Emails areanecosystemEmail'sproduct gapsblock usersfromengagingRelevance>FrequencyWe'reblockingSee WorkHappenEmailsneedclearCTAsPpl consider"Marketing"and "Product"emails thesameNew usersfeelbombardedLeyah'sstoryEmails arevaluable ifrelevant topreviousactions or usecaseIdealfrequencyand contentare unique toeach personWe'relosinguser trustWe blockTLs frombeing ourchampionsEmailsneed tobeactionable'OnboardingCliff'New usersopen moreemails at thebeginningEmailnotificationsettings areburied andunclearPersonali-zation!"Enjoy theview(s)"email!EmailinboxeshavenormsInspiration ifit helps me"power up"my use caseIn emailinbox,Asana is 1of manyUnclear whyusersreceivecertainemailsGenericCTAs like"Go toAsana" arenot usefulDogEmails areanecosystemEmail'sproduct gapsblock usersfromengagingRelevance>FrequencyWe'reblockingSee WorkHappenEmailsneedclearCTAsPpl consider"Marketing"and "Product"emails thesameNew usersfeelbombardedLeyah'sstoryEmails arevaluable ifrelevant topreviousactions or usecaseIdealfrequencyand contentare unique toeach personWe'relosinguser trustWe blockTLs frombeing ourchampionsEmailsneed tobeactionable'OnboardingCliff'New usersopen moreemails at thebeginningEmailnotificationsettings areburied andunclearPersonali-zation!"Enjoy theview(s)"email!EmailinboxeshavenormsInspiration ifit helps me"power up"my use caseIn emailinbox,Asana is 1of manyUnclear whyusersreceivecertainemailsGenericCTAs like"Go toAsana" arenot usefulDog

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Emails are an ecosystem
  2. Email's product gaps block users from engaging
  3. Relevance > Frequency
  4. We're blocking See Work Happen
  5. Emails need clear CTAs
  6. Ppl consider "Marketing" and "Product" emails the same
  7. New users feel bombarded
  8. Leyah's story
  9. Emails are valuable if relevant to previous actions or use case
  10. Ideal frequency and content are unique to each person
  11. We're losing user trust
  12. We block TLs from being our champions
  13. Emails need to be actionable
  14. 'Onboarding Cliff'
  15. New users open more emails at the beginning
  16. Email notification settings are buried and unclear
  17. Personali-zation!
  18. "Enjoy the view(s)" email!
  19. Email inboxes have norms
  20. Inspiration if it helps me "power up" my use case
  21. In email inbox, Asana is 1 of many
  22. Unclear why users receive certain emails
  23. Generic CTAs like "Go to Asana" are not useful
  24. Dog