Cost-PerThousand(CPM)cost of eachexposure toan addivided byreachPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedQualitativeMeasurementSubjective/depends oninterpretationGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableFringeBenefitsIncentivesreceived inaddition tobase payEthicsSystem fordecidingright vswrongGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceLoyalUsersPeople whoopen an appat least 3times in 30daysNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.Blue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildBodyLanguagenon-spokensignalsGoodwillPositivefeelingsabout abusinessIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralPromotionalMixTheblending ofpromotionalelementsQuantitativeInformationin terms ofnumbers andpercentagesBoxOfficeIncomefromTicketSalesPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsDifferentiationCustomizinga product toappeal todifferentmarketsViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsGrass-rootseffortWhen anunknownperson/event ismade popularby fanspublicistPersonresponsiblefor relationswith public &news mediaCost-PerThousand(CPM)cost of eachexposure toan addivided byreachPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedQualitativeMeasurementSubjective/depends oninterpretationGlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableFringeBenefitsIncentivesreceived inaddition tobase payEthicsSystem fordecidingright vswrongGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceLoyalUsersPeople whoopen an appat least 3times in 30daysNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.Blue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildBodyLanguagenon-spokensignalsGoodwillPositivefeelingsabout abusinessIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralPromotionalMixTheblending ofpromotionalelementsQuantitativeInformationin terms ofnumbers andpercentagesBoxOfficeIncomefromTicketSalesPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsDifferentiationCustomizinga product toappeal todifferentmarketsViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsGrass-rootseffortWhen anunknownperson/event ismade popularby fanspublicistPersonresponsiblefor relationswith public &news media

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  2. Rules and codes of conduct on which ethical behavior is based
    Principles
  3. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  4. Subjective/ depends on interpretation
    Qualitative Measurement
  5. International economic relationships resulting from integration of worlds market
    Globalization
  6. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  7. Incentives received in addition to base pay
    Fringe Benefits
  8. System for deciding right vs wrong
    Ethics
  9. Estimated total potential audience
    Gross Rating Points (GRP)
  10. People who open an app at least 3 times in 30 days
    Loyal Users
  11. Organization used by colleges and universities to govern athletic programs.
    NCAA
  12. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes
  13. non-spoken signals
    Body Language
  14. Positive feelings about a business
    Goodwill
  15. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  16. The blending of promotional elements
    Promotional Mix
  17. Information in terms of numbers and percentages
    Quantitative
  18. Income from Ticket Sales
    Box Office
  19. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  20. Video games played by multiple players in front of spectators
    Esports
  21. Customizing a product to appeal to different markets
    Differentiation
  22. Promotion where a few online mentions produce millions of comments
    Viral Campaign
  23. When an unknown person/event is made popular by fans
    Grass-roots effort
  24. Person responsible for relations with public & news media
    publicist