New usersfeelbombardedWe blockTLs frombeing ourchampions"Enjoy theview(s)"email!'OnboardingCliff'Personali-zation!DogPpl consider"Marketing"and "Product"emails thesameEmailsneed tobeactionableIdealfrequencyand contentare unique toeach personEmails areanecosystemNew usersopen moreemails at thebeginningWe'reblockingSee WorkHappenEmailnotificationsettings areburied andunclearEmailinboxeshavenormsGenericCTAs like"Go toAsana" arenot usefulEmail'sproduct gapsblock usersfromengagingEmailsneedclearCTAsLeyah'sstoryInspiration ifit helps me"power up"my use caseUnclear whyusersreceivecertainemailsIn emailinbox,Asana is 1of manyWe'relosinguser trustEmails arevaluable ifrelevant topreviousactions or usecaseRelevance>FrequencyNew usersfeelbombardedWe blockTLs frombeing ourchampions"Enjoy theview(s)"email!'OnboardingCliff'Personali-zation!DogPpl consider"Marketing"and "Product"emails thesameEmailsneed tobeactionableIdealfrequencyand contentare unique toeach personEmails areanecosystemNew usersopen moreemails at thebeginningWe'reblockingSee WorkHappenEmailnotificationsettings areburied andunclearEmailinboxeshavenormsGenericCTAs like"Go toAsana" arenot usefulEmail'sproduct gapsblock usersfromengagingEmailsneedclearCTAsLeyah'sstoryInspiration ifit helps me"power up"my use caseUnclear whyusersreceivecertainemailsIn emailinbox,Asana is 1of manyWe'relosinguser trustEmails arevaluable ifrelevant topreviousactions or usecaseRelevance>Frequency

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. New users feel bombarded
  2. We block TLs from being our champions
  3. "Enjoy the view(s)" email!
  4. 'Onboarding Cliff'
  5. Personali-zation!
  6. Dog
  7. Ppl consider "Marketing" and "Product" emails the same
  8. Emails need to be actionable
  9. Ideal frequency and content are unique to each person
  10. Emails are an ecosystem
  11. New users open more emails at the beginning
  12. We're blocking See Work Happen
  13. Email notification settings are buried and unclear
  14. Email inboxes have norms
  15. Generic CTAs like "Go to Asana" are not useful
  16. Email's product gaps block users from engaging
  17. Emails need clear CTAs
  18. Leyah's story
  19. Inspiration if it helps me "power up" my use case
  20. Unclear why users receive certain emails
  21. In email inbox, Asana is 1 of many
  22. We're losing user trust
  23. Emails are valuable if relevant to previous actions or use case
  24. Relevance > Frequency