Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Level of distribution where there is a retailer between the producer and the consumer.
   One
2. Level of distribution that involves two intermediaries between producer and consumer.
   Two
3. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
   Wholesaler
4. An example of intensive distribution.
   Coca-Cola
5. Element of the marketing mix that includes personal selling, advertising, and public relations.
   Promotion
6. Involves intermediaries that perform a company's distribution functions.
   Indirect Distribution
7. Market segmentation that deals with factors such as zip code, city, and climate.
   Geographic
8. Using the Super Bowl as the example, which of the 4 P's would the football game be?
   Product
9. The type of market research where the data is collected by you (the company).
   Primary Research
10. Products offered at select outlets in specific locations.
    Selective Distribution
11. Channel distribution is located under which P of the marketing mix.
    Place
12. An example of exclusive distribution.
    Ferrari
13. The type of market research where data is collected by somebody else.
    Secondary Research
14. Spending habits and how you engage on a company's website falls under which market segmentation?
    Behavioral
15. An example of selective distribution.
    Air Jordans
16. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
17. A type of wholesaler who assumes extra responsibility.
    Distributor
18. Level of distribution that direct distribution falls under.
    Zero
19. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
20. Outlets where consumers can purchase products.
    Retailers
21. When the producer sells directly to the customer.
    Direct Distribution
22. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
23. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
24. Products located at as many outlets as possible.
    Intensive Distribution
25. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
26. Products offered only at limited locations.
    Exclusive Distribution