Marketing Mix - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Using the Super Bowl as the example, which of the 4 P's would the football game be?
   Product
2. An example of exclusive distribution.
   Ferrari
3. Fulfills orders of retailers, by reselling goods, often in large quantities for manufacturers.
   Wholesaler
4. Products offered only at limited locations.
   Exclusive Distribution
5. Market segmentation that deals with factors such as zip code, city, and climate.
   Geographic
6. Spending habits and how you engage on a company's website falls under which market segmentation?
   Behavioral
7. Level of distribution that involves two intermediaries between producer and consumer.
   Two
8. The element of the marketing mix that is linked to a product's real and perceived value.
   Price
9. Market segmentation that looks at factors such as values, interests, and hobbies.
   Psychographic
10. A group of customers with shared attributes who have been identified as the most likely buyers of a product or service.
    Target Market
11. An example of intensive distribution.
    Coca-Cola
12. Level of distribution that direct distribution falls under.
    Zero
13. An example of selective distribution.
    Air Jordans
14. Middlemen within the channel that help get the product from the producer to the consumer.
    Intermediaries
15. Involves intermediaries that perform a company's distribution functions.
    Indirect Distribution
16. When the producer sells directly to the customer.
    Direct Distribution
17. A type of wholesaler who assumes extra responsibility.
    Distributor
18. The type of market research where data is collected by somebody else.
    Secondary Research
19. Element of the marketing mix that includes personal selling, advertising, and public relations.
    Promotion
20. Products located at as many outlets as possible.
    Intensive Distribution
21. Level of distribution where there is a retailer between the producer and the consumer.
    One
22. Outlets where consumers can purchase products.
    Retailers
23. Market segmentation that looks at factors such as age, gender, and occupation.
    Demographic
24. The type of market research where the data is collected by you (the company).
    Primary Research
25. Channel distribution is located under which P of the marketing mix.
    Place
26. Products offered at select outlets in specific locations.
    Selective Distribution