Growth Stage of the Product Life Cycle Psychographic segmentation Targeting a customer based on their attitudes and values Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Current ratio CA / CL Delaying payment to suppliers A method to improve negative cashflow Payment remittance Financial document stating that an invoice has been paid. Goods received note Financial document sent by the buyer once the goods have been received. Margin of safety The difference between your actual output and your BEP Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Price skimming Setting a high initial price, then lowering over time Fixed cost Rent is an example of this... Variable cost A cost which changes in relation to output Purchase order Document used to confirm an order Gross profit Revenue - Cost of Sales = ? Net current assets Current assets - current liabilities Price penetration Set a lower initial price, then gradually increase it. Net cash flow Cash inflows - cash outflows Break Even point FC / (SP - VC) Pop-up advert Example of digital marketing Start- up costs Resources that are purchased before a business can begin operating Age Demographic variable Net profit margin Net Profit / Revenue x 100 = ? Niche market Targeting a smaller segment of a larger market TV advertising Above the line promotion Trade shows Below the line promotion Growth Stage of the Product Life Cycle Psychographic segmentation Targeting a customer based on their attitudes and values Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Current ratio CA / CL Delaying payment to suppliers A method to improve negative cashflow Payment remittance Financial document stating that an invoice has been paid. Goods received note Financial document sent by the buyer once the goods have been received. Margin of safety The difference between your actual output and your BEP Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Price skimming Setting a high initial price, then lowering over time Fixed cost Rent is an example of this... Variable cost A cost which changes in relation to output Purchase order Document used to confirm an order Gross profit Revenue - Cost of Sales = ? Net current assets Current assets - current liabilities Price penetration Set a lower initial price, then gradually increase it. Net cash flow Cash inflows - cash outflows Break Even point FC / (SP - VC) Pop-up advert Example of digital marketing Start- up costs Resources that are purchased before a business can begin operating Age Demographic variable Net profit margin Net Profit / Revenue x 100 = ? Niche market Targeting a smaller segment of a larger market TV advertising Above the line promotion Trade shows Below the line promotion
(Print)
Stage of the Product Life Cycle
Targeting a customer based on their attitudes and values
Budgeted costs = £1,200 Actual costs = £1,500
CA / CL
A method to improve negative cashflow
Financial document stating that an invoice has been paid.
Financial document sent by the buyer once the goods have been received.
The difference between your actual output and your BEP
Budgeted sales = £600 Actual sales = £1,000
Setting a high initial price, then lowering over time
Rent is an example of this...
A cost which changes in relation to output
Document used to confirm an order
Revenue - Cost of Sales = ?
Current assets - current liabilities
Set a lower initial price, then gradually increase it.
Cash inflows - cash outflows
FC / (SP - VC)
Example of digital marketing
Resources that are purchased before a business can begin operating
Demographic variable
Net Profit / Revenue x 100 = ?
Targeting a smaller segment of a larger market
Above the line promotion
Below the line promotion
