logosallusionproblem&benefitmotifvisualnarrativeslogantestimonialtaglineethosappealto fearproductclaimsbandwagoneffectassociationglitteringgeneralitiespathoscelebrityendorsementappealtoauthorityhumorsignature:productlogoanchoringcopy &fineprintsignature:productnameeverydaypeopleproductplacementlogosallusionproblem&benefitmotifvisualnarrativeslogantestimonialtaglineethosappealto fearproductclaimsbandwagoneffectassociationglitteringgeneralitiespathoscelebrityendorsementappealtoauthorityhumorsignature:productlogoanchoringcopy &fineprintsignature:productnameeverydaypeopleproductplacement

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. logos
  2. allusion
  3. problem & benefit
  4. motif
  5. visual narrative
  6. slogan
  7. testimonial
  8. tagline
  9. ethos
  10. appeal to fear
  11. product claims
  12. bandwagon effect
  13. association
  14. glittering generalities
  15. pathos
  16. celebrity endorsement
  17. appeal to authority
  18. humor
  19. signature: product logo
  20. anchoring
  21. copy & fine print
  22. signature: product name
  23. everyday people
  24. product placement