motifethosproblem&benefitvisualnarrativeeverydaypeoplehumorallusiontestimonialanchoringappealto fearsloganproductclaimssignature:productlogocelebrityendorsementglitteringgeneralitiesproductplacementcopy &fineprintpathossignature:productnamebandwagoneffectassociationlogosappealtoauthoritytaglinemotifethosproblem&benefitvisualnarrativeeverydaypeoplehumorallusiontestimonialanchoringappealto fearsloganproductclaimssignature:productlogocelebrityendorsementglitteringgeneralitiesproductplacementcopy &fineprintpathossignature:productnamebandwagoneffectassociationlogosappealtoauthoritytagline

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. motif
  2. ethos
  3. problem & benefit
  4. visual narrative
  5. everyday people
  6. humor
  7. allusion
  8. testimonial
  9. anchoring
  10. appeal to fear
  11. slogan
  12. product claims
  13. signature: product logo
  14. celebrity endorsement
  15. glittering generalities
  16. product placement
  17. copy & fine print
  18. pathos
  19. signature: product name
  20. bandwagon effect
  21. association
  22. logos
  23. appeal to authority
  24. tagline