Share thedata,anecdote,statementNewsneverstopsNo onecan tellyour storylike youNeverrepeat thenegativeBlocking:defendingEnter theinterviewknowingwhat youwant to sayJournalistsjust want agood quoteor two fromyouBridging:transitioningTell thestory youwant totellAvoid sayinganything youdon’t want tosee in printFlagging:highlightingBepersonable.BeinterestingSpeak toyourtargetaudienceAnecdotesreally makeyour pointsmemorableNever talkabout aclient withoutwrittenpermissionPrepare 3messagesplus a kickerquoteDon’t feelpressure toanswereveryquestionBe a bit edgyorcounterintuitiveSimplify it,rephrase it,share apracticalapplicationPeoplerememberhow youmade themfeelSoundpreparedyetnaturalThink:whose luckyday is it tospeak withmeShare amessage,then stopIf a reportercontacts you,don’t just startanswering theirquestionsShare thedata,anecdote,statementNewsneverstopsNo onecan tellyour storylike youNeverrepeat thenegativeBlocking:defendingEnter theinterviewknowingwhat youwant to sayJournalistsjust want agood quoteor two fromyouBridging:transitioningTell thestory youwant totellAvoid sayinganything youdon’t want tosee in printFlagging:highlightingBepersonable.BeinterestingSpeak toyourtargetaudienceAnecdotesreally makeyour pointsmemorableNever talkabout aclient withoutwrittenpermissionPrepare 3messagesplus a kickerquoteDon’t feelpressure toanswereveryquestionBe a bit edgyorcounterintuitiveSimplify it,rephrase it,share apracticalapplicationPeoplerememberhow youmade themfeelSoundpreparedyetnaturalThink:whose luckyday is it tospeak withmeShare amessage,then stopIf a reportercontacts you,don’t just startanswering theirquestions

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Share the data, anecdote, statement
  2. News never stops
  3. No one can tell your story like you
  4. Never repeat the negative
  5. Blocking: defending
  6. Enter the interview knowing what you want to say
  7. Journalists just want a good quote or two from you
  8. Bridging: transitioning
  9. Tell the story you want to tell
  10. Avoid saying anything you don’t want to see in print
  11. Flagging: highlighting
  12. Be personable. Be interesting
  13. Speak to your target audience
  14. Anecdotes really make your points memorable
  15. Never talk about a client without written permission
  16. Prepare 3 messages plus a kicker quote
  17. Don’t feel pressure to answer every question
  18. Be a bit edgy or counterintuitive
  19. Simplify it, rephrase it, share a practical application
  20. People remember how you made them feel
  21. Sound prepared yet natural
  22. Think: whose lucky day is it to speak with me
  23. Share a message, then stop
  24. If a reporter contacts you, don’t just start answering their questions