Emails areanecosystemEmail'sproduct gapsblock usersfromengagingIdealfrequencyand contentare unique toeach personLeyah'sstory"Enjoy theview(s)"email!Emailnotificationsettings areburied andunclearRelevance>FrequencyWe'relosinguser trustDogIn emailinbox,Asana is 1of manyNew usersfeelbombardedInspiration ifit helps me"power up"my use caseWe blockTLs frombeing ourchampionsNew usersopen moreemails at thebeginningEmailinboxeshavenormsWe'reblockingSee WorkHappenUnclear whyusersreceivecertainemailsPpl consider"Marketing"and "Product"emails thesameEmails arevaluable ifrelevant topreviousactions or usecaseEmailsneed tobeactionableGenericCTAs like"Go toAsana" arenot usefulPersonali-zation!EmailsneedclearCTAs'OnboardingCliff'Emails areanecosystemEmail'sproduct gapsblock usersfromengagingIdealfrequencyand contentare unique toeach personLeyah'sstory"Enjoy theview(s)"email!Emailnotificationsettings areburied andunclearRelevance>FrequencyWe'relosinguser trustDogIn emailinbox,Asana is 1of manyNew usersfeelbombardedInspiration ifit helps me"power up"my use caseWe blockTLs frombeing ourchampionsNew usersopen moreemails at thebeginningEmailinboxeshavenormsWe'reblockingSee WorkHappenUnclear whyusersreceivecertainemailsPpl consider"Marketing"and "Product"emails thesameEmails arevaluable ifrelevant topreviousactions or usecaseEmailsneed tobeactionableGenericCTAs like"Go toAsana" arenot usefulPersonali-zation!EmailsneedclearCTAs'OnboardingCliff'

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Emails are an ecosystem
  2. Email's product gaps block users from engaging
  3. Ideal frequency and content are unique to each person
  4. Leyah's story
  5. "Enjoy the view(s)" email!
  6. Email notification settings are buried and unclear
  7. Relevance > Frequency
  8. We're losing user trust
  9. Dog
  10. In email inbox, Asana is 1 of many
  11. New users feel bombarded
  12. Inspiration if it helps me "power up" my use case
  13. We block TLs from being our champions
  14. New users open more emails at the beginning
  15. Email inboxes have norms
  16. We're blocking See Work Happen
  17. Unclear why users receive certain emails
  18. Ppl consider "Marketing" and "Product" emails the same
  19. Emails are valuable if relevant to previous actions or use case
  20. Emails need to be actionable
  21. Generic CTAs like "Go to Asana" are not useful
  22. Personali-zation!
  23. Emails need clear CTAs
  24. 'Onboarding Cliff'