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Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. ethos
  2. testimonial
  3. logos
  4. humor
  5. appeal to authority
  6. product placement
  7. bandwagon effect
  8. tagline
  9. pathos
  10. celebrity endorsement
  11. problem & benefit
  12. product claims
  13. appeal to fear
  14. visual narrative
  15. signature: product logo
  16. copy & fine print
  17. association
  18. motif
  19. everyday people
  20. signature: product name
  21. allusion
  22. slogan
  23. anchoring
  24. glittering generalities