Pop-up advert Example of digital marketing Niche market Targeting a smaller segment of a larger market TV advertising Above the line promotion Net cash flow Cash inflows - cash outflows Gross profit Revenue - Cost of Sales = ? Growth Stage of the Product Life Cycle Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Payment remittance Financial document stating that an invoice has been paid. Psychographic segmentation Targeting a customer based on their attitudes and values Delaying payment to suppliers A method to improve negative cashflow Margin of safety The difference between your actual output and your BEP Goods received note Financial document sent by the buyer once the goods have been received. Variable cost A cost which changes in relation to output Purchase order Document used to confirm an order Age Demographic variable Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Start- up costs Resources that are purchased before a business can begin operating Net profit margin Net Profit / Revenue x 100 = ? Fixed cost Rent is an example of this... Price skimming Setting a high initial price, then lowering over time Trade shows Below the line promotion Current ratio CA / CL Net current assets Current assets - current liabilities Break Even point FC / (SP - VC) Price penetration Set a lower initial price, then gradually increase it. Pop-up advert Example of digital marketing Niche market Targeting a smaller segment of a larger market TV advertising Above the line promotion Net cash flow Cash inflows - cash outflows Gross profit Revenue - Cost of Sales = ? Growth Stage of the Product Life Cycle Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Payment remittance Financial document stating that an invoice has been paid. Psychographic segmentation Targeting a customer based on their attitudes and values Delaying payment to suppliers A method to improve negative cashflow Margin of safety The difference between your actual output and your BEP Goods received note Financial document sent by the buyer once the goods have been received. Variable cost A cost which changes in relation to output Purchase order Document used to confirm an order Age Demographic variable Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Start- up costs Resources that are purchased before a business can begin operating Net profit margin Net Profit / Revenue x 100 = ? Fixed cost Rent is an example of this... Price skimming Setting a high initial price, then lowering over time Trade shows Below the line promotion Current ratio CA / CL Net current assets Current assets - current liabilities Break Even point FC / (SP - VC) Price penetration Set a lower initial price, then gradually increase it.
(Print)
Example of digital marketing
Targeting a smaller segment of a larger market
Above the line promotion
Cash inflows - cash outflows
Revenue - Cost of Sales = ?
Stage of the Product Life Cycle
Budgeted sales = £600 Actual sales = £1,000
Financial document stating that an invoice has been paid.
Targeting a customer based on their attitudes and values
A method to improve negative cashflow
The difference between your actual output and your BEP
Financial document sent by the buyer once the goods have been received.
A cost which changes in relation to output
Document used to confirm an order
Demographic variable
Budgeted costs = £1,200 Actual costs = £1,500
Resources that are purchased before a business can begin operating
Net Profit / Revenue x 100 = ?
Rent is an example of this...
Setting a high initial price, then lowering over time
Below the line promotion
CA / CL
Current assets - current liabilities
FC / (SP - VC)
Set a lower initial price, then gradually increase it.
