FerrariAnexample ofexclusivedistribution.DirectDistributionWhen theproducersells directlyto thecustomer.Coca-ColaAnexample ofintensivedistribution.TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.ExclusiveDistributionProductsoffered onlyat limitedlocations.PlaceChanneldistribution islocated underwhich P of themarketing mix.AirJordansAnexample ofselectivedistribution.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.DistributorA type ofwholesalerwho assumesextraresponsibility.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.SelectiveDistributionProductsoffered atselect outletsin specificlocations.RetailersOutletswhereconsumerscan purchaseproducts.IntensiveDistributionProductslocated at asmany outletsas possible.ZeroLevel ofdistributionthat directdistributionfalls under.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?FerrariAnexample ofexclusivedistribution.DirectDistributionWhen theproducersells directlyto thecustomer.Coca-ColaAnexample ofintensivedistribution.TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.ExclusiveDistributionProductsoffered onlyat limitedlocations.PlaceChanneldistribution islocated underwhich P of themarketing mix.AirJordansAnexample ofselectivedistribution.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.DistributorA type ofwholesalerwho assumesextraresponsibility.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.SelectiveDistributionProductsoffered atselect outletsin specificlocations.RetailersOutletswhereconsumerscan purchaseproducts.IntensiveDistributionProductslocated at asmany outletsas possible.ZeroLevel ofdistributionthat directdistributionfalls under.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?

Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. An example of exclusive distribution.
    Ferrari
  2. When the producer sells directly to the customer.
    Direct Distribution
  3. An example of intensive distribution.
    Coca-Cola
  4. Level of distribution that involves two intermediaries between producer and consumer.
    Two
  5. Products offered only at limited locations.
    Exclusive Distribution
  6. Channel distribution is located under which P of the marketing mix.
    Place
  7. An example of selective distribution.
    Air Jordans
  8. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
  9. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
  10. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
  11. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
  12. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
  13. The type of market research where data is collected by somebody else.
    Secondary Research
  14. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
  15. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
  16. A type of wholesaler who assumes extra responsibility.
    Distributor
  17. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
  18. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
  19. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
  20. The type of market research where the data is collected by you (the company).
    Primary Research
  21. Level of distribution where there is a retailer between the producer and the consumer.
    One
  22. Products offered at select outlets in specific locations.
    Selective Distribution
  23. Outlets where consumers can purchase products.
    Retailers
  24. Products located at as many outlets as possible.
    Intensive Distribution
  25. Level of distribution that direct distribution falls under.
    Zero
  26. Spending habits and how you engage on a company's website falls under which market segmentation?
    Behavioral