visualnarrativeeverydaypeopleproblem&benefitanchoringsignature:productlogotestimonialassociationtaglinecopy &fineprintsignature:productnameglitteringgeneralitiesproductplacementmotifslogancelebrityendorsementhumorproductclaimsappealtoauthoritybandwagoneffectpathosallusionlogosethosappealto fearvisualnarrativeeverydaypeopleproblem&benefitanchoringsignature:productlogotestimonialassociationtaglinecopy &fineprintsignature:productnameglitteringgeneralitiesproductplacementmotifslogancelebrityendorsementhumorproductclaimsappealtoauthoritybandwagoneffectpathosallusionlogosethosappealto fear

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. visual narrative
  2. everyday people
  3. problem & benefit
  4. anchoring
  5. signature: product logo
  6. testimonial
  7. association
  8. tagline
  9. copy & fine print
  10. signature: product name
  11. glittering generalities
  12. product placement
  13. motif
  14. slogan
  15. celebrity endorsement
  16. humor
  17. product claims
  18. appeal to authority
  19. bandwagon effect
  20. pathos
  21. allusion
  22. logos
  23. ethos
  24. appeal to fear