NCAAOrganizationused bycolleges anduniversities togovern athleticprograms.LoyalUsersPeople whoopen an appat least 3times in 30daysCost-PerThousand(CPM)cost of eachexposure toan addivided byreachPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedQualitativeMeasurementSubjective/depends oninterpretationEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsDifferentiationCustomizinga product toappeal todifferentmarketsPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralBodyLanguagenon-spokensignalsQuantitativeInformationin terms ofnumbers andpercentagesGoodwillPositivefeelingsabout abusinessFringeBenefitsIncentivesreceived inaddition tobase payPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedpublicistPersonresponsiblefor relationswith public &news mediaGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceGrass-rootseffortWhen anunknownperson/event ismade popularby fansBoxOfficeIncomefromTicketSalesEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptablePromotionalMixTheblending ofpromotionalelementsEthicsSystem fordecidingright vswrongGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.LoyalUsersPeople whoopen an appat least 3times in 30daysCost-PerThousand(CPM)cost of eachexposure toan addivided byreachPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedQualitativeMeasurementSubjective/depends oninterpretationEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsDifferentiationCustomizinga product toappeal todifferentmarketsPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralBodyLanguagenon-spokensignalsQuantitativeInformationin terms ofnumbers andpercentagesGoodwillPositivefeelingsabout abusinessFringeBenefitsIncentivesreceived inaddition tobase payPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedpublicistPersonresponsiblefor relationswith public &news mediaGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceGrass-rootseffortWhen anunknownperson/event ismade popularby fansBoxOfficeIncomefromTicketSalesEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptablePromotionalMixTheblending ofpromotionalelementsEthicsSystem fordecidingright vswrongGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feild

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Organization used by colleges and universities to govern athletic programs.
    NCAA
  2. People who open an app at least 3 times in 30 days
    Loyal Users
  3. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  4. Rules and codes of conduct on which ethical behavior is based
    Principles
  5. Subjective/ depends on interpretation
    Qualitative Measurement
  6. Video games played by multiple players in front of spectators
    Esports
  7. Customizing a product to appeal to different markets
    Differentiation
  8. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  9. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  10. non-spoken signals
    Body Language
  11. Information in terms of numbers and percentages
    Quantitative
  12. Positive feelings about a business
    Goodwill
  13. Incentives received in addition to base pay
    Fringe Benefits
  14. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  15. Person responsible for relations with public & news media
    publicist
  16. Estimated total potential audience
    Gross Rating Points (GRP)
  17. When an unknown person/event is made popular by fans
    Grass-roots effort
  18. Income from Ticket Sales
    Box Office
  19. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  20. The blending of promotional elements
    Promotional Mix
  21. System for deciding right vs wrong
    Ethics
  22. International economic relationships resulting from integration of worlds market
    Globalization
  23. Promotion where a few online mentions produce millions of comments
    Viral Campaign
  24. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes