TV advertising Above the line promotion Niche market Targeting a smaller segment of a larger market Purchase order Document used to confirm an order Trade shows Below the line promotion Net current assets Current assets - current liabilities Age Demographic variable Price skimming Setting a high initial price, then lowering over time Current ratio CA / CL Payment remittance Financial document stating that an invoice has been paid. Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Goods received note Financial document sent by the buyer once the goods have been received. Pop-up advert Example of digital marketing Growth Stage of the Product Life Cycle Delaying payment to suppliers A method to improve negative cashflow Variable cost A cost which changes in relation to output Price penetration Set a lower initial price, then gradually increase it. Fixed cost Rent is an example of this... Break Even point FC / (SP - VC) Start- up costs Resources that are purchased before a business can begin operating Net cash flow Cash inflows - cash outflows Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Psychographic segmentation Targeting a customer based on their attitudes and values Net profit margin Net Profit / Revenue x 100 = ? Gross profit Revenue - Cost of Sales = ? Margin of safety The difference between your actual output and your BEP TV advertising Above the line promotion Niche market Targeting a smaller segment of a larger market Purchase order Document used to confirm an order Trade shows Below the line promotion Net current assets Current assets - current liabilities Age Demographic variable Price skimming Setting a high initial price, then lowering over time Current ratio CA / CL Payment remittance Financial document stating that an invoice has been paid. Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Goods received note Financial document sent by the buyer once the goods have been received. Pop-up advert Example of digital marketing Growth Stage of the Product Life Cycle Delaying payment to suppliers A method to improve negative cashflow Variable cost A cost which changes in relation to output Price penetration Set a lower initial price, then gradually increase it. Fixed cost Rent is an example of this... Break Even point FC / (SP - VC) Start- up costs Resources that are purchased before a business can begin operating Net cash flow Cash inflows - cash outflows Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Psychographic segmentation Targeting a customer based on their attitudes and values Net profit margin Net Profit / Revenue x 100 = ? Gross profit Revenue - Cost of Sales = ? Margin of safety The difference between your actual output and your BEP
(Print)
Above the line promotion
Targeting a smaller segment of a larger market
Document used to confirm an order
Below the line promotion
Current assets - current liabilities
Demographic variable
Setting a high initial price, then lowering over time
CA / CL
Financial document stating that an invoice has been paid.
Budgeted costs = £1,200 Actual costs = £1,500
Financial document sent by the buyer once the goods have been received.
Example of digital marketing
Stage of the Product Life Cycle
A method to improve negative cashflow
A cost which changes in relation to output
Set a lower initial price, then gradually increase it.
Rent is an example of this...
FC / (SP - VC)
Resources that are purchased before a business can begin operating
Cash inflows - cash outflows
Budgeted sales = £600 Actual sales = £1,000
Targeting a customer based on their attitudes and values
Net Profit / Revenue x 100 = ?
Revenue - Cost of Sales = ?
The difference between your actual output and your BEP
