Were the Ps inChebat &Michon's studyaware of theresearchobjectives?How manystores didKutlu usedin his study?How did Kutlugathered dataon customer'sperception ofthe store?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.What type ofscent wasused in Chebat& Michon'sstudy?Whoproposedemotion withor withoutcognition?Arousalrepresentsthe levelof....What was theresearchmethod used inChebat &Michon'sstudy?What was thespecial caretaken by themall directorduring thestudy?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?Where wasKutlu'sstudyconducted?Whoadministered thequestionnaire inChebat &Michon's study?How long wasChebat &Michon's studywereconducted for?How manyPs did Kutluuse in hisstudy?Dominancepertains tothe degreeof .....In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?2 key factorsKutlu's studyinvestigatesWhy wascitrusscentchosen?How many Pswere in Week2 of Chebat &Michon'sstudy?How many Pswere in Week1 of Chebat &Michon'sstudy?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....Pleasureisassociatedwith ....Where wasChebat &Michon'sstudyconducted?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.Were the Ps inChebat &Michon's studyaware of theresearchobjectives?How manystores didKutlu usedin his study?How did Kutlugathered dataon customer'sperception ofthe store?The questionnaire inChebat & Michon'sstudy asked abouttheir _________, theshopping mall, andhow much they spentexcluding groceries.What type ofscent wasused in Chebat& Michon'sstudy?Whoproposedemotion withor withoutcognition?Arousalrepresentsthe levelof....What was theresearchmethod used inChebat &Michon'sstudy?What was thespecial caretaken by themall directorduring thestudy?What were thetiming controlsapplied in theexperimentalgp of Chebat &Michon study?Where wasKutlu'sstudyconducted?Whoadministered thequestionnaire inChebat &Michon's study?How long wasChebat &Michon's studywereconducted for?How manyPs did Kutluuse in hisstudy?Dominancepertains tothe degreeof .....In which month &year were thecontrol group &experimentalgroup in Chebat &Michon's studyconducted?2 key factorsKutlu's studyinvestigatesWhy wascitrusscentchosen?How many Pswere in Week2 of Chebat &Michon'sstudy?How many Pswere in Week1 of Chebat &Michon'sstudy?Kutlu predicted thatthere is a relationshipbetween store image &product type whichdetermines the type oflighting that will be themost effective. Thismethod is known as....Pleasureisassociatedwith ....Where wasChebat &Michon'sstudyconducted?How many % ofsample thoughtthat the lightingcolour scheme ofa store had aneffect on the brandimage.

1.3 Lighting, colour and smell - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Were the Ps in Chebat & Michon's study aware of the research objectives?
  2. How many stores did Kutlu used in his study?
  3. How did Kutlu gathered data on customer's perception of the store?
  4. The questionnaire in Chebat & Michon's study asked about their _________, the shopping mall, and how much they spent excluding groceries.
  5. What type of scent was used in Chebat & Michon's study?
  6. Who proposed emotion with or without cognition?
  7. Arousal represents the level of....
  8. What was the research method used in Chebat & Michon's study?
  9. What was the special care taken by the mall director during the study?
  10. What were the timing controls applied in the experimental gp of Chebat & Michon study?
  11. Where was Kutlu's study conducted?
  12. Who administered the questionnaire in Chebat & Michon's study?
  13. How long was Chebat & Michon's study were conducted for?
  14. How many Ps did Kutlu use in his study?
  15. Dominance pertains to the degree of .....
  16. In which month & year were the control group & experimental group in Chebat & Michon's study conducted?
  17. 2 key factors Kutlu's study investigates
  18. Why was citrus scent chosen?
  19. How many Ps were in Week 2 of Chebat & Michon's study?
  20. How many Ps were in Week 1 of Chebat & Michon's study?
  21. Kutlu predicted that there is a relationship between store image & product type which determines the type of lighting that will be the most effective. This method is known as....
  22. Pleasure is associated with ....
  23. Where was Chebat & Michon's study conducted?
  24. How many % of sample thought that the lighting colour scheme of a store had an effect on the brand image.