Think:whose luckyday is it tospeak withmeBlocking:defendingNo onecan tellyour storylike youPrepare 3messagesplus a kickerquoteBe a bit edgyorcounterintuitiveAnecdotesreally makeyour pointsmemorableDon’t feelpressure toanswereveryquestionSpeak toyourtargetaudienceShare amessage,then stopPeoplerememberhow youmade themfeelAvoid sayinganything youdon’t want tosee in printSoundpreparedyetnaturalIf a reportercontacts you,don’t just startanswering theirquestionsNeverrepeat thenegativeNever talkabout aclient withoutwrittenpermissionFlagging:highlightingNewsneverstopsJournalistsjust want agood quoteor two fromyouSimplify it,rephrase it,share apracticalapplicationBridging:transitioningTell thestory youwant totellShare thedata,anecdote,statementBepersonable.BeinterestingEnter theinterviewknowingwhat youwant to sayThink:whose luckyday is it tospeak withmeBlocking:defendingNo onecan tellyour storylike youPrepare 3messagesplus a kickerquoteBe a bit edgyorcounterintuitiveAnecdotesreally makeyour pointsmemorableDon’t feelpressure toanswereveryquestionSpeak toyourtargetaudienceShare amessage,then stopPeoplerememberhow youmade themfeelAvoid sayinganything youdon’t want tosee in printSoundpreparedyetnaturalIf a reportercontacts you,don’t just startanswering theirquestionsNeverrepeat thenegativeNever talkabout aclient withoutwrittenpermissionFlagging:highlightingNewsneverstopsJournalistsjust want agood quoteor two fromyouSimplify it,rephrase it,share apracticalapplicationBridging:transitioningTell thestory youwant totellShare thedata,anecdote,statementBepersonable.BeinterestingEnter theinterviewknowingwhat youwant to say

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Think: whose lucky day is it to speak with me
  2. Blocking: defending
  3. No one can tell your story like you
  4. Prepare 3 messages plus a kicker quote
  5. Be a bit edgy or counterintuitive
  6. Anecdotes really make your points memorable
  7. Don’t feel pressure to answer every question
  8. Speak to your target audience
  9. Share a message, then stop
  10. People remember how you made them feel
  11. Avoid saying anything you don’t want to see in print
  12. Sound prepared yet natural
  13. If a reporter contacts you, don’t just start answering their questions
  14. Never repeat the negative
  15. Never talk about a client without written permission
  16. Flagging: highlighting
  17. News never stops
  18. Journalists just want a good quote or two from you
  19. Simplify it, rephrase it, share a practical application
  20. Bridging: transitioning
  21. Tell the story you want to tell
  22. Share the data, anecdote, statement
  23. Be personable. Be interesting
  24. Enter the interview knowing what you want to say