Be a bit edgyorcounterintuitiveSpeak toyourtargetaudienceFlagging:highlightingDon’t feelpressure toanswereveryquestionNever talkabout aclient withoutwrittenpermissionBridging:transitioningBepersonable.BeinterestingPrepare 3messagesplus a kickerquoteAnecdotesreally makeyour pointsmemorableAvoid sayinganything youdon’t want tosee in printTell thestory youwant totellPeoplerememberhow youmade themfeelNo onecan tellyour storylike youSimplify it,rephrase it,share apracticalapplicationShare thedata,anecdote,statementShare amessage,then stopBlocking:defendingNewsneverstopsSoundpreparedyetnaturalIf a reportercontacts you,don’t just startanswering theirquestionsNeverrepeat thenegativeEnter theinterviewknowingwhat youwant to sayThink:whose luckyday is it tospeak withmeJournalistsjust want agood quoteor two fromyouBe a bit edgyorcounterintuitiveSpeak toyourtargetaudienceFlagging:highlightingDon’t feelpressure toanswereveryquestionNever talkabout aclient withoutwrittenpermissionBridging:transitioningBepersonable.BeinterestingPrepare 3messagesplus a kickerquoteAnecdotesreally makeyour pointsmemorableAvoid sayinganything youdon’t want tosee in printTell thestory youwant totellPeoplerememberhow youmade themfeelNo onecan tellyour storylike youSimplify it,rephrase it,share apracticalapplicationShare thedata,anecdote,statementShare amessage,then stopBlocking:defendingNewsneverstopsSoundpreparedyetnaturalIf a reportercontacts you,don’t just startanswering theirquestionsNeverrepeat thenegativeEnter theinterviewknowingwhat youwant to sayThink:whose luckyday is it tospeak withmeJournalistsjust want agood quoteor two fromyou

CLG Bingo Card - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Be a bit edgy or counterintuitive
  2. Speak to your target audience
  3. Flagging: highlighting
  4. Don’t feel pressure to answer every question
  5. Never talk about a client without written permission
  6. Bridging: transitioning
  7. Be personable. Be interesting
  8. Prepare 3 messages plus a kicker quote
  9. Anecdotes really make your points memorable
  10. Avoid saying anything you don’t want to see in print
  11. Tell the story you want to tell
  12. People remember how you made them feel
  13. No one can tell your story like you
  14. Simplify it, rephrase it, share a practical application
  15. Share the data, anecdote, statement
  16. Share a message, then stop
  17. Blocking: defending
  18. News never stops
  19. Sound prepared yet natural
  20. If a reporter contacts you, don’t just start answering their questions
  21. Never repeat the negative
  22. Enter the interview knowing what you want to say
  23. Think: whose lucky day is it to speak with me
  24. Journalists just want a good quote or two from you