Law ofSimilarityFitts'LawAesthetic-UsabilityEffectHick'sLawParkinson'sLawVonRestorffEffectLaw ofProximityGoal-GradientEffectPeak-EndruleParadoxof theActiveUserLaw of UniformConnectednessParetoPrincipleLaw ofCommonRegionPostel'sLawLaw ofPrägnanzJakob'sLawCognitiveLoadOccam'sRazorMiller'sLawSelectiveAttentionSerialPositionEffectDohertyThresholdZeigarnikEffectTesler'sLawLaw ofSimilarityFitts'LawAesthetic-UsabilityEffectHick'sLawParkinson'sLawVonRestorffEffectLaw ofProximityGoal-GradientEffectPeak-EndruleParadoxof theActiveUserLaw of UniformConnectednessParetoPrincipleLaw ofCommonRegionPostel'sLawLaw ofPrägnanzJakob'sLawCognitiveLoadOccam'sRazorMiller'sLawSelectiveAttentionSerialPositionEffectDohertyThresholdZeigarnikEffectTesler'sLaw

Laws of UX - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Law of Similarity
  2. Fitts' Law
  3. Aesthetic-Usability Effect
  4. Hick's Law
  5. Parkinson's Law
  6. Von Restorff Effect
  7. Law of Proximity
  8. Goal-Gradient Effect
  9. Peak-End rule
  10. Paradox of the Active User
  11. Law of Uniform Connectedness
  12. Pareto Principle
  13. Law of Common Region
  14. Postel's Law
  15. Law of Prägnanz
  16. Jakob's Law
  17. Cognitive Load
  18. Occam's Razor
  19. Miller's Law
  20. Selective Attention
  21. Serial Position Effect
  22. Doherty Threshold
  23. Zeigarnik Effect
  24. Tesler's Law