Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. An example of exclusive distribution.
   Ferrari
2. Level of distribution that involves two intermediaries between producer and consumer.
   Two
3. When the producer sells directly to the customer.
   Direct Distribution
4. Involves intermediaries that perform a company's distribution functions.
   Indirect Distribution
5. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
   Target Market
6. Spending habits and how you engage on a company's website falls under which market segmentation?
   Behavioral
7. Element of the marketing mix that includes personal selling, advertising, and public relations.
   Promotion
8. An example of intensive distribution.
   Coca-Cola
9. Level of distribution that direct distribution falls under.
   Zero
10. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
11. A type of wholesaler who assumes extra responsibility.
    Distributor
12. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
13. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
14. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
15. Level of distribution where there is a retailer between the producer and the consumer.
    One
16. The type of market research where data is collected by somebody else.
    Secondary Research
17. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
18. The type of market research where the data is collected by you (the company).
    Primary Research
19. Channel distribution is located under which P of the marketing mix.
    Place
20. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
21. An example of selective distribution.
    Air Jordans
22. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
23. Outlets where consumers can purchase products.
    Retailers
24. Products located at as many outlets as possible.
    Intensive Distribution
25. Products offered at select outlets in specific locations.
    Selective Distribution
26. Products offered only at limited locations.
    Exclusive Distribution