Blocking:defendingNewsneverstopsPeoplerememberhow youmade themfeelBepersonable.BeinterestingSoundpreparedyetnaturalBridging:transitioningEnter theinterviewknowingwhat youwant to sayPrepare 3messagesplus a kickerquoteIf a reportercontacts you,don’t just startanswering theirquestionsJournalistsjust want agood quoteor two fromyouFlagging:highlightingShare thedata,anecdote,statementNeverrepeat thenegativeTell thestory youwant totellAnecdotesreally makeyour pointsmemorableShare amessage,then stopSimplify it,rephrase it,share apracticalapplicationSpeak toyourtargetaudienceNo onecan tellyour storylike youThink:whose luckyday is it tospeak withmeDon’t feelpressure toanswereveryquestionBe a bit edgyorcounterintuitiveNever talkabout aclient withoutwrittenpermissionAvoid sayinganything youdon’t want tosee in printBlocking:defendingNewsneverstopsPeoplerememberhow youmade themfeelBepersonable.BeinterestingSoundpreparedyetnaturalBridging:transitioningEnter theinterviewknowingwhat youwant to sayPrepare 3messagesplus a kickerquoteIf a reportercontacts you,don’t just startanswering theirquestionsJournalistsjust want agood quoteor two fromyouFlagging:highlightingShare thedata,anecdote,statementNeverrepeat thenegativeTell thestory youwant totellAnecdotesreally makeyour pointsmemorableShare amessage,then stopSimplify it,rephrase it,share apracticalapplicationSpeak toyourtargetaudienceNo onecan tellyour storylike youThink:whose luckyday is it tospeak withmeDon’t feelpressure toanswereveryquestionBe a bit edgyorcounterintuitiveNever talkabout aclient withoutwrittenpermissionAvoid sayinganything youdon’t want tosee in print

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Blocking: defending
  2. News never stops
  3. People remember how you made them feel
  4. Be personable. Be interesting
  5. Sound prepared yet natural
  6. Bridging: transitioning
  7. Enter the interview knowing what you want to say
  8. Prepare 3 messages plus a kicker quote
  9. If a reporter contacts you, don’t just start answering their questions
  10. Journalists just want a good quote or two from you
  11. Flagging: highlighting
  12. Share the data, anecdote, statement
  13. Never repeat the negative
  14. Tell the story you want to tell
  15. Anecdotes really make your points memorable
  16. Share a message, then stop
  17. Simplify it, rephrase it, share a practical application
  18. Speak to your target audience
  19. No one can tell your story like you
  20. Think: whose lucky day is it to speak with me
  21. Don’t feel pressure to answer every question
  22. Be a bit edgy or counterintuitive
  23. Never talk about a client without written permission
  24. Avoid saying anything you don’t want to see in print