Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....Arousalrepresentsthe levelof....Whoproposedemotion withor withoutcognition?Dominancepertains tothe degreeof .....Were the Ps inChebat &Michon's studyaware of theresearchobjectives?What was thespecial caretaken by themall directorduring thestudy?Why wascitrusscentchosen?Where wasKutlu'sstudyconducted?What was theresearchmethod used inChebat &Michon'sstudy?How many Pswere in Week1 of Chebat &Michon'sstudy?How manyPs did Kutluuse in hisstudy?Where wasChebat &Michon'sstudyconducted?2 key factorsKutlu's studyinvestigatesHow many Pswere in Week2 of Chebat &Michon'sstudy?How long wasChebat &Michon's studywereconducted for?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?What type ofscent wasused in Chebat& Michon'sstudy?Pleasureisassociatedwith ....How manystores didKutlu usedin his study?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?How did Kutlugathered dataon customer'sperception ofthe store?Whoadministered thequestionnaire inChebat &Michon's study?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....Arousalrepresentsthe levelof....Whoproposedemotion withor withoutcognition?Dominancepertains tothe degreeof .....Were the Ps inChebat &Michon's studyaware of theresearchobjectives?What was thespecial caretaken by themall directorduring thestudy?Why wascitrusscentchosen?Where wasKutlu'sstudyconducted?What was theresearchmethod used inChebat &Michon'sstudy?How many Pswere in Week1 of Chebat &Michon'sstudy?How manyPs did Kutluuse in hisstudy?Where wasChebat &Michon'sstudyconducted?2 key factorsKutlu's studyinvestigatesHow many Pswere in Week2 of Chebat &Michon'sstudy?How long wasChebat &Michon's studywereconducted for?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?What type ofscent wasused in Chebat& Michon'sstudy?Pleasureisassociatedwith ....How manystores didKutlu usedin his study?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?How did Kutlugathered dataon customer'sperception ofthe store?Whoadministered thequestionnaire inChebat &Michon's study?

1.3 Lighting, colour and smell - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Kutlu predicted that there is a relationship between store image & product type which determines the type of lighting that will be the most effective. This method is known as....
  2. Arousal represents the level of....
  3. Who proposed emotion with or without cognition?
  4. Dominance pertains to the degree of .....
  5. Were the Ps in Chebat & Michon's study aware of the research objectives?
  6. What was the special care taken by the mall director during the study?
  7. Why was citrus scent chosen?
  8. Where was Kutlu's study conducted?
  9. What was the research method used in Chebat & Michon's study?
  10. How many Ps were in Week 1 of Chebat & Michon's study?
  11. How many Ps did Kutlu use in his study?
  12. Where was Chebat & Michon's study conducted?
  13. 2 key factors Kutlu's study investigates
  14. How many Ps were in Week 2 of Chebat & Michon's study?
  15. How long was Chebat & Michon's study were conducted for?
  16. How many % of sample thought that the lighting colour scheme of a store had an effect on the brand image.
  17. The questionnaire in Chebat & Michon's study asked about their _________, the shopping mall, and how much they spent excluding groceries.
  18. In which month & year were the control group & experimental group in Chebat & Michon's study conducted?
  19. What type of scent was used in Chebat & Michon's study?
  20. Pleasure is associated with ....
  21. How many stores did Kutlu used in his study?
  22. What were the timing controls applied in the experimental gp of Chebat & Michon study?
  23. How did Kutlu gathered data on customer's perception of the store?
  24. Who administered the questionnaire in Chebat & Michon's study?