BodyLanguagenon-spokensignalsNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.IntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralGoodwillPositivefeelingsabout abusinesspublicistPersonresponsiblefor relationswith public &news mediaPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedEthicsSystem fordecidingright vswrongGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceFringeBenefitsIncentivesreceived inaddition tobase payQuantitativeInformationin terms ofnumbers andpercentagesQualitativeMeasurementSubjective/depends oninterpretationBoxOfficeIncomefromTicketSalesLoyalUsersPeople whoopen an appat least 3times in 30daysPromotionalMixTheblending ofpromotionalelementsViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionCost-PerThousand(CPM)cost of eachexposure toan addivided byreachEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptablePrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildDifferentiationCustomizinga product toappeal todifferentmarketsGrass-rootseffortWhen anunknownperson/event ismade popularby fansBodyLanguagenon-spokensignalsNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.IntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralGoodwillPositivefeelingsabout abusinesspublicistPersonresponsiblefor relationswith public &news mediaPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedEthicsSystem fordecidingright vswrongGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceFringeBenefitsIncentivesreceived inaddition tobase payQuantitativeInformationin terms ofnumbers andpercentagesQualitativeMeasurementSubjective/depends oninterpretationBoxOfficeIncomefromTicketSalesLoyalUsersPeople whoopen an appat least 3times in 30daysPromotionalMixTheblending ofpromotionalelementsViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionCost-PerThousand(CPM)cost of eachexposure toan addivided byreachEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptablePrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildDifferentiationCustomizinga product toappeal todifferentmarketsGrass-rootseffortWhen anunknownperson/event ismade popularby fans

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. non-spoken signals
    Body Language
  2. Organization used by colleges and universities to govern athletic programs.
    NCAA
  3. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  4. Positive feelings about a business
    Goodwill
  5. Person responsible for relations with public & news media
    publicist
  6. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  7. System for deciding right vs wrong
    Ethics
  8. Estimated total potential audience
    Gross Rating Points (GRP)
  9. Incentives received in addition to base pay
    Fringe Benefits
  10. Information in terms of numbers and percentages
    Quantitative
  11. Subjective/ depends on interpretation
    Qualitative Measurement
  12. Income from Ticket Sales
    Box Office
  13. People who open an app at least 3 times in 30 days
    Loyal Users
  14. The blending of promotional elements
    Promotional Mix
  15. Promotion where a few online mentions produce millions of comments
    Viral Campaign
  16. International economic relationships resulting from integration of worlds market
    Globalization
  17. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  18. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  19. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  20. Rules and codes of conduct on which ethical behavior is based
    Principles
  21. Video games played by multiple players in front of spectators
    Esports
  22. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes
  23. Customizing a product to appeal to different markets
    Differentiation
  24. When an unknown person/event is made popular by fans
    Grass-roots effort