Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. The element of the marketing mix that is linked to a product's real and perceived value.
   Price
2. Channel distribution is located under which P of the marketing mix.
   Place
3. Element of the marketing mix that includes personal selling, advertising, and public relations.
   Promotion
4. The type of market research where the data is collected by you (the company).
   Primary Research
5. Spending habits and how you engage on a company's website falls under which market segmentation?
   Behavioral
6. Middlemen within the channel that help get the product from the producer to the consumer.
   Intermediaries
7. Products offered at select outlets in specific locations.
   Selective Distribution
8. Involves intermediaries that perform a company's distribution functions.
   Indirect Distribution
9. A type of wholesaler who assumes extra responsibility.
   Distributor
10. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
11. Market segmentation that deals with factors such as zip code, city, and climate.
    Geographic
12. Products offered only at limited locations.
    Exclusive Distribution
13. The type of market research where data is collected by somebody else.
    Secondary Research
14. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
    Wholesaler
15. Level of distribution where there is a retailer between the producer and the consumer.
    One
16. Outlets where consumers can purchase products.
    Retailers
17. Market segmentation that looks at factors such as values, interests, and hobbies.
    Psychographic
18. Level of distribution that direct distribution falls under.
    Zero
19. Using the Super Bowl as the example, which of the 4 P's would the football game be?
    Product
20. When the producer sells directly to the customer.
    Direct Distribution
21. An example of selective distribution.
    Air Jordans
22. An example of intensive distribution.
    Coca-Cola
23. An example of exclusive distribution.
    Ferrari
24. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
25. Products located at as many outlets as possible.
    Intensive Distribution
26. Level of distribution that involves two intermediaries between producer and consumer.
    Two