Unclear whyusersreceivecertainemailsNew usersfeelbombardedEmailinboxeshavenormsEmail'sproduct gapsblock usersfromengagingWe'reblockingSee WorkHappenLeyah'sstoryPpl consider"Marketing"and "Product"emails thesame'OnboardingCliff'Relevance>FrequencyInspiration ifit helps me"power up"my use caseIn emailinbox,Asana is 1of manyEmailsneedclearCTAsNew usersopen moreemails at thebeginningEmailsneed tobeactionableIdealfrequencyand contentare unique toeach personGenericCTAs like"Go toAsana" arenot usefulDogEmailnotificationsettings areburied andunclearWe blockTLs frombeing ourchampions"Enjoy theview(s)"email!Personali-zation!Emails arevaluable ifrelevant topreviousactions or usecaseEmails areanecosystemWe'relosinguser trustUnclear whyusersreceivecertainemailsNew usersfeelbombardedEmailinboxeshavenormsEmail'sproduct gapsblock usersfromengagingWe'reblockingSee WorkHappenLeyah'sstoryPpl consider"Marketing"and "Product"emails thesame'OnboardingCliff'Relevance>FrequencyInspiration ifit helps me"power up"my use caseIn emailinbox,Asana is 1of manyEmailsneedclearCTAsNew usersopen moreemails at thebeginningEmailsneed tobeactionableIdealfrequencyand contentare unique toeach personGenericCTAs like"Go toAsana" arenot usefulDogEmailnotificationsettings areburied andunclearWe blockTLs frombeing ourchampions"Enjoy theview(s)"email!Personali-zation!Emails arevaluable ifrelevant topreviousactions or usecaseEmails areanecosystemWe'relosinguser trust

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Unclear why users receive certain emails
  2. New users feel bombarded
  3. Email inboxes have norms
  4. Email's product gaps block users from engaging
  5. We're blocking See Work Happen
  6. Leyah's story
  7. Ppl consider "Marketing" and "Product" emails the same
  8. 'Onboarding Cliff'
  9. Relevance > Frequency
  10. Inspiration if it helps me "power up" my use case
  11. In email inbox, Asana is 1 of many
  12. Emails need clear CTAs
  13. New users open more emails at the beginning
  14. Emails need to be actionable
  15. Ideal frequency and content are unique to each person
  16. Generic CTAs like "Go to Asana" are not useful
  17. Dog
  18. Email notification settings are buried and unclear
  19. We block TLs from being our champions
  20. "Enjoy the view(s)" email!
  21. Personali-zation!
  22. Emails are valuable if relevant to previous actions or use case
  23. Emails are an ecosystem
  24. We're losing user trust