Pop-up advert Example of digital marketing Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Start- up costs Resources that are purchased before a business can begin operating Purchase order Document used to confirm an order Niche market Targeting a smaller segment of a larger market Net profit margin Net Profit / Revenue x 100 = ? Trade shows Below the line promotion Payment remittance Financial document stating that an invoice has been paid. Gross profit Revenue - Cost of Sales = ? Price skimming Setting a high initial price, then lowering over time Net cash flow Cash inflows - cash outflows Price penetration Set a lower initial price, then gradually increase it. Goods received note Financial document sent by the buyer once the goods have been received. Growth Stage of the Product Life Cycle TV advertising Above the line promotion Margin of safety The difference between your actual output and your BEP Net current assets Current assets - current liabilities Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Fixed cost Rent is an example of this... Delaying payment to suppliers A method to improve negative cashflow Break Even point FC / (SP - VC) Current ratio CA / CL Variable cost A cost which changes in relation to output Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Pop-up advert Example of digital marketing Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Start- up costs Resources that are purchased before a business can begin operating Purchase order Document used to confirm an order Niche market Targeting a smaller segment of a larger market Net profit margin Net Profit / Revenue x 100 = ? Trade shows Below the line promotion Payment remittance Financial document stating that an invoice has been paid. Gross profit Revenue - Cost of Sales = ? Price skimming Setting a high initial price, then lowering over time Net cash flow Cash inflows - cash outflows Price penetration Set a lower initial price, then gradually increase it. Goods received note Financial document sent by the buyer once the goods have been received. Growth Stage of the Product Life Cycle TV advertising Above the line promotion Margin of safety The difference between your actual output and your BEP Net current assets Current assets - current liabilities Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Fixed cost Rent is an example of this... Delaying payment to suppliers A method to improve negative cashflow Break Even point FC / (SP - VC) Current ratio CA / CL Variable cost A cost which changes in relation to output Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values
(Print)
Example of digital marketing
Budgeted sales = £600 Actual sales = £1,000
Resources that are purchased before a business can begin operating
Document used to confirm an order
Targeting a smaller segment of a larger market
Net Profit / Revenue x 100 = ?
Below the line promotion
Financial document stating that an invoice has been paid.
Revenue - Cost of Sales = ?
Setting a high initial price, then lowering over time
Cash inflows - cash outflows
Set a lower initial price, then gradually increase it.
Financial document sent by the buyer once the goods have been received.
Stage of the Product Life Cycle
Above the line promotion
The difference between your actual output and your BEP
Current assets - current liabilities
Budgeted costs = £1,200 Actual costs = £1,500
Rent is an example of this...
A method to improve negative cashflow
FC / (SP - VC)
CA / CL
A cost which changes in relation to output
Demographic variable
Targeting a customer based on their attitudes and values
