Flagging:highlightingShare thedata,anecdote,statementDon’t feelpressure toanswereveryquestionBepersonable.BeinterestingBridging:transitioningPeoplerememberhow youmade themfeelShare amessage,then stopSpeak toyourtargetaudienceAnecdotesreally makeyour pointsmemorableThink:whose luckyday is it tospeak withmeNewsneverstopsPrepare 3messagesplus a kickerquoteNever talkabout aclient withoutwrittenpermissionSoundpreparedyetnaturalJournalistsjust want agood quoteor two fromyouSimplify it,rephrase it,share apracticalapplicationNeverrepeat thenegativeTell thestory youwant totellEnter theinterviewknowingwhat youwant to sayIf a reportercontacts you,don’t just startanswering theirquestionsBe a bit edgyorcounterintuitiveNo onecan tellyour storylike youAvoid sayinganything youdon’t want tosee in printBlocking:defendingFlagging:highlightingShare thedata,anecdote,statementDon’t feelpressure toanswereveryquestionBepersonable.BeinterestingBridging:transitioningPeoplerememberhow youmade themfeelShare amessage,then stopSpeak toyourtargetaudienceAnecdotesreally makeyour pointsmemorableThink:whose luckyday is it tospeak withmeNewsneverstopsPrepare 3messagesplus a kickerquoteNever talkabout aclient withoutwrittenpermissionSoundpreparedyetnaturalJournalistsjust want agood quoteor two fromyouSimplify it,rephrase it,share apracticalapplicationNeverrepeat thenegativeTell thestory youwant totellEnter theinterviewknowingwhat youwant to sayIf a reportercontacts you,don’t just startanswering theirquestionsBe a bit edgyorcounterintuitiveNo onecan tellyour storylike youAvoid sayinganything youdon’t want tosee in printBlocking:defending

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Flagging: highlighting
  2. Share the data, anecdote, statement
  3. Don’t feel pressure to answer every question
  4. Be personable. Be interesting
  5. Bridging: transitioning
  6. People remember how you made them feel
  7. Share a message, then stop
  8. Speak to your target audience
  9. Anecdotes really make your points memorable
  10. Think: whose lucky day is it to speak with me
  11. News never stops
  12. Prepare 3 messages plus a kicker quote
  13. Never talk about a client without written permission
  14. Sound prepared yet natural
  15. Journalists just want a good quote or two from you
  16. Simplify it, rephrase it, share a practical application
  17. Never repeat the negative
  18. Tell the story you want to tell
  19. Enter the interview knowing what you want to say
  20. If a reporter contacts you, don’t just start answering their questions
  21. Be a bit edgy or counterintuitive
  22. No one can tell your story like you
  23. Avoid saying anything you don’t want to see in print
  24. Blocking: defending