Price skimming Setting a high initial price, then lowering over time Growth Stage of the Product Life Cycle Gross profit Revenue - Cost of Sales = ? Margin of safety The difference between your actual output and your BEP Break Even point FC / (SP - VC) Net cash flow Cash inflows - cash outflows Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Net profit margin Net Profit / Revenue x 100 = ? Goods received note Financial document sent by the buyer once the goods have been received. Variable cost A cost which changes in relation to output Delaying payment to suppliers A method to improve negative cashflow Purchase order Document used to confirm an order Net current assets Current assets - current liabilities TV advertising Above the line promotion Current ratio CA / CL Fixed cost Rent is an example of this... Trade shows Below the line promotion Price penetration Set a lower initial price, then gradually increase it. Start- up costs Resources that are purchased before a business can begin operating Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Payment remittance Financial document stating that an invoice has been paid. Pop-up advert Example of digital marketing Niche market Targeting a smaller segment of a larger market Price skimming Setting a high initial price, then lowering over time Growth Stage of the Product Life Cycle Gross profit Revenue - Cost of Sales = ? Margin of safety The difference between your actual output and your BEP Break Even point FC / (SP - VC) Net cash flow Cash inflows - cash outflows Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Net profit margin Net Profit / Revenue x 100 = ? Goods received note Financial document sent by the buyer once the goods have been received. Variable cost A cost which changes in relation to output Delaying payment to suppliers A method to improve negative cashflow Purchase order Document used to confirm an order Net current assets Current assets - current liabilities TV advertising Above the line promotion Current ratio CA / CL Fixed cost Rent is an example of this... Trade shows Below the line promotion Price penetration Set a lower initial price, then gradually increase it. Start- up costs Resources that are purchased before a business can begin operating Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Payment remittance Financial document stating that an invoice has been paid. Pop-up advert Example of digital marketing Niche market Targeting a smaller segment of a larger market
(Print)
Setting a high initial price, then lowering over time
Stage of the Product Life Cycle
Revenue - Cost of Sales = ?
The difference between your actual output and your BEP
FC / (SP - VC)
Cash inflows - cash outflows
Budgeted costs = £1,200 Actual costs = £1,500
Demographic variable
Targeting a customer based on their attitudes and values
Net Profit / Revenue x 100 = ?
Financial document sent by the buyer once the goods have been received.
A cost which changes in relation to output
A method to improve negative cashflow
Document used to confirm an order
Current assets - current liabilities
Above the line promotion
CA / CL
Rent is an example of this...
Below the line promotion
Set a lower initial price, then gradually increase it.
Resources that are purchased before a business can begin operating
Budgeted sales = £600 Actual sales = £1,000
Financial document stating that an invoice has been paid.
Example of digital marketing
Targeting a smaller segment of a larger market
