QuantitativeInformationin terms ofnumbers andpercentagesLoyalUsersPeople whoopen an appat least 3times in 30daysNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.EthicsSystem fordecidingright vswrongGrass-rootseffortWhen anunknownperson/event ismade popularby fansCost-PerThousand(CPM)cost of eachexposure toan addivided byreachGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsPromotionalMixTheblending ofpromotionalelementsPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsFringeBenefitsIncentivesreceived inaddition tobase paypublicistPersonresponsiblefor relationswith public &news mediaBodyLanguagenon-spokensignalsQualitativeMeasurementSubjective/depends oninterpretationGoodwillPositivefeelingsabout abusinessDifferentiationCustomizinga product toappeal todifferentmarketsIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptablePromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedBoxOfficeIncomefromTicketSalesGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketQuantitativeInformationin terms ofnumbers andpercentagesLoyalUsersPeople whoopen an appat least 3times in 30daysNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.EthicsSystem fordecidingright vswrongGrass-rootseffortWhen anunknownperson/event ismade popularby fansCost-PerThousand(CPM)cost of eachexposure toan addivided byreachGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsPromotionalMixTheblending ofpromotionalelementsPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsFringeBenefitsIncentivesreceived inaddition tobase paypublicistPersonresponsiblefor relationswith public &news mediaBodyLanguagenon-spokensignalsQualitativeMeasurementSubjective/depends oninterpretationGoodwillPositivefeelingsabout abusinessDifferentiationCustomizinga product toappeal todifferentmarketsIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptablePromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedBoxOfficeIncomefromTicketSalesGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds market

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Information in terms of numbers and percentages
    Quantitative
  2. People who open an app at least 3 times in 30 days
    Loyal Users
  3. Organization used by colleges and universities to govern athletic programs.
    NCAA
  4. System for deciding right vs wrong
    Ethics
  5. When an unknown person/event is made popular by fans
    Grass-roots effort
  6. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  7. Estimated total potential audience
    Gross Rating Points (GRP)
  8. Video games played by multiple players in front of spectators
    Esports
  9. The blending of promotional elements
    Promotional Mix
  10. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  11. Promotion where a few online mentions produce millions of comments
    Viral Campaign
  12. Incentives received in addition to base pay
    Fringe Benefits
  13. Person responsible for relations with public & news media
    publicist
  14. non-spoken signals
    Body Language
  15. Subjective/ depends on interpretation
    Qualitative Measurement
  16. Positive feelings about a business
    Goodwill
  17. Customizing a product to appeal to different markets
    Differentiation
  18. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  19. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  20. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  21. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes
  22. Rules and codes of conduct on which ethical behavior is based
    Principles
  23. Income from Ticket Sales
    Box Office
  24. International economic relationships resulting from integration of worlds market
    Globalization