visualnarrativetaglinesignature:productlogoproductclaimssloganassociationlogosmotifpathossignature:productnameallusionproblem&benefitethosanchoringglitteringgeneralitieshumoreverydaypeopletestimonialappealtoauthoritycelebrityendorsementproductplacementbandwagoneffectappealto fearcopy &fineprintvisualnarrativetaglinesignature:productlogoproductclaimssloganassociationlogosmotifpathossignature:productnameallusionproblem&benefitethosanchoringglitteringgeneralitieshumoreverydaypeopletestimonialappealtoauthoritycelebrityendorsementproductplacementbandwagoneffectappealto fearcopy &fineprint

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. visual narrative
  2. tagline
  3. signature: product logo
  4. product claims
  5. slogan
  6. association
  7. logos
  8. motif
  9. pathos
  10. signature: product name
  11. allusion
  12. problem & benefit
  13. ethos
  14. anchoring
  15. glittering generalities
  16. humor
  17. everyday people
  18. testimonial
  19. appeal to authority
  20. celebrity endorsement
  21. product placement
  22. bandwagon effect
  23. appeal to fear
  24. copy & fine print