Goal-GradientEffectSerialPositionEffectParkinson'sLawParadoxof theActiveUserLaw ofProximityHick'sLawJakob'sLawAesthetic-UsabilityEffectCognitiveLoadLaw ofPrägnanzParetoPrincipleOccam'sRazorPostel'sLawZeigarnikEffectLaw ofSimilarityFitts'LawLaw of UniformConnectednessMiller'sLawLaw ofCommonRegionVonRestorffEffectSelectiveAttentionDohertyThresholdPeak-EndruleTesler'sLawGoal-GradientEffectSerialPositionEffectParkinson'sLawParadoxof theActiveUserLaw ofProximityHick'sLawJakob'sLawAesthetic-UsabilityEffectCognitiveLoadLaw ofPrägnanzParetoPrincipleOccam'sRazorPostel'sLawZeigarnikEffectLaw ofSimilarityFitts'LawLaw of UniformConnectednessMiller'sLawLaw ofCommonRegionVonRestorffEffectSelectiveAttentionDohertyThresholdPeak-EndruleTesler'sLaw

Laws of UX - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Goal-Gradient Effect
  2. Serial Position Effect
  3. Parkinson's Law
  4. Paradox of the Active User
  5. Law of Proximity
  6. Hick's Law
  7. Jakob's Law
  8. Aesthetic-Usability Effect
  9. Cognitive Load
  10. Law of Prägnanz
  11. Pareto Principle
  12. Occam's Razor
  13. Postel's Law
  14. Zeigarnik Effect
  15. Law of Similarity
  16. Fitts' Law
  17. Law of Uniform Connectedness
  18. Miller's Law
  19. Law of Common Region
  20. Von Restorff Effect
  21. Selective Attention
  22. Doherty Threshold
  23. Peak-End rule
  24. Tesler's Law