If a reportercontacts you,don’t just startanswering theirquestionsFlagging:highlightingBe a bit edgyorcounterintuitiveNo onecan tellyour storylike youBridging:transitioningShare amessage,then stopNeverrepeat thenegativeSoundpreparedyetnaturalNewsneverstopsBepersonable.BeinterestingEnter theinterviewknowingwhat youwant to sayAvoid sayinganything youdon’t want tosee in printThink:whose luckyday is it tospeak withmeSimplify it,rephrase it,share apracticalapplicationAnecdotesreally makeyour pointsmemorableBlocking:defendingDon’t feelpressure toanswereveryquestionTell thestory youwant totellJournalistsjust want agood quoteor two fromyouPeoplerememberhow youmade themfeelSpeak toyourtargetaudiencePrepare 3messagesplus a kickerquoteNever talkabout aclient withoutwrittenpermissionShare thedata,anecdote,statementIf a reportercontacts you,don’t just startanswering theirquestionsFlagging:highlightingBe a bit edgyorcounterintuitiveNo onecan tellyour storylike youBridging:transitioningShare amessage,then stopNeverrepeat thenegativeSoundpreparedyetnaturalNewsneverstopsBepersonable.BeinterestingEnter theinterviewknowingwhat youwant to sayAvoid sayinganything youdon’t want tosee in printThink:whose luckyday is it tospeak withmeSimplify it,rephrase it,share apracticalapplicationAnecdotesreally makeyour pointsmemorableBlocking:defendingDon’t feelpressure toanswereveryquestionTell thestory youwant totellJournalistsjust want agood quoteor two fromyouPeoplerememberhow youmade themfeelSpeak toyourtargetaudiencePrepare 3messagesplus a kickerquoteNever talkabout aclient withoutwrittenpermissionShare thedata,anecdote,statement

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. If a reporter contacts you, don’t just start answering their questions
  2. Flagging: highlighting
  3. Be a bit edgy or counterintuitive
  4. No one can tell your story like you
  5. Bridging: transitioning
  6. Share a message, then stop
  7. Never repeat the negative
  8. Sound prepared yet natural
  9. News never stops
  10. Be personable. Be interesting
  11. Enter the interview knowing what you want to say
  12. Avoid saying anything you don’t want to see in print
  13. Think: whose lucky day is it to speak with me
  14. Simplify it, rephrase it, share a practical application
  15. Anecdotes really make your points memorable
  16. Blocking: defending
  17. Don’t feel pressure to answer every question
  18. Tell the story you want to tell
  19. Journalists just want a good quote or two from you
  20. People remember how you made them feel
  21. Speak to your target audience
  22. Prepare 3 messages plus a kicker quote
  23. Never talk about a client without written permission
  24. Share the data, anecdote, statement