pathosanchoringsloganbandwagoneffectallusionglitteringgeneralitiestestimonialmotifhumorappealtoauthoritycelebrityendorsementproblem&benefitproductclaimstaglineappealto fearlogosvisualnarrativeethossignature:productlogoassociationeverydaypeoplecopy &fineprintsignature:productnameproductplacementpathosanchoringsloganbandwagoneffectallusionglitteringgeneralitiestestimonialmotifhumorappealtoauthoritycelebrityendorsementproblem&benefitproductclaimstaglineappealto fearlogosvisualnarrativeethossignature:productlogoassociationeverydaypeoplecopy &fineprintsignature:productnameproductplacement

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. pathos
  2. anchoring
  3. slogan
  4. bandwagon effect
  5. allusion
  6. glittering generalities
  7. testimonial
  8. motif
  9. humor
  10. appeal to authority
  11. celebrity endorsement
  12. problem & benefit
  13. product claims
  14. tagline
  15. appeal to fear
  16. logos
  17. visual narrative
  18. ethos
  19. signature: product logo
  20. association
  21. everyday people
  22. copy & fine print
  23. signature: product name
  24. product placement