ExpertOpinionA person whois an expertin the topicthey arepresentingColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,Appealto hippocketSuggeststhat moneyis veryimportant AlliterationIt is therepetition ofthe first letterin severalwords.Hyperbole Extremeexaggerationused to make apoint foremphasis orhumour.MetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueImageryCan paint picturefor audience,making the pointvisually and bycomparison.ExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsAppeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyHumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsAttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.SimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." InclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'FactsandEvidenceInformationfrom reliablesources thatis factualScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.Persuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingAnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.Appealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.AllusionA referenceto a person,place, eventor anothertextStatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioRhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious EmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceAnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.ExpertOpinionA person whois an expertin the topicthey arepresentingColloquialLanguageInformal, everyday,conversationallanguage thatincludes down toearth views andappears friendly,Appealto hippocketSuggeststhat moneyis veryimportant AlliterationIt is therepetition ofthe first letterin severalwords.Hyperbole Extremeexaggerationused to make apoint foremphasis orhumour.MetaphorA figure of speech inwhich a word orphrase is applied toan object or action towhich it is not literallyapplicable.'Something issomething else'Appeal tocommonsensePracticaleverydayknowledge thatis accepted asobvioustherefore trueImageryCan paint picturefor audience,making the pointvisually and bycomparison.ExclusiveLanguageLanguage thatleaves out oralienate aparticular groupof people orthingsAppeal tofairnessandequalitySuggests thateveryoneshould betreated equallyand fairlyHumourSuch as puns,irony, sarcasm,satire and jokescan be persuasiveby dismissingopposing viewsAttacksOpposing views, orthe people who holdthem can portrayviews and beliefswhich are contrary tothe author'scontention as foolish.SimileFigure of speech thatdirectly comparestwo different things.Usually in a phrasethat begins with "as"or "like." InclusivelanguageLanguageseeking toincludeeveryone oftenusing 'us', 'we'and 'our'FactsandEvidenceInformationfrom reliablesources thatis factualScapegoatingBlaming anindividual orgroup, when thecauses arereally muchmore complex.Persuasivestrategies Techniques/strategiesused to influencepeople to believe,buy, or do somethingAnecdoteA short story of anexperience. It can bea personal story thathas happened to you,or a story that youhave heard fromsomeone you know.Appealto fearSuggests thatpeople’s safety,security orfreedom is atrisk.GeneralisationMake sweepingstatements abouta whole group,based on only oneor two members ofthat group.AllusionA referenceto a person,place, eventor anothertextStatisticsandfiguresData that is anumerical valuerecorded as apercent or ratioRhetoricalquestionA question withno expectedanswer becauseoften the answeris obvious EmotiveLanguageWords used todeliberately createan emotionalimpact orresponse from theaudienceAnalogyA form ofreasoning whichcompares onething with anotherin order to make aparticular point.

Persuasive Strategies - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A person who is an expert in the topic they are presenting
    Expert Opinion
  2. Informal, everyday, conversational language that includes down to earth views and appears friendly,
    Colloquial Language
  3. Suggests that money is very important
    Appeal to hip pocket
  4. It is the repetition of the first letter in several words.
    Alliteration
  5. Extreme exaggeration used to make a point for emphasis or humour.
    Hyperbole
  6. A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. 'Something is something else'
    Metaphor
  7. Practical everyday knowledge that is accepted as obvious therefore true
    Appeal to common sense
  8. Can paint picture for audience, making the point visually and by comparison.
    Imagery
  9. Language that leaves out or alienate a particular group of people or things
    Exclusive Language
  10. Suggests that everyone should be treated equally and fairly
    Appeal to fairness and equality
  11. Such as puns, irony, sarcasm, satire and jokes can be persuasive by dismissing opposing views
    Humour
  12. Opposing views, or the people who hold them can portray views and beliefs which are contrary to the author's contention as foolish.
    Attacks
  13. Figure of speech that directly compares two different things. Usually in a phrase that begins with "as" or "like."
    Simile
  14. Language seeking to include everyone often using 'us', 'we' and 'our'
    Inclusive language
  15. Information from reliable sources that is factual
    Facts and Evidence
  16. Blaming an individual or group, when the causes are really much more complex.
    Scapegoating
  17. Techniques/strategies used to influence people to believe, buy, or do something
    Persuasive strategies
  18. A short story of an experience. It can be a personal story that has happened to you, or a story that you have heard from someone you know.
    Anecdote
  19. Suggests that people’s safety, security or freedom is at risk.
    Appeal to fear
  20. Make sweeping statements about a whole group, based on only one or two members of that group.
    Generalisation
  21. A reference to a person, place, event or another text
    Allusion
  22. Data that is a numerical value recorded as a percent or ratio
    Statistics and figures
  23. A question with no expected answer because often the answer is obvious
    Rhetorical question
  24. Words used to deliberately create an emotional impact or response from the audience
    Emotive Language
  25. A form of reasoning which compares one thing with another in order to make a particular point.
    Analogy