Why wascitrusscentchosen?Whoadministered thequestionnaire inChebat &Michon's study?Were the Ps inChebat &Michon's studyaware of theresearchobjectives?Dominancepertains tothe degreeof .....In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?2 key factorsKutlu's studyinvestigatesWhat was theresearchmethod used inChebat &Michon'sstudy?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....What was thespecial caretaken by themall directorduring thestudy?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?How manyPs did Kutluuse in hisstudy?Whoproposedemotion withor withoutcognition?Where wasChebat &Michon'sstudyconducted?Where wasKutlu'sstudyconducted?How manystores didKutlu usedin his study?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.How long wasChebat &Michon's studywereconducted for?How did Kutlugathered dataon customer'sperception ofthe store?How many Pswere in Week1 of Chebat &Michon'sstudy?Pleasureisassociatedwith ....What type ofscent wasused in Chebat& Michon'sstudy?Arousalrepresentsthe levelof....How many Pswere in Week2 of Chebat &Michon'sstudy?Why wascitrusscentchosen?Whoadministered thequestionnaire inChebat &Michon's study?Were the Ps inChebat &Michon's studyaware of theresearchobjectives?Dominancepertains tothe degreeof .....In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?2 key factorsKutlu's studyinvestigatesWhat was theresearchmethod used inChebat &Michon'sstudy?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....What was thespecial caretaken by themall directorduring thestudy?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?How manyPs did Kutluuse in hisstudy?Whoproposedemotion withor withoutcognition?Where wasChebat &Michon'sstudyconducted?Where wasKutlu'sstudyconducted?How manystores didKutlu usedin his study?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.How long wasChebat &Michon's studywereconducted for?How did Kutlugathered dataon customer'sperception ofthe store?How many Pswere in Week1 of Chebat &Michon'sstudy?Pleasureisassociatedwith ....What type ofscent wasused in Chebat& Michon'sstudy?Arousalrepresentsthe levelof....How many Pswere in Week2 of Chebat &Michon'sstudy?

1.3 Lighting, colour and smell - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Why was citrus scent chosen?
  2. Who administered the questionnaire in Chebat & Michon's study?
  3. Were the Ps in Chebat & Michon's study aware of the research objectives?
  4. Dominance pertains to the degree of .....
  5. In which month & year were the control group & experimental group in Chebat & Michon's study conducted?
  6. 2 key factors Kutlu's study investigates
  7. What was the research method used in Chebat & Michon's study?
  8. The questionnaire in Chebat & Michon's study asked about their _________, the shopping mall, and how much they spent excluding groceries.
  9. Kutlu predicted that there is a relationship between store image & product type which determines the type of lighting that will be the most effective. This method is known as....
  10. What was the special care taken by the mall director during the study?
  11. What were the timing controls applied in the experimental gp of Chebat & Michon study?
  12. How many Ps did Kutlu use in his study?
  13. Who proposed emotion with or without cognition?
  14. Where was Chebat & Michon's study conducted?
  15. Where was Kutlu's study conducted?
  16. How many stores did Kutlu used in his study?
  17. How many % of sample thought that the lighting colour scheme of a store had an effect on the brand image.
  18. How long was Chebat & Michon's study were conducted for?
  19. How did Kutlu gathered data on customer's perception of the store?
  20. How many Ps were in Week 1 of Chebat & Michon's study?
  21. Pleasure is associated with ....
  22. What type of scent was used in Chebat & Michon's study?
  23. Arousal represents the level of....
  24. How many Ps were in Week 2 of Chebat & Michon's study?