Growth Stage of the Product Life Cycle Margin of safety The difference between your actual output and your BEP Trade shows Below the line promotion Price skimming Setting a high initial price, then lowering over time Purchase order Document used to confirm an order Net current assets Current assets - current liabilities Start- up costs Resources that are purchased before a business can begin operating Net profit margin Net Profit / Revenue x 100 = ? Net cash flow Cash inflows - cash outflows Fixed cost Rent is an example of this... Break Even point FC / (SP - VC) Gross profit Revenue - Cost of Sales = ? Current ratio CA / CL Pop-up advert Example of digital marketing Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Niche market Targeting a smaller segment of a larger market TV advertising Above the line promotion Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Variable cost A cost which changes in relation to output Delaying payment to suppliers A method to improve negative cashflow Payment remittance Financial document stating that an invoice has been paid. Goods received note Financial document sent by the buyer once the goods have been received. Price penetration Set a lower initial price, then gradually increase it. Growth Stage of the Product Life Cycle Margin of safety The difference between your actual output and your BEP Trade shows Below the line promotion Price skimming Setting a high initial price, then lowering over time Purchase order Document used to confirm an order Net current assets Current assets - current liabilities Start- up costs Resources that are purchased before a business can begin operating Net profit margin Net Profit / Revenue x 100 = ? Net cash flow Cash inflows - cash outflows Fixed cost Rent is an example of this... Break Even point FC / (SP - VC) Gross profit Revenue - Cost of Sales = ? Current ratio CA / CL Pop-up advert Example of digital marketing Favourable budget variance Budgeted sales = £600 Actual sales = £1,000 Age Demographic variable Psychographic segmentation Targeting a customer based on their attitudes and values Niche market Targeting a smaller segment of a larger market TV advertising Above the line promotion Adverse budget variance Budgeted costs = £1,200 Actual costs = £1,500 Variable cost A cost which changes in relation to output Delaying payment to suppliers A method to improve negative cashflow Payment remittance Financial document stating that an invoice has been paid. Goods received note Financial document sent by the buyer once the goods have been received. Price penetration Set a lower initial price, then gradually increase it.
(Print)
Stage of the Product Life Cycle
The difference between your actual output and your BEP
Below the line promotion
Setting a high initial price, then lowering over time
Document used to confirm an order
Current assets - current liabilities
Resources that are purchased before a business can begin operating
Net Profit / Revenue x 100 = ?
Cash inflows - cash outflows
Rent is an example of this...
FC / (SP - VC)
Revenue - Cost of Sales = ?
CA / CL
Example of digital marketing
Budgeted sales = £600 Actual sales = £1,000
Demographic variable
Targeting a customer based on their attitudes and values
Targeting a smaller segment of a larger market
Above the line promotion
Budgeted costs = £1,200 Actual costs = £1,500
A cost which changes in relation to output
A method to improve negative cashflow
Financial document stating that an invoice has been paid.
Financial document sent by the buyer once the goods have been received.
Set a lower initial price, then gradually increase it.
