FerrariAnexample ofexclusivedistribution.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.ExclusiveDistributionProductsoffered onlyat limitedlocations.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.RetailersOutletswhereconsumerscan purchaseproducts.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.AirJordansAnexample ofselectivedistribution.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.ZeroLevel ofdistributionthat directdistributionfalls under.SelectiveDistributionProductsoffered atselect outletsin specificlocations.PlaceChanneldistribution islocated underwhich P of themarketing mix.DistributorA type ofwholesalerwho assumesextraresponsibility.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?DirectDistributionWhen theproducersells directlyto thecustomer.OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.IntensiveDistributionProductslocated at asmany outletsas possible.Coca-ColaAnexample ofintensivedistribution.FerrariAnexample ofexclusivedistribution.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.ExclusiveDistributionProductsoffered onlyat limitedlocations.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.RetailersOutletswhereconsumerscan purchaseproducts.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.AirJordansAnexample ofselectivedistribution.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.ZeroLevel ofdistributionthat directdistributionfalls under.SelectiveDistributionProductsoffered atselect outletsin specificlocations.PlaceChanneldistribution islocated underwhich P of themarketing mix.DistributorA type ofwholesalerwho assumesextraresponsibility.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?DirectDistributionWhen theproducersells directlyto thecustomer.OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.IntensiveDistributionProductslocated at asmany outletsas possible.Coca-ColaAnexample ofintensivedistribution.

Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. An example of exclusive distribution.
    Ferrari
  2. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
  3. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
  4. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
  5. Products offered only at limited locations.
    Exclusive Distribution
  6. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
  7. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
  8. Outlets where consumers can purchase products.
    Retailers
  9. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
  10. The type of market research where the data is collected by you (the company).
    Primary Research
  11. The type of market research where data is collected by somebody else.
    Secondary Research
  12. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
  13. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
  14. An example of selective distribution.
    Air Jordans
  15. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
  16. Level of distribution that direct distribution falls under.
    Zero
  17. Products offered at select outlets in specific locations.
    Selective Distribution
  18. Channel distribution is located under which P of the marketing mix.
    Place
  19. A type of wholesaler who assumes extra responsibility.
    Distributor
  20. Spending habits and how you engage on a company's website falls under which market segmentation?
    Behavioral
  21. Level of distribution that involves two intermediaries between producer and consumer.
    Two
  22. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
  23. When the producer sells directly to the customer.
    Direct Distribution
  24. Level of distribution where there is a retailer between the producer and the consumer.
    One
  25. Products located at as many outlets as possible.
    Intensive Distribution
  26. An example of intensive distribution.
    Coca-Cola