(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Never repeat the negative
Blocking: defending
If a reporter contacts you, don’t just start answering their questions
Think: whose lucky day is it to speak with me
Bridging: transitioning
Anecdotes really make your points memorable
Journalists just want a good quote or two from you
Flagging: highlighting
Speak to your target audience
Prepare 3 messages plus a kicker quote
Avoid saying anything you don’t want to see in print
Don’t feel pressure to answer every question
Tell the story you want to tell
Share a message, then stop
Enter the interview knowing what you want to say
Never talk about a client without written permission
No one can tell your story like you
Be a bit edgy or counterintuitive
News never stops
Sound prepared yet natural
Simplify it, rephrase it, share a practical application
