Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Channel distribution is located under which P of the marketing mix.
   Place
2. An example of exclusive distribution.
   Ferrari
3. The type of market research where data is collected by somebody else.
   Secondary Research
4. Outlets where consumers can purchase products.
   Retailers
5. Using the Super Bowl as the example, which of the 4 P's would the football game be?
   Product
6. Level of distribution that direct distribution falls under.
   Zero
7. An example of selective distribution.
   Air Jordans
8. A type of wholesaler who assumes extra responsibility.
   Distributor
9. An example of intensive distribution.
   Coca-Cola
10. Spending habits and how you engage on a company's website falls under which market segmentation?
    Behavioral
11. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
12. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
13. Products located at as many outlets as possible.
    Intensive Distribution
14. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
15. Level of distribution where there is a retailer between the producer and the consumer.
    One
16. Level of distribution that involves two intermediaries between producer and consumer.
    Two
17. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
18. Products offered only at limited locations.
    Exclusive Distribution
19. When the producer sells directly to the customer.
    Direct Distribution
20. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
21. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
22. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
23. Products offered at select outlets in specific locations.
    Selective Distribution
24. The type of market research where the data is collected by you (the company).
    Primary Research
25. The element of the marketing mix that is linked to a product's real and perceived value.
    Price
26. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries