ethosappealtoauthoritylogospathosproductclaimshumorallusioneverydaypeopleanchoringglitteringgeneralitiesvisualnarrativeappealto fearsignature:productnamesignature:productlogoassociationcelebrityendorsementmotifsloganproductplacementproblem&benefittestimonialcopy &fineprintbandwagoneffecttaglineethosappealtoauthoritylogospathosproductclaimshumorallusioneverydaypeopleanchoringglitteringgeneralitiesvisualnarrativeappealto fearsignature:productnamesignature:productlogoassociationcelebrityendorsementmotifsloganproductplacementproblem&benefittestimonialcopy &fineprintbandwagoneffecttagline

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. ethos
  2. appeal to authority
  3. logos
  4. pathos
  5. product claims
  6. humor
  7. allusion
  8. everyday people
  9. anchoring
  10. glittering generalities
  11. visual narrative
  12. appeal to fear
  13. signature: product name
  14. signature: product logo
  15. association
  16. celebrity endorsement
  17. motif
  18. slogan
  19. product placement
  20. problem & benefit
  21. testimonial
  22. copy & fine print
  23. bandwagon effect
  24. tagline