Dominancepertains tothe degreeof .....What was theresearchmethod used inChebat &Michon'sstudy?What was thespecial caretaken by themall directorduring thestudy?Pleasureisassociatedwith ....How many Pswere in Week1 of Chebat &Michon'sstudy?Whoproposedemotion withor withoutcognition?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?How manyPs did Kutluuse in hisstudy?Where wasChebat &Michon'sstudyconducted?Arousalrepresentsthe levelof....How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.2 key factorsKutlu's studyinvestigatesHow did Kutlugathered dataon customer'sperception ofthe store?Whoadministered thequestionnaire inChebat &Michon's study?How long wasChebat &Michon's studywereconducted for?How many Pswere in Week2 of Chebat &Michon'sstudy?Why wascitrusscentchosen?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.Where wasKutlu'sstudyconducted?In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?Were the Ps inChebat &Michon's studyaware of theresearchobjectives?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....How manystores didKutlu usedin his study?What type ofscent wasused in Chebat& Michon'sstudy?Dominancepertains tothe degreeof .....What was theresearchmethod used inChebat &Michon'sstudy?What was thespecial caretaken by themall directorduring thestudy?Pleasureisassociatedwith ....How many Pswere in Week1 of Chebat &Michon'sstudy?Whoproposedemotion withor withoutcognition?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?How manyPs did Kutluuse in hisstudy?Where wasChebat &Michon'sstudyconducted?Arousalrepresentsthe levelof....How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.2 key factorsKutlu's studyinvestigatesHow did Kutlugathered dataon customer'sperception ofthe store?Whoadministered thequestionnaire inChebat &Michon's study?How long wasChebat &Michon's studywereconducted for?How many Pswere in Week2 of Chebat &Michon'sstudy?Why wascitrusscentchosen?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.Where wasKutlu'sstudyconducted?In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?Were the Ps inChebat &Michon's studyaware of theresearchobjectives?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....How manystores didKutlu usedin his study?What type ofscent wasused in Chebat& Michon'sstudy?

1.3 Lighting, colour and smell - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Dominance pertains to the degree of .....
  2. What was the research method used in Chebat & Michon's study?
  3. What was the special care taken by the mall director during the study?
  4. Pleasure is associated with ....
  5. How many Ps were in Week 1 of Chebat & Michon's study?
  6. Who proposed emotion with or without cognition?
  7. What were the timing controls applied in the experimental gp of Chebat & Michon study?
  8. How many Ps did Kutlu use in his study?
  9. Where was Chebat & Michon's study conducted?
  10. Arousal represents the level of....
  11. How many % of sample thought that the lighting colour scheme of a store had an effect on the brand image.
  12. 2 key factors Kutlu's study investigates
  13. How did Kutlu gathered data on customer's perception of the store?
  14. Who administered the questionnaire in Chebat & Michon's study?
  15. How long was Chebat & Michon's study were conducted for?
  16. How many Ps were in Week 2 of Chebat & Michon's study?
  17. Why was citrus scent chosen?
  18. The questionnaire in Chebat & Michon's study asked about their _________, the shopping mall, and how much they spent excluding groceries.
  19. Where was Kutlu's study conducted?
  20. In which month & year were the control group & experimental group in Chebat & Michon's study conducted?
  21. Were the Ps in Chebat & Michon's study aware of the research objectives?
  22. Kutlu predicted that there is a relationship between store image & product type which determines the type of lighting that will be the most effective. This method is known as....
  23. How many stores did Kutlu used in his study?
  24. What type of scent was used in Chebat & Michon's study?