appealto fearhumorassociationallusionsignature:productnamesignature:productlogopathosanchoringproductclaimsproblem&benefitcelebrityendorsementtaglinevisualnarrativetestimonialglitteringgeneralitiesmotifproductplacementcopy &fineprintappealtoauthorityethosbandwagoneffecteverydaypeoplesloganlogosappealto fearhumorassociationallusionsignature:productnamesignature:productlogopathosanchoringproductclaimsproblem&benefitcelebrityendorsementtaglinevisualnarrativetestimonialglitteringgeneralitiesmotifproductplacementcopy &fineprintappealtoauthorityethosbandwagoneffecteverydaypeoplesloganlogos

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. appeal to fear
  2. humor
  3. association
  4. allusion
  5. signature: product name
  6. signature: product logo
  7. pathos
  8. anchoring
  9. product claims
  10. problem & benefit
  11. celebrity endorsement
  12. tagline
  13. visual narrative
  14. testimonial
  15. glittering generalities
  16. motif
  17. product placement
  18. copy & fine print
  19. appeal to authority
  20. ethos
  21. bandwagon effect
  22. everyday people
  23. slogan
  24. logos