Quantitative research from a secondary source Product in the decline phase of the PLC Stakeholder conflict Brand development activity Above the line promotion An extension strategy Product in the introduction phase Mission statement- not on company website Market penetration Market development Interesting distribution channel Qualitative research from a secondary source Example of inorganic growth Dog of a company (BCG) Cash cow of a business (BCG) A local brand you are loyal to Below the line promotion Positive effect of an MNC on host country Market orientated business Local business' way to differentiate Product development Product oriented business Academic journal you are using Media article about a marketing concept Local business in niche market Creative social media ad Negative effect of an MNC on host country Example of organic growth Loss leader at local store Quantitative research from a secondary source Product in the decline phase of the PLC Stakeholder conflict Brand development activity Above the line promotion An extension strategy Product in the introduction phase Mission statement- not on company website Market penetration Market development Interesting distribution channel Qualitative research from a secondary source Example of inorganic growth Dog of a company (BCG) Cash cow of a business (BCG) A local brand you are loyal to Below the line promotion Positive effect of an MNC on host country Market orientated business Local business' way to differentiate Product development Product oriented business Academic journal you are using Media article about a marketing concept Local business in niche market Creative social media ad Negative effect of an MNC on host country Example of organic growth Loss leader at local store
(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
Quantitative research from a secondary source
Product in the decline phase of the PLC
Stakeholder conflict
Brand development activity
Above the line promotion
An extension strategy
Product in the introduction phase
Mission statement- not on company website
Market penetration
Market development
Interesting distribution channel
Qualitative research from a secondary source
Example of inorganic growth
Dog of a company (BCG)
Cash cow of a business (BCG)
A local brand you are loyal to
Below the line promotion
Positive effect of an MNC on host country
Market orientated business
Local business' way to differentiate
Product development
Product oriented business
Academic journal you are using
Media article about a marketing concept
Local business in niche market
Creative social media ad
Negative effect of an MNC on host country
Example of organic growth
Loss leader at local store