsShare thedata,anecdote,statementFlagging:highlightingEnter theinterviewknowingwhat youwant to sayBe a bit edgyorcounterintuitiveBepersonable.BeinterestingAvoid sayinganything youdon’t want tosee in printBridging:transitioningThink:whose luckyday is it tospeak withmeShare amessage,then stopIf a reportercontacts you,don’t just startanswering theirquestionsPrepare 3messagesplus a kickerquoteSpeak toyourtargetaudienceSoundpreparedyetnaturalPeoplerememberhow youmade themfeelJournalistsjust want agood quoteor two fromyouSimplify it,rephrase it,share apracticalapplicationNever talkabout aclient withoutwrittenpermissionTell thestory youwant totellNeverrepeat thenegativeDon’t feelpressure toanswereveryquestionBlocking:defendingAnecdotesreally makeyour pointsmemorableNo onecan tellyour storylike youNewsneverstopsShare thedata,anecdote,statementFlagging:highlightingEnter theinterviewknowingwhat youwant to sayBe a bit edgyorcounterintuitiveBepersonable.BeinterestingAvoid sayinganything youdon’t want tosee in printBridging:transitioningThink:whose luckyday is it tospeak withmeShare amessage,then stopIf a reportercontacts you,don’t just startanswering theirquestionsPrepare 3messagesplus a kickerquoteSpeak toyourtargetaudienceSoundpreparedyetnaturalPeoplerememberhow youmade themfeelJournalistsjust want agood quoteor two fromyouSimplify it,rephrase it,share apracticalapplicationNever talkabout aclient withoutwrittenpermissionTell thestory youwant totellNeverrepeat thenegative

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Don’t feel pressure to answer every question
  2. Blocking: defending
  3. Anecdotes really make your points memorable
  4. No one can tell your story like you
  5. News never stops
  6. Share the data, anecdote, statement
  7. Flagging: highlighting
  8. Enter the interview knowing what you want to say
  9. Be a bit edgy or counterintuitive
  10. Be personable. Be interesting
  11. Avoid saying anything you don’t want to see in print
  12. Bridging: transitioning
  13. Think: whose lucky day is it to speak with me
  14. Share a message, then stop
  15. If a reporter contacts you, don’t just start answering their questions
  16. Prepare 3 messages plus a kicker quote
  17. Speak to your target audience
  18. Sound prepared yet natural
  19. People remember how you made them feel
  20. Journalists just want a good quote or two from you
  21. Simplify it, rephrase it, share a practical application
  22. Never talk about a client without written permission
  23. Tell the story you want to tell
  24. Never repeat the negative