Leyah'sstoryWe'relosinguser trustEmailsneed tobeactionable'OnboardingCliff'Email'sproduct gapsblock usersfromengagingIn emailinbox,Asana is 1of manyInspiration ifit helps me"power up"my use casePersonali-zation!Relevance>FrequencyNew usersfeelbombardedWe'reblockingSee WorkHappenIdealfrequencyand contentare unique toeach person"Enjoy theview(s)"email!Emails arevaluable ifrelevant topreviousactions or usecaseGenericCTAs like"Go toAsana" arenot usefulEmailinboxeshavenormsDogEmailsneedclearCTAsEmailnotificationsettings areburied andunclearPpl consider"Marketing"and "Product"emails thesameEmails areanecosystemUnclear whyusersreceivecertainemailsWe blockTLs frombeing ourchampionsNew usersopen moreemails at thebeginningLeyah'sstoryWe'relosinguser trustEmailsneed tobeactionable'OnboardingCliff'Email'sproduct gapsblock usersfromengagingIn emailinbox,Asana is 1of manyInspiration ifit helps me"power up"my use casePersonali-zation!Relevance>FrequencyNew usersfeelbombardedWe'reblockingSee WorkHappenIdealfrequencyand contentare unique toeach person"Enjoy theview(s)"email!Emails arevaluable ifrelevant topreviousactions or usecaseGenericCTAs like"Go toAsana" arenot usefulEmailinboxeshavenormsDogEmailsneedclearCTAsEmailnotificationsettings areburied andunclearPpl consider"Marketing"and "Product"emails thesameEmails areanecosystemUnclear whyusersreceivecertainemailsWe blockTLs frombeing ourchampionsNew usersopen moreemails at thebeginning

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Leyah's story
  2. We're losing user trust
  3. Emails need to be actionable
  4. 'Onboarding Cliff'
  5. Email's product gaps block users from engaging
  6. In email inbox, Asana is 1 of many
  7. Inspiration if it helps me "power up" my use case
  8. Personali-zation!
  9. Relevance > Frequency
  10. New users feel bombarded
  11. We're blocking See Work Happen
  12. Ideal frequency and content are unique to each person
  13. "Enjoy the view(s)" email!
  14. Emails are valuable if relevant to previous actions or use case
  15. Generic CTAs like "Go to Asana" are not useful
  16. Email inboxes have norms
  17. Dog
  18. Emails need clear CTAs
  19. Email notification settings are buried and unclear
  20. Ppl consider "Marketing" and "Product" emails the same
  21. Emails are an ecosystem
  22. Unclear why users receive certain emails
  23. We block TLs from being our champions
  24. New users open more emails at the beginning