Niche market Targeting a smaller segment of a larger market Age Demographic variable Margin of safety The difference between your actual output and your BEP Delaying payment to suppliers A method to improve negative cashflow Gross profit Revenue - Cost of Sales = ? Current ratio CA / CL Net cash flow Cash inflows - cash outflows Purchase order Document used to confirm an order Growth Stage of the Product Life Cycle Variable cost A cost which changes in relation to output Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Price skimming Setting a high initial price, then lowering over time Trade shows Below the line promotion Fixed cost Rent is an example of this... Break Even point FC / (SP - VC) Net current assets Current assets - current liabilities Pop-up advert Example of digital marketing Net profit margin Net Profit / Revenue x 100 = ? TV advertising Above the line promotion Psychographic segmentation Targeting a customer based on their attitudes and values Payment remittance Financial document stating that an invoice has been paid. Price penetration Set a lower initial price, then gradually increase it. Start- up costs Resources that are purchased before a business can begin operating Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Goods received note Financial document sent by the buyer once the goods have been received. Niche market Targeting a smaller segment of a larger market Age Demographic variable Margin of safety The difference between your actual output and your BEP Delaying payment to suppliers A method to improve negative cashflow Gross profit Revenue - Cost of Sales = ? Current ratio CA / CL Net cash flow Cash inflows - cash outflows Purchase order Document used to confirm an order Growth Stage of the Product Life Cycle Variable cost A cost which changes in relation to output Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Price skimming Setting a high initial price, then lowering over time Trade shows Below the line promotion Fixed cost Rent is an example of this... Break Even point FC / (SP - VC) Net current assets Current assets - current liabilities Pop-up advert Example of digital marketing Net profit margin Net Profit / Revenue x 100 = ? TV advertising Above the line promotion Psychographic segmentation Targeting a customer based on their attitudes and values Payment remittance Financial document stating that an invoice has been paid. Price penetration Set a lower initial price, then gradually increase it. Start- up costs Resources that are purchased before a business can begin operating Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Goods received note Financial document sent by the buyer once the goods have been received.
(Print)
Targeting a smaller segment of a larger market
Demographic variable
The difference between your actual output and your BEP
A method to improve negative cashflow
Revenue - Cost of Sales = ?
CA / CL
Cash inflows - cash outflows
Document used to confirm an order
Stage of the Product Life Cycle
A cost which changes in relation to output
Budgeted sales = £600 Actual sales = £1,000
Setting a high initial price, then lowering over time
Below the line promotion
Rent is an example of this...
FC / (SP - VC)
Current assets - current liabilities
Example of digital marketing
Net Profit / Revenue x 100 = ?
Above the line promotion
Targeting a customer based on their attitudes and values
Financial document stating that an invoice has been paid.
Set a lower initial price, then gradually increase it.
Resources that are purchased before a business can begin operating
Budgeted costs = £1,200 Actual costs = £1,500
Financial document sent by the buyer once the goods have been received.
