SelectiveDistributionProductsoffered atselect outletsin specificlocations.ZeroLevel ofdistributionthat directdistributionfalls under.SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).ExclusiveDistributionProductsoffered onlyat limitedlocations.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?PlaceChanneldistribution islocated underwhich P of themarketing mix.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.DistributorA type ofwholesalerwho assumesextraresponsibility.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.FerrariAnexample ofexclusivedistribution.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?AirJordansAnexample ofselectivedistribution.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.RetailersOutletswhereconsumerscan purchaseproducts.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.IntensiveDistributionProductslocated at asmany outletsas possible.Coca-ColaAnexample ofintensivedistribution.DirectDistributionWhen theproducersells directlyto thecustomer.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.SelectiveDistributionProductsoffered atselect outletsin specificlocations.ZeroLevel ofdistributionthat directdistributionfalls under.SecondaryResearchThe type ofmarket researchwhere data iscollected bysomebody else.PrimaryResearchThe type of marketresearch wherethe data iscollected by you(the company).ExclusiveDistributionProductsoffered onlyat limitedlocations.GeographicMarketsegmentationthat deals withfactors such aszip code, city,and climate.ProductUsing the SuperBowl as theexample, which ofthe 4 P's would thefootball game be?PlaceChanneldistribution islocated underwhich P of themarketing mix.WholesalerFulfills orders ofretailers, byreselling goods,often in largequantities formanufacturers.DistributorA type ofwholesalerwho assumesextraresponsibility.PromotionElement of themarketing mix thatincludes personalselling,advertising, andpublic relations.TwoLevel ofdistribution thatinvolves twointermediariesbetween producerand consumer.FerrariAnexample ofexclusivedistribution.PriceThe element of themarketing mix thatis linked to aproduct's real andperceived value.PsychographicMarketsegmentation thatlooks at factorssuch as values,interests, andhobbies.OneLevel ofdistribution wherethere is a retailerbetween theproducer and theconsumer.BehavioralSpending habits andhow you engage on acompany's websitefalls under whichmarketsegmentation?AirJordansAnexample ofselectivedistribution.IntermediariesMiddlemen withinthe channel thathelp get theproduct from theproducer to theconsumer.IndirectDistributionInvolvesintermediariesthat perform acompany'sdistributionfunctions.RetailersOutletswhereconsumerscan purchaseproducts.DemographicMarketsegmentation thatlooks at factorssuch as age,gender, andoccupation.IntensiveDistributionProductslocated at asmany outletsas possible.Coca-ColaAnexample ofintensivedistribution.DirectDistributionWhen theproducersells directlyto thecustomer.TargetMarketA group of customerswith shared attributeswho have beenidentified as the mostlikely buyers of aproduct or service.

Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Products offered at select outlets in specific locations.
    Selective Distribution
  2. Level of distribution that direct distribution falls under.
    Zero
  3. The type of market research where data is collected by somebody else.
    Secondary Research
  4. The type of market research where the data is collected by you (the company).
    Primary Research
  5. Products offered only at limited locations.
    Exclusive Distribution
  6. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
  7. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
  8. Channel distribution is located under which P of the marketing mix.
    Place
  9. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
  10. A type of wholesaler who assumes extra responsibility.
    Distributor
  11. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
  12. Level of distribution that involves two intermediaries between producer and consumer.
    Two
  13. An example of exclusive distribution.
    Ferrari
  14. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
  15. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
  16. Level of distribution where there is a retailer between the producer and the consumer.
    One
  17. Spending habits and how you engage on a company's website falls under which market segmentation?
    Behavioral
  18. An example of selective distribution.
    Air Jordans
  19. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
  20. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
  21. Outlets where consumers can purchase products.
    Retailers
  22. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
  23. Products located at as many outlets as possible.
    Intensive Distribution
  24. An example of intensive distribution.
    Coca-Cola
  25. When the producer sells directly to the customer.
    Direct Distribution
  26. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market