VonRestorffEffectJakob'sLawMiller'sLawLaw of UniformConnectednessLaw ofProximityPeak-EndruleParkinson'sLawLaw ofPrägnanzHick'sLawParadoxof theActiveUserFitts'LawSerialPositionEffectParetoPrincipleZeigarnikEffectLaw ofCommonRegionSelectiveAttentionTesler'sLawLaw ofSimilarityDohertyThresholdPostel'sLawAesthetic-UsabilityEffectGoal-GradientEffectOccam'sRazorCognitiveLoadVonRestorffEffectJakob'sLawMiller'sLawLaw of UniformConnectednessLaw ofProximityPeak-EndruleParkinson'sLawLaw ofPrägnanzHick'sLawParadoxof theActiveUserFitts'LawSerialPositionEffectParetoPrincipleZeigarnikEffectLaw ofCommonRegionSelectiveAttentionTesler'sLawLaw ofSimilarityDohertyThresholdPostel'sLawAesthetic-UsabilityEffectGoal-GradientEffectOccam'sRazorCognitiveLoad

Laws of UX - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Von Restorff Effect
  2. Jakob's Law
  3. Miller's Law
  4. Law of Uniform Connectedness
  5. Law of Proximity
  6. Peak-End rule
  7. Parkinson's Law
  8. Law of Prägnanz
  9. Hick's Law
  10. Paradox of the Active User
  11. Fitts' Law
  12. Serial Position Effect
  13. Pareto Principle
  14. Zeigarnik Effect
  15. Law of Common Region
  16. Selective Attention
  17. Tesler's Law
  18. Law of Similarity
  19. Doherty Threshold
  20. Postel's Law
  21. Aesthetic-Usability Effect
  22. Goal-Gradient Effect
  23. Occam's Razor
  24. Cognitive Load