Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Products offered only at limited locations.
   Exclusive Distribution
2. Outlets where consumers can purchase products.
   Retailers
3. An example of exclusive distribution.
   Ferrari
4. Spending habits and how you engage on a company's website falls under which market segmentation?
   Behavioral
5. Middlemen within the channel that help get the product from the producer to the consumer.
   Intermediaries
6. Level of distribution that direct distribution falls under.
   Zero
7. A type of wholesaler who assumes extra responsibility.
   Distributor
8. Level of distribution where there is a retailer between the producer and the consumer.
   One
9. Products offered at select outlets in specific locations.
   Selective Distribution
10. The type of market research where the data is collected by you (the company).
    Primary Research
11. An example of intensive distribution.
    Coca-Cola
12. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
13. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
14. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
15. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
16. An example of selective distribution.
    Air Jordans
17. When the producer sells directly to the customer.
    Direct Distribution
18. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
19. Level of distribution that involves two intermediaries between producer and consumer.
    Two
20. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
21. Products located at as many outlets as possible.
    Intensive Distribution
22. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
23. Channel distribution is located under which P of the marketing mix.
    Place
24. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
25. The type of market research where data is collected by somebody else.
    Secondary Research
26. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler