What type ofscent wasused in Chebat& Michon'sstudy?Whoadministered thequestionnaire inChebat &Michon's study?How many Pswere in Week1 of Chebat &Michon'sstudy?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....What was thespecial caretaken by themall directorduring thestudy?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.How manystores didKutlu usedin his study?Dominancepertains tothe degreeof .....Were the Ps inChebat &Michon's studyaware of theresearchobjectives?In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?Why wascitrusscentchosen?How did Kutlugathered dataon customer'sperception ofthe store?Where wasChebat &Michon'sstudyconducted?Whoproposedemotion withor withoutcognition?How long wasChebat &Michon's studywereconducted for?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.What was theresearchmethod used inChebat &Michon'sstudy?2 key factorsKutlu's studyinvestigatesArousalrepresentsthe levelof....What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?Pleasureisassociatedwith ....How manyPs did Kutluuse in hisstudy?How many Pswere in Week2 of Chebat &Michon'sstudy?Where wasKutlu'sstudyconducted?What type ofscent wasused in Chebat& Michon'sstudy?Whoadministered thequestionnaire inChebat &Michon's study?How many Pswere in Week1 of Chebat &Michon'sstudy?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....What was thespecial caretaken by themall directorduring thestudy?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.How manystores didKutlu usedin his study?Dominancepertains tothe degreeof .....Were the Ps inChebat &Michon's studyaware of theresearchobjectives?In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?Why wascitrusscentchosen?How did Kutlugathered dataon customer'sperception ofthe store?Where wasChebat &Michon'sstudyconducted?Whoproposedemotion withor withoutcognition?How long wasChebat &Michon's studywereconducted for?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.What was theresearchmethod used inChebat &Michon'sstudy?2 key factorsKutlu's studyinvestigatesArousalrepresentsthe levelof....What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?Pleasureisassociatedwith ....How manyPs did Kutluuse in hisstudy?How many Pswere in Week2 of Chebat &Michon'sstudy?Where wasKutlu'sstudyconducted?

1.3 Lighting, colour and smell - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. What type of scent was used in Chebat & Michon's study?
  2. Who administered the questionnaire in Chebat & Michon's study?
  3. How many Ps were in Week 1 of Chebat & Michon's study?
  4. Kutlu predicted that there is a relationship between store image & product type which determines the type of lighting that will be the most effective. This method is known as....
  5. What was the special care taken by the mall director during the study?
  6. How many % of sample thought that the lighting colour scheme of a store had an effect on the brand image.
  7. How many stores did Kutlu used in his study?
  8. Dominance pertains to the degree of .....
  9. Were the Ps in Chebat & Michon's study aware of the research objectives?
  10. In which month & year were the control group & experimental group in Chebat & Michon's study conducted?
  11. Why was citrus scent chosen?
  12. How did Kutlu gathered data on customer's perception of the store?
  13. Where was Chebat & Michon's study conducted?
  14. Who proposed emotion with or without cognition?
  15. How long was Chebat & Michon's study were conducted for?
  16. The questionnaire in Chebat & Michon's study asked about their _________, the shopping mall, and how much they spent excluding groceries.
  17. What was the research method used in Chebat & Michon's study?
  18. 2 key factors Kutlu's study investigates
  19. Arousal represents the level of....
  20. What were the timing controls applied in the experimental gp of Chebat & Michon study?
  21. Pleasure is associated with ....
  22. How many Ps did Kutlu use in his study?
  23. How many Ps were in Week 2 of Chebat & Michon's study?
  24. Where was Kutlu's study conducted?