Paradoxof theActiveUserPeak-EndruleGoal-GradientEffectZeigarnikEffectSelectiveAttentionLaw ofCommonRegionJakob'sLawVonRestorffEffectOccam'sRazorTesler'sLawHick'sLawParkinson'sLawPostel'sLawCognitiveLoadParetoPrincipleDohertyThresholdMiller'sLawLaw ofProximityAesthetic-UsabilityEffectLaw ofPrägnanzLaw of UniformConnectednessFitts'LawSerialPositionEffectLaw ofSimilarityParadoxof theActiveUserPeak-EndruleGoal-GradientEffectZeigarnikEffectSelectiveAttentionLaw ofCommonRegionJakob'sLawVonRestorffEffectOccam'sRazorTesler'sLawHick'sLawParkinson'sLawPostel'sLawCognitiveLoadParetoPrincipleDohertyThresholdMiller'sLawLaw ofProximityAesthetic-UsabilityEffectLaw ofPrägnanzLaw of UniformConnectednessFitts'LawSerialPositionEffectLaw ofSimilarity

Laws of UX - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Paradox of the Active User
  2. Peak-End rule
  3. Goal-Gradient Effect
  4. Zeigarnik Effect
  5. Selective Attention
  6. Law of Common Region
  7. Jakob's Law
  8. Von Restorff Effect
  9. Occam's Razor
  10. Tesler's Law
  11. Hick's Law
  12. Parkinson's Law
  13. Postel's Law
  14. Cognitive Load
  15. Pareto Principle
  16. Doherty Threshold
  17. Miller's Law
  18. Law of Proximity
  19. Aesthetic-Usability Effect
  20. Law of Prägnanz
  21. Law of Uniform Connectedness
  22. Fitts' Law
  23. Serial Position Effect
  24. Law of Similarity