How did Kutlugathered dataon customer'sperception ofthe store?Where wasKutlu'sstudyconducted?2 key factorsKutlu's studyinvestigatesWhat were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....How manyPs did Kutluuse in hisstudy?Where wasChebat &Michon'sstudyconducted?Why wascitrusscentchosen?What was thespecial caretaken by themall directorduring thestudy?How long wasChebat &Michon's studywereconducted for?How many Pswere in Week1 of Chebat &Michon'sstudy?What was theresearchmethod used inChebat &Michon'sstudy?Were the Ps inChebat &Michon's studyaware of theresearchobjectives?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.How many Pswere in Week2 of Chebat &Michon'sstudy?In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?Whoadministered thequestionnaire inChebat &Michon's study?Whoproposedemotion withor withoutcognition?Pleasureisassociatedwith ....Arousalrepresentsthe levelof....How manystores didKutlu usedin his study?What type ofscent wasused in Chebat& Michon'sstudy?Dominancepertains tothe degreeof .....How did Kutlugathered dataon customer'sperception ofthe store?Where wasKutlu'sstudyconducted?2 key factorsKutlu's studyinvestigatesWhat were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....How manyPs did Kutluuse in hisstudy?Where wasChebat &Michon'sstudyconducted?Why wascitrusscentchosen?What was thespecial caretaken by themall directorduring thestudy?How long wasChebat &Michon's studywereconducted for?How many Pswere in Week1 of Chebat &Michon'sstudy?What was theresearchmethod used inChebat &Michon'sstudy?Were the Ps inChebat &Michon's studyaware of theresearchobjectives?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.How many Pswere in Week2 of Chebat &Michon'sstudy?In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?Whoadministered thequestionnaire inChebat &Michon's study?Whoproposedemotion withor withoutcognition?Pleasureisassociatedwith ....Arousalrepresentsthe levelof....How manystores didKutlu usedin his study?What type ofscent wasused in Chebat& Michon'sstudy?Dominancepertains tothe degreeof .....

1.3 Lighting, colour and smell - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. How did Kutlu gathered data on customer's perception of the store?
  2. Where was Kutlu's study conducted?
  3. 2 key factors Kutlu's study investigates
  4. What were the timing controls applied in the experimental gp of Chebat & Michon study?
  5. Kutlu predicted that there is a relationship between store image & product type which determines the type of lighting that will be the most effective. This method is known as....
  6. How many Ps did Kutlu use in his study?
  7. Where was Chebat & Michon's study conducted?
  8. Why was citrus scent chosen?
  9. What was the special care taken by the mall director during the study?
  10. How long was Chebat & Michon's study were conducted for?
  11. How many Ps were in Week 1 of Chebat & Michon's study?
  12. What was the research method used in Chebat & Michon's study?
  13. Were the Ps in Chebat & Michon's study aware of the research objectives?
  14. How many % of sample thought that the lighting colour scheme of a store had an effect on the brand image.
  15. The questionnaire in Chebat & Michon's study asked about their _________, the shopping mall, and how much they spent excluding groceries.
  16. How many Ps were in Week 2 of Chebat & Michon's study?
  17. In which month & year were the control group & experimental group in Chebat & Michon's study conducted?
  18. Who administered the questionnaire in Chebat & Michon's study?
  19. Who proposed emotion with or without cognition?
  20. Pleasure is associated with ....
  21. Arousal represents the level of....
  22. How many stores did Kutlu used in his study?
  23. What type of scent was used in Chebat & Michon's study?
  24. Dominance pertains to the degree of .....