EthicsSystem fordecidingright vswrongGoodwillPositivefeelingsabout abusinessQuantitativeInformationin terms ofnumbers andpercentagesCost-PerThousand(CPM)cost of eachexposure toan addivided byreachEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsBodyLanguagenon-spokensignalsDifferentiationCustomizinga product toappeal todifferentmarketsFringeBenefitsIncentivesreceived inaddition tobase payBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralpublicistPersonresponsiblefor relationswith public &news mediaQualitativeMeasurementSubjective/depends oninterpretationPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBoxOfficeIncomefromTicketSalesEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsLoyalUsersPeople whoopen an appat least 3times in 30daysPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedGrass-rootseffortWhen anunknownperson/event ismade popularby fansGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.PromotionalMixTheblending ofpromotionalelementsGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketEthicsSystem fordecidingright vswrongGoodwillPositivefeelingsabout abusinessQuantitativeInformationin terms ofnumbers andpercentagesCost-PerThousand(CPM)cost of eachexposure toan addivided byreachEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsBodyLanguagenon-spokensignalsDifferentiationCustomizinga product toappeal todifferentmarketsFringeBenefitsIncentivesreceived inaddition tobase payBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralpublicistPersonresponsiblefor relationswith public &news mediaQualitativeMeasurementSubjective/depends oninterpretationPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBoxOfficeIncomefromTicketSalesEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsLoyalUsersPeople whoopen an appat least 3times in 30daysPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedGrass-rootseffortWhen anunknownperson/event ismade popularby fansGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.PromotionalMixTheblending ofpromotionalelementsGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds market

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. System for deciding right vs wrong
    Ethics
  2. Positive feelings about a business
    Goodwill
  3. Information in terms of numbers and percentages
    Quantitative
  4. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  5. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  6. Promotion where a few online mentions produce millions of comments
    Viral Campaign
  7. non-spoken signals
    Body Language
  8. Customizing a product to appeal to different markets
    Differentiation
  9. Incentives received in addition to base pay
    Fringe Benefits
  10. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes
  11. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  12. Person responsible for relations with public & news media
    publicist
  13. Subjective/ depends on interpretation
    Qualitative Measurement
  14. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  15. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  16. Income from Ticket Sales
    Box Office
  17. Video games played by multiple players in front of spectators
    Esports
  18. People who open an app at least 3 times in 30 days
    Loyal Users
  19. Rules and codes of conduct on which ethical behavior is based
    Principles
  20. When an unknown person/event is made popular by fans
    Grass-roots effort
  21. Estimated total potential audience
    Gross Rating Points (GRP)
  22. Organization used by colleges and universities to govern athletic programs.
    NCAA
  23. The blending of promotional elements
    Promotional Mix
  24. International economic relationships resulting from integration of worlds market
    Globalization