Start- up costs Resources that are purchased before a business can begin operating Delaying payment to suppliers A method to improve negative cashflow TV advertising Above the line promotion Fixed cost Rent is an example of this... Variable cost A cost which changes in relation to output Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Pop-up advert Example of digital marketing Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Net profit margin Net Profit / Revenue x 100 = ? Gross profit Revenue - Cost of Sales = ? Price penetration Set a lower initial price, then gradually increase it. Net cash flow Cash inflows - cash outflows Current ratio CA / CL Niche market Targeting a smaller segment of a larger market Price skimming Setting a high initial price, then lowering over time Goods received note Financial document sent by the buyer once the goods have been received. Margin of safety The difference between your actual output and your BEP Trade shows Below the line promotion Payment remittance Financial document stating that an invoice has been paid. Purchase order Document used to confirm an order Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Break Even point FC / (SP - VC) Net current assets Current assets - current liabilities Growth Stage of the Product Life Cycle Start- up costs Resources that are purchased before a business can begin operating Delaying payment to suppliers A method to improve negative cashflow TV advertising Above the line promotion Fixed cost Rent is an example of this... Variable cost A cost which changes in relation to output Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Pop-up advert Example of digital marketing Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Net profit margin Net Profit / Revenue x 100 = ? Gross profit Revenue - Cost of Sales = ? Price penetration Set a lower initial price, then gradually increase it. Net cash flow Cash inflows - cash outflows Current ratio CA / CL Niche market Targeting a smaller segment of a larger market Price skimming Setting a high initial price, then lowering over time Goods received note Financial document sent by the buyer once the goods have been received. Margin of safety The difference between your actual output and your BEP Trade shows Below the line promotion Payment remittance Financial document stating that an invoice has been paid. Purchase order Document used to confirm an order Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Break Even point FC / (SP - VC) Net current assets Current assets - current liabilities Growth Stage of the Product Life Cycle
(Print)
Resources that are purchased before a business can begin operating
A method to improve negative cashflow
Above the line promotion
Rent is an example of this...
A cost which changes in relation to output
Budgeted sales = £600 Actual sales = £1,000
Example of digital marketing
Budgeted costs = £1,200 Actual costs = £1,500
Net Profit / Revenue x 100 = ?
Revenue - Cost of Sales = ?
Set a lower initial price, then gradually increase it.
Cash inflows - cash outflows
CA / CL
Targeting a smaller segment of a larger market
Setting a high initial price, then lowering over time
Financial document sent by the buyer once the goods have been received.
The difference between your actual output and your BEP
Below the line promotion
Financial document stating that an invoice has been paid.
Document used to confirm an order
Demographic variable
Targeting a customer based on their attitudes and values
FC / (SP - VC)
Current assets - current liabilities
Stage of the Product Life Cycle
