pathosallusionglitteringgeneralitiesappealtoauthorityhumorbandwagoneffectappealto fearproblem&benefittaglinecelebrityendorsementmotifassociationproductplacementslogananchoringvisualnarrativesignature:productnamesignature:productlogotestimoniallogosethoscopy &fineprintproductclaimseverydaypeoplepathosallusionglitteringgeneralitiesappealtoauthorityhumorbandwagoneffectappealto fearproblem&benefittaglinecelebrityendorsementmotifassociationproductplacementslogananchoringvisualnarrativesignature:productnamesignature:productlogotestimoniallogosethoscopy &fineprintproductclaimseverydaypeople

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. pathos
  2. allusion
  3. glittering generalities
  4. appeal to authority
  5. humor
  6. bandwagon effect
  7. appeal to fear
  8. problem & benefit
  9. tagline
  10. celebrity endorsement
  11. motif
  12. association
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  14. slogan
  15. anchoring
  16. visual narrative
  17. signature: product name
  18. signature: product logo
  19. testimonial
  20. logos
  21. ethos
  22. copy & fine print
  23. product claims
  24. everyday people