New usersfeelbombardedLeyah'sstoryEmails areanecosystemEmailinboxeshavenorms"Enjoy theview(s)"email!We blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemailsGenericCTAs like"Go toAsana" arenot usefulWe'relosinguser trustPpl consider"Marketing"and "Product"emails thesameRelevance>FrequencyDog'OnboardingCliff'Emailnotificationsettings areburied andunclearPersonali-zation!EmailsneedclearCTAsEmailsneed tobeactionableIn emailinbox,Asana is 1of manyEmails arevaluable ifrelevant topreviousactions or usecaseWe'reblockingSee WorkHappenIdealfrequencyand contentare unique toeach personInspiration ifit helps me"power up"my use caseEmail'sproduct gapsblock usersfromengagingNew usersopen moreemails at thebeginningNew usersfeelbombardedLeyah'sstoryEmails areanecosystemEmailinboxeshavenorms"Enjoy theview(s)"email!We blockTLs frombeing ourchampionsUnclear whyusersreceivecertainemailsGenericCTAs like"Go toAsana" arenot usefulWe'relosinguser trustPpl consider"Marketing"and "Product"emails thesameRelevance>FrequencyDog'OnboardingCliff'Emailnotificationsettings areburied andunclearPersonali-zation!EmailsneedclearCTAsEmailsneed tobeactionableIn emailinbox,Asana is 1of manyEmails arevaluable ifrelevant topreviousactions or usecaseWe'reblockingSee WorkHappenIdealfrequencyand contentare unique toeach personInspiration ifit helps me"power up"my use caseEmail'sproduct gapsblock usersfromengagingNew usersopen moreemails at thebeginning

Emails & New User Adoption - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. New users feel bombarded
  2. Leyah's story
  3. Emails are an ecosystem
  4. Email inboxes have norms
  5. "Enjoy the view(s)" email!
  6. We block TLs from being our champions
  7. Unclear why users receive certain emails
  8. Generic CTAs like "Go to Asana" are not useful
  9. We're losing user trust
  10. Ppl consider "Marketing" and "Product" emails the same
  11. Relevance > Frequency
  12. Dog
  13. 'Onboarding Cliff'
  14. Email notification settings are buried and unclear
  15. Personali-zation!
  16. Emails need clear CTAs
  17. Emails need to be actionable
  18. In email inbox, Asana is 1 of many
  19. Emails are valuable if relevant to previous actions or use case
  20. We're blocking See Work Happen
  21. Ideal frequency and content are unique to each person
  22. Inspiration if it helps me "power up" my use case
  23. Email's product gaps block users from engaging
  24. New users open more emails at the beginning