NewsneverstopsBlocking:defendingShare amessage,then stopNo onecan tellyour storylike youAvoid sayinganything youdon’t want tosee in printSpeak toyourtargetaudienceJournalistsjust want agood quoteor two fromyouShare thedata,anecdote,statementNeverrepeat thenegativeAnecdotesreally makeyour pointsmemorableDon’t feelpressure toanswereveryquestionFlagging:highlightingIf a reportercontacts you,don’t just startanswering theirquestionsPrepare 3messagesplus a kickerquoteSoundpreparedyetnaturalBe a bit edgyorcounterintuitiveNever talkabout aclient withoutwrittenpermissionEnter theinterviewknowingwhat youwant to sayTell thestory youwant totellThink:whose luckyday is it tospeak withmeBridging:transitioningBepersonable.BeinterestingSimplify it,rephrase it,share apracticalapplicationPeoplerememberhow youmade themfeelNewsneverstopsBlocking:defendingShare amessage,then stopNo onecan tellyour storylike youAvoid sayinganything youdon’t want tosee in printSpeak toyourtargetaudienceJournalistsjust want agood quoteor two fromyouShare thedata,anecdote,statementNeverrepeat thenegativeAnecdotesreally makeyour pointsmemorableDon’t feelpressure toanswereveryquestionFlagging:highlightingIf a reportercontacts you,don’t just startanswering theirquestionsPrepare 3messagesplus a kickerquoteSoundpreparedyetnaturalBe a bit edgyorcounterintuitiveNever talkabout aclient withoutwrittenpermissionEnter theinterviewknowingwhat youwant to sayTell thestory youwant totellThink:whose luckyday is it tospeak withmeBridging:transitioningBepersonable.BeinterestingSimplify it,rephrase it,share apracticalapplicationPeoplerememberhow youmade themfeel

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. News never stops
  2. Blocking: defending
  3. Share a message, then stop
  4. No one can tell your story like you
  5. Avoid saying anything you don’t want to see in print
  6. Speak to your target audience
  7. Journalists just want a good quote or two from you
  8. Share the data, anecdote, statement
  9. Never repeat the negative
  10. Anecdotes really make your points memorable
  11. Don’t feel pressure to answer every question
  12. Flagging: highlighting
  13. If a reporter contacts you, don’t just start answering their questions
  14. Prepare 3 messages plus a kicker quote
  15. Sound prepared yet natural
  16. Be a bit edgy or counterintuitive
  17. Never talk about a client without written permission
  18. Enter the interview knowing what you want to say
  19. Tell the story you want to tell
  20. Think: whose lucky day is it to speak with me
  21. Bridging: transitioning
  22. Be personable. Be interesting
  23. Simplify it, rephrase it, share a practical application
  24. People remember how you made them feel