Avoid sayinganything youdon’t want tosee in printThink:whose luckyday is it tospeak withmeNeverrepeat thenegativeNo onecan tellyour storylike youNewsneverstopsNever talkabout aclient withoutwrittenpermissionBlocking:defendingJournalistsjust want agood quoteor two fromyouTell thestory youwant totellPrepare 3messagesplus a kickerquoteDon’t feelpressure toanswereveryquestionShare thedata,anecdote,statementFlagging:highlightingSoundpreparedyetnaturalEnter theinterviewknowingwhat youwant to sayAnecdotesreally makeyour pointsmemorableShare amessage,then stopBe a bit edgyorcounterintuitiveSimplify it,rephrase it,share apracticalapplicationPeoplerememberhow youmade themfeelIf a reportercontacts you,don’t just startanswering theirquestionsBepersonable.BeinterestingSpeak toyourtargetaudienceBridging:transitioningAvoid sayinganything youdon’t want tosee in printThink:whose luckyday is it tospeak withmeNeverrepeat thenegativeNo onecan tellyour storylike youNewsneverstopsNever talkabout aclient withoutwrittenpermissionBlocking:defendingJournalistsjust want agood quoteor two fromyouTell thestory youwant totellPrepare 3messagesplus a kickerquoteDon’t feelpressure toanswereveryquestionShare thedata,anecdote,statementFlagging:highlightingSoundpreparedyetnaturalEnter theinterviewknowingwhat youwant to sayAnecdotesreally makeyour pointsmemorableShare amessage,then stopBe a bit edgyorcounterintuitiveSimplify it,rephrase it,share apracticalapplicationPeoplerememberhow youmade themfeelIf a reportercontacts you,don’t just startanswering theirquestionsBepersonable.BeinterestingSpeak toyourtargetaudienceBridging:transitioning

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Avoid saying anything you don’t want to see in print
  2. Think: whose lucky day is it to speak with me
  3. Never repeat the negative
  4. No one can tell your story like you
  5. News never stops
  6. Never talk about a client without written permission
  7. Blocking: defending
  8. Journalists just want a good quote or two from you
  9. Tell the story you want to tell
  10. Prepare 3 messages plus a kicker quote
  11. Don’t feel pressure to answer every question
  12. Share the data, anecdote, statement
  13. Flagging: highlighting
  14. Sound prepared yet natural
  15. Enter the interview knowing what you want to say
  16. Anecdotes really make your points memorable
  17. Share a message, then stop
  18. Be a bit edgy or counterintuitive
  19. Simplify it, rephrase it, share a practical application
  20. People remember how you made them feel
  21. If a reporter contacts you, don’t just start answering their questions
  22. Be personable. Be interesting
  23. Speak to your target audience
  24. Bridging: transitioning