Unclear whyusersreceivecertainemails'OnboardingCliff'We'relosinguser trustEmails arevaluable ifrelevant topreviousactions or usecaseEmails areanecosystemWe'reblockingSee WorkHappenEmailinboxeshavenormsGenericCTAs like"Go toAsana" arenot usefulNew usersfeelbombardedRelevance>FrequencyEmail'sproduct gapsblock usersfromengaging"Enjoy theview(s)"email!Idealfrequencyand contentare unique toeach personDogEmailsneedclearCTAsLeyah'sstoryEmailnotificationsettings areburied andunclearIn emailinbox,Asana is 1of manyInspiration ifit helps me"power up"my use casePpl consider"Marketing"and "Product"emails thesameNew usersopen moreemails at thebeginningPersonali-zation!Emailsneed tobeactionableWe blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemails'OnboardingCliff'We'relosinguser trustEmails arevaluable ifrelevant topreviousactions or usecaseEmails areanecosystemWe'reblockingSee WorkHappenEmailinboxeshavenormsGenericCTAs like"Go toAsana" arenot usefulNew usersfeelbombardedRelevance>FrequencyEmail'sproduct gapsblock usersfromengaging"Enjoy theview(s)"email!Idealfrequencyand contentare unique toeach personDogEmailsneedclearCTAsLeyah'sstoryEmailnotificationsettings areburied andunclearIn emailinbox,Asana is 1of manyInspiration ifit helps me"power up"my use casePpl consider"Marketing"and "Product"emails thesameNew usersopen moreemails at thebeginningPersonali-zation!Emailsneed tobeactionableWe blockTLs frombeing ourchampions

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Unclear why users receive certain emails
  2. 'Onboarding Cliff'
  3. We're losing user trust
  4. Emails are valuable if relevant to previous actions or use case
  5. Emails are an ecosystem
  6. We're blocking See Work Happen
  7. Email inboxes have norms
  8. Generic CTAs like "Go to Asana" are not useful
  9. New users feel bombarded
  10. Relevance > Frequency
  11. Email's product gaps block users from engaging
  12. "Enjoy the view(s)" email!
  13. Ideal frequency and content are unique to each person
  14. Dog
  15. Emails need clear CTAs
  16. Leyah's story
  17. Email notification settings are buried and unclear
  18. In email inbox, Asana is 1 of many
  19. Inspiration if it helps me "power up" my use case
  20. Ppl consider "Marketing" and "Product" emails the same
  21. New users open more emails at the beginning
  22. Personali-zation!
  23. Emails need to be actionable
  24. We block TLs from being our champions