EmailsneedclearCTAsEmail'sproduct gapsblock usersfromengaging"Enjoy theview(s)"email!We blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemailsGenericCTAs like"Go toAsana" arenot usefulDogNew usersopen moreemails at thebeginningEmailinboxeshavenormsNew usersfeelbombardedPpl consider"Marketing"and "Product"emails thesameInspiration ifit helps me"power up"my use caseEmails arevaluable ifrelevant topreviousactions or usecaseIn emailinbox,Asana is 1of many'OnboardingCliff'We'reblockingSee WorkHappenEmails areanecosystemWe'relosinguser trustEmailsneed tobeactionablePersonali-zation!Idealfrequencyand contentare unique toeach personRelevance>FrequencyLeyah'sstoryEmailnotificationsettings areburied andunclearEmailsneedclearCTAsEmail'sproduct gapsblock usersfromengaging"Enjoy theview(s)"email!We blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemailsGenericCTAs like"Go toAsana" arenot usefulDogNew usersopen moreemails at thebeginningEmailinboxeshavenormsNew usersfeelbombardedPpl consider"Marketing"and "Product"emails thesameInspiration ifit helps me"power up"my use caseEmails arevaluable ifrelevant topreviousactions or usecaseIn emailinbox,Asana is 1of many'OnboardingCliff'We'reblockingSee WorkHappenEmails areanecosystemWe'relosinguser trustEmailsneed tobeactionablePersonali-zation!Idealfrequencyand contentare unique toeach personRelevance>FrequencyLeyah'sstoryEmailnotificationsettings areburied andunclear

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
  1. Emails need clear CTAs
  2. Email's product gaps block users from engaging
  3. "Enjoy the view(s)" email!
  4. We block TLs from being our champions
  5. Unclear why users receive certain emails
  6. Generic CTAs like "Go to Asana" are not useful
  7. Dog
  8. New users open more emails at the beginning
  9. Email inboxes have norms
  10. New users feel bombarded
  11. Ppl consider "Marketing" and "Product" emails the same
  12. Inspiration if it helps me "power up" my use case
  13. Emails are valuable if relevant to previous actions or use case
  14. In email inbox, Asana is 1 of many
  15. 'Onboarding Cliff'
  16. We're blocking See Work Happen
  17. Emails are an ecosystem
  18. We're losing user trust
  19. Emails need to be actionable
  20. Personali-zation!
  21. Ideal frequency and content are unique to each person
  22. Relevance > Frequency
  23. Leyah's story
  24. Email notification settings are buried and unclear