anchoringethossloganallusionassociationeverydaypeoplemotiftaglinetestimonialproductplacementcelebrityendorsementhumorpathoslogosglitteringgeneralitiescopy &fineprintproductclaimsbandwagoneffectappealtoauthoritysignature:productlogoproblem&benefitappealto fearsignature:productnamevisualnarrativeanchoringethossloganallusionassociationeverydaypeoplemotiftaglinetestimonialproductplacementcelebrityendorsementhumorpathoslogosglitteringgeneralitiescopy &fineprintproductclaimsbandwagoneffectappealtoauthoritysignature:productlogoproblem&benefitappealto fearsignature:productnamevisualnarrative

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. anchoring
  2. ethos
  3. slogan
  4. allusion
  5. association
  6. everyday people
  7. motif
  8. tagline
  9. testimonial
  10. product placement
  11. celebrity endorsement
  12. humor
  13. pathos
  14. logos
  15. glittering generalities
  16. copy & fine print
  17. product claims
  18. bandwagon effect
  19. appeal to authority
  20. signature: product logo
  21. problem & benefit
  22. appeal to fear
  23. signature: product name
  24. visual narrative