logoshumorcopy &fineprintallusionpathossignature:productlogovisualnarrativeproductplacementproblem&benefitanchoringtaglineappealtoauthorityglitteringgeneralitieseverydaypeopleassociationtestimonialproductclaimscelebrityendorsementsignature:productnamebandwagoneffectappealto fearmotifethossloganlogoshumorcopy &fineprintallusionpathossignature:productlogovisualnarrativeproductplacementproblem&benefitanchoringtaglineappealtoauthorityglitteringgeneralitieseverydaypeopleassociationtestimonialproductclaimscelebrityendorsementsignature:productnamebandwagoneffectappealto fearmotifethosslogan

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. logos
  2. humor
  3. copy & fine print
  4. allusion
  5. pathos
  6. signature: product logo
  7. visual narrative
  8. product placement
  9. problem & benefit
  10. anchoring
  11. tagline
  12. appeal to authority
  13. glittering generalities
  14. everyday people
  15. association
  16. testimonial
  17. product claims
  18. celebrity endorsement
  19. signature: product name
  20. bandwagon effect
  21. appeal to fear
  22. motif
  23. ethos
  24. slogan