Be a bit edgyorcounterintuitiveBepersonable.BeinterestingNever talkabout aclient withoutwrittenpermissionAvoid sayinganything youdon’t want tosee in printBridging:transitioningEnter theinterviewknowingwhat youwant to sayTell thestory youwant totellSpeak toyourtargetaudienceShare amessage,then stopSimplify it,rephrase it,share apracticalapplicationNo onecan tellyour storylike youPeoplerememberhow youmade themfeelPrepare 3messagesplus a kickerquoteBlocking:defendingJournalistsjust want agood quoteor two fromyouFlagging:highlightingThink:whose luckyday is it tospeak withmeNeverrepeat thenegativeAnecdotesreally makeyour pointsmemorableSoundpreparedyetnaturalShare thedata,anecdote,statementNewsneverstopsIf a reportercontacts you,don’t just startanswering theirquestionsDon’t feelpressure toanswereveryquestionBe a bit edgyorcounterintuitiveBepersonable.BeinterestingNever talkabout aclient withoutwrittenpermissionAvoid sayinganything youdon’t want tosee in printBridging:transitioningEnter theinterviewknowingwhat youwant to sayTell thestory youwant totellSpeak toyourtargetaudienceShare amessage,then stopSimplify it,rephrase it,share apracticalapplicationNo onecan tellyour storylike youPeoplerememberhow youmade themfeelPrepare 3messagesplus a kickerquoteBlocking:defendingJournalistsjust want agood quoteor two fromyouFlagging:highlightingThink:whose luckyday is it tospeak withmeNeverrepeat thenegativeAnecdotesreally makeyour pointsmemorableSoundpreparedyetnaturalShare thedata,anecdote,statementNewsneverstopsIf a reportercontacts you,don’t just startanswering theirquestionsDon’t feelpressure toanswereveryquestion

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Be a bit edgy or counterintuitive
  2. Be personable. Be interesting
  3. Never talk about a client without written permission
  4. Avoid saying anything you don’t want to see in print
  5. Bridging: transitioning
  6. Enter the interview knowing what you want to say
  7. Tell the story you want to tell
  8. Speak to your target audience
  9. Share a message, then stop
  10. Simplify it, rephrase it, share a practical application
  11. No one can tell your story like you
  12. People remember how you made them feel
  13. Prepare 3 messages plus a kicker quote
  14. Blocking: defending
  15. Journalists just want a good quote or two from you
  16. Flagging: highlighting
  17. Think: whose lucky day is it to speak with me
  18. Never repeat the negative
  19. Anecdotes really make your points memorable
  20. Sound prepared yet natural
  21. Share the data, anecdote, statement
  22. News never stops
  23. If a reporter contacts you, don’t just start answering their questions
  24. Don’t feel pressure to answer every question