Blue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralGoodwillPositivefeelingsabout abusinessGrass-rootseffortWhen anunknownperson/event ismade popularby fansPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBoxOfficeIncomefromTicketSalesEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableFringeBenefitsIncentivesreceived inaddition tobase payPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedEthicsSystem fordecidingright vswrongpublicistPersonresponsiblefor relationswith public &news mediaEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionLoyalUsersPeople whoopen an appat least 3times in 30daysQuantitativeInformationin terms ofnumbers andpercentagesQualitativeMeasurementSubjective/depends oninterpretationGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceDifferentiationCustomizinga product toappeal todifferentmarketsNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.GlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketBodyLanguagenon-spokensignalsCost-PerThousand(CPM)cost of eachexposure toan addivided byreachPromotionalMixTheblending ofpromotionalelementsViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcommentsBlue-chipathletesHigh prospectathletes whodemonstrategood characterand leadershipon/off the feildIntegrityStrong, voluntary,& consistentadherence tobehavior that ishonest and moralGoodwillPositivefeelingsabout abusinessGrass-rootseffortWhen anunknownperson/event ismade popularby fansPromotionalPlanWritten, detailed,description of howthe 4 elements ofpromotion--advertising, salespromotion, publicity,and personal selling--will be usedBoxOfficeIncomefromTicketSalesEthicalDilemmaWhen you mustchoose between2 options,neither of whichis completelyacceptableFringeBenefitsIncentivesreceived inaddition tobase payPrinciplesRules andcodes ofconduct onwhich ethicalbehavior isbasedEthicsSystem fordecidingright vswrongpublicistPersonresponsiblefor relationswith public &news mediaEsportsVideo gamesplayed bymultipleplayers in frontof spectatorsPublicRelations(PR)Arm ofpromotion thattries to createa favorablepublic opinionLoyalUsersPeople whoopen an appat least 3times in 30daysQuantitativeInformationin terms ofnumbers andpercentagesQualitativeMeasurementSubjective/depends oninterpretationGrossRatingPoints(GRP)EstimatedtotalpotentialaudienceDifferentiationCustomizinga product toappeal todifferentmarketsNCAAOrganizationused bycolleges anduniversities togovern athleticprograms.GlobalizationInternationaleconomicrelationshipsresulting fromintegration ofworlds marketBodyLanguagenon-spokensignalsCost-PerThousand(CPM)cost of eachexposure toan addivided byreachPromotionalMixTheblending ofpromotionalelementsViralCampaignPromotionwhere a fewonline mentionsproducemillions ofcomments

Sports & Entertainment Marketing Vocab - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. High prospect athletes who demonstrate good character and leadership on/off the feild
    Blue-chip athletes
  2. Strong, voluntary, & consistent adherence to behavior that is honest and moral
    Integrity
  3. Positive feelings about a business
    Goodwill
  4. When an unknown person/event is made popular by fans
    Grass-roots effort
  5. Written, detailed, description of how the 4 elements of promotion--advertising, sales promotion, publicity, and personal selling--will be used
    Promotional Plan
  6. Income from Ticket Sales
    Box Office
  7. When you must choose between 2 options, neither of which is completely acceptable
    Ethical Dilemma
  8. Incentives received in addition to base pay
    Fringe Benefits
  9. Rules and codes of conduct on which ethical behavior is based
    Principles
  10. System for deciding right vs wrong
    Ethics
  11. Person responsible for relations with public & news media
    publicist
  12. Video games played by multiple players in front of spectators
    Esports
  13. Arm of promotion that tries to create a favorable public opinion
    Public Relations (PR)
  14. People who open an app at least 3 times in 30 days
    Loyal Users
  15. Information in terms of numbers and percentages
    Quantitative
  16. Subjective/ depends on interpretation
    Qualitative Measurement
  17. Estimated total potential audience
    Gross Rating Points (GRP)
  18. Customizing a product to appeal to different markets
    Differentiation
  19. Organization used by colleges and universities to govern athletic programs.
    NCAA
  20. International economic relationships resulting from integration of worlds market
    Globalization
  21. non-spoken signals
    Body Language
  22. cost of each exposure to an ad divided by reach
    Cost-Per Thousand (CPM)
  23. The blending of promotional elements
    Promotional Mix
  24. Promotion where a few online mentions produce millions of comments
    Viral Campaign