Price skimming Setting a high initial price, then lowering over time Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Niche market Targeting a smaller segment of a larger market Net cash flow Cash inflows - cash outflows Margin of safety The difference between your actual output and your BEP Goods received note Financial document sent by the buyer once the goods have been received. Growth Stage of the Product Life Cycle Psychographic segmentation Targeting a customer based on their attitudes and values Purchase order Document used to confirm an order TV advertising Above the line promotion Variable cost A cost which changes in relation to output Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Current ratio CA / CL Fixed cost Rent is an example of this... Gross profit Revenue - Cost of Sales = ? Pop-up advert Example of digital marketing Payment remittance Financial document stating that an invoice has been paid. Break Even point FC / (SP - VC) Net current assets Current assets - current liabilities Trade shows Below the line promotion Age Demographic variable Price penetration Set a lower initial price, then gradually increase it. Net profit margin Net Profit / Revenue x 100 = ? Start- up costs Resources that are purchased before a business can begin operating Delaying payment to suppliers A method to improve negative cashflow Price skimming Setting a high initial price, then lowering over time Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Niche market Targeting a smaller segment of a larger market Net cash flow Cash inflows - cash outflows Margin of safety The difference between your actual output and your BEP Goods received note Financial document sent by the buyer once the goods have been received. Growth Stage of the Product Life Cycle Psychographic segmentation Targeting a customer based on their attitudes and values Purchase order Document used to confirm an order TV advertising Above the line promotion Variable cost A cost which changes in relation to output Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Current ratio CA / CL Fixed cost Rent is an example of this... Gross profit Revenue - Cost of Sales = ? Pop-up advert Example of digital marketing Payment remittance Financial document stating that an invoice has been paid. Break Even point FC / (SP - VC) Net current assets Current assets - current liabilities Trade shows Below the line promotion Age Demographic variable Price penetration Set a lower initial price, then gradually increase it. Net profit margin Net Profit / Revenue x 100 = ? Start- up costs Resources that are purchased before a business can begin operating Delaying payment to suppliers A method to improve negative cashflow
(Print)
Setting a high initial price, then lowering over time
Budgeted sales = £600 Actual sales = £1,000
Targeting a smaller segment of a larger market
Cash inflows - cash outflows
The difference between your actual output and your BEP
Financial document sent by the buyer once the goods have been received.
Stage of the Product Life Cycle
Targeting a customer based on their attitudes and values
Document used to confirm an order
Above the line promotion
A cost which changes in relation to output
Budgeted costs = £1,200 Actual costs = £1,500
CA / CL
Rent is an example of this...
Revenue - Cost of Sales = ?
Example of digital marketing
Financial document stating that an invoice has been paid.
FC / (SP - VC)
Current assets - current liabilities
Below the line promotion
Demographic variable
Set a lower initial price, then gradually increase it.
Net Profit / Revenue x 100 = ?
Resources that are purchased before a business can begin operating
A method to improve negative cashflow
