copy &fineprintassociationappealtoauthoritypathossloganbandwagoneffectethosproductplacementsignature:productnameproblem&benefitproductclaimscelebrityendorsementglitteringgeneralitiessignature:productlogoallusiontestimonialhumorlogosanchoringmotifvisualnarrativeeverydaypeopletaglineappealto fearcopy &fineprintassociationappealtoauthoritypathossloganbandwagoneffectethosproductplacementsignature:productnameproblem&benefitproductclaimscelebrityendorsementglitteringgeneralitiessignature:productlogoallusiontestimonialhumorlogosanchoringmotifvisualnarrativeeverydaypeopletaglineappealto fear

Advertisement Authorial Choices - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. copy & fine print
  2. association
  3. appeal to authority
  4. pathos
  5. slogan
  6. bandwagon effect
  7. ethos
  8. product placement
  9. signature: product name
  10. problem & benefit
  11. product claims
  12. celebrity endorsement
  13. glittering generalities
  14. signature: product logo
  15. allusion
  16. testimonial
  17. humor
  18. logos
  19. anchoring
  20. motif
  21. visual narrative
  22. everyday people
  23. tagline
  24. appeal to fear