TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.ZeroLevel ofdistributionthat directdistributionfalls under.DistributorA type ofwholesalerwho assumesextraresponsibility.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.FerrariAnexample ofexclusivedistribution.OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.RetailersOutletswhereconsumerscan purchaseproducts.IntensiveDistributionProductslocated at asmany outletsas possible.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.SelectiveDistributionProductsoffered atselect outletsin specificlocations.Coca-ColaAnexample ofintensivedistribution.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).ExclusiveDistributionProductsoffered onlyat limitedlocations.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?PlaceChanneldistribution islocated underwhich P of themarketing mix.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.DirectDistributionWhen theproducersells directlyto thecustomer.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?AirJordansAnexample ofselectivedistribution.TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.ZeroLevel ofdistributionthat directdistributionfalls under.DistributorA type ofwholesalerwho assumesextraresponsibility.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.FerrariAnexample ofexclusivedistribution.OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.RetailersOutletswhereconsumerscan purchaseproducts.IntensiveDistributionProductslocated at asmany outletsas possible.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.SelectiveDistributionProductsoffered atselect outletsin specificlocations.Coca-ColaAnexample ofintensivedistribution.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).ExclusiveDistributionProductsoffered onlyat limitedlocations.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?PlaceChanneldistribution islocated underwhich P of themarketing mix.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.DirectDistributionWhen theproducersells directlyto thecustomer.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?AirJordansAnexample ofselectivedistribution.

Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
  1. Level of distribution that involves two intermediaries between producer and consumer.
    Two
  2. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
  3. Level of distribution that direct distribution falls under.
    Zero
  4. A type of wholesaler who assumes extra responsibility.
    Distributor
  5. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
  6. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
  7. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
  8. An example of exclusive distribution.
    Ferrari
  9. Level of distribution where there is a retailer between the producer and the consumer.
    One
  10. Outlets where consumers can purchase products.
    Retailers
  11. Products located at as many outlets as possible.
    Intensive Distribution
  12. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
  13. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
  14. Products offered at select outlets in specific locations.
    Selective Distribution
  15. An example of intensive distribution.
    Coca-Cola
  16. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
  17. The type of market research where the data is collected by you (the company).
    Primary Research
  18. Products offered only at limited locations.
    Exclusive Distribution
  19. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
  20. The type of market research where data is collected by somebody else.
    Secondary Research
  21. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
  22. Channel distribution is located under which P of the marketing mix.
    Place
  23. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
  24. When the producer sells directly to the customer.
    Direct Distribution
  25. Spending habits and how you engage on a company's website falls under which market segmentation?
    Behavioral
  26. An example of selective distribution.
    Air Jordans