GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.HumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsEmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceRhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious ColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,MetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'AlliterationIt is therepetition ofthe first letterin severalwords.SimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueAnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.ExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsAppealto hippocketSuggeststhat moneyis veryimportant AttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.Appeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyInclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'ExpertOpinionA person whois an expertin the topicthey arepresentingHyperbole Extremeexaggerationused to make apoint foremphasis orhumour.StatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioPersuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingFactsandEvidenceInformationfrom reliablesources thatis factualAppealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.AllusionA referenceto a person,place, eventor anothertextAnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.ImageryCan paint picturefor audience,making the pointvisually and bycomparison.ScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.HumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsEmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceRhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious ColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,MetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'AlliterationIt is therepetition ofthe first letterin severalwords.SimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueAnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.ExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsAppealto hippocketSuggeststhat moneyis veryimportant AttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.Appeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyInclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'ExpertOpinionA person whois an expertin the topicthey arepresentingHyperbole Extremeexaggerationused to make apoint foremphasis orhumour.StatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioPersuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingFactsandEvidenceInformationfrom reliablesources thatis factualAppealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.AllusionA referenceto a person,place, eventor anothertextAnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.ImageryCan paint picturefor audience,making the pointvisually and bycomparison.ScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.

Persuasive Strategies - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Make sweeping statements about a whole group, based on only one or two members of that group.
    Generalisation
  2. Such as puns, irony, sarcasm, satire and jokes can be persuasive by dismissing opposing views
    Humour
  3. Words used to deliberately create an emotional impact or response from the audience
    Emotive Language
  4. A question with no expected answer because often the answer is obvious
    Rhetorical question
  5. Informal, everyday, conversational language that includes down to earth views and appears friendly,
    Colloquial Language
  6. A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. 'Something is something else'
    Metaphor
  7. It is the repetition of the first letter in several words.
    Alliteration
  8. Figure of speech that directly compares two different things. Usually in a phrase that begins with "as" or "like."
    Simile
  9. Practical everyday knowledge that is accepted as obvious therefore true
    Appeal to common sense
  10. A short story of an experience. It can be a personal story that has happened to you, or a story that you have heard from someone you know.
    Anecdote
  11. Language that leaves out or alienate a particular group of people or things
    Exclusive Language
  12. Suggests that money is very important
    Appeal to hip pocket
  13. Opposing views, or the people who hold them can portray views and beliefs which are contrary to the author's contention as foolish.
    Attacks
  14. Suggests that everyone should be treated equally and fairly
    Appeal to fairness and equality
  15. Language seeking to include everyone often using 'us', 'we' and 'our'
    Inclusive language
  16. A person who is an expert in the topic they are presenting
    Expert Opinion
  17. Extreme exaggeration used to make a point for emphasis or humour.
    Hyperbole
  18. Data that is a numerical value recorded as a percent or ratio
    Statistics and figures
  19. Techniques/strategies used to influence people to believe, buy, or do something
    Persuasive strategies
  20. Information from reliable sources that is factual
    Facts and Evidence
  21. Suggests that people’s safety, security or freedom is at risk.
    Appeal to fear
  22. A reference to a person, place, event or another text
    Allusion
  23. A form of reasoning which compares one thing with another in order to make a particular point.
    Analogy
  24. Can paint picture for audience, making the point visually and by comparison.
    Imagery
  25. Blaming an individual or group, when the causes are really much more complex.
    Scapegoating