Inspiration ifit helps me"power up"my use caseEmails arevaluable ifrelevant topreviousactions or usecaseEmailinboxeshavenormsWe'relosinguser trustPpl consider"Marketing"and "Product"emails thesameNew usersfeelbombardedEmailsneed tobeactionable"Enjoy theview(s)"email!New usersopen moreemails at thebeginningEmailsneedclearCTAsRelevance>FrequencyWe blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemails'OnboardingCliff'Leyah'sstoryDogPersonali-zation!Emailnotificationsettings areburied andunclearWe'reblockingSee WorkHappenIn emailinbox,Asana is 1of manyGenericCTAs like"Go toAsana" arenot usefulEmails areanecosystemIdealfrequencyand contentare unique toeach personEmail'sproduct gapsblock usersfromengagingInspiration ifit helps me"power up"my use caseEmails arevaluable ifrelevant topreviousactions or usecaseEmailinboxeshavenormsWe'relosinguser trustPpl consider"Marketing"and "Product"emails thesameNew usersfeelbombardedEmailsneed tobeactionable"Enjoy theview(s)"email!New usersopen moreemails at thebeginningEmailsneedclearCTAsRelevance>FrequencyWe blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemails'OnboardingCliff'Leyah'sstoryDogPersonali-zation!Emailnotificationsettings areburied andunclearWe'reblockingSee WorkHappenIn emailinbox,Asana is 1of manyGenericCTAs like"Go toAsana" arenot usefulEmails areanecosystemIdealfrequencyand contentare unique toeach personEmail'sproduct gapsblock usersfromengaging

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Inspiration if it helps me "power up" my use case
  2. Emails are valuable if relevant to previous actions or use case
  3. Email inboxes have norms
  4. We're losing user trust
  5. Ppl consider "Marketing" and "Product" emails the same
  6. New users feel bombarded
  7. Emails need to be actionable
  8. "Enjoy the view(s)" email!
  9. New users open more emails at the beginning
  10. Emails need clear CTAs
  11. Relevance > Frequency
  12. We block TLs from being our champions
  13. Unclear why users receive certain emails
  14. 'Onboarding Cliff'
  15. Leyah's story
  16. Dog
  17. Personali-zation!
  18. Email notification settings are buried and unclear
  19. We're blocking See Work Happen
  20. In email inbox, Asana is 1 of many
  21. Generic CTAs like "Go to Asana" are not useful
  22. Emails are an ecosystem
  23. Ideal frequency and content are unique to each person
  24. Email's product gaps block users from engaging