Simplify it,rephrase it,share apracticalapplicationShare amessage,then stopBlocking:defendingNo onecan tellyour storylike youAnecdotesreally makeyour pointsmemorableNeverrepeat thenegativeFlagging:highlightingAvoid sayinganything youdon’t want tosee in printBridging:transitioningNever talkabout aclient withoutwrittenpermissionBepersonable.BeinterestingBe a bit edgyorcounterintuitiveSpeak toyourtargetaudienceDon’t feelpressure toanswereveryquestionSoundpreparedyetnaturalPrepare 3messagesplus a kickerquoteShare thedata,anecdote,statementPeoplerememberhow youmade themfeelNewsneverstopsJournalistsjust want agood quoteor two fromyouEnter theinterviewknowingwhat youwant to sayIf a reportercontacts you,don’t just startanswering theirquestionsThink:whose luckyday is it tospeak withmeTell thestory youwant totellSimplify it,rephrase it,share apracticalapplicationShare amessage,then stopBlocking:defendingNo onecan tellyour storylike youAnecdotesreally makeyour pointsmemorableNeverrepeat thenegativeFlagging:highlightingAvoid sayinganything youdon’t want tosee in printBridging:transitioningNever talkabout aclient withoutwrittenpermissionBepersonable.BeinterestingBe a bit edgyorcounterintuitiveSpeak toyourtargetaudienceDon’t feelpressure toanswereveryquestionSoundpreparedyetnaturalPrepare 3messagesplus a kickerquoteShare thedata,anecdote,statementPeoplerememberhow youmade themfeelNewsneverstopsJournalistsjust want agood quoteor two fromyouEnter theinterviewknowingwhat youwant to sayIf a reportercontacts you,don’t just startanswering theirquestionsThink:whose luckyday is it tospeak withmeTell thestory youwant totell

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Simplify it, rephrase it, share a practical application
  2. Share a message, then stop
  3. Blocking: defending
  4. No one can tell your story like you
  5. Anecdotes really make your points memorable
  6. Never repeat the negative
  7. Flagging: highlighting
  8. Avoid saying anything you don’t want to see in print
  9. Bridging: transitioning
  10. Never talk about a client without written permission
  11. Be personable. Be interesting
  12. Be a bit edgy or counterintuitive
  13. Speak to your target audience
  14. Don’t feel pressure to answer every question
  15. Sound prepared yet natural
  16. Prepare 3 messages plus a kicker quote
  17. Share the data, anecdote, statement
  18. People remember how you made them feel
  19. News never stops
  20. Journalists just want a good quote or two from you
  21. Enter the interview knowing what you want to say
  22. If a reporter contacts you, don’t just start answering their questions
  23. Think: whose lucky day is it to speak with me
  24. Tell the story you want to tell