Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueAppealto hippocketSuggeststhat moneyis veryimportant SimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." InclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'AttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.ColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,AlliterationIt is therepetition ofthe first letterin severalwords.AllusionA referenceto a person,place, eventor anothertextExpertOpinionA person whois an expertin the topicthey arepresentingAnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.ImageryCan paint picturefor audience,making the pointvisually and bycomparison.Appeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyFactsandEvidenceInformationfrom reliablesources thatis factualMetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.AnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.ExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.Appealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.Persuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingStatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioHumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsRhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious EmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceHyperbole Extremeexaggerationused to make apoint foremphasis orhumour.Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueAppealto hippocketSuggeststhat moneyis veryimportant SimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." InclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'AttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.ColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,AlliterationIt is therepetition ofthe first letterin severalwords.AllusionA referenceto a person,place, eventor anothertextExpertOpinionA person whois an expertin the topicthey arepresentingAnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.ImageryCan paint picturefor audience,making the pointvisually and bycomparison.Appeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyFactsandEvidenceInformationfrom reliablesources thatis factualMetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.AnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.ExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.Appealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.Persuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingStatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioHumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsRhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious EmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceHyperbole Extremeexaggerationused to make apoint foremphasis orhumour.

Persuasive Strategies - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Practical everyday knowledge that is accepted as obvious therefore true
    Appeal to common sense
  2. Suggests that money is very important
    Appeal to hip pocket
  3. Figure of speech that directly compares two different things. Usually in a phrase that begins with "as" or "like."
    Simile
  4. Language seeking to include everyone often using 'us', 'we' and 'our'
    Inclusive language
  5. Opposing views, or the people who hold them can portray views and beliefs which are contrary to the author's contention as foolish.
    Attacks
  6. Informal, everyday, conversational language that includes down to earth views and appears friendly,
    Colloquial Language
  7. It is the repetition of the first letter in several words.
    Alliteration
  8. A reference to a person, place, event or another text
    Allusion
  9. A person who is an expert in the topic they are presenting
    Expert Opinion
  10. A form of reasoning which compares one thing with another in order to make a particular point.
    Analogy
  11. Can paint picture for audience, making the point visually and by comparison.
    Imagery
  12. Suggests that everyone should be treated equally and fairly
    Appeal to fairness and equality
  13. Information from reliable sources that is factual
    Facts and Evidence
  14. A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. 'Something is something else'
    Metaphor
  15. Make sweeping statements about a whole group, based on only one or two members of that group.
    Generalisation
  16. A short story of an experience. It can be a personal story that has happened to you, or a story that you have heard from someone you know.
    Anecdote
  17. Language that leaves out or alienate a particular group of people or things
    Exclusive Language
  18. Blaming an individual or group, when the causes are really much more complex.
    Scapegoating
  19. Suggests that people’s safety, security or freedom is at risk.
    Appeal to fear
  20. Techniques/strategies used to influence people to believe, buy, or do something
    Persuasive strategies
  21. Data that is a numerical value recorded as a percent or ratio
    Statistics and figures
  22. Such as puns, irony, sarcasm, satire and jokes can be persuasive by dismissing opposing views
    Humour
  23. A question with no expected answer because often the answer is obvious
    Rhetorical question
  24. Words used to deliberately create an emotional impact or response from the audience
    Emotive Language
  25. Extreme exaggeration used to make a point for emphasis or humour.
    Hyperbole