signature:productlogoglitteringgeneralitiestestimonialethoscelebrityendorsementhumortaglineallusionappealto fearlogosvisualnarrativeeverydaypeoplesignature:productnamebandwagoneffectproductplacementappealtoauthoritymotifanchoringsloganassociationpathoscopy &fineprintproblem&benefitproductclaimssignature:productlogoglitteringgeneralitiestestimonialethoscelebrityendorsementhumortaglineallusionappealto fearlogosvisualnarrativeeverydaypeoplesignature:productnamebandwagoneffectproductplacementappealtoauthoritymotifanchoringsloganassociationpathoscopy &fineprintproblem&benefitproductclaims

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. signature: product logo
  2. glittering generalities
  3. testimonial
  4. ethos
  5. celebrity endorsement
  6. humor
  7. tagline
  8. allusion
  9. appeal to fear
  10. logos
  11. visual narrative
  12. everyday people
  13. signature: product name
  14. bandwagon effect
  15. product placement
  16. appeal to authority
  17. motif
  18. anchoring
  19. slogan
  20. association
  21. pathos
  22. copy & fine print
  23. problem & benefit
  24. product claims