Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Ideal frequency and content are unique to each person
2. Leyah's story
3. "Enjoy the view(s)" email!
4. Emails need clear CTAs
5. Dog
6. We block TLs from being our champions
7. Emails are valuable if relevant to previous actions or use case
8. Unclear why users receive certain emails
9. Relevance > Frequency
10. Email's product gaps block users from engaging
11. Ppl consider "Marketing" and "Product" emails the same
12. New users feel bombarded
13. We're losing user trust
14. We're blocking See Work Happen
15. Email notification settings are buried and unclear
16. Inspiration if it helps me "power up" my use case
17. Emails need to be actionable
18. 'Onboarding Cliff'
19. Emails are an ecosystem
20. In email inbox, Asana is 1 of many
21. Personali-zation!
22. Generic CTAs like "Go to Asana" are not useful
23. New users open more emails at the beginning
24. Email inboxes have norms