ThreatSWOTanalysiselement:Rising costs ofproduct partsGeographicMarketSegmentation: Thissegment describeswhere customersare located andhow they can bereached.CEOReports to theboard of directorsand is the highestranking employeein the company.WeaknessSWOTanalysiselement: Lackof expertise insome areasExternalOpportunitiesand threats are___ factors ofa SWOTanalysis.CFOCreatesbudgets andfinancialstrategies.ValuePropositionWhich lean canvascomponent describeshow a business ideasolves customersproblems in a betterway than existingsolutions?COOThe personresponsible foroverseeing the day-to-day administrativeand operationalfunctions of abusiness.InternalStrengths andweaknessesare ____factors of aSWOTanalysis.PrimaryType of researchthat includesobservationsInterviewsSurveysFocus Groups TrademarkUsed forbrands,logos, orslogans.CCorpType ofbusinessstructure canhave unlimitedshareholders.SecondaryType of researchthat includesAcademic JournalsNewspapersU.S. CensusReportPitchDeckA shortpresentation,typically 10-20slides, forclients orinvestors.CrowdfundingType of fundingthat raisesmoney from alarge group ofpeople.StrengthSWOTanalysiselement: LowoverheadcostBusinessPlanA fully researched10-100 pagedocument used toconvey in detailyour business’plans.Product/MarketFitAligningproductofferingswith marketneeds.PsychographicMarketSegmentation:This segmentdescribes whatcustomers valueand how they livetheir lives.TradeSecretLicensingGrants permissionto use aconfidential pieceof informationvaluable to abusiness.DemographicMarketSegmentation:This segmentdescribesstatisticalinformation aboutcustomers.LeanCanvasA quick,concise tool todocument orupdate abusiness plan.CopyrightLicensingGrantspermission touse literary orartistic workssuch as books,music, and film.AngelInvestorType offunding thatprovidesmentorshipand guidance.PatentLicensingGrantspermissionto produceor sell aninvention.ValueHypothesisExplains whya customerwould use aproduct.SoleProprietorshipBusiness structurethat offers no legaldistinctionbetween thebusiness and theowner.BehavioralMarketsegmentation: Thissegment is basedon their wants andneeds and howthey use theproduct.OpportunitySWOTanalysiselement:ImprovingeconomyThreatSWOTanalysiselement:Rising costs ofproduct partsGeographicMarketSegmentation: Thissegment describeswhere customersare located andhow they can bereached.CEOReports to theboard of directorsand is the highestranking employeein the company.WeaknessSWOTanalysiselement: Lackof expertise insome areasExternalOpportunitiesand threats are___ factors ofa SWOTanalysis.CFOCreatesbudgets andfinancialstrategies.ValuePropositionWhich lean canvascomponent describeshow a business ideasolves customersproblems in a betterway than existingsolutions?COOThe personresponsible foroverseeing the day-to-day administrativeand operationalfunctions of abusiness.InternalStrengths andweaknessesare ____factors of aSWOTanalysis.PrimaryType of researchthat includesobservationsInterviewsSurveysFocus Groups TrademarkUsed forbrands,logos, orslogans.CCorpType ofbusinessstructure canhave unlimitedshareholders.SecondaryType of researchthat includesAcademic JournalsNewspapersU.S. CensusReportPitchDeckA shortpresentation,typically 10-20slides, forclients orinvestors.CrowdfundingType of fundingthat raisesmoney from alarge group ofpeople.StrengthSWOTanalysiselement: LowoverheadcostBusinessPlanA fully researched10-100 pagedocument used toconvey in detailyour business’plans.Product/MarketFitAligningproductofferingswith marketneeds.PsychographicMarketSegmentation:This segmentdescribes whatcustomers valueand how they livetheir lives.TradeSecretLicensingGrants permissionto use aconfidential pieceof informationvaluable to abusiness.DemographicMarketSegmentation:This segmentdescribesstatisticalinformation aboutcustomers.LeanCanvasA quick,concise tool todocument orupdate abusiness plan.CopyrightLicensingGrantspermission touse literary orartistic workssuch as books,music, and film.AngelInvestorType offunding thatprovidesmentorshipand guidance.PatentLicensingGrantspermissionto produceor sell aninvention.ValueHypothesisExplains whya customerwould use aproduct.SoleProprietorshipBusiness structurethat offers no legaldistinctionbetween thebusiness and theowner.BehavioralMarketsegmentation: Thissegment is basedon their wants andneeds and howthey use theproduct.OpportunitySWOTanalysiselement:Improvingeconomy

ESB Lesson 5 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. SWOT analysis element: Rising costs of product parts
    Threat
  2. Market Segmentation: This segment describes where customers are located and how they can be reached.
    Geographic
  3. Reports to the board of directors and is the highest ranking employee in the company.
    CEO
  4. SWOT analysis element: Lack of expertise in some areas
    Weakness
  5. Opportunities and threats are ___ factors of a SWOT analysis.
    External
  6. Creates budgets and financial strategies.
    CFO
  7. Which lean canvas component describes how a business idea solves customers problems in a better way than existing solutions?
    Value Proposition
  8. The person responsible for overseeing the day-to-day administrative and operational functions of a business.
    COO
  9. Strengths and weaknesses are ____ factors of a SWOT analysis.
    Internal
  10. Type of research that includes observations Interviews Surveys Focus Groups
    Primary
  11. Used for brands, logos, or slogans.
    Trademark
  12. Type of business structure can have unlimited shareholders.
    C Corp
  13. Type of research that includes Academic Journals Newspapers U.S. Census Report
    Secondary
  14. A short presentation, typically 10-20 slides, for clients or investors.
    Pitch Deck
  15. Type of funding that raises money from a large group of people.
    Crowdfunding
  16. SWOT analysis element: Low overhead cost
    Strength
  17. A fully researched 10-100 page document used to convey in detail your business’ plans.
    Business Plan
  18. Aligning product offerings with market needs.
    Product/Market Fit
  19. Market Segmentation: This segment describes what customers value and how they live their lives.
    Psychographic
  20. Grants permission to use a confidential piece of information valuable to a business.
    Trade Secret Licensing
  21. Market Segmentation: This segment describes statistical information about customers.
    Demographic
  22. A quick, concise tool to document or update a business plan.
    Lean Canvas
  23. Grants permission to use literary or artistic works such as books, music, and film.
    Copyright Licensing
  24. Type of funding that provides mentorship and guidance.
    Angel Investor
  25. Grants permission to produce or sell an invention.
    Patent Licensing
  26. Explains why a customer would use a product.
    Value Hypothesis
  27. Business structure that offers no legal distinction between the business and the owner.
    Sole Proprietorship
  28. Market segmentation: This segment is based on their wants and needs and how they use the product.
    Behavioral
  29. SWOT analysis element: Improving economy
    Opportunity