anchoringethosvisualnarrativeappealto fearmotifproductclaimsbandwagoneffecttestimonialallusionhumortaglinecelebrityendorsementsignature:productnameglitteringgeneralitiescopy &fineprintlogossignature:productlogoappealtoauthorityassociationproblem&benefitpathosproductplacementsloganeverydaypeopleanchoringethosvisualnarrativeappealto fearmotifproductclaimsbandwagoneffecttestimonialallusionhumortaglinecelebrityendorsementsignature:productnameglitteringgeneralitiescopy &fineprintlogossignature:productlogoappealtoauthorityassociationproblem&benefitpathosproductplacementsloganeverydaypeople

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. anchoring
  2. ethos
  3. visual narrative
  4. appeal to fear
  5. motif
  6. product claims
  7. bandwagon effect
  8. testimonial
  9. allusion
  10. humor
  11. tagline
  12. celebrity endorsement
  13. signature: product name
  14. glittering generalities
  15. copy & fine print
  16. logos
  17. signature: product logo
  18. appeal to authority
  19. association
  20. problem & benefit
  21. pathos
  22. product placement
  23. slogan
  24. everyday people