Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. In email inbox, Asana is 1 of many
2. Email inboxes have norms
3. New users open more emails at the beginning
4. Email notification settings are buried and unclear
5. "Enjoy the view(s)" email!
6. Dog
7. 'Onboarding Cliff'
8. Leyah's story
9. Ppl consider "Marketing" and "Product" emails the same
10. Emails are valuable if relevant to previous actions or use case
11. We're losing user trust
12. Unclear why users receive certain emails
13. New users feel bombarded
14. Relevance > Frequency
15. Ideal frequency and content are unique to each person
16. We block TLs from being our champions
17. Personali-zation!
18. We're blocking See Work Happen
19. Emails need to be actionable
20. Emails need clear CTAs
21. Emails are an ecosystem
22. Email's product gaps block users from engaging
23. Inspiration if it helps me "power up" my use case
24. Generic CTAs like "Go to Asana" are not useful