anchoringappealto fearsloganpathostestimonialproblem&benefitappealtoauthoritytaglinehumorlogoscelebrityendorsementproductclaimssignature:productnameproductplacementallusionsignature:productlogoglitteringgeneralitiesvisualnarrativeethosbandwagoneffectassociationcopy &fineprintmotifeverydaypeopleanchoringappealto fearsloganpathostestimonialproblem&benefitappealtoauthoritytaglinehumorlogoscelebrityendorsementproductclaimssignature:productnameproductplacementallusionsignature:productlogoglitteringgeneralitiesvisualnarrativeethosbandwagoneffectassociationcopy &fineprintmotifeverydaypeople

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. anchoring
  2. appeal to fear
  3. slogan
  4. pathos
  5. testimonial
  6. problem & benefit
  7. appeal to authority
  8. tagline
  9. humor
  10. logos
  11. celebrity endorsement
  12. product claims
  13. signature: product name
  14. product placement
  15. allusion
  16. signature: product logo
  17. glittering generalities
  18. visual narrative
  19. ethos
  20. bandwagon effect
  21. association
  22. copy & fine print
  23. motif
  24. everyday people