(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Middlemen within the channel that help get the product from the producer to the consumer.
Intermediaries
Element of the marketing mix that includes personal selling, advertising, and public relations.
Promotion
Using the Super Bowl as the example, which of the 4 P's would the football game be?
Product
Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
Wholesaler
The element of the marketing mix that is linked to a product's real and perceived value.
Price
Spending habits and how you engage on a company's website falls under which market segmentation?
Behavioral
The type of market research where the data is collected by you (the company).
Primary Research
When the producer sells directly to the customer.
Direct Distribution
Products located at as many outlets as possible.
Intensive Distribution
Level of distribution that involves two intermediaries between producer and consumer.
Two
Outlets where consumers can purchase products.
Retailers
A type of wholesaler who assumes extra responsibility.
Distributor
Level of distribution that direct distribution falls under.
Zero
Market segmentation that looks at factors such as age, gender, and occupation.
Demographic
Level of distribution where there is a retailer between the producer and the consumer.
One
The type of market research where data is collected by somebody else.
Secondary Research
Involves intermediaries that perform a company's distribution functions.
Indirect Distribution
An example of intensive distribution.
Coca-Cola
Products offered only at limited locations.
Exclusive Distribution
Market segmentation that deals with factors such as zip code, city, and climate.
Geographic
An example of exclusive distribution.
Ferrari
A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
Target Market
Market segmentation that looks at factors such as values, interests, and hobbies.
Psychographic
Products offered at select outlets in specific locations.
Selective Distribution
Channel distribution is located under which P of the marketing mix.
Place
