GoodwillPositivefeelingsabout abusinessCost-PerThousand(CPM)cost of eachexposure toan addivided byreachEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsEthicsSystem fordecidingright vswrongEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketQualitativeMeasurementSubjective/depends oninterpretationGrass-rootseffortWhen anunknownperson/event ismade popularby fansNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.PublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceQuantitativeInformationin terms ofnumbers andpercentagesPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBodyLanguagenon-spokensignalspublicistPersonresponsiblefor relationswith public &news mediaBoxOfficeIncomefromTicketSalesViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsPromotionalMixTheblending ofpromotionalelementsDifferentiationCustomizinga product toappeal todifferentmarketsFringeBenefitsIncentivesreceived inaddition tobase payLoyalUsersPeople whoopen an appat least 3times in 30daysGoodwillPositivefeelingsabout abusinessCost-PerThousand(CPM)cost of eachexposure toan addivided byreachEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsEthicsSystem fordecidingright vswrongEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketQualitativeMeasurementSubjective/depends oninterpretationGrass-rootseffortWhen anunknownperson/event ismade popularby fansNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.PublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceQuantitativeInformationin terms ofnumbers andpercentagesPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBodyLanguagenon-spokensignalspublicistPersonresponsiblefor relationswith public &news mediaBoxOfficeIncomefromTicketSalesViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsPromotionalMixTheblending ofpromotionalelementsDifferentiationCustomizinga product toappeal todifferentmarketsFringeBenefitsIncentivesreceived inaddition tobase payLoyalUsersPeople whoopen an appat least 3times in 30days

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Positive feelings about a business
    Goodwill
  2. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  3. Video games played by multiple players in front of spectators
    Esports
  4. System for deciding right vs wrong
    Ethics
  5. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  6. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes
  7. International economic relationships resulting from integration of worlds market
    Globalization
  8. Subjective/ depends on interpretation
    Qualitative Measurement
  9. When an unknown person/event is made popular by fans
    Grass-roots effort
  10. Organization used by colleges and universities to govern athletic programs.
    NCAA
  11. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  12. Estimated total potential audience
    Gross Rating Points (GRP)
  13. Information in terms of numbers and percentages
    Quantitative
  14. Rules and codes of conduct on which ethical behavior is based
    Principles
  15. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  16. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  17. non-spoken signals
    Body Language
  18. Person responsible for relations with public & news media
    publicist
  19. Income from Ticket Sales
    Box Office
  20. Promotion where a few online mentions produce millions of comments
    Viral Campaign
  21. The blending of promotional elements
    Promotional Mix
  22. Customizing a product to appeal to different markets
    Differentiation
  23. Incentives received in addition to base pay
    Fringe Benefits
  24. People who open an app at least 3 times in 30 days
    Loyal Users