ScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.AlliterationIt is therepetition ofthe first letterin severalwords.ColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueEmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsStatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioAttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.AnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.FactsandEvidenceInformationfrom reliablesources thatis factualMetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'Appeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyAppealto hippocketSuggeststhat moneyis veryimportant RhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious AnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.HumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsAllusionA referenceto a person,place, eventor anothertextInclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'Hyperbole Extremeexaggerationused to make apoint foremphasis orhumour.GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.ImageryCan paint picturefor audience,making the pointvisually and bycomparison.ExpertOpinionA person whois an expertin the topicthey arepresentingSimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." Persuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingAppealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.ScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.AlliterationIt is therepetition ofthe first letterin severalwords.ColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueEmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsStatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioAttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.AnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.FactsandEvidenceInformationfrom reliablesources thatis factualMetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'Appeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyAppealto hippocketSuggeststhat moneyis veryimportant RhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious AnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.HumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsAllusionA referenceto a person,place, eventor anothertextInclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'Hyperbole Extremeexaggerationused to make apoint foremphasis orhumour.GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.ImageryCan paint picturefor audience,making the pointvisually and bycomparison.ExpertOpinionA person whois an expertin the topicthey arepresentingSimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." Persuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingAppealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.

Persuasive Strategies - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Blaming an individual or group, when the causes are really much more complex.
    Scapegoating
  2. It is the repetition of the first letter in several words.
    Alliteration
  3. Informal, everyday, conversational language that includes down to earth views and appears friendly,
    Colloquial Language
  4. Practical everyday knowledge that is accepted as obvious therefore true
    Appeal to common sense
  5. Words used to deliberately create an emotional impact or response from the audience
    Emotive Language
  6. Language that leaves out or alienate a particular group of people or things
    Exclusive Language
  7. Data that is a numerical value recorded as a percent or ratio
    Statistics and figures
  8. Opposing views, or the people who hold them can portray views and beliefs which are contrary to the author's contention as foolish.
    Attacks
  9. A short story of an experience. It can be a personal story that has happened to you, or a story that you have heard from someone you know.
    Anecdote
  10. Information from reliable sources that is factual
    Facts and Evidence
  11. A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. 'Something is something else'
    Metaphor
  12. Suggests that everyone should be treated equally and fairly
    Appeal to fairness and equality
  13. Suggests that money is very important
    Appeal to hip pocket
  14. A question with no expected answer because often the answer is obvious
    Rhetorical question
  15. A form of reasoning which compares one thing with another in order to make a particular point.
    Analogy
  16. Such as puns, irony, sarcasm, satire and jokes can be persuasive by dismissing opposing views
    Humour
  17. A reference to a person, place, event or another text
    Allusion
  18. Language seeking to include everyone often using 'us', 'we' and 'our'
    Inclusive language
  19. Extreme exaggeration used to make a point for emphasis or humour.
    Hyperbole
  20. Make sweeping statements about a whole group, based on only one or two members of that group.
    Generalisation
  21. Can paint picture for audience, making the point visually and by comparison.
    Imagery
  22. A person who is an expert in the topic they are presenting
    Expert Opinion
  23. Figure of speech that directly compares two different things. Usually in a phrase that begins with "as" or "like."
    Simile
  24. Techniques/strategies used to influence people to believe, buy, or do something
    Persuasive strategies
  25. Suggests that people’s safety, security or freedom is at risk.
    Appeal to fear