Emailnotificationsettings areburied andunclearRelevance>FrequencyWe blockTLs frombeing ourchampionsNew usersopen moreemails at thebeginningLeyah'sstoryEmails arevaluable ifrelevant topreviousactions or usecasePpl consider"Marketing"and "Product"emails thesameIn emailinbox,Asana is 1of manyInspiration ifit helps me"power up"my use caseGenericCTAs like"Go toAsana" arenot usefulEmailsneedclearCTAsPersonali-zation!New usersfeelbombardedEmailinboxeshavenormsEmailsneed tobeactionableWe'reblockingSee WorkHappenEmails areanecosystemIdealfrequencyand contentare unique toeach personWe'relosinguser trust"Enjoy theview(s)"email!Email'sproduct gapsblock usersfromengaging'OnboardingCliff'DogUnclear whyusersreceivecertainemailsEmailnotificationsettings areburied andunclearRelevance>FrequencyWe blockTLs frombeing ourchampionsNew usersopen moreemails at thebeginningLeyah'sstoryEmails arevaluable ifrelevant topreviousactions or usecasePpl consider"Marketing"and "Product"emails thesameIn emailinbox,Asana is 1of manyInspiration ifit helps me"power up"my use caseGenericCTAs like"Go toAsana" arenot usefulEmailsneedclearCTAsPersonali-zation!New usersfeelbombardedEmailinboxeshavenormsEmailsneed tobeactionableWe'reblockingSee WorkHappenEmails areanecosystemIdealfrequencyand contentare unique toeach personWe'relosinguser trust"Enjoy theview(s)"email!Email'sproduct gapsblock usersfromengaging'OnboardingCliff'DogUnclear whyusersreceivecertainemails

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Email notification settings are buried and unclear
  2. Relevance > Frequency
  3. We block TLs from being our champions
  4. New users open more emails at the beginning
  5. Leyah's story
  6. Emails are valuable if relevant to previous actions or use case
  7. Ppl consider "Marketing" and "Product" emails the same
  8. In email inbox, Asana is 1 of many
  9. Inspiration if it helps me "power up" my use case
  10. Generic CTAs like "Go to Asana" are not useful
  11. Emails need clear CTAs
  12. Personali-zation!
  13. New users feel bombarded
  14. Email inboxes have norms
  15. Emails need to be actionable
  16. We're blocking See Work Happen
  17. Emails are an ecosystem
  18. Ideal frequency and content are unique to each person
  19. We're losing user trust
  20. "Enjoy the view(s)" email!
  21. Email's product gaps block users from engaging
  22. 'Onboarding Cliff'
  23. Dog
  24. Unclear why users receive certain emails