Price penetration Set a lower initial price, then gradually increase it. Variable cost A cost which changes in relation to output Purchase order Document used to confirm an order Delaying payment to suppliers A method to improve negative cashflow Age Demographic variable TV advertising Above the line promotion Net cash flow Cash inflows - cash outflows Net profit margin Net Profit / Revenue x 100 = ? Break Even point FC / (SP - VC) Fixed cost Rent is an example of this... Pop-up advert Example of digital marketing Margin of safety The difference between your actual output and your BEP Gross profit Revenue - Cost of Sales = ? Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Payment remittance Financial document stating that an invoice has been paid. Psychographic segmentation Targeting a customer based on their attitudes and values Trade shows Below the line promotion Niche market Targeting a smaller segment of a larger market Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Growth Stage of the Product Life Cycle Current ratio CA / CL Price skimming Setting a high initial price, then lowering over time Start- up costs Resources that are purchased before a business can begin operating Goods received note Financial document sent by the buyer once the goods have been received. Net current assets Current assets - current liabilities Price penetration Set a lower initial price, then gradually increase it. Variable cost A cost which changes in relation to output Purchase order Document used to confirm an order Delaying payment to suppliers A method to improve negative cashflow Age Demographic variable TV advertising Above the line promotion Net cash flow Cash inflows - cash outflows Net profit margin Net Profit / Revenue x 100 = ? Break Even point FC / (SP - VC) Fixed cost Rent is an example of this... Pop-up advert Example of digital marketing Margin of safety The difference between your actual output and your BEP Gross profit Revenue - Cost of Sales = ? Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Payment remittance Financial document stating that an invoice has been paid. Psychographic segmentation Targeting a customer based on their attitudes and values Trade shows Below the line promotion Niche market Targeting a smaller segment of a larger market Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Growth Stage of the Product Life Cycle Current ratio CA / CL Price skimming Setting a high initial price, then lowering over time Start- up costs Resources that are purchased before a business can begin operating Goods received note Financial document sent by the buyer once the goods have been received. Net current assets Current assets - current liabilities
(Print)
Set a lower initial price, then gradually increase it.
A cost which changes in relation to output
Document used to confirm an order
A method to improve negative cashflow
Demographic variable
Above the line promotion
Cash inflows - cash outflows
Net Profit / Revenue x 100 = ?
FC / (SP - VC)
Rent is an example of this...
Example of digital marketing
The difference between your actual output and your BEP
Revenue - Cost of Sales = ?
Budgeted costs = £1,200 Actual costs = £1,500
Financial document stating that an invoice has been paid.
Targeting a customer based on their attitudes and values
Below the line promotion
Targeting a smaller segment of a larger market
Budgeted sales = £600 Actual sales = £1,000
Stage of the Product Life Cycle
CA / CL
Setting a high initial price, then lowering over time
Resources that are purchased before a business can begin operating
Financial document sent by the buyer once the goods have been received.
Current assets - current liabilities
